Internship Report

Course Code CSE (i.e. FINAL YEAR)

M Magus customer Dialogue

Submitted By
Michael mario
15CS052
Summer 2018
16-07-2018

KCG College of Technology

Department of CSE

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 Internship Report

1. Acknowledgement

The internship opportunity I had with [Magus customer dialogue] was a great chance for learning
and professional development. Therefore, I consider myself as a very lucky individual as I was
provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so
many wonderful people and professionals who led me though this internship period. I express
my deepest thanks to [Neethu], [HR director of the company] for taking part in useful decision &
giving necessary advices and guidance and arranged all facilities to make life easier. I choose this
moment to acknowledge her contribution gratefully.
Executive summary
Introduction
It is the mission of Customer Rentensionship Services to provide clients with top quality call
center services 24 hours-a-day. A service that provides our clients with the greatest chance of
communicating with their end customers. We do B2B and B2C services including both inbound
and outbound calls. We have a dedicated and well trained cadre of customer support specialists
who are able to consistently provide excellent services delivered in a timely and cost-effective
manner.

Whatever a client's customer relations goals are: quantifying sales leads, taking orders,
responding to ad inquiries, market research, or general information requests, VSS has the people
with the expertise to professionally service those needs.

The Company

Magus customer dialogue will be a limited liability partnership registered in the state of
Delaware for tax purposes. Its founder is Mr. S. Shyam Sunder An engineer-MBA (from IIM,
Ahmedabad, 1972). He was one of the original founders of Marketing and Business Associates
(MBA), India’s first independent market research company, with two other class mates from
Indian Institute of Management, Ahmedabad. He was singly responsible – as far back as 1988 –
for conceptualizing Magus, for promoting the company in 1989 and for implementing its original
game plan.

Shyam Sunder has been running Magus since then. Currently Shyam Sunder’s primary
responsibilities include client relationship management, new business development and other
external interfaces.

Magus Customer Dialog Private Limited was established in 1989 at a point when the concept
of Customer Retention Management was still in its infancy. Magus is a forerunner in this field
and it is the first independent customer retention and customer response organization in India.
Magus also has the unique distinction of being the first company in this business segment to
receive the coveted ISO 9001: 2008 certification.

Today, we have 29 years of experience under our belt and we have a presence across 7 key
locations in India. The list of clients in our repertoire bears testimony to our impeccable
reputation and vast experience garnered over the years in this field

.The Services
Vashon offers a wide range of call center service including both inbound and outbound calls. We
provide bilingual services in both English, Hindhi, Malayalam, Telugu, Tamil. The most common
needs that we can fulfill are:

 Advertising Relationship

 Quality of Database

 Data Mining

 Relationship Program

 Response time

 Fulfilment services

 Partnership program

 Media, Telecom & IT,

 Banking and finance sector

 Inbound and Outbound contact services

Magus not a telemarketing company, we do not create the marketing campaigns for our clients.
Experience has shown that many companies desire to create their own marketing campaign since
they already have marketing personnel with extensive contact and experience in the industry.

2. Table of contents
 1-INTRODUCTION: Presentation of the Company

a. Identification (name, headquarters, legal documents, size, history…)

b. Settlement Area (settlement area in Lebanon or abroad)

c. Presentation of the activity sector (creation, manufacturing, subcontracting,

distribution, press office, style office etc,); sector (couture, prêt-a porter, mass
production); types of products (Women, men, children etc.); different lines (casual
wear; swimwear; lingerie, accessories, evening dresses)

d. Organizational chart

e. Relationships with the external environment (optional)

2- BODY OF THE TEXT: Mission of the Internship

a. Presentation of the department in which you are carrying out your internship

b. Description of the mission and the tasks (imposed or personal choice)

c. Explain your position in the process of creation and/or manufacturing or in the

organization of the Company

3- CONCLUSION – Internship Appraisal

a. Describe what you have learned (the responsibilities, the progress all along the
internship, your integration in the team)

b. Evaluation of the internship (obtained results, the most useful parts of the
internship, your degree of satisfaction towards the Company and your work).

4. A brief introduction of the organization’s business sector

Magus Customer Dialog Private Limited was established in 1989 at a point when the concept
of Customer Retention Management was still in its infancy. Magus is a forerunner in this field
and it is the first independent customer retention and customer response organization in India.
Magus also has the unique distinction of being the first company in this business segment to
receive the coveted ISO 9001: 2008 certification.
Magus is a company that you can rely on to support and strengthen your business strategy in the
area of customer retention management. Magus is capable of providing critical support services
in managing and executing your customer retention programs.

We handle clients drawn from diverse sectors, ranging from consumer goods, airlines, media and
retailing, to financial services, telecommunications and information technology. We are proud to
have among our clients several high profile companies such as Airtel , Asian Paints ,Citibank
Financial Services, Colgate , HDFC Bank , Hutch , Lenovo , Raymond and The Times of India to
name a few.

Magus is a company that specializes in facilitating Customer Retention Management programs.

Magus strives to create a dialog between organizations and their customer base. We have the
necessary experience, and the expertise that is essential for handling highly sophisticated
customer relationship building programs.

Our core area of business is closely linked to developments and trends in the area of marketing.
Marketers around the world battle with two key issues-

5. Overview of the organization

Magus Customer Dialog Private Limited was established in 1989 at a point when the concept
of Customer Retention Management was still in its infancy. Magus is a forerunner in this field
and it is the first independent customer retention and customer response organization in India.
Magus also has the unique distinction of being the first company in this business segment to
receive the coveted ISO 9001: 2008 certification.

a) How to hold on to existing customers?

b) How to find new customers and convert them into regular customers?
In the 21st century this concern has been further refined given the greater understanding that we
have today on customer relationships. The questions that we should be asking today are -

 How can we foster loyalty and build long-term customer relationships?

 What kind of investments should we make towards retaining those customers that
we perceive to be our most valuable customers?

 How do we devise a multiple strategy and differentiated services to cater to all

sections of customers without neglecting any portion of our customer base?

At Magus, we have been asking ourselves these questions for several years and our product-mix
is therefore carefully designed to address various aspects of customer relationship building.
  The ‘Magus Customer Dialog’ consists of a comprehensive range of services that
can cater to a variety of customer retention programs

 We have the trained manpower that is capable of attracting the right customers for
your business

 We have people with the right skill-set to efficiently handle a wide range of
customer retention issues and customer loyalty programs

 We are capable of executing multiple strategies to target different segments within

your customer base.

a. Product lines. For the private sector: list complete range of products/ services of
the organization. For the public sector: list the specialty of the organization (who does it
serve and how)
b. Competitors
c. Brief summary of all the departments
6. Plan of your internship program

a. A brief introduction of the branch or department where you performed your

internship
b. The starting and ending dates of your internship
c. The names of the departments in which you obtained training and the duration of
your training in these departments.

7. Training program
(Note: 4 pages )

Duties and responsibilities performed: Provide a detailed description of the duties and
responsibilities that you have performed during your internship either on a daily or a weekly
basis. Describe in detail the project(s) (if any) that were assigned to you during your internship
program. This is NOT the Weekly Log! The weekly log states briefly the tasks performed with a
stamp from your supervisor for each week. In this section you are required to elaborate and
describe in detail.

8. Learning Experiences
(Note: 2 pages)

a. Knowledge acquired: Briefly describe the knowledge you gained through your
training experience and relate this knowledge to what you learned in specific courses at
the College of Economics and Political Sciences.
b. Skills learned: Describe the skills and any career-specific abilities that you
gained during your internship. Discuss any of the skills that you learned as part of courses
at the College of Economics and Political Sciences that were helpful during the training.
(Note: the skill means the ability to achieve something like reading and understanding
financial reports, analyzing problems, working in groups, etc.).
c. Observed attitudes and gained values: Describe the manners, mindsets or
values that you found and you perceive as important, in your training program, for a
successful career (e.g. hard work, dependability, honesty, etc.)
d. The most challenging task performed: Describe the best and the most
challenging mission that was assigned to you during your internship, how you performed
it, and how you overcame challenges while performing it.

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9. Strength, Weakness, Opportunities, Threats (SWOT) Analysis
(Note: maximum 2 pages)

The student is expected to perform a SWOT analysis for the organization he/she trained with
during the internship program. It is very important that the student elaborates as this will assist
the evaluator in assessing the analysis.

10. Problem Identification and Solution

(Note: page limit 4 pages)

Students must identify a strategic/operational problem either related to their major or overall
company/organization and propose a solution. Your analysis should keep in mind the page limit.
You are NOT required to provide a whole report on the problem, you are required to be precise
as possible.
a. Problem identification: Clearly identify and describe the problem in detail
b. Consequences of the current problem: Identify how the current problem is
affecting the company/organization and detail the consequences.
c. Solutions: Suggest a solution to the problem. You need to elaborate and document
your solution with either prior research or based on your program of study. You need to
properly reference whatever sources you use in forming the solution.

11. Conclusion
(Note: 1 page )

Summarize your overall experience in the internship keeping in mind the tasks performed and
your learning experience.

Note:
Sections 4-11 are NOT expected to be copied from anywhere. You must provide information in
these sections based on your personal observation, learning and experience obtained throughout
your internship. Cheating or copying in these sections is NOT acceptable and hence the entire
internship report will be completely rejected as per the Collusion and Plagiarism Policies of the
university.

12. References and Sources Used

Provide all the references and sources that you have used for data collection in your internship
Report.
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