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Ingles Fase 6

The document discusses distribution systems and channels. It describes the different types of distribution channels including direct channels which connect producers directly with consumers, and indirect channels which involve intermediaries. The purpose of distribution is to get products into the hands of consumers. Companies must select distribution channels and strategies based on criteria like product control, importance to the market, and matching products with customer needs in terms of place and time.

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paola florez
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22 views8 pages

Ingles Fase 6

The document discusses distribution systems and channels. It describes the different types of distribution channels including direct channels which connect producers directly with consumers, and indirect channels which involve intermediaries. The purpose of distribution is to get products into the hands of consumers. Companies must select distribution channels and strategies based on criteria like product control, importance to the market, and matching products with customer needs in terms of place and time.

Uploaded by

paola florez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DISTRIBUTION SYSTEM

PRESENTED BY: PAOLA ANDREA FLOREZ ROJAS

PRESENTED TO: RENE CASTAÑO

TECHNOLOGY IN MARKET MANAGEMENT


SENA VIRTUAL
2018
THE MARKETING

To get the product to the consume

Distribution distribution channels


Types of distribution channels

Puts the product within direct criteria for selection


Reach of the market
retailer intermediary wholesaler

Types of distribution product control

Exclusive, selective, importance


Intensive, extensive

Distribution channel strategies place and time

Choose channels, type of functions


Distribution, functions of the
Channels

which will depend on the company itself transactions


TYPES OF DISTRIBUTION
CHANNELS

THERE ARE TWO KINDS

INDIRECT CHANNELS DIRECT CHANNELS

Requires the participation of the direct channel is the


Different means of communication and shortest connection between
Achieve the complete process the producer and final consumer

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