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Synopsis ON Comparative Study Between Hindustan Unilever and Procter & Gamble

The document presents a comparative study between Hindustan Unilever and Procter & Gamble. It discusses research methodology for the comparative study including questionnaires, surveys, and websites. The objective is to determine factors that influence customer choices between the two companies such as product quality, price, customer support, and consumption patterns. This will help the companies improve their product lineups, marketing strategies, and customer perception.

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62 views

Synopsis ON Comparative Study Between Hindustan Unilever and Procter & Gamble

The document presents a comparative study between Hindustan Unilever and Procter & Gamble. It discusses research methodology for the comparative study including questionnaires, surveys, and websites. The objective is to determine factors that influence customer choices between the two companies such as product quality, price, customer support, and consumption patterns. This will help the companies improve their product lineups, marketing strategies, and customer perception.

Uploaded by

anon_424096055
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SYNOPSIS

ON
Comparative study between
Hindustan unilever
And
Procter & gamble

Submitted by:
Vikash kumar
16GSOB101067
2016-2019
Under the Supervision of:
Mrs. Neha Zaidi
SCHOOL OF BUSINESS
INTRODUCTION
Comparative study is a research methodology which helps
us in making comparison between two or more companies.
Businesses use comparative analysis as a way to identify
their competitive positions and operating results over a
defined period. Comparative analysis is extended also to
business industries, where appraisers conduct more
complex analysis, depending on the items that are to be
compared.

Factors which help in comparative study


1-product categories
2-product Quality
3-Price
4-Customer support
OBJECTIVE
1- To determine what customer thinks before choosing the
brand
2- To determine which factor influence the choice of
customer
3- To determine the consumption pattern and frequency of
visits and choices of outlets
4-To determine what the customer perceives about the
product quality and taste
PROBLEM STATEMENT
Comparative study is one of the most important topics in
business.
Comparative study is a key component of a successful and
prosperous organization.
Comparative study helps companies in improving product
quality and create new product line. Comparative study
helps companies in improving marketing strategies.
LITERATURE REVIEW
Comparative study is very important when it comes to
marketing or business success because it helps in
improving product lineup and product quality.
If customers have a negative perception about any product,
it will be a failure, no matter how good is the quality of the
product. So, comparative study is very significant and
many companies collect data from the users of the products
about the perception of their products.

Research Methodology and References


● Questionnaire
● Survey
● Websites
Questionnaire on comparative study between
Hindustan unilever and Procter & gamble
1. Name of respondent – gender-
2. Age –
A) Below 25 years B) 25-35 years C) 35-45 years D) Above 45
3. Educational qualification-
A) Below 10th pass B)10+2 C) Graduate D)Post graduate E)Any other
4. Occupation-
A) Job B) Self Employed C) Student D) House wife
5. Monthly income
A) Below 5000 B) Rs.5000-10000 C) Rs. 10000-20000 D) Above 20000
6. Which Company’s Product do you use?
A) Hindustan unilever B) Procter & gamble
7. What do you see in a product?
A) Quality B) Quantity C) Durability D) attractive packaging
8. Which company do you prefer for purchasing products

A) Procter & gamble B) Hindustan unilever C) Itc limited D) Patanjali

9. How long have been using the present brand?


A) One year B) Two years C) Three years D) Four years and above

10. Present brand of detergent you are using?

A) Hindustan unilever(active wheel) B) Procter & gamble(ariel, tide)

11. Where do you buy products from?

A) Retail stores B) Super stores C) others

12. What you expect from a product?

A) Reliable B) durable C) Attractive

13. Which one provides a value for money products?

A) Procter & gamble B) Hindustan unilever C) others

14. Does advertisement influence your shopping behavior?

A) Yes B) No

15. How do you choose personal care products?

A) Past experiences B) Ads C) Others advice D) Seeing feedback

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