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8 Cs of Business Correspondence

The document discusses the 8 Cs of effective business correspondence: clarity, courtesy, cheerfulness, consideration, character, conciseness, correctness, and concreteness. Clarity refers to clearly stating the purpose and using simple language. Courtesy means demonstrating respect. Cheerfulness is conveying a positive attitude. Consideration takes the reader's perspective. Character provides uniqueness. Conciseness expresses ideas succinctly. Correctness ensures accuracy of language, format, and information. Concreteness uses vivid language that appeals to the senses. An example letter is provided and instructions are given to improve it based on applying the 8 Cs.

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Noel Krish Zacal
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6K views1 page

8 Cs of Business Correspondence

The document discusses the 8 Cs of effective business correspondence: clarity, courtesy, cheerfulness, consideration, character, conciseness, correctness, and concreteness. Clarity refers to clearly stating the purpose and using simple language. Courtesy means demonstrating respect. Cheerfulness is conveying a positive attitude. Consideration takes the reader's perspective. Character provides uniqueness. Conciseness expresses ideas succinctly. Correctness ensures accuracy of language, format, and information. Concreteness uses vivid language that appeals to the senses. An example letter is provided and instructions are given to improve it based on applying the 8 Cs.

Uploaded by

Noel Krish Zacal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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8 Cs of Business Correspondence  Use descriptive words to form images.

Having a
rich imagination and vocabulary will help
Business letter writing is the most widely or achieve concreteness.
commonly used form of external written communication. o Businessman/profession – wholesaler,
A concrete meaning of a business letter is impossible retailer, manufacture, restaurateur,
since business letters are defined according to the banker, designer, engineer, architect
purpose of the correspondence. Business letters can Cheerfulness
serve to explain, to sell, to introduce, to apologize, to  When writing a business letter, demonstrate a
invite, to refuse, to promise, to complain, to organized, positive attitude that expresses joy and cheer.
and etc.  Use polite, courteous, and friendly words.
Nonetheless business letters can be appreciated o Less expensive – cheap
and evaluated. A business letter can be good or bad if it Correctness
is evaluated according to the 8 Cs or characteristics of a  A business letter must always be accurate.
business letter: clarity, courtesy, cheerfulness,  It also refers to the right register of the language
consideration, character, conciseness, correctness, and (formal or informal)
concreteness.  It also pertains to the right use of punctuation
marks and the lay-out of the letter.
Clarity  It also includes, correct spelling and correct
 all business letters should be clear; this information.
includes the purpose of the letter and words Character
used within the text.  Every business letter should show a bit of
 Clearly state your point near the beginning to uniqueness from the writer.
allow the reader a clear understanding of the  Such uniqueness helps in making the letter
letter's purpose. more interesting.
 To achieve this:  Avoid using, clichés (words or expressions)
o think [plan] before you write. o With all due respect
o Express yourself in simple and familiar o The fact of the matter
words o Enclose herewith
 Utilize – use
 Modification – change
 Terminate – end Activity
 Recapitulate – review
 Disbursement – payment 1. Improve the following letter, having the 8 Cs
o Avoid using cluttering words in mind. Write on a one whole sheet of paper
 At this point in time – now (yellow paper). Submit on Monday,
 Like for example – like/ for November 12, 2018.
example
 Visible to the eyes – visible Dear Mr. Lacaz,
 With regard to – about
 Made up your mind – decide It is my intention to request you to schedule a
 Plan in advance.
o Avoid using jargons if you are writing to meeting between the two of us in the foreseeable future
people outside your field in order that we can hold a discussion as regards the
o Avoid using slang words ugly effects of the abrupt drastic or speedy merging
Conciseness among the Leon Lacaz Life Plans (LLLP). For your
 The element of conciseness refers to stating an information maybe you have all ready heard that a great
idea in the fewest words possible. deal people in the general public specifically the
 Employing too many words to express the idea chairmen and the salesman of both companies are
may delay decision making.
aprehensive of the fatal consequences of the merging to
 It saves time, effort, and space on the part of the
writer and the reader. our subsidiary companies as well as tour manpower
Courtesy services in Japan.
 Business letters should show respect to the
reader and should demonstrate the writer’s I want to a schedule that will gonna coincide with
personal respect for the reader and the my usual weekend visit to your workplace.
company he works for.
 Writer should use polite expressions that will
show his/her sincerity, tactfulness, Respectfully,
thoughtfulness, gratefulness and respect.
Consideration Juan Y. Kalibutan
 The writer must take the view point of the
reader. If you are the reader, how will you feel or
understand about the letter you just read.
 Make the letter about reader not about you.
 Use gender-neutral expressions, i. e. supervisor,
manager, sales representative, entrepreneur,
society/humankind, and etc.
 Use appropriate gender pronouns. Avoid being
sexiest
Concreteness
 It refers to using vivid wording within the letter
that appeals to the reader’s senses.
 Avoid using words that gives abstract ideas.

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