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Action Plan

The document outlines three distribution strategies and accompanying action plans to expand product distribution through sports outlets, strengthen distribution in online stores, and utilize sales representatives to promote the product in retail stores. It provides details on the activities, timelines, responsibilities, and budgets for implementing the strategies. The overall goal is to penetrate new markets and increase sales through various distribution channels.

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Samantha Domingo
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136 views5 pages

Action Plan

The document outlines three distribution strategies and accompanying action plans to expand product distribution through sports outlets, strengthen distribution in online stores, and utilize sales representatives to promote the product in retail stores. It provides details on the activities, timelines, responsibilities, and budgets for implementing the strategies. The overall goal is to penetrate new markets and increase sales through various distribution channels.

Uploaded by

Samantha Domingo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Distribution Strategy No.

2: Market Penetration

Action Plan No. 1: Expand product distribution through sports outlets

Table 13.3

Activity Timetable Responsibility Budget

Notify third party supplier


about the distribution 1 day Distribution Team P 20,000
locations of the sports outlets

Allocation and distribution of


2 weeks Marketing Manager
sports outlets

Quality check of the sports Supplier’s


2 weeks 15,000
outlets Representative

Supplier’s
Do necessary adjustments 1 day 15,000
Representative

Make a report about the new Supplier’s


1 day Representative 15,000
sports outlets

Review and finalize report 1 day Distribution Manager 25,000

Submit report 1 day Marketing Manager

TOTAL EXPENSES: P 90,000.00


Distribution Strategy No. 2: Market Penetration

Action Plan No. 2: Strengthen distribution in the Online stores

Table 13.4

Activity Timetable Responsibility Budget

List goals and objectives in


strengthening distribution in 1 day Sales Department
online retails stores

Set meeting within trade and


2 days Sales Department
sales department

Create a distribution plan for


5 days Sales Department
online stores

Sales manager
Request an approval letter 3 days

Incorporate necessary Sales Manager


5 days
revisions and finalize the plan

Coordinate and set meetings


5 days Sales Manager
with online retails stores
Discuss the plan on how to
capture the market in the
1 week Sales Manager
appearance of the online
store and website
Review and finalize the
1 week Sales Manager
agreed plan
Implement the plan and sell
1 day Sales Manager
the product in online stores
Distribution Strategy No. 1: Market Development

Action Plan No. 1: Utilize and train sales representatives to push the product in

retail stores and physical stores of The North Face

Table 13.5

Activity Timetable Responsibility Budget


List down objectives 1 day Marketing Team
Conceptualize the orientation 1 day Marketing Team
Finalize the plan 1 day Marketing Team
Send letter proposal to top
3 days Top Management
management
Upon approval of the top
Human Resource
management, set the date of 1 day
Assistant
the orientation
Set the venue of the Human Resource
1 day
orientation Assistant
Inform hired sales
Human Resource
representatives about the 1 day
Assistant
orientation schedule
Send request or go signal for Human Resource
1 day
the orientation Assistant
Evaluate sales force
1 day Marketing Manager
knowledge about the product
Make a report about the
progress and send to top 1 day Marketing Manager
management
Assign and deploy sales force
1 day Distribution Manager P 25,000
to their designated areas

TOTAL EXPENSES: P 25,000.00


Promotional strategy: Market Development
Action plan No. 1: Develop and launch push sales strategies of advertisements to
the new market: Commuters in NCR

Table 13.6

Activity Timetable Responsibility Budget


List down objectives 1 day Marketing Team
Set meeting with the 1 day Marketing Manager
advertising department
5 days Advertising
Create initial IMC Plan
Department
Coordinate with the
1 day Marketing Assistant
advertising department
Request approval of the top
management for other 5 days Marketing Manager
necessary adjustments
Upon approval, create the Advertising
5 days
final IMC Department
Set meeting with the CRM and
Advertising
Social media team under the 1 day
Department
advertising department to
discuss the plan
Work on the promotional
1 week Creatives Department
materials

Present the advertisements 1 day Advertising Department

Make a report about the


progress and send to top 3 months Marketing Manager
management

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