“Why read fiction? Why go to movies?

Soft drinks industry has enough roller

coaster plot-dips to make novelists drool” – Jesse Myers in Beverage Digest July 1985

The COCA COLA company (In india as coca cola india(Little drops of joy)

Sales rose 33% in India and by 14% in China. Coca-Cola gets the bulk of its revenue from overseas sales.

1. Coca cola 2.6 % while pepsi is 4.5%

a. Beverage type : dark cola
b. Brand ambassador : AAmir Khan
c. Punch line Jo chaho ho jaye,Life ho to aisi,Thanda matlab coca cola
d. Company The COCA COLA company
e. Price and volume
f. Market share 2.6%
g. Brand logo

h. Add links

Atul Singh became president of Coca-Cola's India

India Knowledge@Wharton: How is the Indian market different from other

markets you have worked in -- the U.S., Africa, Eastern Europe and China?

Singh: India is a country of over a billion people with very low per-capita

consumption of soft drinks. Physical infrastructure, too, is a challenge in India. An
independent study shows that of the 120 billion liters of non-alcoholic beverages
consumed in India, only 4% is ready-to-drink. Herein lies the opportunity. With
increased urbanization and growth of the middle class, more people are getting
introduced to ready-to-drink packaged drinks, which is very encouraging.

India Knowledge@Wharton: What are your strategies and targets for the

Indian market?

Atul Singh: Coca-Cola is committed to refreshing its consumers on an everyday,

all-day basis. Our entire brand portfolio has been designed to satisfy the various
mapped-out needs of consumers -- hydration, energy, enjoyment or simply
having fun. Over the past few years, we have further expanded our portfolio by
launching Minute Maid Pulpy Orange [drink] and, more recently, our globally
successful energy-drink brand Burn.Over the past decade, we have invested more
than US$1.2 billion in India. In 2006, we announced additional investments of
US$250 million over the [following] three years. We are well on track in making
those investments in manufacturing, transportation, logistics and cold drink
equipment -- such as refrigerators -- and consumer marketing.
Coca-Cola India has made sustainability central to its business strategy and practice. As
a beverage company, water is the primary ingredient for our products, and we recognize
it is a precious natural resource under severe duress. We have set a target of
replenishing the groundwater we extract to produce our beverages -- as a company, we
want to achieve "water balance" in India in groundwater use.

We are actively undertaking rainwater harvesting projects in partnership with

government departments, NGOs and local communities across the country. We have
already installed more than 500 rainwater-harvesting structures in 22 states. Likewise,
as a responsible user of PET [polyethylene terephthalate, a plastic resin] for product
packages, we are working with industry associations, other corporations and
stakeholders to evolve an end-to-end economic value chain for collecting and recycling
them. We are working toward becoming one of India's most-respected companies.

2. Thums up
i. Beverage type : dark cola
j. Brand ambassador : Akshay Kumar
k. Punch line Taste the thunder
l. Company The COCA COLA company
m. Price and volume same as above
n. Market share

o. Brand logo
http://www.mercurybrief.com/2009/10/thums-up-cola-of-india/
Today, estimates give Thums Up 16 percent market share, with soft drinks
Sprite at 15 and Pepsi at 13. Coca-Cola just re-invested in Thums Up’s 20-
year-old “Taste the Thunder” campaign, naming actor Akshay Kumar as
new brand ambassador.

http://www.livemint.com/2009/02/11140612/Coca-Cola-plans-campaign-for-T.html
The new Thums Up campaign would feature Bollywood star Akshay Kumar and
comes at a time when the company is aiming to increase its footprints in
the Rs. 7,500-crore Indian sparkling beverages market, in which the carbonated
cola drinks have a 38% share

http://economictimes.indiatimes.com/news/news-by-industry/et-cetera/Pepsi-
ropes-in-Chiranjeevi-Jr-to-take-on-Thums-Up-in-AP/articleshow/4210009.cms

Despite the fact that it remains restricted to pockets, Thums Up has become the
largest selling cola, not only within Coca Cola India’s portfolio, but also in India. “It
sells in 30% of the market, but is still the number 1 in India,” says Sridhar. According
to AC Nielsen data, Thums Up is the no. 1 dark-cola beverage brand with a 16.4%
market share in India, followed by Sprite with 15.6 % and Pepsi at 13%. The Indian
soft drink market stands at Rs 7,500 crore, of which colas constitute 38% followed by
clear-lime brands like Sprite and 7 Up at 21 %. 

http://business.rediff.com/report/2010/feb/11/thums-ups-new-thunder.htm
 Such loyal following, a strong taste, and consistent positioning, has helped Thums Up rule the
Rs 7000-crore (Rs 70 billion) carbonated drinks market with a 15.8 per cent market share that
is followed by Sprite (14.2 per cent), Pepsi (13.7 per cent), and Coca-Cola 8 per cent).

http://www.bollyone.com/riya-sen-as-brand-ambassador-for-limca

Limca has a market share of about 11 per cent share in the total carbonated soft
drink market in India, the company said.

http://www.businessweek.com/magazine/content/10_39/b4196026887723.htm?
chan=magazine+channel_news+-+companies+%2B+industries

Yet the 4.5 percent share of India's beverage market held by Pepsi's cola market
share eclipses the 2.6 percent share of Coke's flagship drink, says consultant
Euromonitor.
3. sprite
p. Beverage type : clear lime
q. Brand ambassador : shah rukh khan
r. Punch line Sprite bujhae only pyaas baki all bakwas!
s. Company The COCA COLA company
t. Price and volume same as above
u. Market share

v. Brand logo
4. fanta
w. Beverage type : orange drink
x. Brand ambassador : genelia d souza
y. Punch line dikhao apane asali rang/fanta ka signal loud bunking is allowed
z. Company The COCA COLA company
aa. Price and volume same as above
bb. Market share

Brand logo

5. limca
cc. Beverage type : cloudy lemon
dd. Brand ambassador : Hrishitta bhatt(recent add summer compaign)
ee. Punch line doobo taazgi me-fresh ho jao
ff. Company The COCA COLA company
gg. Price and volume same as above
hh. Market share
 ii.
6. Minute maid pulpy orange
jj. Beverage type : Juice drink
kk. Brand ambassador : none
ll. Punch line Bilkul ghar jaisa,Where is the pulp, Light on Calories. Loaded with
Taste
mm. Company The COCA COLA company
nn. 400,1 l and 1.25
oo. Market share

pp.
7. Minute maid pulpy orange
qq. Beverage type : Mango
rr. Brand ambassador : none
ss. Punch line Maaza lao aam ki pyas bujhao
tt. Company The COCA COLA company

uu.
vv.

Market share