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Business Demand For Data Analytics: II4062 Datawarehouse & Business Intelligence

This document discusses the business demand for data analytics and the role of data warehouses in business intelligence. It states that enterprises today are driven by data to make science-based decisions and reduce uncertainty. However, there is too much raw data but not enough useful information to make informed decisions. Data warehouses address this issue by integrating clean, consistent data from various operational systems and staging it for analysis to provide actionable information to business users, enabling them to gain knowledge and make better decisions.

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Iswan Aulia
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
39 views

Business Demand For Data Analytics: II4062 Datawarehouse & Business Intelligence

This document discusses the business demand for data analytics and the role of data warehouses in business intelligence. It states that enterprises today are driven by data to make science-based decisions and reduce uncertainty. However, there is too much raw data but not enough useful information to make informed decisions. Data warehouses address this issue by integrating clean, consistent data from various operational systems and staging it for analysis to provide actionable information to business users, enabling them to gain knowledge and make better decisions.

Uploaded by

Iswan Aulia
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS DEMAND FOR DATA ANALYTICS

II4062 Datawarehouse & Business Intelligence

Sumber:
Rick Sherman,Business Intelligence Guidebook,from Data
Integration to Analytic

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LEARNING OBJECTIVES

Students understand the characteristic of today’s enterprise

Students understanding the importance of data analytic for business


decision makers

Students understand the difference between data, information, and


knowledge

Students understand the role of data warehouse in BI


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ENTERPRISE TODAY
 They are driven by data ( information)  turn on
 What is unkwon
 Reduce uncertainty
 - decision making is a science, not solly an art
 Era Big Data
 Why enterprise/business really need BI application ?

 Or, why they don’t like raw data ?

 What do the really need ?


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TOO MUCH DATA, TOO LITTLE
INFORMATION
 WHY HAVE BEEN HAPPENING ?

 ENTERPRISE NEED KNOWLEDGE


 Knowledge to make them informed decisions they should make
 Knowledge come from information, information come from data
 DATA is an asset for CIO

 ENTERPRISE invest technoloy to capture data as much and as fast as possible

 This turns into ‘killer’ since enterprise don’t have technology to analyze them
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WELCOME TO “BIG DATA”


 VOLUME :

 VELOCITY : stream data

 VARIETY : the source of data is expanding (social media,


online newspaper, youtube, instagram, )

 HOW ABUT VALUE OF DATA ??


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THE IMPORTANCE OF ANALYTICS

 NOW  every people in the organization need information


that comes from data
 Example :
 The Economic journal

 Enterprise still leader & decision makers with based on


intuition, but data is needed to prove the intuition

 Data becomes strategic guide that helps executives see


pattern
BI Analytic is so crucial
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 Facts :
 Many business decisions still rely on their intuitions
 Analytics lessen the discontinuity between intuition and factual decision
making
 Competitive ability can be achieved by ‘intelligence analytic” from data
 Big Data create new use of ‘ rich data’

 Business analytic must develop strategy :


 Design of data architecture
 Architecture of BI portofolio
 Operational and analytical BI
 etc
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DATA VS INFORMATION VS KNOWLEDGE

 DATA - RAW DATA FROM OPERATIONAL SYSTEMS

 INFORMATION
  data has been transformed into information
 Data has been moved into ETL and transformed into information

 KNOWLEDGE  business people consume information in reports to gain


knowledge so they are informed business decision.

 CASE: CHICKEN SOUP


BI turns data into ‘actionable’ 9

information
Information that is useful to the business people & helps it gain
knowledge

THE ROLE OF BI & OPERATIONAL SYSTEMS


 Operational system : day to day transcations
 Also called ‘transaction processing system

BI different from Op Sys


 It used for reporting and analytic
 Includes Data warehouse (DWH)  database backbone for BI
application
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The role of Datawarehouse

 Providing enterprise’s information management strategy

 Operational data vs analytical data :


 Short time
 Data is structured

 There could be many operational systems supporting an


enterprise
 Data integration

 Data for decision making must be: clean, consistent, and correct
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Five C’ of Data

 Clean
 Most of source data is dirty

 Consistent
 There is only one version of correct data

 Conformed
 Business people need data across divisions,

 Current
 Business decision is based on ‘appropriate data’ for that type of decision

 Comprehensive
 Business people should have all data they need for their jobs
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Datawarehousing
 Process of storing and staging information

 Separate from day-to-day processing operation

 Optimising it for access and analysis in an enterprise

 Datawarehouse is defined as :
 integrated
 Subject oriented
 Time-variant
 Non volatile

 BI: delivery informationyo business people based on data provided by


datawarehouse so they can use it to gain knowledge

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