This can therefore lead us to define communication as giving, eceving or exchanging ideas, formation, signals or messages through appropriate media enabling individuals or groups to potsuade, to scl information, to give information orto express emotions. This toad definition includes ody-language, skills of speaking and writing. It also outlines the objectives of communication and eampasizes listening a an important aepect of communication 12 Types of Communication ‘As aforementioned, communication is a process of exchanging information, ideas, thoughts, feelings and emotions through poech,sgoals, writing, or behavior. In commication proces, ender (encoder) encodes a message and then using a mediumichanne! sends it tothe receiver (Gecodet) who decodes the message and after procesing informatio, sends back appropiate feedbackteply using 2 medsumichannel. People communicate with each other in a mumber of ways that depend upon the message and sts context in which iis being sent. Choice of ‘communication channel and your style of communicating also afect communication. 1.2.1 Types of communication based on the communication channels wed are ‘There ae two lps of communication based on channel; verbal communication and nonverbal 4.2.1.1 Verbal Communication ‘Verbal communication refers to the form of conmenicaton in which message is tansmited verbally; communication is done by word of mouth and writing. Objective of every communication it to have people understand what we are tying to convey: In vethal communication always remember the acronym KISS - Keep it short and simple ‘When we tale to others, we assume that other understand what we age saying Bocause we know what we are saying, But this snot the case. Usually people bring their own attitude, perception, motion and thoughts about the topic and hence creates barrier in delivering the right meaning In onder to deliver the right message, you must put yourself on the othe side ofthe table and think rom your receivers poit of view. Would be understand the message” How it wilt sound onthe ott side ofthe table?‘Verbal Communication i futher divided iat, two orl spoken and weitten communication 2 ‘OraVspoken Communication 1m oral communication, Spoken words ae used. It includes face-to-face conversations, speech, telephonic conversation, video, radio, tvision, voice over interme. Examples of spoken communication that is used in the workplace include conversations, interviews, couselinghelping colleagues, meetings, conferences and so on (Wenbin Nah, 2008). tn oral ‘communication, communication is influenced by pitch, volume, speed and clanty of speaking "he following are the advantages of communication~ Advantages of Oralspoken communica Oral communication allows for immediate edback such as the opportunity to ask questions when the meaning not enitely clear Hi The sender is able to check and see whether ifthe instretion is cleat of as erated confusion iil Thee ig high level of understanding and transparency is eral communication as it is Interpersonal iv. Thete it no element of rigidity in ora communication. There is flexibility for allowing anges inthe decisions previously taken, ¥. Spoken instructions are flexible and easly adaptable to many diverse situations. vi The feedback is spontaneous in oral communication, Thus, decisions can be made quickly without ay day vil Orel communication is not only time saving, but it aso saves upon money and eff vill Ora communication is best in ease of problem resolution. The confit, disputes and many issues/dfferences canbe put to an end by talking them over. ‘x Oral communication isan extent for teamwork and group energy. x Ora communication promotes a receptive and encouraging morale among orgunzational employees. xxi Oral communication can be est wed to transfer private and confieatial snformation matternil Ina fice-o-fice conversation, by reading facial expression and body language one ean ess whether else should trast what's beng sid or not, Disadvantages of Oralspoken communication 4. Poor presentation of the message or the instruction can result in misunderstanding and wrong responses fi, Relying oly on oral communication may not be suiicient as business communication is formal and very organized ‘ii Oral communication ie less authentic than written communication a¢ they are informal and no as organized as written communication jv. Oral communication is time-taving afr as daily teractions ae concerned, but in cate of meetings, long speeches consume lt of ime and are productive a tines. ‘¥. Oral communications are not easy to maintain and thus they are unsteady vi There may be misunderstandings as the information is not complete and may lack sential ‘i IL sequizes attentiveness and grea receptivity on part ofthe recsverlaudience viii Oral communication (auch as speeches) isnot Sequcnly used as legal record except i investigation work ‘x. Spoken communication is influenced hy both yeral and non-verhal communication such a8 tone o body language which may twist the meaning of your message inthe mind of| the ever o ‘Written Communication In writen communication, written sign or symbols are used Yo communica. A writen message ‘may be printed or hand wtlen In writen commanialion message can be tansmiled via, eter, report, mem, reports, blltng, job descriptions, employee mane, and electronic mail are the \ypet of written communication wied for inernal communication. For communicating with «extemal environment in writing, clestonic mail, Inleret Web sits, eters. proposals, telegrams faxes, posteatds, contacts, advertisements, brochures, and news releases are used (Wenin Nab, 2008). Message, in writen communication, is influenced by the vocabulary and grammar usd, wing syle, precision and clarity of the language used. Written Communication is most