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Project in Principles of Marketing: Submitted By: Mark Anthony S. Pangahin Submitted To: Ms. Miriam Pesigan

1. Jollibee started as an ice cream parlor and later became a successful hamburger chain, growing to over 1,600 stores worldwide and acquiring other brands like Chowking and Red Ribbon. 2. Jollibee spends millions on advertising through various media to stay top of mind for customers, especially Filipinos. 3. Jollibee's unique selling proposition is providing fast, good, clean, and cheap food while catering to local tastes and maintaining consistency across stores.

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60 views

Project in Principles of Marketing: Submitted By: Mark Anthony S. Pangahin Submitted To: Ms. Miriam Pesigan

1. Jollibee started as an ice cream parlor and later became a successful hamburger chain, growing to over 1,600 stores worldwide and acquiring other brands like Chowking and Red Ribbon. 2. Jollibee spends millions on advertising through various media to stay top of mind for customers, especially Filipinos. 3. Jollibee's unique selling proposition is providing fast, good, clean, and cheap food while catering to local tastes and maintaining consistency across stores.

Uploaded by

Mark Anthony S. Pangahin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project

in
Principles
of Marketing

Submitted by:

Mark Anthony S. Pangahin

Submitted to:

Ms. Miriam Pesigan


Jollibee was started as an ice cream parlor and later discovered its destiny as a
hamburger chainin 1978. Jollibee has attained worldwide admiration in so short a
time. Today, it owns Chowking,Greenwich, Red Ribbon, and Philippine franchise of Deli
France. It has become one of thebiggest fast-food chains in the world with more
than1,600 stores worldwide.

Jollibee Food Corporation is attraction and highly commercialized using various


media including TV, Radio, Newsprint and more, they must have spend millions of their
budget to stay on top of the mind of their customers especially among the Filipino
Ensuring high traffic needs an emphasis on store location and positioning Jollibee
in the minds of the consumer as a place that they would enjoy eating fast food. This
entails proper branding and positioning of the service offered. Jollibee also projected
itself as world class and not a local brand The service that is offered should be
consistent over all Jollibee stores, however this might be a problem as the division has
been slimmed recently and resources might be stretched too far.

Jollibee focus:
The Unique Selling Porposition of the Jollibee brand is :
1) Fast, Good, Clean, Cheap food
2) Caters to local needs( Spicy patty)
3) Consistency, reliability over all its outlets.
MAGIC OF Enchanted Kingdom:

There is always a magic spell or two hovering above Enchanted Kingdom. For
more than a decade now,the very first and only world-class theme park in the
Philippines has been transporting families andfriends, young and old alike, to a fun-filled
world of make-believe full of adventure, surprises to discoverand fond memories that
can last a lifetime.

The germ of an idea to create an “Enchanted Kingdom” first sparked in the


imagination of business partners Cesar Mario O. Mamon and Rafaelito E. Minguez
sometime in 1992. They envisioned a placewhere people can momentarily leave their
worries behind and be engrossed in an area of fun,enchantment and make-believe.
Together with several other institutional partners and with expertadvice from foreign and
international designers and consultants as well as the utilization of Filipinocraftsmanship
and construction prowess, Mario and Lito pursued their pioneering vision of bringing
aunique theme park experience to the Philippines.

The target market of Enchanted Kingdom mainly belongs to the AB class. After
having two critical events in 1997, the management decided to change their marketing
strategies, and targeted the general public like students, government workers, and
those who are planning to have parties/celebrations/tours.
Elite Techno Park (ETP) was conceptualized two (2) years ago when their
engineers and principal investors thought of extending the semiconductor industry to the
Filipino students. They have noticed that Semiconductor is very limited in our curriculum
which is understandable because of the high cost involved in the facilities and materials.
But with the K-12 program of DepEd, they believe that this is the right time to put up this
exhibit. Elite Techno Park features the Techno-Vocational Track of K-12 program of the
Department of Education in the field of Engineering (Semiconductor, SMT, PCB
Assembly and Electronics), Mechanic and Automotive, Air Conditioning, Information
Technology (Robotics), Solar Energy and Renewable Resources, Weather Forecasting
(Climate Education) and Disaster Awareness and Preparedness. Elite Techno Park has
different learning modules for elementary to tertiary level. It provides activities for the
visitors to have hands-on experience on each module. It aims to utilize the skills of the
students and open job opportunities for them even before their graduation. This will
supplement their technical knowledge for their chosen technical courses and this can
help them if they opt to enter the corporate world or venture into businesses. Further, all
modules will discuss the importance of technology and its contribution to save our
Mother Earth.

Elite Techno Park and Raya are located at Liwasang Darangen (in front of World
Trade Center), CCP Complex, Pasay City.

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