Mislead Decision Makers: More Accurate Comparisons
Mislead Decision Makers: More Accurate Comparisons
subunits.
Using the net book value masks this decline in earning power because the constantly decreasing
investment base results in a higher ROI for the San Francisco hotel—24% in this example. This higher
rate may mislead decision makers into thinking that the earning power of the San Francisco hotel
has not decreased
Using the gross book value the return on the original plant-and-equipment investment is higher for the
newer New Orleans hotel than for the older San Francisco hotel. This difference probably reflects the
decline in earning power of the San Francisco hotel. Using the net book value masks this decline in
earning power because the constantly decreasing investment base results in a higher ROI for the San
Francisco hotel—24% in this example. This higher rate may mislead decision makers into thinking that
the earning power of the San Francisco hotel has not decreased.
The proponents of using net book value as an investment base maintain that it is less confusing because
(1) it is consistent with the amount of total assets shown in the conventional balance sheet, and (2) it is
consistent with income computations that include deductions for depreciation expense. Surveys report
net book value to be the dominant measure of assets used by companies for internal performance
evaluation.