28 - A Case Study
28 - A Case Study
Abstract: Today’s business scenario is characterized by volatile demands, decrease customer loyalty, shorter product
life cycle and mass product customization. Secondly these business conditions are changing rapidly. Supply chain is a
network of facilities and distribution options that performs the procurement of materials, transformation of these
materials in to intermediate and finished goods and the distribution of these finished products to customers. This brings
out a situation that competitors might focus on developing superior supply chain management performance and
accordingly that company would have to find or develop metrics to performance of supply chain.
I. INTRODUCTION
Supply chain management is a set of software solutions, internal business practice and lighting managed partner
relationship that allows serving customer more efficiently by organizing and coordination in better way. The council of
logistic management defines SCM as “the process of planning, implementing, and controlling efficient flow of
materials, in-process inventory, finished goods and related information from point of order to point of consumption, for
the purpose of conforming to customer requirements.” SCM in the broadest sense involves the link between the
supplier & assemblers to the dealers, ending with the customer.
SCM tries to optimize the supply chain activities and tries to improve the performance of total supply chain. SCM
involves coordination of multiple players and managing multiple activities with multiple tools like JIT, TOM, VMI,
networking, alliances, etc. to achieve the multiple objectives as cost reduction, improved quality, fast delivery and
customer satisfaction of supply chain.
Enter rate in LR
Provide vehicle against invoice
placement to BA
Submit daily
Confirm pick up Escalate to MLL till stock report to
quantity from supplier issue is resolved MLL/Buyer
General LR one
for each FTL
N
Place vehicle
Is pickup material EN
Material Y collect atom wise D
ready? TR invoice copy
Y-Yes, N- No.
Fig.1: Flow chart for Direct Inbound
II.1.2 3PL Inbound
defect which can be easily detected such as colour of parts, dent or any missing part, etc. If the product is found to be
faulty, it is set back to respective division for rework. After passing its quality check in C.T. it is moved to the DOC
yard for numbering. Now, these numbered products are ready for dispatch & drive to the dispatch segment where these
are transferred to various locations of markets with the help of trailers.
If the outbound division is lagging in any section or delivery of product then company may suffer a loss in lacks which
is not desirable. Hence, co-ordination of various departments with each other and their proper regulation will help in
maximizing the profit of the company.
III. CONCLUSION
Many quantum changes are taking place in business environment with complexities involved in sustaining, surviving &
succeeding. The supply chain management (SCM) helps to develop the speedy, cost efficient and reliable supply chain.
Performance measurement of SCM is essential as products need to be produced as per customer demand cycle to
achieve customer satisfaction. SCM has a tremendous impact on the way manufacturing industries are developing in
recent time. Very few industries are employing SCM as efficiently as it should be and lot of work is need to be done in
SCM in India
REFERENCES
[1] A. K. Chaital and D. S. Rajput, “New Development on SCM” 1 st International Conference on Logistic and SCM, Allied publication Ltd. New
Delhi, Aug.2001.
[2] R. P. Mohanty and S. G. Deshmukh, “Essential of Supply Chain Management” Phoenix Publishing house Private Ltd. New Delhi, 2001.
[3] R. V. Ramakrishnan, “SCM performance to be measured” 1 st International Conferenc on Logistic and SCM, Allied publication Ltd. New Delhi,
Aug.2001.
[4] Salma Ahmed. Logistic SCM India Management. S. Chand, 1999.
[5] Sunil Chopra and Peter Meindel. Supply Chain Management. Prentice Hall, 2001.