Syallabus For B.com Semester
Syallabus For B.com Semester
B. Com.
( Semester I )
Principles of Management
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - III Organizing: Meaning, Objectives, Significance, Principles and forms of organization.
Centralization and decentralization of Authority, Staffing- Meaning, Significance and
Process.
Suggested Readings:-
BC 102
B. Com.
Financial Accounting
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Suggested Reading:
1 Lal, Jawahar, Accounting: Theory and Practice, Himalaya Publishing House, New
Delhi
BC 103
B. Com.
( Semester I )
Fundamentals of Statistics
2
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - III Measures of Dispersion and Skewness – Meaning, Definition, Properties of Dispersion –
Range, Quartile Deviation - Mean Deviation, Standard Deviation. Coefficient of Variation,
Karl Pearson’s and Bowleys Measures of Skewness.
Unit - V Indian Statistics – A General Idea of the growth of Statistics Relating to Population,
Agriculture, Industry and National Income
Suggested Reading:
BC 104
B. Com.
( Semester I )
Business Regulatory Framework
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
3
Unit – I Indian Contract Act 1872, Introduction, Nature, Elements, Types of Contracts, Offer and
Acceptance, Capacity of Parties, Consideration, Free Consent, Performance and Discharge
of Contract, Remedies for Breach of Contract (with Important Case, Laws).
Unit - II Special Contracts: Bailment Contract, Pledge, Indemnity Guarantee, Contingent Quasi and
Agency Contract(with Important case Laws).
Unit - III Sale of Goods Act 1930, Introduction, Condition and Warranties, Transfer of Property,
Performance of Contract of Sales, Unpaid Seller, Auction Sales.
Unit – IV Indian Partnership Act 1932, Introduction, Types of Partnership and Partners Formation
and Registration of Partnership Firm, Relationship of Partners and Dissolution of Firms.
Suggested Reading:
2 Kapoor, N.D. Elements of Mercantile Law, Sultan Chand & Sons, New Delhi
3 Maheshwari, S.N. A Manual of Business Law, Himalaya Publishing House Pvt. Ltd.
Mumbai
4 Gogna, P.P.S. Mercantile Law, S.Chand & Co. New Delhi
5 Aggarwal, Rohini, Mercantile & Commercial Laws, Taxmann’s Publications (P) Ltd.
New Delhi
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BC 201
B. Com.
( Semester II )
Business Economics
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
4
Unit - I Introduction: Subject Matter of Economics, Definition: Micro and Macro economics,
Inductive & deductive methods of analysis, Static and dynamic approaches of economics.
Unit - II Consumer Behavior, Cardinal utility approach, Laws of Diminishing Marginal Utility & Equi
Marginal Utility, Ordinal Utility approach, Indifference Curves, Consumer equilibrium with
Indifference curves, Price effect, Income effect and substitution effect.
Unit - III Demand & Supply Analysis: Nature of demand for a product, individual and market
demand, Law of demand& Supply, Price elasticity of Demand, Income elasticity and cross
elasticity.
Unit - V Theory of Product Pricing: Analysis of total cost, Average cost and marginal cost. Total
revenue, Average revenue and Marginal revenue, Different forms of market pricing under
perfect competition, Equilibrium of firm under Perfect Competition, Pricing under
monopoly and monopolistic competition.
Suggested Reading:
1 Dwivedi, D.N. , Essentials of Business Economics, Vikas Publishing House, Pvt. Ltd,
New Delhi
2 Reddy, Shanthi Appanaiah , Economics for Business, Himalaya Publishing House,
Pvt. Ltd, New Delhi
3 Seth, M.L. Micro Economics, Laxmi Narain Agrawal Educational Publishers, Agra
4 Mithani, D.M. Managerial Economics, Himalaya Publishing House, Pvt. Ltd, New
Delhi
5 Rubinfield, D.L. S.R, Pindyck, Micro economics, Prentice Hall of India, Pvt. Ltd.
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BC 202
B. Com.
( Semester II )
6
Unit - II Issue and redemption of debentures.
Unit – IV Computation of Insurance Claims for loss of stock and loss of Profit.
Unit - V Final Accounts relating to Banking Companies, and Life & General Insurance Companies.
Suggested Reading:
3 Shukla, S.M. Advanced Accountancy (Hindi & English), Sahitya Bhawan, Agra
BC 203
B. Com.
( Semester II )
Business Environment
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
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development, Unemployment, Poverty , Regional Imbalances, Price rise.
Unit - III Economic Planning in India, Objectives and Progress of five year plans in India. Problems
and Prospects of economy of Uttarakhand.
Unit – IV Role of Government in business, Monetary and Fiscal Policy, Industrial and licensing
Policy, Privatization, EXIM Policy.
Suggested Reading:
1 Sinha, V.C, and Sinha Ritika, Business Environment, Sahitya Bhawan Publishers &
Distributors,Agra
2 Cherunilam, Francis, Business Environment, Himalaya Publishing House, New Delhi
BC 204
B. Com.
( Semester II )
Company Law
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - III Share Capital – Types of Shares, Issue of Shares, Allotment of shares, Prospectus,
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Forfeiture, Buy back.
Unit – IV Company Management – Officers of a company, Directors – Types, rights and Duties,
Divisible Profits.
Unit - V Winding up of a company - Meaning, Types of the winding up, Powers and duties of
Liquidators.
Suggested Reading:
BC 301
B. Com.
( Semester III )
Basic Business Finance
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - III Cost of Capital : Meaning and Significance of Cost of Capital, Calculation of Cost of Debt,
Preference Capital, Equity Capital and Retained Earnings, Combined Cost of Capital (
Weighted).
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Unit – IV Ratio Analysis – Meaning, Types, Solvency, Activity, and Profitability Ratios, Limitations of
Ratio Analysis.
Unit - V Dividend Policy: Issues in Dividend Decisions, Dividend and Uncertainty, Stable Dividend
Policy.
Suggested Readings:
3. M.Y. Khan and P.K. Jain, Financial Management, Tata McGraw Hill, New Delhi.
5. J. Fred Weston and Eugene F. Brigham, Managerial Finance, The Dryden Press,
Hinsdale, Illinois.
7. Van Horne, Financial Management & Policy, Prentice Hall of India Pvt Ltd., Delhi
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BC 302
B. Com.
( Semester III )
Income Tax Law & Accounts ( Part - I )
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Introduction and Important Definitions, Income, Previous Year and Casual Income,
Residential Status and Tax Liabilities.
Unit - V Assessment of Profit from Business, Capital Gains and Other Sources.
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Suggested Reading:
3. Singhania, V.K. Direct Tax Planning and Management, Taxman New Delhi
5. Agarwal, B.K. Direct Tax Law and Accounts ( Hindi and English)
6. Mehrotra, H.C. Direct Taxes law and Accounts, Sahitya Bhawan Publication, Agra
BC 303
B. Com.
( Semester III )
Industrial Laws
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
12
Suggested Reading:
1. Punekar, Deodhar & Sankaran, Labour Welfare, Trade Unionism, & Industrial Relations
Himalaya Publishing House, Mumbai
BC 304
B. Com.
( Semester III )
Cost Accounting
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - II Elements of Cost – Direct Materials : Inventory Control, Pricing of Issue of Materials,
Direct Labour: Turnover, Treatment of Idle time and over time, Overhead – nature,
Collection and Classification.
Unit - III Unit Costing- Preparation of Cost Sheet and Statement of Cost, Computation of Quotation
Price, Tender Price.
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Unit – IV Contract Account, Calculation of Profit on complete and incomplete Contract, Work-in-
Progress and Balance sheet of a Contracting firm.
Suggested Readings:
1. Ravi M. Kishore, Cost Management , Taxmann Allied Services Pvt. Ltd., New Delhi
3. Nigam, Narang and Sharma, Advanced Cost Accounting, S. Chand Company, New
Delhi
6. Ravi M. Kishore, Cost Accounting, Taxmann Allied Services Pvt. Ltd., New Delhi
8. S.P. Iyengar, Cost & Management Accounting, Sultan Chand & Sons, New Delhi
9. Khan and Jain, Theory and Problems of Management and Cost Accounting, Tata
Mc Graw Hill, New Delhi
10. Horngren, T. Charles, George Foster and Srikant M. Datar, Advanced Cost
Accounting : A Managerial Emphasis, Prentice Hall India, New Delhi
11. Nigam and Sharma , Theory of Cost Accounting. Himalaya Publishing House, New
Delhi
12. C.S. Rayudu, Cost Accounting, Tata McGraw Hill, New Delhi
14
13. Shukla and Grewal, Cost Accounting, Sultan Chand and Co., New Delhi
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BC 401
B. Com.
( Semester IV )
Income Tax Law & Accounts ( Part – II )
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Assessment of Individual and Hindu Undivided Family, Computation of Tax Payable.
Unit – IV Deductions and collection of tax at source, Advance payment of tax, penalties and
interest.
15
Suggested Reading:
3. Singhania, V.K. Direct Tax Planning and Management, Taxman New Delhi
5. Agarwal, B.K. Direct Tax Law and Accounts ( Hindi and English)
6. Mehrotra, H.C. Direct Taxes law and Accounts, Sahitya Bhawan Publication, Agra
BC 402
B. Com.
( Semester IV )
Advanced Cost Accounting
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Process Costing – accounting treatment of Normal and Abnormal Wastage and Abnormal
Effectiveness, Inter Process Profits.
Unit - II Accounting for Joint Product and By-Product, Apportionment of Joint Expenses,
Unit - III Operating Costing – Costing of Transport, Electric, Hotel & Restaurant, Hospital
Unit – IV Budget and Budgetary Control, Advantages, Fixed Budget and Flexible Budget.
Unit - V Variance Analysis : Standard Costing: Direct Materials and Direct Labour Cost Variance.
Suggested Readings:
16
1. Ravi M. Kishore, Cost Management , Taxmann Allied Services Pvt. Ltd., New Delhi
3. Nigam, Narang and Sharma, Advanced Cost Accounting, S. Chand Company, New
Delhi
6. Ravi M. Kishore, Cost Accounting, Taxmann Allied Services Pvt. Ltd., New Delhi
8. S.P. Iyengar, Cost & Management Accounting, Sultan Chand & Sons, New Delhi
9. Khan and Jain, Theory and Problems of Management and Cost Accounting, Tata
Mc Graw Hill, New Delhi
10. Horngren, T. Charles, George Foster and Srikant M. Datar, Advanced Cost
Accounting : A Managerial Emphasis, Prentice Hall India, New Delhi
11. Nigam and Sharma , Theory of Cost Accounting. Himalaya Publishing House, New
Delhi
12. C.S. Rayudu, Cost Accounting, Tata McGraw Hill, New Delhi
13. Shukla and Grewal, Cost Accounting, Sultan Chand and Co., New Delhi
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BC 403
B. Com.
( Semester IV )
Money, Banking & Foreign Exchange
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - III Banking system in India, Different types of banks, Commercial Banks, Changing nature of
banking in India after liberalization.
Unit – IV Central Banking and its role, credit control and its measures.
Unit - V Foreign Exchange market, Determination of exchange rate, Factors affecting the exchange
rate, Methods of exchange control.
Suggested Reading:
1. Dr. Mithani, D.M. Money & Banking, International Trade & Public Finance,
Himalaya Publishing House Pvt. Ltd. New Delhi
2. Seth, M.L. Money & Banking, Laxmi Narain Publishing House, Loha Mandi, Agra
18
3. Vaish, M.C. Money & Banking, Vikash Publishing House, Pvt. Ltd. New Delhi
4. Bhasin Niti, Banking & Financial Markets in India, New Century Publication, New
Delhi
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BC 404
B. Com.
( Semester I V)
Public Finance
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Introduction: Definition, Nature and Scope, Importance and Role of Public Finance in
National Economy, Principle of Maximum Social Advantage.
Unit - II Public Revenue; Meaning of tax, Cannons of taxation, types of taxation (Direct and
Indirect), incidence of taxation.
Unit - III Public Debt: Meaning, types, effect of debt on production and distribution and public
debts in India.
Unit - V Fiscal Policy: Meaning, objectives, tools and limitations of fiscal policy, Finance
Commission in India, Indian Tax Systems. Federal Finance in India; Central Finance, State
finance, local finance, Deficit financing in India.
Suggested Reading:
1. Mithani, D.M., Money Banking. International Trade & Public Finance Himalaya
19
Publishing House, Pvt. Led. New Delhi
2. Bhatia, H.L. Public Finance, Vikash Publishing House, Pvt. Ltd., New Delhi
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BC 501
B. Com.
( Semester V )
Management Accounting
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Definition , Objectives, Nature, Scope & role of Management Accounting, Difference
Between Financial Accounting and Management Accounting.
Unit - III Marginal Costing – Concept, Basic Characteristics and Limitations, applications of Marginal
Costing, Level of Activity, Planning, Decisions regarding Sales–Mix, Make or Buy Decisions
and Discontinuation of a Product Line.
Suggested Reading:
20
1. Man Mohan and Goyal, Management Accounting, Sahitya Bhawan, Agra
5. M.N. Arora, Accounting for Management, Himalaya Publishing House, New Delhi
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BC 502
B. Com.
Semester V
Insurance Law and Practice
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - II Life Insurance: Feature, Importance, Advantages and Contract of Life Insurance; Kinds of
Policies, Annuities, Premium, Mortality table.
Unit - III Marine Insurance: Elements of Contract, Subject matter of Marine Insurance: Procedure;
Kinds of Policies, Policy Conditions, Perils of Marine Insurance, Doctrine of Cause,
Proxima, and Marine Losses.
Unit – IV Fire Insurance: Meaning, Scope Hazards, Functions of Fire Insurance, Kinds of Policy,
Policy conditions:
Unit - V Miscellaneous Insurance: Types, Extent of coverage and the policy conditions in respect of
Motor Insurance, Workmen’s Compensation Insurance.
Suggested Reading:
22
4. Mehr & Cammack, Principles of Insurance
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BC 503
B. Com.
( Semester V )
Auditing
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Audit: Meaning, functions, importance, limitations, objective and types of Audit.
Appointment of auditor.
Unit - II Audit Process: Internal control, internal check and internal audit, audit planning, Audit
programme, evidence and working papers, audit sampling.
Unit - III Audit procedure: Routine checking, vouching, verification and valuation of assets and
liabilities.
Unit - V Audit Report: Meaning and salient features, types of audit reports.
Suggested Reading:
1 Sharma, T.R. Auditing(Hindi & English ), Sahitya Bhawan, Hospital Road, Agra
282002
23
2 Tandon, B.N. Auditing, S. Chand & Co. Pvt. Ltd. New Delhi
4 Saxena, R.G. Principles & Practice of Accounting, Himalaya Publishing House, Delhi
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BC 504
B. Com.
(Semester V)
Marketing Management
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - III Marketing Mix: Four P’s of Marketing Mix, Product- Product, Strategy, Product diffusion
innovation & diffusion, New Product development, Product life cycle (PLC), Pricing
Decision- Different Pricing strategies & Pricing techniques for different types of Products.
Unit – IV Place: Types of Marketing channels. Channels strategies Managing Physical distributions
supply chain Management.
Unit - V Consumer Beheviour Factors influencing buyer behavior, buyer decision Process,
Consumer Psychology, Industrial buyer V/S Domestic buyer behaviour, Customer
24
satisfaction & Values.
Suggested Readings:
2. R. Srinivasan, Case Studies in Marketing: The Indian Context, Prentice Hall, New Delhi.
3. Phillip Kotler, and Gray Armstrong, Principles of Marketing, Prentice Hall, New Delhi.
5. R.S.N. Pillai, & Bhagwati, Modern Marketing, S. Chand & Co. Ltd., New Delhi
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BC 601
B. Com.
(Semester VI )
Corporate Accounting
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Suggested Reading:
1. M.C. Shukla and T.S.Grewal, Advanced Accountancy, S. Chand & Co., New Delhi
2. R.L. Gupta, Advance Financial accounting, S. Chand & Co., New Delhi
26
Hall, New Delhi
BC 602
B. Com.
(Semester VI )
Financial Management
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Financial Management: Meaning, Nature and Scope of Finance, Financial Goal – Profit vs.
Wealth Maximization, Finance Function – Investment, Financing and Dividend Decision.
Unit - II Management of Working Capital: Meaning, Significance and Types of Working capital,
Estimation of Working Capital Requirements. Sources of Working Capital, Dimensions of
Working Capital Management.
Unit – IV Capital Budgeting: Nature of Investment, Decisions, Investment Evaluation Criteria – Net
Present Value Internal Rate of Return, Profitability Index, Pay-Back-Period, Accounting
Rate of Return, NPV and IRR Comparison.
Unit - V Cash Flow Statement, Funds Flow Analysis- concept, Schedule of changes in working
Capital, Statement of Sources & Application of Funds
Suggested Readings:
27
1. Prasanna Chandra, Financial Management, Tata McGraw Hill, Delhi
3. M.Y. Khan and P.K. Jain, Financial Management, Tata McGraw Hill, New Delhi.
5. J. Fred Weston and Eugene F. Brigham, Managerial Finance, The Dryden Press,
Hinsdale, Illinois.
7. Van Horne, Financial Management & Policy, Prentice Hall of India Pvt Ltd., Delhi
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Elective I
BC 604
B. Com.
Semester VI
Human Resource Management
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Human Resource Management: Meaning, Functions and objectives, Role of HRM.
Unit - III Training & Development: Need and importance of training, Principle of training, Methods
of training.
Unit – IV Compensation Administration: Job Evaluation- meaning, objective and Methods of job
evaluation.
Unit - V Grievance and Grievance Redressal: Meaning Causes and Principles, Procedure of
grievance redressal machinery.
Suggested Readings:
29
2. C.B. Mamoria & S.V. Gankar, Personnel Management, Himalaya Publishing
House, New Delhi
3. Agarwal & Porwal, Personnel Management, Navyug Sahitya Sadan, Agra
30
Elective I
BC 605
B. Com.
(Semester VI)
Industrial Relations
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Industrial Relations: Meaning, Socio Economic Scenario of Industrial Relations.
Unit - II Trade Unionism, Nature, Role and Future of Trade unions in India. Trade Union and the
Management, Workers Education in India. Rationale and objectives.
Unit - III Industrial Conflicts, Definitions, Causes, Types, Lockouts, Settlement of Conflicts,
Prevention of Industrial Conflicts.
Suggested Readings:
31
4 Varadani, G. Social Security and Industrial Workers, Deep & Deep Publications,
Delhi
5 Baststance, E. Working Order, Basil Blackwell, Oxford
6 Sen, A.K. & Mitra, J.k. Commercial Law & Industrial Law (World Press London)
7 Memoria, C.B. Dynamics of Industrial Relations, Himalaya Publishing House, Delhi
Elective II
BC 606
B. Com.
(Semester VI)
Consumer Behaviour
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Consumer’s needs, motives, consumer as a perceiver and learner, influence of personality
and attitude on buying behaviours, cultural, social and economic factors affecting
consumer behaviour, consumer attitude formation and change.
Unit - III Group influences: role, status, norms, family influences, life cycle effects, family decision
making.
Unit – IV Nicosia and Howard sheth model of consumer behaviour, VALS typology of market
segmentation.
Unit - V Adoption and diffusion of innovation, cognitive dissonance, socio-economic and cultural
aspects of Indian consumer market.
Suggested Readings:
32
3 Satish K. Batra, S.H.H. Kazmi, Consumer Behaviour, Excell Books, Delhi
Elective II
BC 607
B. Com.
(Semester VI)
Advertising & Sales Management
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Advertising Management: Introduction, Nature & scope, Role, social and legal aspects of
advertising.
Unit - III Message strategy: Advertising plan, Media selection, advertising copy, message tactics,
creative approach, measuring advertising effectiveness.
Unit – IV Sales Management: Definition & Objective, theories of selling, personal selling process the
sales organization: Purpose & types, techniques for setting up a sales organization, Role &
responsibilities of a sales manager.
Unit - V Sales force management: Recruitment, selection & training controlling using territories &
quotas, sales meetings & contests, evaluation & supervision of salesperson.
Suggested Readings:
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House, New Delhi
Elective III
BC 608
B. Com.
(Semester VI)
Financial Markets & Institutions
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Financial System: Financial markets: Its components and role in Modern Economy, An
over-view of Indian Financial System, Recent Development in financial markets after
liberalization.
Unit - II Money Market: Structure and Industrial of money market in India, Primary and Secondary
markets for money market instruments role of RBI as regulated in money market.
Unit - III Capital Market: Constituents and Instruments primary market, issue of bonds and shares,
merchant bankers and their role in primary market as issue managers, underwriters etc.
credit rating, venture capital financing.
Unit – IV Secondary Market: Stock Exchange and their functioning, trading mechanism, players in
secondary market: Brokers, Mutual Funds, FIIs, Institutional investors etc., recent
Development in Indian Stock Market.
Suggested Reading:
2. L.M. Bhole, Financial Markets and Institutions, Tata McGraw Hill, New Delhi
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3. D. Ghose, Banking Policy in India, Allied Publications, Delhi
4. M.U. Khan, Indian Financial System, Tata Mc Graw Hill, New Delhi
Elective III
BC 609
B. Com.
(Semester VI)
Security Analysis & Portfolio Management
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit – I Basic Concepts-Introduction Future Value of Single Cash Flow, Present Value of Single Cash
Flow Investment Versus Speculation and Gambling Investment Alternatives/Avenues .
Unit – II Introduction To Securities Market- Classification of Securities Market Debt Market, Equity
Market, Derivatives Market, Risk and Returns Concept Portfolio Risk.
Unit – III Fundamental Analysis: Economy Analysis, Industry Analysis, Company Analysis Technical
Analysis Efficient Market Theory.
Unit – V Portfolio Theory- Traditional Portfolio Theory, Modern Portfolio Theory, Markowitz Model,
Capital Assets Pricing Model Optimal, Portfolio.
Suggested Readings:
35
2. Security Analysis and Portfolio Management, Prasanna Chandra, I.K. International
Publishing House, New Delhi.
3. Security Analysis and Portfolio Management, Fischer and Jordan, PHI, New Delhi.
Elective IV
BC 610
B. Com.
(Semester VI)
Fundamentals of Entrepreneurship
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - III Entrepreneurial Behaviour: Innovation and entrepreneur; Entrepreneurial behaviour and
Psycho-Theories, Social responsibility.
Unit- V Complimenting and Supplementing Economic Growth, bringing about social Stability and
balanced regional development of Industries.
Suggested Reading:
36
1. S.S. Khanka, Entrepreneurship Developments, S. Chand, Delhi
Elective IV
BC 611
B. Com.
(Semester VI)
International Business
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Nature and scope of International Business, types of international Business, importance of
international business, growing relevance of international business.
Unit - II Introduction of international trade, meaning and need of international trade, difference
between domestic and international trade, need for separate theory of international
trade, theories of international trade, gains from international trade/foreign trade.
Unit - III Government influence on trade: free trade v/s protectionism, balance of payment,
current account and capital account, disequilibrium in balance of payment, its causes,
consequences and cures.
Unit - V Foreign exchange market-meaning and need, functions, financing foreign trade:-payment
terms:- letter of credit, documents: bill of lading, commercial invoice.
Suggested Reading:
2. IB: Strategy, Management and New Realities, Tamer Cayusgil, Gray Knight
37
3. Challenge of Global Competition, Donald Ball
Elective V
BC 612
B. Com.
Semester VI
Fundamentals of Computer
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - II Programming language classification & program methodology computer languages: Generation of
languages, translators, interpreters, compilers, compilers, flow charts, dataflow diagram,
assemblers, introduction to 4GLS, digital devices and basic network concepts.
Unit - III Data communication & networks: Basic concepts of computer networks, networking of computers-
introduction of LAN and WAN. Network topologies.
Unit – IV Internet and web technologies Int & World wide web: hypertext markup language, DHTML, WWW,
Gopher, FTP, Telnet, Web browsers, Net Surfing, Search Engines, Email.
Unit - V Concepts in operating system, office tools and data management Introductory concepts in
operating system & data. Management: Elementary concepts in operating system, textual Vs GUI
interface, introduction to DOS, MS Windows, MS office tools, MS-WORD, MS Excel, MS power
point.
Suggested Reading:
38
Elective V
BC 613
B. Com.
Elective V
Computer Application in Accounting
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05,
25, 45 marks respectively.
Unit - I Introduction of Windows- Gui windows menus, Icons & folders, Scroll Bars, Program
Manager & User of Various Facilities, Available in Main and Accessories Items Write, Paint
Brush Clip Board, Setting of Wallpaper Date, Currency, Chang of Font, Operation. M. S,
Power Point: Different Presentation Styles Editing S Chart, Sample Operations.
Unit - III Database Management System- Preparation of data base files for different units of
Business Organisation, Such as Accounts, Inventory of Stores Inventory of Marketing
Products, Suppliers & Clients information and Mail lists.
39
Unit - V M.S. Excel: Basics of Spread Sheet Packages, General description & uses of Spread Sheet
Package (Excel) Various Commands of MS-Excel.
Software & their uses, Creating a work sheet, Preparation & editing of Tables, Simple
Calculation on Columns & Rows of Tables.
M.Com.
Entrepreneurship Development
Note:- The question paper shall consist of three sections, i.e. A, B and C. Section A shall consist
of objective type questions. Section B shall consist of short answer type questions while Section
C shall consist of long answer type questions. The weightage of section A, B and C will be 05, 25,
45 marks respectively.
Unit - I Entrepreneur: Concept, function, types, distinction between entrepreneur and a manger,
growth of entrepreneurship in India. Factors affecting entrepreneurship growth,
Entrepreneurial motivation, entrepreneurial competence.
Unit - III Micro and small enterprises, opportunity identification and selection, Project appraisal:
economic, financial, market and technical analysis, Financing of enterprise: internal and
external sources, Forms of business ownership.
Unit - V Govt. Policy for small scale enterprises: Industrial Policy, new small enterprise policy,
1991, Micro, small and medium enterprises development (MSMED) Act. 2006.
Suggested Reading:
40
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