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Strategic Alliances of Nestle

Nestle has formed two strategic partnerships. The first is with Polar Beverages to produce Nestea and Poland Spring canned beverages in the Eastern US. The second is with Belgian chocolate maker Pierre Marcolini to share expertise in luxury chocolate production and help expand Marcolini's global boutiques. Nestle has also ended its worldwide joint venture partnership with Coca-Cola for beverage production and distribution.

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1K views

Strategic Alliances of Nestle

Nestle has formed two strategic partnerships. The first is with Polar Beverages to produce Nestea and Poland Spring canned beverages in the Eastern US. The second is with Belgian chocolate maker Pierre Marcolini to share expertise in luxury chocolate production and help expand Marcolini's global boutiques. Nestle has also ended its worldwide joint venture partnership with Coca-Cola for beverage production and distribution.

Uploaded by

Kashif Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strategic Alliances of Nestle

1. Partnership of Nestle with Polar Beverages


A distribution agreement has been made between Nestlé Waters North America
Inc. and Polar Beverages, Inc. to produce cans under Nestea and Poland Spring
brand names. The agreement is being called “Polar Strategic Ventures,” and it will
become effective July 15, 2015 and will cover the Eastern U.S.

“This agreement allows us to combine our strong premium brands with one of the
premiere can manufacturers and distributors in the U.S.,” said Tim Brown,
president, CEO and chairman of Nestlé Waters North America. “It will advance our
goal of having our products available for immediate consumption in all formats, at
anytime and anywhere.”

Polar Beverages and Nestlé Waters have a 20-year history of working


together. Polar currently co-packs some Nestlé Waters sparkling and tea products
and is distributing several Nestlé Waters products in New England.

The new strategic alliance will be jointly led by longtime Nestlé Waters veteran Jeff
Weston as chief operating officer, reporting into Tim Brown, CEO Nestlé Waters
North America, and Ralph Crowley Jr., president and CEO of Polar Beverages.

“We look forward to strengthening our long partnership with Nestlé Waters and
adding Nestea and Poland Spring cans to our strong brand portfolio,” added Ralph
Crowley.

2. Nestlé Enters into Strategic Partnership with Belgian Luxury


Chocolate maker Pierre Marcolini
Nestlé today announced a strategic partnership with Brussels-based luxury
chocolate maker Pierre Marcolini. The partnership will allow Nestlé to benefit from
the know-how and artistic talent of one of the world's leading luxury chocolate
makers, while Pierre Marcolini will gain access to Nestlé's global experience.
Pierre Marcolini will provide inspiration for future Nestlé chocolate ranges, while
Nestlé will help Pierre Marcolini expand his network of boutiques across the world.
Pierre Marcolini will continue to lead his company as an independent and
autonomous operation, and Nestlé will join its board. The parties have agreed not
to reveal the financial details of the new partnership.

3. Nestlé and the Coca-Cola Company Ending their Beverage Partners


Worldwide Joint Venture

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