English 5443: Intro To Tech Studies in CRL: Dr. Will Kurlinkus The University of Oklahoma
English 5443: Intro To Tech Studies in CRL: Dr. Will Kurlinkus The University of Oklahoma
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2. What is rhetoric?
The Rhetorical Situation
¤ “Rhetoric may be defined as ¤ “Rhetoric forms enthymemes
the faculty of observing in any from things that seem true to
people already accustomed to
given case the available deliberate among themselves”
means of persuasion” (160).
—Aristotle ¤ “[A] speaker persuades an
audience by the use of stylistic
¤ “A symbolic means of inducing identifications; his act of
cooperation in beings that by persuasion may be for the
nature respond to symbols” purpose of causing the
audience to identify with the
—Kenneth Burke speaker’s interests” (Rhetoric 46).
¤ “A mode of altering reality, ¤ “In any term we can posit a
not by the direct application world, in the sense that we can
of energy to objects, but by treat the world in terms of it,
the creation of discourse seeing all as emanations, near or
far, of its light. Such reduction to
which changes reality through a simplicity being technically
the mediation of thought and reduction to a summarizing title
action” —Lloyd Bitzer of ‘God term,’ . . . we must
forthwith ask ourselves what
¤ “The economics of attention” complexities are subsumed
—Richard Lanham beneath it” (Grammar 105).
Richard Buchanan: Rhetorical Design
2. “We wanted to answer three questions: What aspects of a rhetorical problem do people
actively represent to themselves? If writers do spend time developing a full representation
of their problem, does it help them generate new ideas?....In order to describe the problem
definition process itself, we collected thinking-aloud protocols.”
3. “Thus we have seen that to the efficiency of communication by language four things are
necessary: Grammatical purity (or correctness)…Clearness (or perspicuity)...force...and
elegance.”
4. “The real problem is writers’ refusal to take full and open responsibility for what they are
saying. If a writer is willing to say, in effect, ‘I’m me, I’m saying this, and I’m saying it to you,’
his words will not just have more life in them, they will also be clearer and more coherent.”
Multimodal Composition
¤ Literacy myth
¤ Violence of ¤ Vernacular
literacy literacies