Extend and the nature of food promotion to children

Extend and the nature of food promotion to children shows that

what are the ways and what are the major products that are used to

promote the children. We promote food to the children by

advertising and many more ways. There are BIG FOUR PRODUCTS

categories that we are promote to the children.1) pre-sugared

breakfast cereals 2) soft drinks 3) confectionary and 4) snacks.

These products made more recent entry into the markets. If we

promote fast food then the products categories become BIG FIVE.

The advertised diet contacts sharply with the public health advisers,

make fun and fantasy theme or taste rather then health and nutrition

are used to promote to the children but the recommended with

public health advises its gives little promotional support.

Extent and nature of food promotion to children consistently

conclude the food promotion. It is the most important marketing

category targeting children and young people. Majority of foods and

food products give energy dense, high fat, sugar and low or high

salt, and in sharp contrast to national and International dietary

guidelines.

The extent and nature of food promotion to children have sufficient

methodological quality to include collection of original data, and the

remaining eight articles. The following questions were examined:

i) What promotional channels are being used to target children?

What is the relative spending in each of these promotional

channels? What are the time trend changes?

ii) What food items are being promoted to children? What are the

time trend changes?

children? To what extent are these different creative strategies

being used? What are the time trend changes?

Q1: (1) what promotional channels are being used to

Advertisement is very necessary for promoting food and the TV is

more prominent medium through we promote our food products and

the other ways to promote our food products are internet,

pamphlets, banal, billboards, e.t.c.

The difference between types of television output found that the

promotions by advertising are more common instead of toys and

other TV channels. Barcus 1981, Consumers International 1999,

Kunkel & Gantz 1992, Solomon 1982 are found these terms in both

national broadcast networks and local independent television

channels. (Barcus 1981)

Gantz also focused the two children’s time-slots: Saturday/Sunday

morning television (‘SMTV’) and the mid-week, after-school

‘children’s hour’ (the ‘C’ hour). Prime-time television program by that

we promote our food products through advertising between these

programs. The time is very important for marketer to promote food

to the children. (Gantz 2007).

There are many more channels for promoting food products that are

called blow-line-promotions technique, like give free sample

products to the children, free gift items with products, inter-active

food, novel packaging, tie-ins with movies, tie-ins with computer.

products more then television advertisements. ( Horgen, Choate &

Brownell 2001, Longman 2002, Moole 2008).

There was little mention of other forms of above-the-line promotion

(software and other forms of wider brand building were examined.

by (direct advertising) such as; the printed media by which we can

do the direct promotions of the products. Print media helps us to

promote our products by magazine. ( Hawke 2002, Hastings 2006,

Jones 2006, Fabrianesi 2008, Kelly & Chapman 2007).

In-store advertising by which we promotes our products through

cartoon wallpapers and screensaver, which children see before

leaving the store and shops. (Mazur 2008)

Websites by which we also promote our products. We can give detail

information of our products with puzzles and games. Children

download the games and puzzles by that they know about our

products information and attract towards the products. (Alvy &

Calvert 2008, Moore 2006, Moore 2008, Moore & Rideout 2007,

Weber, Story & Harnack 2006 , Federal Trade Commission 2008).

Same technique done by other people in many countries all over the

world, those people also stated that this technique is good for

promotions. (Lobstein 2008), in the Asia Pacific region (Robinson

2008), Australia (Kelly 2008), Malaysia (Ho & Len 2008)

(2) What is the relative spending in each of these

Spending on the extent of food promotion to children tells us that

it's provide figures for advertising spend in the all food brands (in
total and for each individual brand), by promotional channel for the

years 1994, 1998 and 2002. Their data confirmed that television was

the primary medium used for advertising food to children. At least

75% of the spending has done on advertising in the UK recent years.

(Dibb 1993)

These are the spending for advertising that why the television is the

principal channel used by food marketers to reach children, and that

food products dominate children’s advertising.

(3) What are the time trend changes?

The amount of food promotion to children is to compare the length

of commercial breaks during children’s television programs. The

advertisement repeated again and again in long programs break in

order to capture the mind of children. That’s why the time trend is

also necessary. It is done to maintain long term relations with

children. (WHO 2008)

Q2: (1) what food items are being promoted to

We analyze that which products items are being promote and

recorded data then subdivided (by product, health status or

nutritional content) by judges or raters. We analysis that those food

items that attract the children and give them health and nutrition,

those food items are promote to the children .Those BIG FOUR

ITEMS are breakfast cereals, soft drink, confectionary and savory-

snacks. These products take places into the market for the

.marketer
Twenty-five studies investigated that the extent of food promotion

to children is by comparing it with the promotion of other products

leave effects direct towards children. An advertisement of fast food

increases their shares among the children. (Holt 2007)

Changes in food advertising to children over time and found that

fast-food restaurants’ advertising increased from 8% to 28% on

American television between 1971 and 1999.

(Byrd-Bredbenner 2002)

Advertising spends on fast-food brands in the United Kingdom has

been Increasing in both relative and absolute terms over the past

decade, (mirroring trends in the USA, and fast foods have now

displaced breakfast cereals as the most promoted products).

(Hastings 2003).