Introduction –

Fashion industry, multibillion-dollar global enterprise devoted to the business of making

and selling clothes. Some observers distinguish between the fashion industry (which makes
“high fashion”) and the apparel industry (which makes ordinary clothes or “mass fashion”),
but by the 1970s the boundaries between them had blurred. Fashion is best defined simply
as the style or styles of clothing and accessories worn at any given time by groups of people.
There may appear to be differences between the expensive designer fashions shown on the
runways of Paris or New York and the mass-produced sportswear and street styles sold in
malls and markets around the world. However, the fashion industry encompasses the
design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all
types of apparel (men’s, women’s, and children’s) from the most rarefied and
expensive haute couture (literally, “high sewing”) and designer fashions to ordinary
everyday clothing—from couture ball gowns to Juicy Couture-brand sweatpants.
Sometimes the broader term “fashion industries” is used to refer to myriad industries and
services that employ millions of people internationally.

The fashion industry consists of four levels: the production of raw materials,
principally fibres and textiles but also leather and fur; the production of fashion goods by
designers, manufacturers, contractors, and others; retail sales; and various forms of
advertising and promotion. These levels consist of many separate but interdependent
sectors, all of which are devoted to the goal of satisfying consumer demand for apparel
under conditions that enable participants in the industry to operate at a profit.

Clothing industry or garment industry summarizes the types of trade and industry along
the production and life chain of clothing and garments, starting with the textile industry
(producers of cotton, wool, fur, and synthetic fibre) via fashion industry to fashion retailers
up to trade with second-hand clothes and textile recycling. The producing sectors build
upon a wealth of clothing technology some of which, like the loom, the cotton gin, and the
sewing machine heralded industrialization not only of the previous textile manufacturing
practices.

Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories, makeup,

hairstyle and body. Fashion is a distinctive and often constant trend in the style in which
people present themselves. A fashion can become the prevailing style in behaviour or
manifest the newest creations of designers, technologists, engineers, and design managers.

Because the more technical term costume is regularly linkedto the term "fashion", the use
of the former has been relegated to special senses like fancy-dress or masquerade wear,
while the word "fashion" often refers to clothing, including the study of clothing. Although
aspects of fashion can be feminine or masculine, some trends are androgynous.
Global fashion industry statistics -
To cater to the large, 3,000 billion, textile and garment industry new companies are entering
the market daily. Most of these companies remain rather unknown to the consumer
audience, better known are the individual brands that are part of these global fashion
companies.

Job opportunities in fashion

Fashion industry market share: 4 percent
Fashion industry market value: 385.7 billion dollars

General data -

Population: 7,260.7 million

Labor force: 3,384.1 million

Unemployment rate: 5.8 percent

GDP per capita (PPP): 16,300 US dollars

Value of the global fashion industry: 3,000 billion dollars (3 trillion dollars), 2 percent
of the world’s Gross Domestic Product (GDP)

Retail value of luxury goods market: 339.4 billion dollars

Value of of the menswear industry: 402 billion dollars

Value of the womenswear industry: 621 billion dollars

Bridal Wear market: 57 billion dollars

Childrenswear market: 186 billion dollars

Sports footwear market: 90.4 billion dollars

Apparel Industry in India -

Indian textiles and apparel have a history of fine craftsmanship and global appeal. Cotton,
silk and denim from India are highly popular abroad and with the upsurge in Indian design
talent, Indian apparel too has found success in the fashion centers of the world.

The Indian textile and apparel industry is one of the largest in the world with an enormous
raw material and manufacturing base. The present domestic textile industry is estimated at
US$ 33.23 billion and unstitched garments comprise US$ 8.307 billion. The industry is a
significant contributor to the economy, both in terms of its domestic share and exports. It
accounts for a phenomenal 14 per cent of total industrial production; around 4.78 per cent
share in the country's total exports in 2013-14.

Key Markets and Export Destinations:

The main markets for Indian textile and apparel exports are:

 United States
 European Union
 Parts of Asia
 Middle East
In the near future, India's apparel exports to developed markets are expected to increase
considerably. Apparel exports from India is expected to reach US$ 82 billion by 2021 and
total cloth production in India is expected to reach 112 billion square meters by FY17. In
2013-14, India exported apparels worth of US$ 14.93 Bn.

Brand Factory –
Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores
that promises consumers a revolutionary discount shopping experience. Brand Factory
offers more than 200 Indian and International brands at 20%-70% discount, 365 days a
year. Brand Factory offers their customers a wide range of brands and categories at
absolutely great prices in an ambience that is refreshingly enjoyable. Merchandise
available at Brand Factory stores include men’s formals, casuals, youth wear, women’s
wear, sportswear, kids wear, footwear, accessories and more.
Future group –
Future Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India.
The company is known for having a significant prominence in Indian retail and fashion
sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores
like Brand Factory, Central etc. The group also has a notable presence in integrated foods
and FMCG manufacturing sectors. Future Retail Limited and Future Lifestyle Fashions
Limited, two operating companies of Future Group, are among the top retail companies
listed in BSE with respect to assets, and in NSE with respect to market capitalization.
On May 2012, Future Group announced a 50.1% stake sale of its fashion chain Pantaloons
to Aditya Birla Group in order to reduce its debt of around ₹80 billion (US$1.1 billion). To
do so, Pantaloons fashion segment was demerged from Pantaloons Retail India Ltd; the
latter was then merged into another subsidiary—Future Value Retail Ltd—and rechristened
Future Retail Ltd.
Future Group is a corporate group and nearly all of its businesses are managed through its
various operating companies based on the target sectors. For e.g., retail
supermarket/hypermarket chains Big Bazaar, FBB, Food Bazaar, Food Hall, Hometown
etc. are operated by its retail division, Future Retail Limited, while its fashion and clothing
outlets Brand Factory, Central, and Planet Sports are operated via another of its
subsidiaries, Future Lifestyle Fashions Limited. With these many fashion outlets and
supermarkets, the group also promotes its fashion and sports brands like Indigo Nation,
Spalding, Lombard, Bare etc., and FMCGs like Tasty Treat, Fresh & Pure, Clean Mate,
Ektaa, Premium Harvest, Sach etc. It also has operating companies to cater specifically to
internal financial matters and consulting within its group of companies.
Every day, Future Group brings multiple products, opportunities and services to millions
of customers in India. Through more than over 24 million square feet of retail space, we
serve customers in more than 350 cities across the country. Most of all, we help India shop,
save and realize dreams and aspirations to live a better quality of life every day.
Future Group understands the soul of Indian consumers. As one of India's retail pioneers
with multiple retail formats, we connect a diverse and passionate community of Indian
buyers, sellers and businesses. The collective impact on business is staggering: Almost 500
million customers walk into our stores each year and choose products and services supplied
by over 30,000 small, medium and large entrepreneurs and manufacturers from across
India. And this number is set to grow.
Future Group employs around 60,000 people directly from every section of our society.
We source our supplies from enterprises across the country, creating fresh employment,
impacting livelihoods, empowering local communities and fostering mutual growth.

We believe in the 'Indian dream' and have aligned our business practices to our larger
objective of being a premier catalyst in India's consumption-led growth story. Working
towards this end, we are ushering positive socio-economic changes in communities to help
the Indian dream fly high and the 'Sone Ki Chidiya' soar once again. This approach remains
embedded in our ethos even as we rapidly expand our footprints deeper into India.

Future Group was founded on a simple idea: Rewrite Rules, Retain Values. This
fundamental belief created a new kind of marketplace, forever transforming Indian retail.
Today our core values continue to guide how we do business and improve the quality of
life of the people we serve.
At Future Group we are committed to being a catalyst of positive change in the
communities, societies and business sectors in which we operate. We envision India’s
transformation into the legendary 'Sone Ki Chidiya' (golden bird), taking wings once again
to reach greater heights.
We take pride in our Indianness. Our belief in inclusiveness for long-term sustainable
growth and economic prosperity evokes trust among consumers, employees, suppliers,
partners, shareholders and the community.

Our Mission -
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
We will be the trendsetters in evolving delivery formats and making consumption
affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.
Our Values –

RESPECT AND HUMILITY in dealing with everyone within and outside the organisation
FLOW by constantly learning and being inspired from the universal laws of nature
INDIANNESS by believing in oneself and doing things the Indian way
INTROSPECTION for continuous learning, self-development and personal excellence
OPENNESS AND ADAPTABILITY by accepting new ideas and knowledge, and being
proactive in meeting challenges emerging from changing business scenarios
VALUING AND NURTURING RELATIONSHIPS with customers, business associates,
stakeholders, communities and the society LEADERSHIP in thought and in business
SIMPLICITY AND POSITIVITY to foster innovation, speed and imagination

Founder -
Kishore Biyani | Group CEO, Future Group
Kishore Biyani is the founder and Group CEO of Future Group. Widely credited as the
pioneer of modern retail industry in India, Kishore Biyani is a mentor and role model for
many Indian entrepreneurs and a thought leader in Indian business.
Over the past two decades he has created and led some of India's most popular retail chains
like Big Bazaar, Central, Brand Factory, Foodhall, fbb, among others. Over time, various
retail chains like Nilgiris, Aadhaar, Easyday, Heritage, HyperCity and others have also
become part of Future Group. These retail chains are present in more than 370 cities across
India and attract over 500 million customer footfalls annually. Simultaneously, he has also
led the creation of a wide portfolio of consumer goods brands in fashion, food and
electronics space, that are distributed through the group's retail chains and various other
modern retail networks in the country. The group has also made substantial investments in
technology, analytics, food processing, logistics and warehouse networks, provides
mentorship and investments to many Indian entrepreneurs and brands and operates joint
ventures with Fonterra, Clarks, Generali Group, Hidesign, among others.
A believer in the group’s corporate credo, ‘Rewrite Rules, Retain Values,’ Kishore Biyani
considers Indianness as the core value driving the group. His autobiography, ‘It Happened
In India,’ has been translated into a number of languages. Kishore Biyani was born in
August 1961 and is married to Sangita Biyani. They live in Mumbai with their daughters,
Ashni and Avni.
Strategy -
A new normal is being defined in the Indian consumer market every day. With far-reaching
socio-economic changes that India has undergone in the last decade, the drivers in urban
and rural India are maturing fast. With a growth strategy tempered with localization and an
inclusive business model, Future Group is an integrated consumer goods organization that
offers a wide range of consumer goods brands that are distributed through its own retail
network that are spread in every state of the country.
Our integrated consumer goods play captures almost the entire end to end value chain in
the food, FMCG and fashion sectors. As modern retail drives new demand, efficiency and
consumption in new categories, our strategy is based on our deep understanding of Indian
consumers. We understand the varied buying behaviour of the Indian consumer across
regional diversities, ethnicities, professional groups, and are constantly innovating to craft
strategies that address the subtle differences.
Future Group's strategy is aimed at achieving inclusive, sustained and profitable growth
with three levers ;

We believe that modern Indian retail rests on the strength of two pillars – scale and
efficiencies. As front-runners in both areas, we firmly believe our core responsibility lies
in providing protection to customers from the overall rate of inflation. While the scale
and size of our operations helps us improve efficiencies, it also ensures we deliver greater
value to our customers.

Our retail thrust is focused on four principal verticals of Food, Fashion, General
Merchandise and Home. These four categories together account for nearly 65% of the
consumption in the country and represent mass consumer aspirations. Acknowledging
this, we are creating retail pure play through divestment and demerger of non-retail
businesses to concentrate our efforts on these verticals.
India's retail boom is being driven by resurgence in the economy. Modern retail still has
around 6% share of the total retail spend in the country, that is estimated at around US $
400 billion. Thus, the potential for modern retail growth in India is huge. Currently,
leading retailers in mature markets occupy the top three slots by turnover, employment
and value creation. As the Indian economy matures, it is upon us to make the same
happen in our country.