MARKETINGUL EVENIMENTELOR

Nr. crt Nume si prenume Articolul 1 Articolul 2

1) Anne‐Marie Hede, Pamm Kellett, (2011) "Marketing communications for special 2) Teagan Altschwager, Jodie Conduit, Tatiana Bouzdine-
events: Analysing managerial practice, consumer perceptions and preferences", Chameeva, Steve Goodman, (2017) "Branded marketing
European Journal of Marketing, Vol. 45 Issue: 6, pp.987-1004, https://doi.org/10. events: engaging Australian and French wine consumers",
1108/03090561111119930 Journal of Service Theory and Practice, Vol. 27 Issue: 2, pp.
1 Morărescu Ioana Mădălina 336-357, https://doi.org/10.1108/JSTP-04-2015-0108
2. Marketing Istanbul as a culinary
1. Event Marketing and Experiential Marketing Towards the Formation of Net
Marketing Contribution Margin; Khusnul Khotimah, Sucherly, Diana Sari, Umi destination; Bendegul Okumus, Gurel Cetin;
2 Mihai Gabriela Cosmina Kaltum; 2015. 2018
2. Investigating casino event management integration:
athe case of East and South Asia casinos; Tzu-Wei
1. The Role and Implications of the Event Based Communication in the Huang, Wan-Yu Tseng, Jing-Yao Lin, Ching-Xiong,
3 Iovu Valeria Electoral Campaign; Tatu Cristian Ionut, Pristea Mihai, Ion Andrei; 2011 Tay; 2017
2. Destination beliefs, event satisfaction and post-visit
product receptivity in event marketing. Results from a
1. Effective entrepreneurial marketing on Facebook – A longitudinal study; Matthias tourism experience; Giada Mainolfia, Vittoria Marino,
4 Miu Mariana Madalina Finka, Monika Kollerc, Johannes Gartnerd, Arne Flohe,f, Rainer Harmsg; 2018 2018
2. Po-Ju Chen, Dipendra Singh, Ahmet Bulent Ozturk,
Abdullah Makki, (2014) "Can fundraising be fun? An
event
1. Adrian Devine, Frances Devine, (2015) "Government-funded event organisations – management study of unique experiences,
good and bad practice", International Journal of Event and Festival Management, Vol. 6 performance and quality", Tourism Review, Vol. 69
5 Iordache Andreea-Iulia Issue: 3, pp.200-214 Issue: 4, pp.310-328
2. Events and placemaking:the case of the Festival
1. The role of iconic-historic commemorative events in event tourism: Insights form 20 Internacional Cervantino in Guanajuato, Mexic (2017),
th and 25 th anniversaries of the fall of the Berlin Wall (2018), Maren Viol, Louise Todd, Daniel Barrera Fernandez, Marco Hernandes-
6 Jecu Ioana Maria Eleni Theodoraki, Constantia Anastasiadou, pp. 246-262 Escampa, pp.24-38
2. Indian festivals: the contribution they make to
cultural and economic wellbeing. A case study of
1.Risk management of extreme events under climte change. Xiao-Chen, Yi-Ming Wei, Ganapati festival. Sanjaya S. Gaur and Mandar
7 Manu Nicoleta Veronica Bing Wang, Zhifu Mi (2017) pg.1169-1174 Chapnerkar (2015) pg.367-376
2. Mathur, A., Lee, E. & Moschis, G. J Target Meas
1. Leonie Lockstone-Binney, Martin Robertson and Olga Junek, (2013) "Emerging Anal Mark (2006) "Life-changing events and marketing
knowledge and innovation in event management", International Journal of Event and opportunities
8 Luca Geanina Festival Management, Vol. 4 Issue: 3, https://doi.org/10.1108/IJEFM-06-2013-0010 " 14: 115. https://doi.org/10.1057/palgrave.jt.5740174
2.Marketing for tourism, hospitality & events: A global
& digital
1."A Method for the Construction of Customer Behavioral Modeling approach, S. Hudson, L. Hudson. Sage Publications,
Knowledge for B2B Event Marketing Strategy" Takumi Ozawaa, Akiyuki Sekiguchib, London
9 Popa Daniela Kazuhiko Tsuda (2017).
2.Marketing in Food, Hospitality, Tourism and Events,
1."Event sponso rship and ambush market ing: C. Hirst,
Lessons from the Beijing Olympics" Leyland Pitt ,Michael Parent , Pierre Berthon, Peter R. Tresidder (Eds.). Goodfellow Publishers Ltd,
10 Popescu Flavius G. Steyn Oxford (2016)
2. Modeling online user behaviors with competitive
1. Representation of Events and Rules in Gamification Systems interactions
11 Ionescu Elena Corina Jakub Swacha Saike Hea, Xiaolong Zhenga,Daniel Dajun Zenga
2. "Event segmentation: Cross-linguistic differences in
verbal and non-verbal tasks" Volume - 180,
1. Stefan Hartman, Tjeerd Zandberg, (2015) "The future of mega sport events: November 2018, Pages 225-237 https://www.
examining the “Dutch Approach” to legacy sciencedirect.
planning", Journal of Tourism Futures, Vol. 1 Issue: 2, pp.108-116, https://doi.org/10. com/science/article/pii/S0010027718301914
12 Oprinescu Oana Madalina 1108/JTF-12-2014-0002
2. Laura Gavinelli, Maria Cristina Morra, Angelo Di
Gregorio, (2016) "Pre-event marketing and territorial
governance: the case of Monza and Brianza
1. Michela Addis, Giulia Miniero, Isabella Soscia, (2018) "Facing contradictory emotions province", Qualitative Market Research: An
in event marketing: leveraging on International
surprise", Journal of Consumer Marketing, Vol. 35 Issue: 2, pp.183-193, https://doi. Journal, Vol. 19 Issue: 2, pp.173-203, https://doi.
13 Mogoș Oana Cristina org/10.1108/JCM-06-2016-1862 org/10.1108/QMR-02-2016-0009
2. Colin N. Drake, (2013) "Maximising effectiveness of
1. Andrew Jones, Caroline Navarro, (2018) "Events and the blue economy: Sailing corporate hospitality programmes at Australian special
events as alternative pathways for tourism futures – the case of Malta", International events", International Journal of Event and Festival
Journal of Event and Festival Management, Vol. 9 Issue: 2, pp.204-222, https://doi. Management, Vol. 4 Issue: 3, pp.236-248, https:// doi.
14 Morozan Elena Diana org/10.1108/IJEFM-09-2017-0055 org/10.1108/IJEFM-06-2013-0013
15 Răpan Mariana Alexandra 1.
1. Kirstin Hallmann, Anita Zehrer, (2017) "Event and community involvement of sport 2. Qingqing Zhou, Chengzhi Zhang, (2017) "Emotion
event volunteers", evolutions of sub-topics about popular events
International Journal of Event and Festival Management, Vol. 8 Issue: 3, pp.308-323, on microblogs", The Electronic Library, Vol. 35 Issue:
https:// 4, pp.770-782, https://doi.org/10.1108/
16 Popescu Robert doi.org/10.1108/IJEFM-08-2016-0058 EL-09-2016-0184
1. Kirsten Holmes, Jane Ali-Knight, (2017) "The event and festival life cycle – 2. Vinnie Jauhari, Sandeep Munjal, (2015) "Fairs and
developing a new model festivals in India: the cultural and economic
for a new context", International Journal of Contemporary Hospitality Management, Vol. potential", Worldwide Hospitality and Tourism
29 Issue: 3, Themes, Vol. 7 Issue: 4, pp.324-330, https://
17 Popa Ruxandra pp.986-1004, https://doi.org/10.1108/IJCHM-10-2015-0581 doi.org/10.1108/WHATT-03-2015-0012
2. Maria Sarmento, Minoo Farhangmehr, Cláudia
Simões, (2015) "A relationship marketing perspective
1. David C. Wilson, Layla Branicki, Bridgette Sullivan‐Taylor, Alexander D. Wilson, to trade fairs: insights
(2010) "Extreme events, from participants", Journal of Business & Industrial
organizations and the politics of strategic decision making", Accounting, Auditing & Marketing, Vol. 30 Issue: 5, pp.584-593, https://doi.
Accountability Journal, org/10.1108/
18 Prodaniuc Diana Vol. 23 Issue: 5, pp.699-721, https://doi.org/10.1108/09513571011054945 JBIM-01-2013-0024
1. Angelo Presenza, Lorn Sheehan, (2013) "Planning tourism through sporting events", 2.(2011) "Be there or be square: Marketing festivals
International Journal of and other special events", Strategic Direction, Vol. 27
Event and Festival Management, Vol. 4 Issue: 2, pp.125-139, https://doi.org/10. Issue: 10, pp.9-11, https://
19 Porfireanu Cosmina 1108/17582951311325890 doi.org/10.1108/02580541111171193
1. Eliza Hixson, (2014) "The impact of young people's participation in events: 2. Caroline Jackson, James Morgan, Chantal Laws,
Developing a model of social (2018) "Creativity in events: the untold story",
event impact", International Journal of Event and Festival Management, Vol. 5 Issue: 3, International Journal of Event and Festival
pp.198-218, https:// Management, Vol. 9 Issue: 1, pp.2-19, https://
20 Popescu Georgiana doi.org/10.1108/IJEFM-09-2013-0026 doi.org/10.1108/IJEFM-10-2017-0062
"IMPROVING SPORT BRANDS REPUTATION THROUGH MARKETING EVENTS"
Vlad ROŞCA
The Bucharest Academy of Economic Studies
6, Romana Square, 1st district, Bucharest,
Romania
Email: [email protected]

Management & Marketing

Challenges for the Knowledge Society
21 Răpan Mariana Alexandra (2011) Vol. 6, No. 4, pp. 605-626

22 Miroiu Vlad Cristian Ian Yeoman, (2013) "A futurist's thoughts on consumer trends shaping future festivals andGiovanna
events",International
Bertella, (2014)
Journal
"Designing
of Eventsmall-scale
and Festival
sport
Management,
events in the
Vol.
countryside",
4 Issue: 3, pp.249-260,
Internationalhttps://doi.org/10.1108/IJEFM-06-2013-0017
Journal of Event and Festival Management, Vol. 5 Issue: 2, pp.132-145, https://doi.org/10.1108/IJEFM-05-2013-0008
23 Iliescu Andrei Alexandru Kristin Hallman ,Anita Zehrer,(2017) "Event and community involvement of sport event volunteers " , International Journal of Event and Festival Management, Vol.8 Issue:3, pp.308-323, https://doi.org/10.1108/IJEFM-08-2016-0058
Judith Mair, Michelle Whitford, (2013) "An exploration of events research: event topics, themes and

emerging trends", International Journal of Event and Festival Management,Vol4 Issue 1 , pp.6-30 , https://doi.org/10.1108/17582951311307485

Iliescu Andrei Alexandru ARTICOL2

1.Perceptions and Stereotyping of Dance Music Events: Breaking Down the Barriers
Between Event Organisers and Local Stakeholders. A Case Study of Su Casa Festival,
24 Ion Livia Iuliana Conwy, North Wales