MERCEDES-AMG  SANTONI  MONOCLE

Driving style
The Santoni for AMG collaboration encompasses both companies’
obsessive attention to detail that results in powerful performances –
in this case an exclusive footwear collection.

santoniforamg.com
 Style and substance

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such high standards LQVSLUHGE\WKH$$0*

car presented at the 2013

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Mercedes-AMG to meet the needs of a modĥ

ern lifestyle, combining vinĥ
tage chic with an outstandĥ
ing durability that suits a
busy schedule of travel,
work and leisure. Like its
automotive counterpart,

The
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to an individual’s style,

A 45 is
available in a variety of
colours and leathers.

designed
Santoni also produces
an extensive women’s

to meet
collection, further demonĥ
strating the sensitivity

the needs
to beauty and elegance
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of a
shoemaker is renowned.

modern The Santoni for AMG

lifestyle collection also includes

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Santoni for AMG “handmade masterpieces”,
all Santoni footwear is
Few companies can boast produced with passion and
of perfecting such high TXDOLW\6DQWRQLIRU$0*
standards of sophistication EULQJV0HUFHGHVĥ$0*¶V
and innovation as Santoni technological expertise
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latter is a 100 per cent of the Santoni brand. The
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and is the group’s techĥ bursting with character
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result, it’s no surprise that
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as part of an exciting new on its side, the A 45 comĦ
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Described by CEO

MERCEDES-AMG  SANTONI  MONOCLE

 “AMG customers, like Santoni customers,
are savvy people that work and play hard”

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pair of shoes. a partnership that’s very
much alive.
M: These shoes started life
Q&A as racing shoes. How do Q&A M: Do Santoni and
Giuseppe Santoni they transfer to the street? Mario Spitzner 0HUFHGHVĥ$0*KDYH
CEO, Santoni Director of branding, customers in common?
GS: Once you have the race Mercedes-AMG
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collaboration come about? an everyday version. You MONOCLE: What shared like Santoni customers,
just have to make them values make this a perfect are savvy people that work
GIUSEPPE SANTONI:,¶YH more comfortable and less hard, play hard and want
union with Santoni?
always had a passion for about performance. The to enjoy good things such
FDUVDQG0HUFHGHVĥ$0* look and the style is also MARIO SPITZNER: Exclusivĥ as watches, cars and shoes.
has a passion for detail and LPSRUWDQWĦDQGZHDUH LW\DQGLQGLYLGXDOLW\$0* They’re also looking into
quality. We met with the quite good at taking care is extremely motorsport the materials and the
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started to talk. but we’re also manufacturĥ end we’re talking to the
M: Who will be buying HUVZKRDSSO\KLJKĥHQG
M: What values do you same target group.
these shoes? craftsmanship.
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thing about these shoes?
to be contemporary and ing about the project?
responsible for the conĥ LVDWUHQGVHWWHUĦDQG MS:'H¿QLWHO\WKHSXULVWLF
struction and the building someone who pays a lot MS: The longer you work GHVLJQĦDQGRIFRXUVHRXU
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MERCEDES-AMG  SANTONI  MONOCLE