Goods Services Operations Management: System Design
Operations management involves managing systems or processes that create goods and services. An operations manager guides decision making regarding system design and operation. System design involves capacity planning while system operation focuses on personnel management, inventory control, and quality assurance. Marketing and operations are the primary functions responsible for assessing customer needs, producing goods, and delivering services to customers. The chapter provides an overview of the key concepts in operations management including competitiveness, productivity, and strategies for quality and time.
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Goods Services Operations Management: System Design
Operations management involves managing systems or processes that create goods and services. An operations manager guides decision making regarding system design and operation. System design involves capacity planning while system operation focuses on personnel management, inventory control, and quality assurance. Marketing and operations are the primary functions responsible for assessing customer needs, producing goods, and delivering services to customers. The chapter provides an overview of the key concepts in operations management including competitiveness, productivity, and strategies for quality and time.
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Chapter One (Introduction to Operations *A primary function of an operations manager is to
Management) guide the system by decision making. Certain decisions
affect the design of the system, and others affect the Goods Physical items produced by business operation of the system. Operations manager is more organizations. involved in day-to-day operating decisions than with Services Activities that provide some combination of decisions relating to system design time, location, form, and psychological value. System design involves capacity, location, arrangement Operations management The management of systems of departments, product and service planning, and or processes that create goods and/ or provide services. acquisition and placement of equipment. *Operations function is responsible for producing System operation involves management of personnel, products and/or delivering services offered by the inventory planning and control, scheduling, organization project management, and quality assurance. *Finance is responsible for securing financial Lead time The time between ordering a good or resources at favorable prices and allocating those service and receiving it. resources, as well as budgeting, analyzing investment Model An abstraction of reality; a simplified proposals, and providing funds for operations. representation of something. Physical, Schematic, *Marketing and operations are the primary, or “line,” Math functions. System set of interrelated parts that must work *Marketing is responsible for assessing consumer together. wants and needs, and selling and promoting the Pareto phenomenon A few factors account for a high organization’s goods or services. percentage of the occurrence of some event(s). Supply chain A sequence of activities and 1.Industrial Revolution – 1770s in England; the organizations involved in producing and delivering a development of standard gauging systems good or service. -Craft production System in which highly skilled workers use simple, flexible tools to produce *Suppliers’ suppliers -> Direct suppliers -> Producer small quantities of customized goods. Distributor -> Final customers 2. Scientific Management- Frederick Taylor; the best Value-added The difference between the cost of inputs method for doing each job. and the value or price of outputs. Frank Gilbreth - industrial engineer; father of motion Inputs –Land, Labor, Capital & Information Henry Gantt -nonmonetary rewards to motivate Transformation/ conversion process workers, & developed scheduling called Gantt charts. Outputs – Goods & Services Harrington Emerson encouraged the use of experts to improve organizational efficiency. Process One or more actions that transform inputs into Henry Ford, the great industrialist, employed scientific outputs. Goods Service management techniques in his factories. *Output Tangible Intangible -Mass production -low-skilled workers use machine Customer contact Low High to produce high volumes of standardized goods. Labor content Low High -Interchangeable parts Parts of a product precision Uniformity of input High Low that they do not have to be custom fitted. Eli Whitney. Measurement of productivity Easy Difficult -Division of labor The breaking up of a production Opportunity to correct process into small tasks, so that each worker performs a problems before delivery High Low small portion of the overall job.; Adam Smith Inventory Much Little 3. The Human Relations Movement- human element Wages Narrow range Wide range in job design; Lillian & Frank Gilbreth. Patentable Usually Not usually Elton Mayo- Hawthorne division; physical and 1. Upper-management processes. These govern the technical aspects of work.; operation of the entire organization. Abraham Maslow developed motivational Examples include organizational governance and theories, which Frederick Hertzberg refined in the organizational strategy. 1950s. Douglas McGregor added Theory X- workers 2. Operational processes. These are the core processes do not like to work- rewarded and punished—to get that make up the value stream. them to do good work & Theory Y committed to work. Examples include purchasing, production and/or service, 4. Decision Models and Management Science- the marketing, and sales. development of several quantitative techniques 3. Supporting processes. These support the core 5. The Influence of Japanese Manufacturers- processes. Examples include accounting, quality revolution; lean production. human resources, and IT (information technology). E-business Use of the Internet to transact business. Order winners Characteristics of an organization’s E-commerce Consumer-to business transactions. goods or services that cause it to be perceived as better Technology The application of scientific discoveries to than the competition. the development and improvement of goods &services. Environmental scanning monitoring of events & Management of technology is high on the list of major trends that present threats or opportunities for a trends, and it promises to be high well into the future. company. Globalization , the need for global supply chains have Operations strategy consistent w/ the organization broadened the scope of supply chain management. strategy, that is used to guide the operations function. -Six sigma A process for reducing costs, improving Quality-based strategy Strategy that focuses on quality quality, and increasing customer satisfaction. in all phases of an organization. -Agility The ability of an organization to respond Time-based strategy Strategy that focuses on reduction quickly to demands or opportunities. of time needed to accomplish tasks. -Lean system System that uses minimal amounts of Productivity measure of the effective use of resources to produce a high volume of high quality resources,usually expressed as the ratio of output to goods with some variety. input. Outsourcing Buying goods or services instead of producing or providing them in-house. Chapter Four (Product and Service Design) Sustainability Using resources in ways that do not harm ecological systems that support human existence. Reverse engineering Dismantling and inspecting a Ethics A standard of behavior that guides how one competitor’s product to discover product should act in various situations. improvements. Ethical framework A sequence of steps intended to Research and development (R&D) Organized efforts guide thinking and subsequent decision or action. to increase scientific knowledge or product innovation. -Basic research has the objective of advancing the state Chapter Two (Competitiveness, Strategy, and of knowledge about a subject. Productivity) -Applied research has the objective of achieving commercial applications. Competitiveness How effectively an organization -Development converts the results of applied research meets the wants and needs of customers relative to into useful commercial applications. others that offer similar goods or services. Product liability The responsibility of a manufacturer *Business organizations compete through some for any injuries or damages caused by a faulty product. combination of their marketing and operations Uniform Commercial Code Products carry an functions. Marketing influences on competitiveness in implication of merchantability and fitness. several ways, including identifying consumer wants Cradle-to-grave assessment The assessment of the and needs, pricing, and advertising and promotion. environmental impact of a product or service throughout its useful life. *Operating influences on competitiveness through (Reduce) Value analysis Examination of the function product and service design, cost, location, quality, of parts and materials in an effort to reduce cost and/or response time, flexibility, inventory, supply chain improve product performance. management, service & Managers and workers. (Reuse) Remanufacturing Refurbishing used products by replacing worn-out or defective components. Mission The reason for the existence of an Design for disassembly (DFD) Design so that used organization. products can be easily taken apart. Mission statement States the purpose of an Recycling Recovering materials for future use. organization. Recycle for a variety of reasons, including Goals Provide detail and scope of the mission. 1. Cost savings. Strategies Plans for achieving organizational goals. 2. Environment concerns. There are three basic business strategies: Low cost, 3. Environmental regulations. Responsiveness, Differentiation from competitors. Design for recycling (DFR) Design that facilitates the Tactics The methods and actions taken to accomplish recovery of materials and components in used strategies. products for reuse. Core competencies special attributes or abilities that Standardization Extent to which a product, service, or give an organization a competitive edge. process lacks variety. Order qualifiers Characteristics that customers perceive Mass customization A strategy of producing basically as minimum standards of acceptability to be standardized goods, but incorporating some degree of considered as a potential for purchase. customization. Advantages 1. Fewer parts to deal with in inventory and 2. Product specifications in manufacturing. 3. Process specifications 2. Reduced training costs and time. 4. Prototype development 3. More routine purchasing, handling, and inspection 5. Design review procedures. 6. Market test 4. Orders fill able from inventory. 7. Product introduction 5. Opportunities for long production runs and 8. Follow-up evaluation automation. Computer-aided design (CAD) Product design using 6. Need for fewer parts justifies increased expenditures computer graphics. on perfecting designs and improving quality control Design for manufacturing (DFM) The designing of procedures. products that are compatible with an organization’s Disadvantages 1. Designs may be frozen with too many capabilities. imperfections remaining. Design for assembly (DFA) Design that focuses on 2. High cost of design changes increases resistance to reducing the number of parts in a product and on improvements. assembly methods and sequence. 3. Decreased variety results in less consumer appeal. Manufacturability The ease of fabrication /assembly. Delayed differentiation The process of producing, but Service Something that is done to or for a customer. not quite completing, a product or service until Service delivery system The facilities, processes, and customer preferences are known. skills needed to provide a service. Modular design A form of standardization in which Product bundle The combination of goods and component parts are grouped into modules that are services provided to a customer. easily replaced or interchanged. Service package The physical resources needed to Reliability The ability of a product, part, or system to perform the service, the accompanying goods, and the perform its intended function under a prescribed set of explicit and implicit services included. conditions. Service blueprint A method used in service design to Failure Situation in which a product, part, or system describe and analyze a proposed service. does not perform as intended. Normal operating conditions The set of conditions under which an item’s reliability is specified. Potential ways to improve Reliability 1. Improve component design. 2. Improve production and/or assembly techniques. 3. Improve testing. 4. Use backups. 5. Improve preventive maintenance procedures. 6. Improve user education. 7. Improve system design. Robust design Design that results in products or services that can function over a broad range of conditions. Taguchi’s Approach. His premise is that it is often easier to design a product that is insensitive to environmental factors. Quality function deployment (QFD) An approach that integrates the “voice of the customer” into both product and service development. Kano model is a theory of product and service design developed by Dr. Noriaki Kano, a Jap prof, who offered a perspective on customer perceptions of quality different from the traditional view that “more is better.” Concurrent engineering Bringing engineering design and manufacturing personnel together early in the design phase. Phases in the product development process 1. Feasibility analysis
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