qwertyuiopasdfghjklzxcvbnmqwerty

uiopasdfghjklxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzx
Advertising Media

cvbnmqwertyuiopasdfghjklzxcvbnmq
1. Poster

wertyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopasdfg
A poster is any piece of printed paper designed to be attached to a wall or vertical surface.
Typically posters include both textual and graphic elements, although a poster may be either

hjklzxcvbnmqwertyuiopasdfghjklzxc
wholly graphical or wholly text. Posters are designed to be both eye-catching and
informative. Posters may be used for many purposes. They are a frequent tool of advertisers

vbnmqwertyuiopasdfghjklzxcvbnmq
(particularly of events, musicians and films), propagandists, protestors and other groups
trying to communicate a message. Posters are also used for reproductions of artwork,

wertyuiopasdfghjklzxcvbnmqwertyui
particularly famous works, and are generally low-cost compared to original artwork.

2. Pamphlet

opasdfghjklzxcvbnmqwertyuiopasdfg
A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may
consist of a single sheet of paper that is printed on both sides and folded in half, in thirds,

hjklzxcvbnmrtyuiopasdfghjklzxcvbn
or in fourths (called a leaflet), or it may consist of a few pages that are folded in half and
saddle stapled at the crease to make a simple book. In order to count as a pamphlet,
UNESCO requires a publication (other than a periodical) to have "at least 5 but not more

mqwertyuiopasdfghjklzxcvbnmqwert
than 48 pages exclusive of the cover pages"; a longer item is a book.

yuiopasdfghjklzxcvbnmqwertyuiopas
 The example of Pamphlet

3. Banner

A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message.
Banner-making is an ancient craft.
The word derives from late Latin bandum, a cloth out of which a flag is made (Latin:
banderia, Italian: bandiera, Portuguese: bandeira, Spanish: bandera). The German language
developed the word to mean an official edict or proclamation and since such written orders
often prohibited some form of human activity, bandum assumed the meaning of a ban,
control, interdict or excommunication. Banns has the same origin meaning an official
proclamation, and abandon means to change loyalty or disobey orders, semantically "to leave
the cloth or flag".

4. Newspapers
 A newspaper is a serial publication which contains news on current events of special or
general interest. The individual parts are listed chronologically or numerically and appear
frequently, usually at least once a week but sometimes fortnightly or monthly.

Almost half of a newspaper is made up of ads. Local papers have ads of local companies,
but nationwidenewspapers also advertise products that are sold all over the country. Most
papers are published daily so new ads , like products on sale or movie openings can
be placed every day. Newspapers sell advertisingspace in all sections of their paper. In
most cases ads of products will be put in the section they arerelated to.

Display ads are big ads that can take up from a few cm to a full page . They
have illustrations, headlinesand lots of information on a certain field.

Classified ads appear in a separate section of a newspaper . Most of them only have a
few lines and list homes, cars for sale, furniture or other things that private people want
to sell or buy.

The example of newspaper

5. Magazines

Magazines mostly appear all over the country and are used by national advertisers. In
contrast to newspapers they are read when people have more time. They are kept for a few
weeks or even months. Better printing quality and colour ads are among the advantages of
magazines.

Many special magazines are made for groups of people. The ads that appear there
are especially for these groups. A computer magazine, for instance , may have
many ads related to computers, printers or scanners.

The example of magazine

6. Direct Mail

Direct mail consists of leaflets, brochures , catalogs or letters, that are mailed directly to
people. Mail-order companies profit from this kind of advertising. Some mailing lists send
information to all the people others only have special lists according to the jobs that people
have or their age or income. Direct mail costs a lot of money, but advertising companies can
be sure that they will reach the people.

The example of direct mail

Local advertisers place about 70 per cent of advertising on the radio. An advantage of radio
is that people listen to programs while doing other things. In some cases radios are on the
whole day. Commercials last about 30 seconds. Radio stations are more specialized in what
they broadcast. One radio station offers pop music and has a younger listening audience;
the other may broadcast classical music with older listeners. The ads can be
chosen according to the group of people who listen.
8. Outdoor signs

Large colourful outdoor signs can easily catch the attention of by-passers. But
these ads must be short and simple because viewers see them only for a few seconds.

The main signs are posters, billboards and electronic displays. Billboards are owned
by local companies that rent them to advertisers. Sometimes ads are painted on buildings.
Electronic billboards have largedisplays where ads change very quickly. They are the most
expensive kind of outdoor signs.

The example of outdoor signs

Billboard at Times Square

9. Television

Television combines sound and moving images. It is one of the most expensive forms of
advertising, but on the other hand it reaches a very wide audience. Advertisers buy time
from TV stations to broadcast theircommercials. This time is cheaper at times when fewer
people watch TV, as in the early morning hours and gets very expensive during prime
time evening shows.

Infomercials have become very popular in the last few years. They are normal TV shows
that focus on thesales of certain products. Details on how to buy the product (telephone
numbers etc..) are repeated many times during the programme.

Some TV stations also sell advertisers product placements. For example a brand of pizza
can a car canappear in a scene of a TV show.

The example of promotion on television

10. Internet

Internet advertising is becoming more and more important. Especially young people spend
less time watching TV and more time on the Internet. The Internet has the advantage of
being available to people around the world at all times. Ads range from banners to pop-
ups. Companies that spend a lot of money on advertising often create their own Internet site
for a certain product. Web users are often asked to fill out a form that asks them about their
daily routines, where they live, how old they are, how much they earn etc.. Companies use
this information to find out what kind of people visit their websites. Sometimes ads are
sent via email. Because a lot of unwanted emails (spam) are sent throughout the world many
people don’t like this.