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Department of Marketing: Jahangirnagar University Quiz Test

This document contains a 10 question quiz for a Sales Management course. The quiz contains multiple choice and true/false questions testing concepts related to marketing, sales processes, consumer behavior, and organizational buying. Specifically, it covers topics like the steps of the planning process, emotional choice criteria, start-up costs, push vs pull strategies, influencers, problem solving approaches, market analysis, and complexity of organizational vs consumption buying. The quiz is part of a class for a 7th semester Bachelor's program in Marketing at Jahangirnagar University.

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Shariful Islam
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73 views1 page

Department of Marketing: Jahangirnagar University Quiz Test

This document contains a 10 question quiz for a Sales Management course. The quiz contains multiple choice and true/false questions testing concepts related to marketing, sales processes, consumer behavior, and organizational buying. Specifically, it covers topics like the steps of the planning process, emotional choice criteria, start-up costs, push vs pull strategies, influencers, problem solving approaches, market analysis, and complexity of organizational vs consumption buying. The quiz is part of a class for a 7th semester Bachelor's program in Marketing at Jahangirnagar University.

Uploaded by

Shariful Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name:

Department of Marketing
Jahangirnagar University ID:

Quiz Test
Batch: 6th, Semester: 7th
Course Name: Sales Management
Course Code: MKT 403
Time: 07 Minutes Full Marks: 10

Choose the correct answer and give the tick (√) mark. Ambiguous answer will be considered as a
wrong answer (Question 01 to 05). 05 × 01 = 05

01. The 3rd step of planning process is -


A) Implementing B) Organizing for action C) Re-evaluating D) Measuring Result
02. __________ implies a need to lead in personal encounters, to have control of situations and to have
a strong desire to be independent.
A) Dominant B) Submissive C) Warm D) Hostile
03. Which of the following sequence is correct?
A) MRO – Materials – Components – Plant and equipment
B) MRO – Components – Materials – Plant and equipment
C) MRO – Plant and equipment - Materials – Components
D) Components – MRO – Materials – Plant and equipment
04. Which one is not an emotional choice criteria of any products?
A) Pleasure B) Reliability C) Reciprocity D) Prestige
05. _________ include installation, lost production and training costs.
A) Start-up costs B) Purchase costs C) Post-purchase costs D) None

Identify TRUE or FALSE from the following statements, If FALSE, write the correct answer or
change the incorrect portion. (Question 06 to 10). 05 × 01 = 05
06. A push strategy relies much more heavily on creating awareness, interest and promoting the
product to the final consumers.

07. Influencer is the individual with the power and /or financial authority to make the ultimate choice
regarding which product to buy.

08. Limited problem solving occurs when the consumer has some experience with the product in
question and may be inclined to stay loyal to the brand previously purchased.

09. Market analysis is used as a internal audit of the marketing planning process.

10. Consumption buying is more complex than organizational buying.

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