5organizing Process
5organizing Process
◆ mechanistic structure
◆ organic structure
Organizational Structure
◆ Product departmentalization –
assembling the activities of crating,
producing, and marketing each product
into a separate department.
◆ Customer departmentalization –
grouping activities and responsibilities
in departments based on the needs of
specific customer groups.
Departmentalization
·
Departmentalization
◆ Departmentalization by product
assembles all functions needed to make and
market a particular product are placed under
one executive.
◆ For instance, major department stores are
structured around product groups such as
home accessories, appliances, women's
clothing, men's clothing, and children's
clothing.
Departmentalization
◆
· Departmentalization by product assembles all
functions needed to make and market a particular
product are placed under one executive. For
instance, major department stores are structured
around product groups such as home accessories,
appliances, women's clothing, men's clothing, and
children's clothing.
◆
Departmentalization