Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Statement of Intent

Centre number Centre name

Candidate number Candidate name

Brief chosen:

…………………………………………………………………………………………………………

How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)

Product 1

Media Language
……………………………………………………………………………………………………………………
Within my coursework, I will create my magazine front cover by following the codes and conventions of
fashion magazines. All fashion magazines have a masthead which is the biggest font on the cover at the
……………………………………………………………………………………………………………………
top of the page. My Masthead will be 'ESTILO' and I will follow the convention of placing it at the top of
the magazine cover, therefore my target audience will be able to clearly see it on the shelf. They also
……………………………………………………………………………………………………………………
include a positioning statement (my magazine positioning statement is 'find your style') on their front
cover. I will place mine below the masthead as a second title statement which will follow the codes and
……………………………………………………………………………………………………………………
conventions. A main image is extremely important as that is one aspect of the front cover that will attract
the target audience to my magazine. I am going to use a female in my first magazine, and she will directly
……………………………………………………………………………………………………………………
address the audience in a mid-shot with the appropriate Mise En Scene. Coverlines are another code and
convention, with sublines underneath, which are mostly placed at the side of the main image, an example
……………………………………………………………………………………………………………………
of a cover line I am using on my cover is ‘MICHAEL KORS: WATCH OUT!’ which I will place at the side of
my image with a subline to follow the codes and conventions. The front cover will also include a main
……………………………………………………………………………………………………………………
cover line to draw in the audience. The main cover line I have chosen is ‘THEY’RE HERE!’ and this can be
placed over the image as long as the face is still seen.
……………………………………………………………………………………………………………………
The contents page has different codes and conventions that need to be followed. Firstly the contents
page will have ‘CONTENTS’ as a title which is in the biggest font on that page. Often the front page is
……………………………………………………………………………………………………………………
prominent within the contents meaning that the contents and the front cover link whether that means the
image of the front cover is inside the magazine or the colour scheme, stories and Mise En scene match
what is displayed on the outside. For example; I will incorporate my magazine cover into my contents by
putting a little image in the top left corner of my front cover and use the same colour scheme. Another
CCS438 – Statement of Intent
convention of the contents page is that headings are used to divide each section i.e. I will use the
CCS/H409
headings
Oxford regulars
Cambridge andand
RSAfeatures to split up what will be in every magazine and features to show what is
Examinations
only in this magazine. Page numbers with short headings will fill the contents, an example of this would
Media Industries
I will need to follow ASA guidelines to make sure my magazine is suitable for the audience. By doing this
I ……………………………………………………………………………………………………………………
need to make sure that my magazine contains appropriate promotional marketing i.e. promoters must
conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably
……………………………………………………………………………………………………………………
with participants and potential participants. Promoters must avoid causing unnecessary disappointment,
or promoters must ensure that their promotions are conducted under proper supervision and make
adequate resources available to administer them. Promoters, agencies and intermediaries should not
……………………………………………………………………………………………………………………
give consumers justifiable grounds for complaint.
Also I need to make sure that my magazine doesn’t invade privacy, for example Marketers must not
……………………………………………………………………………………………………………………
unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the
marketer written permission to allow it. Marketers are urged to obtain written permission before. Prior
……………………………………………………………………………………………………………………
permission might not be needed if the marketing communication contains nothing that is inconsistent
with the position or views of the featured person.
…………………………………………………………………………………………………………………….
I cannot have my magazine having misleading advertisement which means Marketing communications
must not mislead the consumer by omitting material information. They must not mislead by hiding
…………………………………………………………………………………………………………………….
material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner.
Harm and offence must not be shown in my magazine in terms of Marketing communications must not
…………………………………………………………………………………………………………………….
contain anything that is likely to cause serious or widespread offence. Particular care must be taken to
avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.
…………………………………………………………………………………………………………………….
Compliance will be judged on the context, medium, audience, product and prevailing standards.
I must also ensure that political advertisements can influence voters in a local, regional, national or
…………………………………………………………………………………………………………………….
international election or referendum as they are exempt from the code, but only if the main purpose is to
influence voters
…………………………………………………………………………………………………………………….
Media
ProductAudiences
2
My target audience is teenagers (16-25) of an AB class demographic who are culturally sophisticated. I
will include both males and females in my magazine but the main focus will be on females. I will relate my
…………………………………………………………………………………………………………………….
Media Language
product to the target audience as my front cover will have a female teenager of an AB class. The contents
page will contain images that would represent a middle class demographic by including branded
…………………………………………………………………………………………………………………….
For my second
clothing, make up magazine,
productsI will
andalso create
different a front cover
hairstyles/ hair by following
products; thewill
this codes
alsoand conventions
appeal to females.of On
fashion magazines. Fashion magazines have a masthead which is the biggest font
both my website and contents page I will include different short headings which will include designer on the cover at the top
…………………………………………………………………………………………………………………….
of the page. My Masthead will be 'ESTILO' and I will follow the convention of placing
brands, make up, celebrities, lifestyle, health, social media and skincare which will appeal to my target it at the top of the
magazine cover, therefore my target audience will be able to clearly see it on the shelf.
audience as it is relevant topics a teenager will enjoy to read and it includes clothing and information AB They also include
a positioning statement (my magazine positioning statement is 'find your style') on their front cover. I will
…………………………………………………………………………………………………………………….
class will enjoy.
place mine below the masthead as a second title statement which will follow the codes and conventions.
A mainRepresentation
image is extremely important as that is one aspect of the front cover that will attract the target
…………………………………………………………………………………………………………………….
Media
audience
In my firstto my magazine.
magazine I am going
I am going to usetoa use
femalea male in the second
to represent magazine,
women/ teenagers andofheanwill
ABdirectly address
demographic
the audience in a mid-shot with the appropriate
…………………………………………………………………………………………………………………….
(middle Mise En Scene. Coverlines are another
class). She will be featured on the front cover of magazine, contents and my website; she will code and
convention,
also be dressed withformally/
sublines sophisticated
underneath, which are mostly
to appeal placedaudience
to the target at the side(AB ofclass).
the main image,
In the an example
contents page
of
anda cover line I am using on my cover is ‘6 MONTH 6 PACK’ which
website I will also include some male models to also attract the male audienceI will place at the side of my image
…………………………………………………………………………………………………………………….
with a subline to follow the codes and conventions. The front cover will also include a main cover line to
draw in the audience. The main cover line I have chosen is ‘FROM BORING TO BOSS’ and this can be
…………………………………………………………………………………………………………………….
placed over the image as long as the face is still seen.

…………………………………………………………………………………………………………………….
The contents page has different codes and conventions that need to be followed. Firstly the contents
page will have ‘CONTENTS’ as a title which is in the biggest font on that page. Often the front page is
…………………………………………………………………………………………………………………….
prominent within the contents meaning that the contents and the front cover link whether that means the
image of the front cover is inside the magazine or the colour scheme, stories and Mise En scene match
…………………………………………………………………………………………………………………….
what is displayed on the outside. For example; I will incorporate my magazine cover into my contents by
putting a little image in the top left corner of my front cover and use the same colour scheme. Another
convention of the contents page is that headings are used to divide each section i.e. I will use the
…………………………………………………………………………………………………………………….
headings regulars and features to split up what will be in every magazine and features to show what is
only in this magazine. Page numbers with short headings will fill the contents, an example of this would
…………………………………………………………………………………………………………………….
be: ‘25| JUMP INTO WINTER’ which is what I am using within my magazine, the headings also need to
include a sublines in a smaller font which will give details about the article i.e. the heading will be font
…………………………………………………………………………………………………………………….
size 12 and the subline will be font size 10. There needs to be a variety of pictures used in the contents, I
am using a minimum of 5 and these will include images of my model in autumnal clothing, formal
…………………………………………………………………………………………………………………….
clothing i.e. suits and hairstyles which will all link to the short headings I have written. Magazine
contents pages need to include a consistent column structure, a simple colour scheme (mine will be
black and red), page numbers, the magazine title and the issue date.
CCS438 – Statement of Intent CCS/H409
My website
Oxford will consist
Cambridge and RSA of a masthead and banner, a navigation bar, hyperlinks to different sections for
Examinations
example I am going to use the hyperlinks; news, fashion, shop, entertain, more and other. The website
Media industries
I will need to follow ASA guidelines to make sure my magazine is suitable for the audience. By doing this
I ……………………………………………………………………………………………………………………
need to make sure that my magazine contains appropriate promotional marketing i.e. promoters must
conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably
……………………………………………………………………………………………………………………
with participants and potential participants. Promoters must avoid causing unnecessary disappointment,
or promoters must ensure that their promotions are conducted under proper supervision and make
……………………………………………………………………………………………………………………
adequate resources available to administer them. Promoters, agencies and intermediaries should not
give consumers justifiable grounds for complaint.
Also I need to make sure that my magazine doesn’t invade privacy, for example Marketers must not
……………………………………………………………………………………………………………………
unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the
marketer written permission to allow it. Marketers are urged to obtain written permission before. Prior
…………………………………………………………………………………………………………………….
permission might not be needed if the marketing communication contains nothing that is inconsistent
with the position or views of the featured person.
I cannot have my magazine having misleading advertisement which means Marketing communications
must not mislead the consumer by omitting material information. They must not mislead by hiding
material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner.
How do
Harm andyou intend
offence to link
must notyour mediain
be shown products to demonstrate
my magazine in terms ofyour knowledge
Marketing and understanding
communications must notof
the digitally convergent nature of your media production? (approx. 100 words)
contain anything that is likely to cause serious or widespread offence. Particular care must be taken to
avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.
In my first magazine
Compliance I have on
will be judged included a regular
the context, heading
medium, (‘WOAH!
audience, WE'VEand
product GOTprevailing
A WEBSITE') were readers
standards.
will have a link they are able to go
I ……………………………………………………………………………………………………………………to the website. I have also included a cover
must also ensure that political advertisements can influence voters in a local, regional, nationalline (' OMG! WE'REor
ONLINE') which is for the audience to find out about the website and social media
international election or referendum as they are exempt from the code, but only if the main purpose accounts for my is to
magazine.
……………………………………………………………………………………………………………………
influence voters
For my second magazine I have included the same regular heading, however I have used the cover line '
FOLLOW US AROUND!' which will also allow the audience to read how to get to access the website and
……………………………………………………………………………………………………………………
Media Audiences
other social media accounts.
My target audience is teenagers (16-25) of an AB class demographic who are culturally sophisticated. I
To
will link the
include website
both to the
males magazine
and females there
in mywill be an image
magazine but theofmain
the most
focusrecent magazine
will be on malesissue
in myinsecond
the top
……………………………………………………………………………………………………………………
left
magazine. I will relate my product to the target audience as my front cover will have a male teenager and
corner with the text 'SUBSCRIBE'. Readers can then click on the image and see previous issues of an
subscribe
AB class. so they
The can get
contents pagethat magazine
will contain on their that
images device or posted
would to them
represent a eachclass
middle month; they will beby
demographic able
to…………………………………………………………………………………………………………………….
receive branded
notifications whenshopping
the issuehacks
is released and early viewing. hair products; this will also appeal
including clothing, and different hairstyles/
to males. On both my website and contents page I will include different short headings which will include
…………………………………………………………………………………………………………………….
designer brands, make up, celebrities, lifestyle, health, social media and skincare which will appeal to my
target audience as it is relevant topics a teenager will enjoy to read and it includes clothing and
…………………………………………………………………………………………………………………….
information AB class will enjoy.
…………………………………………………………………………………………………………………….
Media Representations
In my second magazine I am going to use a male to represent men/ teenagers of an AB demographic
…………………………………………………………………………………………………………………….
(middle class). He will be featured on the front cover of the magazine, contents and my website; he will
also be dressed formally/ sophisticated to appeal to the target audience (AB class). In the contents page
…………………………………………………………………………………………………………………….
and website I will also include some male models to also attract the male audience. .

CCS438 – Statement of Intent CCS/H409