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Social Selling Approaches Worksheet: Approach Description Notes / Action Build Your Brand

The document provides an overview of social selling approaches for integrating social media into a business. It outlines building an online brand through thought leadership, optimizing a LinkedIn profile to position oneself as an industry expert, and using Facebook and Twitter professionally to engage prospects. The key is posting valuable industry information to be seen as a resource rather than just looking for sales.

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Yohithasweety Soumya
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43 views2 pages

Social Selling Approaches Worksheet: Approach Description Notes / Action Build Your Brand

The document provides an overview of social selling approaches for integrating social media into a business. It outlines building an online brand through thought leadership, optimizing a LinkedIn profile to position oneself as an industry expert, and using Facebook and Twitter professionally to engage prospects. The key is posting valuable industry information to be seen as a resource rather than just looking for sales.

Uploaded by

Yohithasweety Soumya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Social Selling Approaches Worksheet

Example:
Marcus was given a short e-book that outlined how to integrate social selling into your business. He thought
it was such good information that he wrote a post about it and shared it with customers and non-customers,
including some VPs of sales.

Approach Description Notes / Action

Build your • The vast majority of buyers consider the


expertise of the sales professional prior to
brand making a buying decision.

• If you are known as a thought leader in


your industry, you are 5 times more likely
to get the business than if you're not.

LinkedIn • Review your LinkedIn profile and make


sure it does not appear to be on online
resume. It should be the face of your
business world.

• Update your LinkedIn profile frequently,


as this can signal others that there has
been activity on your page. Focus on
posting information that a prospect would
find appealing.

• Keep your LinkedIn page current and


relevant. Use a simple, normal picture –
keep it professional. Talk about why you
like working where you are working, and
include testimonials from customers
rather than old bosses. Get involved with
groups, particularly groups in your target
industry and those that your prospects
might belong to. Be involved with these
groups and instead of using them to look
for leads, offer free information (answer
questions), which makes you a valuable
resource to others in these groups.
 Have a Facebook page that you use only
Facebook for professional purposes (this means no
personal posts!), and be sure to “Like”
businesses you are prospecting, as well
as other professional organizations in the
industry you are targeting. Make
thoughtful, relevant posts on this page.

 Have a Twitter account and use it to post


Twitter relevant industry information, as well to
follow other organizations or people you
are prospecting.

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