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Krispy Kreme Doughnuts Inc Competitive Profile (CPM) Matrix: Key Success Factors Weight Starbucks

The document is a competitive profile matrix and SPACE matrix comparing Krispy Kreme to competitors Dunkin Donuts, J.Co, and Starbucks. The competitive profile matrix rates Krispy Kreme higher than competitors in customer service capability but lower in areas like manufacturing capability and financial resources. The SPACE matrix shows Krispy Kreme's internal strategic position is stronger than its external position due to environmental challenges but industry strengths.

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Precious Diarez Pureza
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817 views

Krispy Kreme Doughnuts Inc Competitive Profile (CPM) Matrix: Key Success Factors Weight Starbucks

The document is a competitive profile matrix and SPACE matrix comparing Krispy Kreme to competitors Dunkin Donuts, J.Co, and Starbucks. The competitive profile matrix rates Krispy Kreme higher than competitors in customer service capability but lower in areas like manufacturing capability and financial resources. The SPACE matrix shows Krispy Kreme's internal strategic position is stronger than its external position due to environmental challenges but industry strengths.

Uploaded by

Precious Diarez Pureza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Krispy Kreme Doughnuts Inc

Competitive Profile (CPM) Matrix

Key Success Factors Weight Krispy Kreme Dunkin Donuts J.Co Starbucks

Rating Score Rating Score Rating Score Rating Score


Quality/Product Performance 0.15 4 .60 4 .60 4 .60 3 .60
Reputation/image 0.10 4 .40 4 .40 4 .40 4 .40
Manufacturing capability 0.20 2 .40 3 .60 3 .60 3 .60
Technological skills 0.05 4 .20 4 .20 3 .15 4 .20
Dealer network/distribution 0.05 1 .05 2 .10 2 .10 3 .15
capability
New product innovation 0.05 2 .10 4 .20 3 .15 3 .15
capability
Financial Resources 0.05 2 .10 3 .15 2 .10 4 .20
Cost of products/services 0.05 3 .15 3 .15 3 .15 3 .15
Customer Service Capability 0.30 4 1.20 4 1.20 4 1.20 3 .90
Overall Strength rating 1.00 3.20 3.50 3.40 3.35
Krispy Kreme Doughnuts Inc
Strategy Position and Action Evaluation (SPACE) Matrix

INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION


FINANCIAL (FS) RATING ENVIRONMENTAL (ES) RATING
Gross profit margin +1 Technological changes -1
Leverage +3 Rate of inflation -3
Liquidity +2 Demand variability -3
Working capital +2 Price range of competing products -3
Inventory turnover +3 Barriers to entry into market -2
Earnings per share +1 Competitive pressure -4
Risk level of business +3 Price elasticity of demand -3
Average +2.14 -2.71

INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION


COMPETITIVE (CA) RATING INDUSTRY (IS) RATING
Market share -3 Stage of industry/alliance evolution +3
Price/quality ratio -2 Growth potential +5
Product Life cycle -3 Profit potential +4
Customer loyalty -3 Financial stability +4
Competition's capacity utilization -2 Productivity +5
Technological know-how -2 Resource utilization +4
Bargaining power -3 Capital intensity +4
Average -2.57 +4.14
FINANCIAL STRENGTH

CONSERVATIVE AGGRESSIVE

COMPETITIVE INDUSTRY
ADVANTAGE STRENGTH
X

DEFENSIVE COMPETITIVE

ENVIRONMENTAL STABILITY

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