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Customer Analytics - Home - Coursera

The document is a quiz on prescriptive analytics from an online course. It contains 10 multiple choice questions testing understanding of key concepts in prescriptive analytics, including the goal of prescriptive analytics which is to recommend optimal decisions or actions. The quiz also covers topics like when descriptive and predictive analytics need additional analysis, examples of goals and actions, how models are used, and attribution problems.

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Aman Kumar
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575 views

Customer Analytics - Home - Coursera

The document is a quiz on prescriptive analytics from an online course. It contains 10 multiple choice questions testing understanding of key concepts in prescriptive analytics, including the goal of prescriptive analytics which is to recommend optimal decisions or actions. The quiz also covers topics like when descriptive and predictive analytics need additional analysis, examples of goals and actions, how models are used, and attribution problems.

Uploaded by

Aman Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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3/12/2019 Customer Analytics - Home | Coursera

Prescriptive Analytics Quiz 6/10 points (60.00%)


Quiz, 10 questions

Try again once you are ready. Back to Week 4

Required to pass: 70% or higher


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You can retake this quiz up to 3 times every 8 hours.

1/1
 point

1. 
What is the goal of prescriptive analytics?

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 point

2. 
When would descriptive and predictive results need additional analysis?

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 point

3. 
Which one of the following is an example of a goal/objective?

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4. 
What is an action?

(Please check all that apply)

0/1
 point

5. 
What does a model do?

https://www.coursera.org/learn/wharton-customer-analytics/exam/MB9au/prescriptive-analytics-quiz 1/2
3/12/2019 Customer Analytics - Home | Coursera

Prescriptive Analytics Quiz 6/10 points (60.00%)


Quiz, 10 questions
0/1
 point

6. 
When does maximizing revenue also maximize pro t?

(Please check all that apply)

1/1
 point

7. 
Why does it matter to know how a demand curve was generated?

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 point

8. 
Which one of these is an example of a tradeo ?

0/1
 point

9. 
When do we have an attribution problem?

1/1
 point

10. 
What does online retargeting do?

https://www.coursera.org/learn/wharton-customer-analytics/exam/MB9au/prescriptive-analytics-quiz 2/2

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