Chapter 9 (English)
Chapter 9 (English)
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C H A P T E R
on the net present value (NPV) approach. However, this is not the end of the story. Real-world
practitioners often wonder how much confidence they should place in NPV calculations. This
chapter examines sensitivity analysis, scenario analysis, break-even analysis, and Monte Carlo
simulations, all of which recognize that because it is based on estimates, NPV is really a dis-
tribution, not a single number. These techniques help the practitioner determine the degree of
confidence to be placed in a capital budgeting calculation.
Information is uncovered as a project unfolds, allowing a manager to make sequential
decisions over the life of the project. This chapter covers decision trees and real options,
capital budgeting techniques that specifically take the sequential nature of decision making
into account.
= $1,517
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262 Part 2 Value and Capital Budgeting
TA B L E 9 . 1
Cash Flow Forecasts for SEC’s Jet Engine Base Case (in $ millions)*
* Assumptions: (1) Investment is depreciated in years 2 through 6 using the straight-line method for simplicity; (2) tax rate is 34
percent; (3) the company receives no tax benefits on initial development costs.
Note that the NPV is calculated as of date 1, the date at which the investment of $1,500
million is made. Later we bring this number back to date 0.
If the initial marketing tests are unsuccessful, SEC’s $1,500 million investment has
an NPV of −$3,611 million. This figure is also calculated as of date 1. (To save space,
we will not provide the raw numbers leading to this calculation.)
Figure 9.1 displays the jet engine problem as a decision tree. If SEC decides to
conduct test marketing, there is a 75 percent probability that the test marketing will
be successful. If the tests are successful, the firm faces a second decision: whether to
invest $1,500 million in a project that yields $1,517 million NPV or to stop. If the tests
are unsuccessful, the firm faces a different decision: whether to invest $1,500 million
in a project that yields −$3,611 million NPV or to stop.
FIGURE 9.1
Decision Tree (in $ millions) for SEC
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9.2 S
ENSITIVITY ANALYSIS, SCENARIO ANALYSIS,
AND BREAK-EVEN ANALYSIS
One thrust of this book is that NPV analysis is a superior capital budgeting technique.
In fact, because the NPV approach uses cash flows rather than profits, uses all the cash
flows, and discounts the cash flows properly, it is hard to find any theoretical fault with
it. However, in our conversations with practical business people, we hear the phrase
“a false sense of security” frequently. These people point out that the documentation
for capital budgeting proposals is often quite impressive. Cash flows are projected
down to the last thousand dollars (or even the last dollar) for each year (or even each
month). Opportunity costs and side effects are handled quite properly. Sunk costs are
ignored—also quite properly. When a high NPV appears at the bottom, one’s tempta-
tion is to say yes immediately. Nevertheless, the projected cash flow often goes unmet
in practice, and the firm ends up with a money loser.
1
We have used a discount rate of 15 percent for both the testing and the investment decisions. Per-
haps a higher discount rate should have been used for the initial test-marketing decision, which is
likely to be riskier than the investment decision.
2
BOP stands for Best, Optimistic, Pessimistic.
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264 Part 2 Value and Capital Budgeting
Costs Financial analysts frequently divide costs into two types: variable costs and
fixed costs. Variable costs change as the output changes, and they are zero when pro-
duction is zero. Costs of direct labour and raw materials are usually variable. It is
common to assume that a variable cost is constant per unit of output, implying that
total variable costs are proportional to the level of production. For example, if direct
labour is variable and one unit of final output requires $10 of direct labour, then 100
units of final output should require $1,000 of direct labour.
Fixed costs do not depend on the amount of goods or services produced during
the period. Fixed costs are usually measured as costs per unit of time, such as rent per
month or salaries per year. Naturally, fixed costs are not fixed forever. They are only
fixed over a predetermined time period.
The engineering department has estimated variable costs to be $1 million per
engine. Fixed costs are $1,791 million per year. The cost breakdowns are
Variable cost = Variable cost per unit × Number of jet engines sold
$3,000 million = $1 million × 3,000
Total cost before taxes = Variable cost + Fixed cost
$4,791 million = $3,000 million + $1,791 million
The above estimates for market size, market share, price, variable cost, and fixed
cost, as well as the estimate of initial investment, are presented in the middle column
of Table 9.2. These figures represent the firm’s expectations or best estimates of the
different parameters. For comparison, the firm’s analysts prepared both optimistic and
pessimistic forecasts for the different variables. These are also provided in the table.
TA B L E 9 . 2
Different Estimates for SEC’s Solar Jet Engine
* In $ millions.
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Chapter 9 Risk Analysis, Real Options, and Capital Budgeting 265
Standard sensitivity analysis calls for an NPV calculation for all three possibili-
ties of a single variable, along with the expected forecast for all other variables. This
procedure is illustrated in Table 9.3. For example, consider the NPV calculation of
$8,154 million provided in the upper right-hand corner of this table. This occurs when
the optimistic forecast of 20,000 units per year is used for market size. However,
the expected forecasts from Table 9.2 are employed for all other variables when the
$8,154 million figure is generated. Note that the same number—$1,517 million—appears
in each row of the middle column of Table 9.3. This occurs because the expected fore-
cast is used for the variable that was singled out, as well as for all other variables.
TA B L E 9 . 3
Net Present Value Calculations as of Date 1 (in $ millions) for the
Solar Jet Engine Using Sensitivity Analysis
Under sensitivity analysis, one input is varied while all other inputs are assumed to meet their expectation. For example, an NPV of
-$1,802 occurs when the pessimistic forecast of 5,000 is used for market size. However, the expected forecasts from Table 9.2 are used
for all other variables when -$1,802 is generated.
* We assume that the other divisions of the firm are profitable, implying that a loss on this project can offset income elsewhere in the
firm, thereby reducing the overall taxes of the firm.
Table 9.3 can be used for a number of purposes. First, taken as a whole, the table can
indicate whether NPV analysis should be trusted. In other words, it reduces the false
sense of security we spoke of earlier. Suppose that NPV is positive when the expected
forecast for each variable is used. However, further suppose that every number in the
pessimistic column is highly negative and every number in the optimistic column is
highly positive. Even a single error in this forecast greatly alters the estimate, making
one leery of the NPV approach. A conservative manager might well scrap the entire
NPV analysis in this situation. Fortunately, this does not seem to be the case in Table
9.3, because all but two of the numbers are positive. Managers viewing the table will
likely consider NPV analysis to be useful for the solar-powered jet engine.
Second, sensitivity analysis shows where more information is needed. For exam-
ple, error in the estimate of investment appears to be relatively unimportant because
even under the pessimistic scenario, the NPV of $1,117 million is still highly posi-
tive. By contrast, the pessimistic forecast for market share leads to a negative NPV of
−$696 million, and a pessimistic forecast for market size leads to a substantially nega-
tive NPV of −$1,802 million. Since the effect of incorrect estimates on revenues is so
much greater than the effect of incorrect estimates on costs, more information on the
factors determining revenues might be needed.
Because of these advantages, sensitivity analysis is widely used in practice. Gra-
ham and Harvey report that slightly over 50 percent of the 392 firms in their sample
subject their capital budgeting calculations to sensitivity analysis.3 This number is
particularly large when one considers that only about 75 percent of the firms in their
sample use NPV analysis.
3
See Figure 2 of John Graham and Campbell Harvey, “The Theory and Practice of Corporate
Finance: Evidence from the Field,” Journal of Financial Economics (May/June 2001).
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266 Part 2 Value and Capital Budgeting
Unfortunately, sensitivity analysis also suffers from some drawbacks. For example,
sensitivity analysis may unwittingly increase the false sense of security among manag-
ers. Suppose all pessimistic forecasts yield positive NPVs. A manager might feel that
there is no way the project can lose money. Of course, the forecasters may simply have
an optimistic view of a pessimistic forecast. To combat this, some companies do not
treat optimistic and pessimistic forecasts subjectively. Rather, their pessimistic fore-
casts are always, say, 20 percent less than expected. Unfortunately, the cure in this case
may be worse than the disease, because a deviation of a fixed percentage ignores the
fact that some variables are easier to forecast than others.
In addition, sensitivity analysis treats each variable in isolation when, in reality,
the different variables are likely to be related. For example, if ineffective management
allows costs to get out of control, it is likely that variable costs, fixed costs, and invest-
ment will all rise above expectation at the same time. If the market is not receptive to
a solar-powered jet engine, both market share and price should decline together.
Managers frequently perform scenario analysis, a variant of sensitivity analysis,
to minimize this problem. Simply put, this approach examines a number of different
likely scenarios, where each scenario involves a confluence of factors. As a simple
example, consider the effect of a few airline crashes. These crashes are likely to reduce
flying in total, thereby limiting the demand for any new engines. Furthermore, even
if the crashes did not involve solar-powered aircraft, the public could become more
averse to any innovative and controversial technologies. Hence, SEC’s market share
might fall as well. Perhaps the cash flow calculations would look like those in Table
9.4 under the scenario of a plane crash. Given the calculations in the table, the NPV (in
millions) would be
−$2,023 = −$1,500 − $156 × A 50 .15
A series of scenarios like this might illuminate issues concerning the project better
than the standard application of sensitivity analysis would.
TA B L E 9 . 4
Cash Flow Forecast (in $ millions) under the Scenario of a Plane Crash*
* Assumptions are
Market size 7,000 (70 percent of expectation)
Market share 20% (2/3 of expectation)
Forecasts for all other variables are the expected forecasts as given in Table 9.2.
†
Tax loss offsets income elsewhere in the firm.
Break-Even Analysis
Our discussion of sensitivity analysis and scenario analysis suggests that there are
many ways to examine variability in forecasts. We now present another approach,
break-even analysis. As its name implies, this approach determines the sales needed
to break even. The approach is a useful complement to sensitivity analysis, because
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Chapter 9 Risk Analysis, Real Options, and Capital Budgeting 267
it also sheds light on the severity of incorrect forecasts. We calculate the break-even
point in terms of both accounting profit and present value (PV).
Accounting Profit Net profit under four different sales forecasts is as follows:
Unit sales Net profit (in $ millions)
0 -$1,380
1,000 -720
3,000 600
10,000 5,220
A more complete presentation of costs and revenues appears in Table 9.5.
We plot the revenues, costs, and profits under the different assumptions about
sales in Figure 9.2. The revenue and cost curves cross at 2,091 jet engines. This is the
break-even point—the point where the project generates no profits or losses. As long as
sales are above 2,091 jet engines, the project will make a profit.
TA B L E 9 . 5
Revenues and Costs of Project under Different Sales Assumptions
(in $ millions, except unit sales)
* Loss is incurred in the first two rows. For tax purposes, this loss offsets income elsewhere in the firm.
FIGURE 9.2
Break-Even Point Using Accounting Numbers
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This break-even point can be calculated very easily. Because the sale price is
$2 million per engine and the variable cost is $1 million per engine,4 the after-tax dif-
ference per engine is
(Sale price - Variable cost) × (1 - Tc) = ($2 million - $1 million) × (1 - 0.34)
= $0.66 million
4
Though the previous section considered both optimistic and pessimistic forecasts for sale price
and variable cost, break-even analysis uses just the expected or best estimates of these variables.
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268 Part 2 Value and Capital Budgeting
where Tc is the corporate tax rate of 34 percent. This after-tax difference is called the
contribution margin because each additional engine contributes this amount to after-
tax profit.
Fixed costs are $1,791 million and depreciation is $300 million, implying that the
after-tax sum of these costs is
(Fixed costs + Depreciation) × (1 - Tc) = ($1,791 million + $300 million) × (1 - 0.34)
= $1,380 million
That is, the firm incurs costs of $1,380 million, regardless of the number of sales.
Because each engine contributes $0.66 million, sales must reach the following level to
offset the above costs:
Accounting Profit Break-Even Point:
(Fixed costs + Depreciation) × (1 − Tc) _____________
$1,380 million
___________________________________
=
= 2,091 (9.1)
(Sale price − Variable costs) × (1 − Tc) $0.66 million
Thus, 2,091 engines is the break-even point required for an accounting profit.
Present Value As we stated many times in the text, we are more interested in PV
than we are in net profits. Therefore, we must calculate the PV of the cash flows. Given
a discount rate of 15 percent, we have
Unit sales Net present value (in $ millions)
0 -5,120
1,000 -2,908
3,000 1,517
10,000 17,004
These NPV calculations are reproduced in the last column of Table 9.5. We can see
that the NPV is negative if SEC produces 1,000 jet engines and positive if it produces
3,000 jet engines. Obviously, the zero NPV point occurs between 1,000 and 3,000 jet
engines.
The PV break-even point can be calculated very easily. The firm originally
invested $1,500 million. This initial investment can be expressed as a five-year equiva-
lent annual cost (EAC), determined by dividing the initial investment by the appropri-
ate five-year annuity factor:
$1,500 million
= _____________
= $447.5 million
3.3522
Note that the EAC of $447.5 million is greater than the yearly depreciation of
$300 million. This must occur since the calculation of EAC implicitly assumes that the
$1,500 million investment could have been invested at 15 percent.
After-tax costs, regardless of output, can be viewed as
$1,528 million =
$447.5 million + $1,791 million × 0.66 - $300 million × 0.34
= EAC + Fixed costs × (1 - Tc) - Depreciation × Tc
That is, in addition to the initial investment’s EAC of $447.5 million, the firm pays fixed
costs each year and receives a depreciation tax shield each year. The depreciation tax
shield is written as a negative number since it offsets the costs in the equation. Because
each engine contributes $0.66 million to after-tax profit, it will take the following sales
to offset the above costs:
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Chapter 9 Risk Analysis, Real Options, and Capital Budgeting 269
EXAMPLE 13.1
Nack Trucks Inc. is expanding into the business of buying stripped-down truck platforms,
which it plans to customize to client specifications and resell. The company will rent its manu-
facturing facility for $6,000 per month. Truck platforms cost $20,000 each, and the typical
finished product sells for $42,000.
This new business line would require $60,000 in new equipment. This equipment falls
into class 8 with a CCA rate of 20 percent and would be worth about $5,000 after four years.
Nack’s tax rate is 43.5 percent, and the cost of capital is 20 percent.
There is only one major competitor, and Nack’s sales staff estimate that they could
achieve annual sales of 12 units. In order to determine if this sales level will be profitable, we
must find the NPV break-even point.
This problem is very similar to the one we solved for SEC in equation (9.2) above. The
key difference is that the depreciation here is based on CCA, so we have to replace the term
Depreciation × Tc in (9.2) with the EAC of the PV of the CCA tax shield (PVCCATS): EACPVCCATS.
This requires first calculating PVCCATS and then converting to an EAC:
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270 Part 2 Value and Capital Budgeting
1 + 0.5(0.20)
$60,000(0.20)(0.435) _____________
PVCCATS = ____________________
×
0.20 + 0.20 1 + 0.20
$5,000(0.20)(0.435) _______
× 1 4
− ___________________
= $11,438
0.20 + 0.20 (1.20)
$11,438 ________ $11,438
EACPVCCATS = ________
=
= $4,418.38
A 40 .20 2.5887
Our calculations show that the break-even point is 5 trucks. This is well below targeted sales
of 12 trucks, so the expansion looks promising.
The tight distribution here reflects the slow but steady historical growth in the grill
market. This probability distribution is graphed in Panel A of Figure 9.3.
Lester realizes that estimating the market share of BBI’s hydrogen grill is more dif-
ficult. Nevertheless, after a great deal of analysis, he determines the distribution of next
year’s market share to be as follows:
While the consultant assumed a symmetrical distribution for industrywide unit sales,
he believes a skewed distribution makes more sense for the project’s market share.
In his mind, there is always the small possibility that sales of the hydrogen grill will
really take off. This probability distribution is graphed in Panel B of Figure 9.3.
The above forecasts assume that unit sales for the overall industry are unrelated
to the project’s market share. In other words, the two variables are independent of each
other. Lester reasons that while an economic boom might increase industrywide grill
sales and a recession might decrease them, the project’s market share is unlikely to be
related to economic conditions.
Now Lester must determine the distribution of price per grill. Ellen, the CFO,
informs him that the price will be in the area of $200 per grill, given what competitors
are charging. However, the consultant believes that the price per hydrogen grill will
almost certainly depend on the size of the overall market for grills. As in any business,
you can usually charge more if demand is high.
After rejecting a number of complex models for price, Lester settles on the follow-
ing specification:
Next year’s price Industrywide unit sales
= $190 + $1 ×
± $3 (9.4)
per hydrogen grill (in millions)
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272 Part 2 Value and Capital Budgeting
FIGURE 9.3
Probability Distributions for Industrywide Unit Sales, Market Share
of BBI’s Hydrogen Grill, and Price of Hydrogen Grill
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The grill price in (9.4) depends on the unit sales of the industry. In addition, random
variation is modelled via the term “±$3,” where a drawing of +$3 and a drawing of −$3
each occur 50 percent of the time. For example, if industrywide unit sales are 11 mil-
lion, the price per grill will be either
$190 + $11 + $3 = $204 (50% probability)
or
$190 + $11 - $3 = $198 (50% probability)
The relationship between the price of a hydrogen grill and industrywide unit sales
is graphed in Panel C of Figure 9.3.
The consultant now has distributions for each of the three components of next
year’s revenue. However, he needs distributions for future years as well. Using forecasts
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Chapter 9 Risk Analysis, Real Options, and Capital Budgeting 273
from OF and other publications, Lester forecasts the distribution of growth rates for
the entire industry over the second year to be as follows:
Given both the distribution of next year’s industrywide unit sales and the distribution
of growth rates for this variable over the second year, we can generate the distribution
of industrywide unit sales for the second year. A similar extension should give Lester a
distribution for later years as well, though we won’t go into the details here. And, just
as the consultant extended the first component of revenue (industrywide unit sales) to
later years, he would want to do the same thing for market share and unit price.
The above discussion shows how the three components of revenue can be mod-
elled. Step 2 is complete once the components of cost and of investment are modelled
in a similar way. Special attention must be paid to the interactions between variables
here, since ineffective management will likely allow the different cost components to
rise together. However, since you are probably getting the idea now, we will skip the
rest of this step.
Consider Figure 9.4. Here, repeated drawings have produced the simulated distri-
bution of the third year’s cash flow. There would be, of course, a distribution like the
one in this figure for each future year. This leaves us with just one more step.
FIGURE 9.4
Simulated Distribution of the Third Year’s Cash Flow for
BBI’s New Hydrogen Grill
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5
More than perhaps any other, the pharmaceutical industry has pioneered applications of this
methodology. For example, see Nancy A. Nichols, “Scientific Management at Merck: An Interview
with CFO Judy Lewent,” Harvard Business Review (January/February 1994).
6
See Figure 2 of Graham and Harvey, op. cit.
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Chapter 9 Risk Analysis, Real Options, and Capital Budgeting 275
7
To obtain precise estimates of real option value, it is necessary to use the binomial option pric-
ing model. This is covered in depth in Chapter 24. In introducing the topic here, we take a simpler
approach based on the probabilities of different scenarios.
8
H. K. Baker, Shantanu Dutta, and Samir Saadi. “Management Views on Real Options in Capital
Budgeting,” Journal of Applied Finance 21 (1) (2011).
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276 Part 2 Value and Capital Budgeting
individuals are not necessarily overly optimistic. They may realize the likelihood of
failure but go ahead anyway because of the small chance of starting the next McDon-
ald’s or Burger King.
FIGURE 9.5
Decision Tree for Ice Hotel
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might cost a movie studio a few million dollars and potentially lead to actual produc-
tion. However, the great majority of scripts (perhaps well in excess of 80 percent) are
abandoned. Why would studios abandon scripts that they had commissioned in the
first place? While the studios know ahead of time that only a few scripts will be prom-
ising, they don’t know which ones. Thus, they cast a wide net, commissioning many
scripts to get a few good ones. And the studios must be ruthless with the bad scripts,
since the expenditure here pales in comparison to the huge losses from producing a
bad movie.
FIGURE 9.6
The Abandonment Option in the Movie Industry
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The few lucky scripts will then move into production, where costs might be bud-
geted in the tens of millions of dollars, if not much more. At this stage, the dreaded
phrase is that on-location production gets “bogged down,” creating cost overruns. But
the studios are equally ruthless here. Should these overruns become excessive, produc-
tion is likely to be abandoned in midstream. Interestingly, abandonment almost always
occurs due to high costs, not due to the fear that the movie won’t be able to find an
audience. Little information on that score will be obtained until the movie is actually
released.
Release of the movie is accompanied by significant advertising expenditures, per-
haps in the range of $10 to $20 million. Box office success in the first few weeks is
likely to lead to further advertising expenditures. Again, the studio has the option,
but not the obligation, to increase advertising here. It also has an option to produce a
sequel.
Moviemaking is one of the riskiest businesses around, with studios receiving hun-
dreds of millions of dollars in a matter of weeks from a blockbuster while receiving
practically nothing during this period from a flop. The above abandonment options
contain costs that might otherwise bankrupt the industry.
Timing Options
One often finds urban land that has been vacant for many years. Yet this land is bought
and sold from time to time. Why would anyone pay a positive price for land that has
no source of revenue? Certainly one could not arrive at this positive value through NPV
analysis. However, the paradox can easily be explained in terms of real options.
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278 Part 2 Value and Capital Budgeting
Suppose that the land’s highest and best use is as an office building. Total con-
struction costs for the building are estimated to be $1 million. Currently, net rents
(after all costs) are estimated to be $90,000 per year in perpetuity and the discount rate
is 10 percent. The NPV of this proposed building would be
-$1 million + $90,000/0.10 = -$100,000
Since this NPV is negative, one would not currently want to build. In addition, it
appears as if the land is worthless. However, suppose that the government is planning
a bid for the Summer Olympics. Office rents will likely increase if the bid succeeds.
In this case, the property’s owner might want to erect the office building after all. Con-
versely, office rents will remain the same, or even fall, if the bid fails. The owner will
not build in this case.
We say that the property owner has a timing option. While he does not currently
want to build, he will want to build in the future should rents in the area rise sub-
stantially. This timing option explains why vacant land often has value. While there
are costs, such as taxes, from holding raw land, the value of an office building after a
substantial rise in rents may more than offset these holding costs. Of course, the exact
value of the vacant land depends on both the probability of success in the Olympic bid
and the extent of the rent increase. Figure 9.7 illustrates this timing option.
FIGURE 9.7
Decision Tree for Vacant Land
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Mining operations almost always provide timing options as well. Suppose you
own a copper mine where the cost of mining each tonne of copper exceeds the sales
revenue. It’s a no-brainer to say that you would not want to mine the copper currently.
And since there are costs of ownership such as property taxes, insurance, and security,
you might actually want to pay someone to take the mine off your hands. However, we
would caution you not to do so hastily. Copper prices in the future might very well
increase enough so that production is profitable. Given that possibility, you could
likely find someone to pay a positive price for the property today.
usage, it was found that large firms utilized real options more frequently than small
firms because they had access to the expertise required to use real options.9
For example, Air Canada utilized real options as it emerged from its bankruptcy
protection in 2004 and underwent major restructuring. As part of its business restruc-
turing, the airline decided to expand its overseas routes, which required investments
in 96 new jetliners. However, due to the riskiness of such investments, instead of imme-
diately buying the entire fleet of planes from Boeing, Air Canada purchased a frac-
tion of the 96 jetliners immediately, followed by an option to purchase the remaining
planes in the future, contingent on the success of its initial investments. In this case,
real options provided value in facing uncertainty and helped to mitigate risk. Such
flexibility is a value that is completely missed by traditional capital budgeting meth-
ods like NPV.
9.5
SUMMARY AND CONCLUSIONS
This chapter discusses a number of practical applications of capital budgeting.
1. Though net present value (NPV) is the best capital budgeting approach conceptually,
it has been criticized in practice for providing managers with a false sense of security.
Sensitivity analysis shows NPV under varying assumptions, giving managers a better
feel for the project’s risks. Unfortunately, sensitivity analysis modifies only one variable
at a time, while many variables are likely to vary together in the real world. Scenario
analysis examines a project’s performance under different scenarios (e.g., war break-
ing out or oil prices skyrocketing). Finally, managers want to know how bad forecasts
must be before a project loses money. Break-even analysis calculates the sales figure at
which the project breaks even. Though break-even analysis is frequently performed on
an accounting profit basis, we suggest that an NPV basis is more appropriate.
2. Monte Carlo simulation begins with a model of the firm’s cash flows, based on both
the interactions between different variables and the movement of each individual vari-
able over time. Random sampling generates a distribution of these cash flows for each
period, leading to an NPV calculation.
3. We analyze the hidden options in capital budgeting, such as the option to expand, the
option to abandon, the option to contract, and timing options. We return to this topic
in Chapter 23.
KEY TERMS Break-even analysis 266 Fixed costs 264 Scenario analysis 266
Contribution margin 268 Monte Carlo simulation 270 Sensitivity analysis 263
Decision trees 261 Real options 275 Variable costs 264
9
H. K. Baker, Shantanu Dutta, and Samir Saadi, op. cit.
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280 Part 2 Value and Capital Budgeting
Option to Wait
9.4 Your company is deciding whether to invest in a new machine. The new machine
will increase cash flow by $340,000 per year. You believe the technology used in
the machine has a 10-year life; in other words, no matter when you purchase the
machine, it will be obsolete 10 years from today. The machine is currently priced at
$1,800,000. The cost of the machine will decline by $130,000 per year until it reaches
$1,150,000, where it will remain. If your required return is 12 percent, should you
purchase the machine? If so, when should you purchase it?
Decision Trees
9.5 Ang Electronics Inc. has developed a new DVD-R. If the DVD-R is successful, the
PV of the payoff (when the product is brought to market) is $22 million. If the
DVD-R fails, the PV of the payoff is $9 million. If the product goes directly to
market, there is a 50 percent chance of success. Alternatively, Ang can delay the
launch by one year and spend $1.5 million to test market the DVD-R. Test market-
ing would allow the firm to improve the product and increase the probability of
success to 80 percent. The appropriate discount rate is 11 percent. Should the firm
conduct test marketing?
9.6 The manager for a growing firm is considering launching a new product. If the
product goes directly to market, there is a 50 percent chance of success. For
$175,000, the manager can conduct a focus group that will increase the product’s
chance of success to 65 percent. Alternatively, the manager has the option to pay a
consulting firm $390,000 to research the market and refine the product. The con-
sulting firm successfully launches new products 80 percent of the time. If the firm
successfully launches the product, the payoff will be $1.9 million. If the product is
a failure, the NPV is zero. Which action will result in the highest expected payoff
to the firm?
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Chapter 9 Risk Analysis, Real Options, and Capital Budgeting 281
9.7 B&B has a new baby powder ready to market. If the firm goes directly to the market
with the product, there is only a 55 percent chance of success. However, the firm can
conduct customer segment research, which will take a year and cost $1.2 million. By
going through research, B&B will be able to better target potential customers and will
increase the probability of success to 70 percent. If successful, the baby powder will
bring a PV profit (at time of initial selling) of $19 million. If unsuccessful, the PV payoff
is only $6 million. Should the firm conduct customer segment research or go directly
to market? The appropriate discount rate is 15 percent.
Sensitivity Analysis
9.8 Consider a four-year project with the following information: initial fixed asset
investment = $480,000; straight-line depreciation to zero over the four-year life;
zero salvage value; price = $37; variable costs = $23; fixed costs = $195,000; quantity
sold = 90,000 units; tax rate = 34 percent. How sensitive is operating cash flow to
changes in quantity sold?
Project Analysis
9.9 You are considering a new product launch. The project will cost $820,000, have a
four-year life, and have no salvage value; depreciation is at a CCA rate of 20%. Sales
are projected at 450 units per year, price per unit will be $18,000, variable cost per
unit will be $15,400, and fixed costs will be $610,000 per year. The required return
on the project is 15 percent, and the relevant tax rate is 35 percent. Assets will
remain in the CCA class after the end of the project.
a. Based on your experience, you think the unit sales, variable cost, and fixed cost
projections given here are probably accurate to within ±10 percent. What are
the upper and lower bounds for these projections? What is the base-case NPV?
What are the best-case and worst-case scenarios?
b. Evaluate the sensitivity of your base-case NPV to changes in fixed costs.
c. What is the accounting break-even level of output for this project?
9.10 McGilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $875
per set and have a variable cost of $430 per set. The company has spent $150,000 for
a marketing study that determined the company will sell 60,000 sets per year for
seven years. The marketing study also determined that the company will lose sales
of 12,000 sets of its high-priced clubs. The high-priced clubs sell at $1,100 and have
variable costs of $620. The company will also increase sales of its cheap clubs by
15,000 sets. The cheap clubs sell for $400 and have variable costs of $210 per set. The
fixed costs each year will be $9,300,000. The company has also spent $1,000,000 on
research and development for the new clubs. The plant and equipment required will
cost $29,400,000 and qualify for depreciation at a CCA rate of 20 percent. The new
clubs will also require an increase in net working capital of $1,400,000 that will be
returned at the end of the project. The tax rate is 40 percent, and the cost of capital
is 14 percent. Calculate the payback period, the NPV, and the IRR. Assets will remain
in the CCA class after the end of the project.
Sensitivity Analysis
9.11 Refer to Problem 9.10. McGilla Golf would like to know the sensitivity of NPV to
changes in the price of the new clubs and the quantity of new clubs sold. What is the
sensitivity of the NPV to each of these variables?
Abandonment Value
9.12 Your company is examining a new project. It expects to sell 9,000 units per year at
$35 net cash flow apiece for the next 10 years. In other words, the annual operating
cash flow is projected to be $35 × 9,000 = $315,000. The relevant discount rate is
16 percent, and the initial investment required is $1,350,000.
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282 Part 2 Value and Capital Budgeting
is opened today, each ounce of gold will generate an after-tax cash flow of $1,400 per
ounce. If the company waits one year, there is a 60 percent probability that the con-
tract price will generate an after-tax cash flow of $1,600 per ounce and a 40 percent
probability that the after-tax cash flow will be $1,300 per ounce. What is the value of
the option to wait?
Abandonment Decisions
9.18 Allied Products Inc. is considering a new product launch. The firm expects to have
an annual operating cash flow of $10.5 million for the next 10 years. Allied Products
uses a discount rate of 13 percent for new product launches. The initial investment is
$51 million. Assume that the project has no salvage value at the end of its economic
life.
a. What is the NPV of the new product?
b. After the first year, the project can be dismantled and sold for $31 million. If the
estimates of remaining cash flows are revised based on the first year’s experi-
ence, at what level of expected cash flows does it make sense to abandon the
project?
Expansion Decisions
9.19 Applied Nanotech is thinking about introducing a new surface-cleaning machine.
The marketing department has estimated that Applied Nanotech can sell 15 units
per year at $305,000 net cash flow per unit for the next five years. The engineering
department has estimated that developing the machine will take a $15 million initial
investment. The finance department has estimated that a 16 percent discount rate
should be used.
a. What is the base-case NPV?
b. If unsuccessful, after the first year the project can be dismantled and will have
an after-tax salvage value of $11 million. Also, after the first year, expected cash
flows will be revised up to 20 units per year or to 0 units, with equal probability.
What is the revised NPV?
Scenario Analysis
9.20 You are the financial analyst for a tennis racquet manufacturer. The company is con-
sidering using a graphite-like material in its tennis racquets. The company has esti-
mated the information in the following table about the market for a racquet with the
new material. The company expects to sell the racquet for six years. The equipment
required for the project has no salvage value. The required return for projects of this
type is 13 percent, and the company has a 40 percent tax rate. Should you recom-
mend the project?
Pessimistic Expected Optimistic
Market size 130,000 150,000 165,000
Market share 21% 25% 28%
Selling price $ 140 $ 145 $ 150
Variable costs per unit $ 102 $ 98 $ 94
Fixed costs per year $1,015,000 $ 950,000 $ 900,000
Initial investment $2,200,000 $2,100,000 $2,000,000
9.21 Consider a project to supply Hamilton with 35,000 tonnes of machine screws annu-
ally for automobile production. You will need an initial $2,900,000 investment in
threading equipment to get the project started; the project will last for five years. The
accounting department estimates that annual fixed costs will be $495,000 and that
variable costs should be $285 per tonne; accounting will depreciate the initial fixed
asset investment at a CCA rate of 30 percent over the five-year project life. It also
estimates a salvage value of $300,000 after dismantling costs. The marketing depart-
ment estimates that the automakers will let you have the contract at a selling price
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284 Part 2 Value and Capital Budgeting
of $345 per tonne. The engineering department estimates you will need an initial net
working capital investment of $450,000. You require a 13 percent return and face a
marginal tax rate of 38 percent on this project. Assets will remain in the CCA class
after the end of the project.
a. What is the estimated operating cash flow for this project? The NPV? Should
you pursue this project?
b. Suppose you believe that the accounting department’s initial cost and salvage
value projections are accurate only to within ±15 percent, the marketing
department’s price estimate is accurate only to within ±10 percent, and the
engineering department’s net working capital estimate is accurate only to within
±5 percent. What is your worst-case scenario for this project? Your best-case
scenario? Do you still want to pursue the project?
Sensitivity Analysis
9.22 In Problem 9.21, suppose you’re confident about your own projections, but you’re a
little unsure about Hamilton’s actual machine screw requirements. What is the sen-
sitivity of the project operating cash flow to changes in the quantity supplied? What
about the sensitivity of NPV to changes in quantity supplied? Given the sensitivity
number you calculated, is there some minimum level of output below which you
wouldn’t want to operate? Why?
Abandonment Decisions
9.23 Consider the following project for Hand Clapper Inc. The company is considering a
four-year project to manufacture clap-command garage door openers. This project
requires an initial investment of $8 million that will be depreciated straight-line to
zero over the project’s life. An initial investment in net working capital of $950,000 is
required to support spare parts inventory; this cost is fully recoverable whenever the
project ends. The company believes it can generate $6.85 million in pre-tax revenues
with $2.8 million in total pre-tax operating costs. The tax rate is 38 percent, and the
discount rate is 16 percent. The market value of the equipment over the life of the
project is as follows:
Year Market value (in $ millions)
1 $5.1
2 3.8
3 3.2
4 0.0
a. Assuming Hand Clapper operates this project for four years, what is the NPV?
b. Now compute the project NPVs assuming the project is abandoned after only
one year, after two years, and after three years. What economic life for this proj-
ect maximizes its value to the firm? What does this problem tell you about not
considering abandonment possibilities when evaluating projects?
9.24 M.V.P. Games Inc. has hired you to perform a feasibility study of a new video game
that requires a $7 million initial investment. M.V.P. expects a total annual operating
cash flow of $1.3 million for the next 10 years. The relevant discount rate is 10 per-
cent. Cash flows occur at year-end.
a. What is the NPV of the new video game?
b. After one year, the estimate of remaining annual cash flows will be revised
either upward to $2.2 million or downward to $285,000. Each revision has an
equal probability of occurring. At that time, the video game project can be sold
for $2,600,000. What is the revised NPV given that the firm can abandon the
project after one year?
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