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From Overload to Impact:

An Industry Scorecard on Big Data Business Challenges

July 17, 2012

Contents
• Introduction 3
• Methodology 4
• Key Take Aways 5
• Findings 6
• Industry Opportunities 13
• The Path Forward 15
• Survey Quick Reference Facts 17
• Industry Snapshot Slides 20

Page 2
Introduction
• Organizations are experiencing unprecedented
growth in data volume, variety, and velocity; they
are increasingly relying on focused IT solutions to
generate value by:
• Addressing their most pressing business challenges
• Managing and extracting business insight
• Improving customer service
• Capitalizing on new business opportunities
• The need for better data management is all too
acute, but how are organizations doing?
• Oracle’s “From Overload to Impact: An Industry
Scorecard on Big Data Business Challenges”
report surveyed 333 North American C-level
executives to understand their organizations’
preparedness to manage the data deluge and,
importantly, their ability to extract intelligence to
improve operations, capitalize on new
opportunities and drive new revenue

Page 3
 Methodology
• Oracle conducted telephone and online interviews with 333 North American
C-level industry executives in March and April of 2012*

Sample Demographics:

Title:** Industries Surveyed:***

8% Owner/Partner
Airlines

21% President/CEO/COO
Communications

16% CIO/CTO
Consumer Goods

13% CFO
Financial Services

42% General Manager/Managing Director
Healthcare

Life Sciences

Manufacturing
Location:
Oil and Gas

88% United States
Public Sector

12% Canada
Retail

Utilities

*The sample size results in a margin of error of ±5.33% at a 95% confidence level **These titles do not include public sector titles. Qualifying public sector titles Page 4
include Administrator, Director, or other agency leadership ***All respondents are employed at organizations with at least 200 employees
Big Data: Businesses Are Not Prepared
• The data explosion is real:
• Data volume has increased by an average of 86% in the last 2
years
• Most companies are unprepared:
• 60% of executives rate their companies unprepared to leverage
the data and cite significant gaps in people, process, and tools
• 97% say they need to make changes to improve
• Big data is key to revenue growth:
• 93% of the executives believe they are losing revenue at an
average rate of 14% annually
• Big data is misunderstood:
• Big data requires an industry-specific business strategy to
improve the effectiveness of operational processes and the
overall customer experience

Page 5
 The Data Deluge
• Organizations are experiencing unprecedented data growth

Executives say they’ve seen the biggest increase

94% in information variety and volume in the following

areas in the last two years:**
48% Customer
Of organizations are collecting
information
and managing more business
information today than two 34% Operations
years ago
33% Sales/marketing

In the next two years, executives predict the

86% greatest information growth in:***

39% Customer information

Average increase in business
information collected/managed 28% Sales/marketing
in the past two years*
27% Operations

Take Away: Customer Information Leads the Surge

*According to those who are collecting more information **According to those who are collecting more information; respondents asked to select top three choices Page 6
***Respondents asked to select top three choices
 Few Are Prepared
• While 67% of executives say that the ability to draw intelligence from their data is
a top priority for their organization, 29% give their organization a “D” or “F” in
preparedness for a data deluge*

How prepared is your organization to manage a data deluge?*

32% 31%
60% give their
25%
organization a
“C” or below*

8%
4%

A B C D F

Communications executives are most confident: 20% give their organization an “A.”
Healthcare executives are least confident: 0% give their organization an “A.”

Take Away: Low Confidence in Data Management Capabilities

*Respondents asked to rank their organization’s preparedness to handle a data deluge, if the amount of information they collect suddenly doubled, on a scale of 1-10 where 1 is not at all prepared Page 7
and 10 is completely prepared. “A” rankings reflect 9-10 ratings; “B” rankings reflect 7-8 ratings; “C” rankings reflect 5-6 ratings; “D” rankings reflect 3-4 ratings; “F” rankings reflect 1-2 ratings
Industries at a Glance

Public
Healthcare Utilities Manufacturing Airlines Retail
Sector

Preparedness 41% 40% 39% 34% 31% 30%

for a data
Give Give Give Give Give Give
deluge: organization organization organization
organization organization organization
“D” or “F” “D” or “F” “D” or “F” “D” or “F” “D” or “F” “D” or “F”

Life Financial Consumer

Oil & Gas Communications
Sciences Services Goods

Preparedness 29% 27% 25% 20% 7%

for a data
Give Give Give Give Give
deluge: organization organization organization organization organization
“D” or “F” “D” or “F” “D” or “F” “D” or “F” “D” or “F”

Page 8
 Data Management Scorecard
• Breaking down data management, executives give their organizations the highest
marks in securing data and the lowest marks in distributing timely information
and translating data into actionable intelligence*

Percentage of Organizations who Grade Themselves a

“C” or Below in the Following Areas:*
Life sciences and
communications
Translating information into executives are most
actionable intelligence
48%
confident in their
organizations’ ability
Distributing timely information 47% to translate
information into
Reporting on information 39% intelligence: 30%
give their
Making strategic decisions based organization an “A.”
on information
36%
Public sector
executives are least
Capturing information 33% confident: Just 3%
give themselves an
Securing/safeguarding information 21% “A” in this area.

0% 20% 40% 60%

Take Away: Passing Data Fundamentals, But Interpretation Needs Work

*Respondents asked to rank their organization’s effectiveness in the following areas on a scale of 1-10, where 1 is very poor and 10 is excellent. “A” rankings reflect 9-10 ratings; “B” rankings Page 9
reflect 7-8 ratings; “C” rankings reflect 5-6 ratings; “D” rankings reflect 3-4 ratings; “F” rankings reflect 1-2 ratings
 The Cost of Poor Data Management
• Executives say their organizations are losing revenue each year due to
insufficient data management

93% of executives believe their

organization is losing revenue as a result of
not being able to fully leverage the
information they collect.

On average, they estimate this lost

opportunity to be 14% of annual revenue.

Organizations with $1 billion or more in

revenue* say they’re losing approximately
13% of annual revenue ‒ translating to
$130 million in lost opportunity for a
$1 billion organization.

Take Away: Millions to Gain

*Figure based on private sector organizations only Page 10
 Top Gripes
• Executives are most frustrated with their organizations’ data gathering and
distribution systems
Executives’ Biggest Data Management Gripes:*

Don’t have the right systems in place to gather the

#1 information we need (38%)
Can’t give our business managers access to the
#2 information they need; need to rely on IT (36%)
Systems are not designed to meet the specific needs
#3 of our industry (29%)
Can’t make sense of the information we have and
#4 translate it into actionable insight (25%)
Information is no longer timely by the time it makes it
#5 to our business managers (24%)

Healthcare executives are most likely to list “don’t have the right systems in place” as a top gripe (53%); life
sciences executives are least likely (23%). Retail executives are most likely to list “can’t give business managers
access to the information they need” as a top gripe (53%); financial services executives are least likely (28%).

Take Away: Systems Needed to Gather Data, Put it in the Right Hands
*Respondents asked to select top three choices Page 11
Industry-Specific Applications Essential
• 77% of organizations use industry-specific applications/software to help leverage
information to make strategic decisions ‒ and they’re becoming more important

Does your organization use industry-specific

What type of industry-specific
applications/software to help you to run your applications does your organization use?
business and leverage information to make
strategic decisions? “Applications to measure weather patterns, fuel
supplies, available cargo space, as well as air traffic.”
– President/CEO/COO, Airlines

7% 50% Yes; more today “Smart grid, AMI automated metering infrastructure,
Unsure 77% than two years ago meter database management system, outage
Yes management systems.” – General Manager/Managing
17% Yes; the same
Director, Utilities
as two years ago
16% No
10% Yes; less today “Information systems to track oil reserves and
than two years ago distribution. Meeting demand is very important.” –
General Manager/Managing Director, Oil & Gas

“Software to collect patient satisfaction and core

Financial services (91%) and healthcare (87%) organizations measures data; software to automate medical records;
are most likely to use industry-specific applications/software. collection of patient information.” –
Manufacturing organizations are least likely (67%). President/CEO/COO, Healthcare

Take Away: Growing Dependence on Apps that Meet Unique Industry Needs
Page 12
 Industry Opportunities
% Revenue
Opportunities
lost*
360-degree View of Passenger Data
Airlines 17% Integrating passenger data from internal and external sources is
key to improving loyalty, pricing, and offers.
Real-time, Context-sensitive Advertising
By collecting input from subscription platforms, value-added
Communications 10% services systems, and other sources, comms providers can
tailor and deliver ads, offers, and promotions to the customer in
real-time.
Trade Data Optimization
Converting mountains of retail sales, market measurement, and
Consumer Goods 19%
competitor data into insights is key to addressing out of stocks
and optimizing promotions.
Sentiment Analysis and Brand Reputation
As brand reputation is one of the key drivers of customer
Financial Services 12%
acquisition and retention, opportunities abound to capture social
data and actively manage public sentiment.
Connected Healthcare
Integrating all sources of the medical record is not only critical to
Healthcare 15%
delivering care, but also to creating the analytics to drive
disease management and prevention.

*Estimate according to those that believe they are losing revenue as a result of not being able to fully leverage the information they collect Page 13
 Industry Opportunities
% Revenue lost* Opportunities
Translational Research
Clinical and “omics” data must be put in the hands of
Life Sciences 20%
people who can turn it into useful insights to realize the
potential of personalized medicine.
Early Warning & Quality
Early insight and proactive resolution of product quality
Manufacturing 10%
issues are key to capitalizing on top- and bottom-line
opportunity.
Integrated Field Operations
Oil & Gas 22% Continuously monitoring drilling and field data is key to
improving safety and drilling performance.
Revenue Integrity
Correlating data from multiple, unrelated sources is the key
Public Sector 11%**
to identifying potential fraudulent activities that cost
government agencies billions each year.
Omni-channel Retail Marketing
Retail 10% Delivering personalized, tailored offerings to individual
customers can drive improved revenue conversion.
Demand Response
Continuous analytics on data identify anomalies, patterns,
Utilities 12%
and trends to take actionable decisions to improve supply
and demand positions.

*Estimate according to those that believe they are losing revenue as a result of not being able to fully leverage the information they collect **Public sector Page 14
respondents asked to consider their annual budget
 The Path Forward
• Nearly all executives surveyed (97%) say their organization needs to make a
change to improve information optimization over the next two years

To improve information optimization,

organizations say they most need:*

43% Greater ability to translate

information into actionable insight

38% Improved tools to collect more

accurate information

38% Improved training to help stakeholders

make sense of information
Additionally, 64% say it is
36% More customized systems/applications important or business critical for
to meet needs of their industry managers to access business
information on their mobile devices
36% Direct access for business managers
to business critical information

Take Away: Improved Tools, Processes, and Access Needed for Success
*Respondents asked to select all that apply Page 15
 The Path Forward
• Executives from organizations ready to manage the data deluge offer
recommendations for successful preparation

What steps has your organization taken to prepare?*

“We have streamlined information “We identified the weaknesses in our data
systems so the information can get to the gathering system and are now designing a
required party faster. We also outsource a new software and analytical platform to
portion of our information management.” address these needs.”
– President/CEO/COO, Life Sciences – President/CEO/COO, Utilities

“We are growing our talent and staffing,

“We have changed our [storage] architecture
balancing the team with the growth we
and are looking to improve our backup
expect in data.” – CFO, Financial Services
capabilities.” – CIO/CTO, Manufacturing

“We have tripled our storage

“We are working with business units to
capabilities in the last month. We now
determine our needs and trying to figure out
have shared storage on our computer
how to get different systems to talk to each
systems.” – CIO/CTO, Oil & Gas
other.” – CIO/CTO, Utilities

Take Away: Leaders Recommend Upgrading Technology, Staff, and Strategy

*According to respondents who rank their organization’s preparedness to handle a data deluge a 6-10 on a scale of 1-10 where 1 is not at all prepared and 10 is Page 16
completely prepared
 Survey Quick Reference Facts
• The data deluge is here:
• 94% of C-level executives say their organization is collecting and managing more business
information today than two years ago, by an average of 86% more*
• Organizations are grappling with data growth in many different business areas. The biggest
increases in information are coming in the form of:*
• Customer information (48%)
• Operations (34%)
• Sales/marketing (33%)
• Many are not prepared to handle the massive amount of data coming their way:
• 29% of executives give their organization a “D” or “F” in preparedness to manage the data deluge;
60% gave themselves a “C” or lower; and just 8% give their organization an “A”**
• Executives are most frustrated with their ability to gather and distribute data in a timely manner. Top
gripes include:
• Not having the right systems in place to gather the information they need (38%)
• Not being able to give their business managers access to the information they need (36%)
• Having to use systems that are not designed to meet the unique needs of their industry (29%)
• Executives see a significant financial opportunity:
• 93% of executives believe their organization is losing revenue – on average, 14% annually – as a
result of not being able to fully leverage the information they collect
• Organizations with revenues of $1 billion or more say they are losing approximately 13% of their
annual revenue as a result of not being able to fully leverage their information. That translates to
$130 million in lost opportunity each year for a $1 billion organization

*Of those that are collecting and managing more information **Respondents asked to rank their organization’s preparedness if the amount of information they collect suddenly doubled, on a Page 17
scale of 1-10 where 1 is not at all prepared and 10 is completely prepared. “A” rankings reflect 9-10; “C” rankings reflect 5-6; “D” rankings reflect 3-4; “F” rankings reflect 1-2
 Survey Quick Reference Facts
• However, executives do see a path forward:
• Nearly all surveyed (97%) say their
organization must make a change to improve
information optimization over the next two
years
• Top priorities include:*
• Improving their ability to translate information
into actionable insight (43%)
• Upgrading tools to collect more accurate
information (38%)
• Enhancing training to help stakeholders make
sense of information (38%)
• Industry-specific applications are an important
part of the mix – 77% of organizations
surveyed use them today to run their
enterprises…and many are looking for more
tailored options

*Respondents asked to select all that apply Page 18

 Thank You

Caroline Vespi Mary Tobin

Oracle O’Keeffe & Company
[email protected] [email protected]
650-506-8920 503-658-7396

Page 19
Industry Snapshots
• Airlines 21
• Communications 23
• Consumer Goods 25
• Financial Services 27
• Healthcare 29
• Life Sciences 31
• Manufacturing 33
• Oil & Gas 35
• Public Sector 37
• Retail 39
• Utilities 41

Page 20
 Airline Industry Key Findings
are collecting and managing more business
93% information today than two years ago
use industry-specific
58% Average increase in business info collected/
managed in last two years*
73% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
31% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
73% Give their organization a “C” or lower
3% Give their organization an “A” #1 Project management (33%)

Executives’ Biggest Data Management Gripes:** #1 Customer Relationship Management (33%)

#2 Financial management (23%)

#1 Don’t have the right systems in place (43%)
Information is no longer timely when it gets to
#1 our business managers (43%)
To improve information optimization, airlines say
Can’t give business managers access to the
#2 information they need; need to rely on IT (30%)
they most need:****
47% More skilled business analysts to help us
manage the volume of information
of average annual revenue lost as a
17% result of not being able to fully leverage
43% Direct access for business managers to
business critical information
the information they collect, or
43% Improved training to help make sense of
$134.3M*** information

*Based on the 93% of respondents who are collecting and managing more data now than two years ago Page 21
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Airline Industry-Specific Data
In which areas are you making the best use of Where does your organization face the
information to drive the business forward?* biggest challenges with regard to your ability
#1 Flight operations (67%)
to effectively acquire, store, analyze, and
#2 Sales, marketing, and reservations (40%) drive decisions based on your customer
#2 Pricing and revenue management (40%) information?*
#3 Capacity planning (37%) 37% Consolidating customer information spread across
#4 Cargo (27%) multiple data repositories
#5 Maintenance and engineering (23%)
#6 Airport operations (20%) 37% Leveraging customer information to create tailored
new offers across channels and customer touch points
#7 Loyalty management (13%)
33% Drawing insights from passenger data residing in
How would you rate your ability to glean
legacy reservation systems
intelligence from customer information?
30% Drawing insights from customer interactions using
3% We have a single 360-degree view of each customer
mobile applications
53% We have multiple views of each customer and can
piece them together effectively 30% Personalizing the customer experience across
20% We have multiple, but conflicting, views of each channels
customer
10% We have only a partial view of each customer and 17% Interpreting information collected from customer
lack insight into many of their interactions with us interactions on social media platforms
7% We have a very narrow or non-existent view of the
7% We are not experiencing challenges
individual customer
7% Unsure

*Respondents asked to select the top three Page 22

 Communications Key Findings
are collecting and managing more business
93% information today than two years ago
use industry-specific
119% Average increase in business info
collected/managed in last two years*
73% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
20% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
40% Give their organization a “C” or lower
20% Give their organization an “A” #1 Customer Relationship Management (33%)

Executives’ Biggest Data Management Gripes:** #2 Project management (30%)

#3 Workforce and asset management (27%)

#1 Don’t have the right systems in place (43%)
Can’t give business managers access to the To improve information optimization,
#2 information they need; need to rely on IT (33%) communications organizations say they most
need:****
Information is no longer timely by the time it
#3 makes it to our business managers (30%) 57% Greater ability to translate information into
actionable insight
33% Direct access for business managers to business
of average annual revenue lost as a
10% result of not being able to fully leverage
critical information
30% Improved tools to collect more accurate information
the information they collect, or $50.1M***
30% Improved training to help us make sense of
information

*Based on the 93% of respondents who are collecting and managing more data now than two years ago Page 23
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Communications-Specific Data
How would you rate your ability to glean Where does your organization face the
intelligence from customer information? biggest challenges in regard to your ability
to optimize and understand information to
17% We have a single 360-degree view of each improve agility and capitalize on new
customer opportunities?*
We have a single 360-degree view of each
17% 37% Improving the cross-channel customer
customer but it does not take into
experience
consideration social media engagements
33% Designing and bringing new services to market
37% We have multiple views of each customer
and can piece them together effectively
27% Accelerating service order delivery
We have multiple, but conflicting, views of 20% Connecting with partners and third-party content
13% each customer developers
We have only a partial view of each 20% Creating new offers and campaigns
10% customer relationship and lack insight into
many of their interactions with us 17% Leveraging customer information to upsell new
offers
3% We have a very narrow or non-existent view
of the individual customer 17% Enabling flexible rating/billing (real-time, pre-paid,
and post-paid)
3% Unsure

*Respondents asked to select the top three Page 24

 Consumer Goods Key Findings
are collecting and managing more business
90% information today than two years ago
use industry-specific
Average increase in business info
71% collected/managed in last two years* 77% applications/software to help
leverage information to make
Preparedness for a Data Deluge: strategic decisions
However, they see room for enhancement in
7% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
42% Give their organization a “C” or lower
10% Give their organization an “A” #1 Customer Relationship Management (37%)

Executives’ Biggest Data Management Gripes:** #2 Workforce and asset management (33%)

#3 Project management (30%)

#1 Can’t give business managers access to the
information they need; need to rely on IT (43%)
#2 Systems are not designed to meet the
specific needs of our industry (37%) To improve information optimization, consumer
#3 Don’t have right systems in place (33%) goods organizations say they most need:****
53% Improved training to help make sense of
information
of average annual revenue lost as a
19% result of not being able to fully leverage
50% Direct access for business managers to
business critical information
the information they collect, or $74.4M***
47% Greater ability to translate information into
actionable insight

*Based on the 90% of respondents who are collecting and managing more data now than two years ago Page 25
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Consumer Goods Specific Data
Percentage of consumer goods executives In which of the following areas does big
who agree with the following statements:* data have the opportunity to create the
most value for your organization?**
Our ability to capture and analyze large
80% #1 Collaborating with retailers to shape demand
data sets (i.e. “big data”) has improved
our efforts to attract and retain customers at the item/store level to deliver a better customer
experience (60%)

73% We are very effective at leveraging #2 Driving the innovation and development of
customer data and insights to improve new products with outside input from
interactions with customers consumers/external experts (53%)
#3 Improving demand forecasting and supply
60% We collaborate with key retail partners to
planning across the extended value chain (40%)
leverage their consumer understanding
and insights #4 Enhancing interactions with the brand from
social media data (30%)
40% We collect plenty of consumer data but #5 Integrating consumer, demand, and market
don’t have the tools to analyze it data to more accurately predict consumer
effectively behavior (27%)
#6 Integrating retailer data with other datasets
37% We share consumer data with our retail
(13%)
partners to improve our merchandising and
marketing programs #7 Providing input into our Demand Signal
Repository (3%)

*Respondents who selected they strongly or somewhat agree **Respondents asked to select the top three Page 26
 Financial Services Key Findings
are collecting and managing more business
94% information today than two years ago
use industry-specific
Average increase in business info
75% collected/managed in last two years*
91% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
25% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
56% Give their organization a “C” or lower
3% Give their organization an “A” #1 Financial management (34%)

Executives’ Biggest Data Management Gripes:** #1 Customer Relationship Management (34%)

#1 Regulatory compliance (34%)

#1 Information is no longer timely when it gets to
our business managers (38%)
#2 Don’t have right systems in place (34%)
To improve information optimization, financial
Systems are not designed to meet the specific
#2 needs of our industry (34%)
services organizations say they most need:****
47% More customized systems/applications to meet
needs of their industry
of average annual revenue lost as a
12% result of not being able to fully leverage
38% Greater ability to translate information into
actionable insight
the information they collect, or $64.6M***
38% Improved tools to collect more accurate
information

*Based on the 94% of respondents who are collecting and managing more data now than two years ago Page 27
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Financial Services Specific Data
In which of the following areas do you feel How prepared is your organization
your organization does the best job of to deal with the analytical needs
leveraging your data to move the business
associated with financial reform
forward?*
and new regulatory requirements?
#1 Regulatory compliance (38%)
#2 Customer service (34%)
#3 Sales/marketing (31%) Very
prepared Somewhat
prepared
In which areas could your organization 28%
benefit most from better business intelligence
or analytical capabilities?*
63%
3%
Unsure
#1 Risk management (44%)
#2 Alignment of risk and finance (41%) 6% Not
very prepared
#2 Regulatory compliance (41%)

*Respondents asked to select the top three Page 28

 Healthcare Key Findings
are collecting and managing more business
100% information today than two years ago
use industry-specific
85% Average increase in business info
collected/managed in last two years*
87% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
40% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
77% Give their organization a “C” or lower
0% Give their organization an “A” #1 Customer Relationship Management (57%)

Executives’ Biggest Data Management Gripes:** #2 Regulatory compliance (50%)

#3 Billing and revenue management (40%)

#1 Don’t have the right systems in place (53%)
Can’t make sense of the information we have
#2 and translate it into actionable insight (47%)
To improve information optimization, healthcare
Systems are not designed to meet the specific
#3 needs of our industry (40%)
organizations say they most need:****
63% Greater ability to translate information into
actionable insight
of average annual revenue lost as a
15% result of not being able to fully leverage
50% Improved tools to collect more accurate
information
the information they collect, or $70.2M***
47% More customized systems/applications to meet
needs of their industry

*Based on the 100% of respondents who are collecting and managing more data now than two years ago Page 29
** Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Healthcare-Specific Data
From which functional business areas are you Does your organization have the
actively gathering and analyzing information in order information systems in place to support
to drive efficiency?* care beyond the walls of your facility?
#1 Patient relationship management (73%)
14% Yes, we are already doing it
#2 Quality of care (70%)
#3 Financial management (63%)
#4 Risk management (57%) 63% Yes, we are in the process of
#5 Staffing/human resources (50%) implementing these systems
#5 Capacity management (operating room utilization, occupancy
rates, etc.) (50%)
17% No, but it is in our plans for the
next two years
Is your organization able to capture critical patient
information in an Electronic Health Record (EHR)?
34% Yes, we are using an EHR extensively and are capturing 3% No, this is not in our plans
significant information that is enabling us to improve care delivery
43% We have an EHR system in place, but we are still not
capturing enough or the right information 3% Unsure
20% We have started to implement an EHR, but we do not have
it in place yet
0% We have plans to implement an EHR, but have not started yet
3% We do not plan to implement an EHR at this time

*Respondents asked to select all that apply Page 30

 Life Sciences Key Findings
are collecting and managing more business
93% information today than two years ago
use industry-specific
78% Average increase in business info
collected/managed in last two years*
73% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
29% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
47% Give their organization a “C” or lower
10% Give their organization an “A” #1 Research and development (30%)

Executives’ Biggest Data Management Gripes:** #2 Project management (27%)

#3 Workforce and asset management (20%)

#1 Can’t give business managers access to the
information they need; need to rely on IT (30%)
#2 Information is no longer timely when it gets to
our business managers (27%)
To improve information optimization, life
Systems are not designed to meet the
#2 specific needs of our industry (27%)
sciences organizations say they most need:****
50% Improved training to help make sense of
information
of average annual revenue lost as a
20% result of not being able to fully leverage
50% More skilled business analysts to help us
manage the volume of information
the information they collect, or $98.5M***
47% Improved tools to collect more accurate
information

*Based on the 93% of respondents who are collecting and managing more data now than two years ago Page 31
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Life Sciences-Specific Data
In which of the following areas do you feel
your organization does the best job of Is your organization involved in the
leveraging your data to move the business development of personalized
forward?* therapeutics/treatments?
#1 Research and development (33%)
27% Yes
#2 Regulatory submissions/compliance (27%)
#3 Sales/marketing (23%)
#3 Customer service (23%) 4% No, but we are planning to be

In which areas could your organization 33% No, and we do not plan to be
benefit most from better business intelligence
or analytical capabilities?*
23% Not applicable to our organization
#1 Supply chain management (37%)
#1 Regulatory submissions/compliance (37%)
13% Unsure
#2 Clinical trial management (33%)
#3 Research and development (30%)

*Respondents asked to select the top three Page 32

 Manufacturing Key Findings
are collecting and managing more business
90% information today than two years ago
use industry-specific
86% Average increase in business info
collected/managed in last two years*
67% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
34% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
65% Give their organization a “C” or lower
7% Give their organization an “A” #1 Financial management (30%)

Executives’ Biggest Data Management Gripes:** #1 Supply chain management (30%)

#2 Workforce and asset management (27%)

#1 Can’t give business managers access to the
information they need; need to rely on IT (43%)
To improve information optimization, manufacturing
#2 Don’t have the right systems in place (37%) organizations say they most need:****

Can’t make sense of the information we have 47% Greater ability to translate information into
#3 and translate it into actionable insight (27%) actionable insight
43% Improved training to help us make sense of
information
of average annual revenue lost as a
10% result of not being able to fully leverage 43% Improved tools to collect more accurate
information
the information they collect, or $40.8M***
43% Direct access for business managers to business
critical information

*Based on the 90% of respondents who are collecting and managing more data now than two years ago Page 33
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Manufacturing-Specific Data
In which areas are you making the best use of Where are you struggling most to capture
information to drive business growth?* information and make high-impact
business decisions from it?*
#1 Sales and marketing (47%) #1 Sales and marketing (27%)
#2 Engineering and design (43%) #2 Supply chain (23%)
#3 Supply chain (40%) #3 Production (13%)
#3 Production (40%) #3 Service (13%)
27% said “we are
#4 Distribution (20%) #3 Finance (13%) not struggling in
#5 Finance (17%) any area”

How would having access to the information you require enable you to make better decisions?
What types of decisions would you like to be able to make with this data?
“More information would keep the machines running better and increase reliability.”
“The more information received, the better the product.”
“[Data would enable us to] forecast trends in customer buying behavior to better plan new products and
anticipate industry changes.”

*Respondents asked to select the top three Page 34

 Oil & Gas Key Findings
are collecting and managing more business
74% information today than two years ago
use industry-specific
96% Average increase in business info
collected/managed in last two years*
74% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
27% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
54% Give their organization a “C” or lower
13% Give their organization an “A” #1 Project management (36%)

Executives’ Biggest Data Management Gripes:** #2 Regulatory compliance (32%)

#3 Customer Relationship Management (26%)

#1 Can’t give business managers access to the
information they need; need to rely on IT (32%)
To improve information optimization, oil & gas
#2 Don’t have the right systems in place (29%) organizations say they most need:****
Systems are not designed to meet the 48% Direct access for business managers to
#3 specific needs of our industry (23%) business critical information
32% Improved training to help us make sense of
information
of average annual revenue lost as a
22% result of not being able to fully leverage 32% Improved tools to collect more accurate
the information they collect, or $103.6M** information
32% Greater ability to translate information into
actionable insight

*Based on the 74% of respondents who are collecting and managing more data now than two years ago Page 35
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Oil & Gas-Specific Data
In which areas are you making the best use of In which areas are you struggling most to
your data to drive the business forward?* make sense of your data and put it to good
use?*
#1 Financial (42%)
#1 Market intelligence (26%)
#2 Production (36%) 13% said
#1 Safety (26%)
#3 Distribution (26%) “We are
#2 Project management (23%) not
#4 Safety (23%)
#3 Maintenance/asset struggling
#5 Maintenance/asset management (19%) management (16%) in any
#5 Project management (19%) #3 Exploration – geological/seismic area”
(16%)

Can you act as fast as you acquire and

analyze information? Is your financial data integrated with
technical data for decision making?
32% Yes, almost always – we are very agile
13%
Sometimes, depending on the information and Unsure
55%
action required
29% 58%
No Yes
13% No, we can’t act or execute that fast

*Respondents asked to select the top three Page 36

 Public Sector Key Findings
are collecting and managing more business
93% information today than two years ago
use industry-specific
102% Average increase in business info
collected/managed in last two years*
77% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
41% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
83% Give their organization a “C” or lower
7% Give their organization an “A” #1 Project management (33%)

Executives’ Biggest Data Management Gripes:** #1 Customer Relationship Management (33%)

#1 Workforce and asset management (33%)

#1 Don’t have the right systems in place (40%)
Can’t make sense of the information we have
#2 and translate it into actionable insight (37%)
Can’t give business managers access to the To improve information optimization, public
#3 information they need; need to rely on sector organizations say they most need:****
IT/Systems are not designed to meet specific 60% Greater ability to translate information into
needs of our industry (33%) actionable insight
37% Improved tools to collect more accurate
of average annual budget lost as a result
11% of not being able to fully leverage the
information
37% More customized systems/applications to meet
information they collect, or $60.5M*** needs of their industry

*Based on the 93% of respondents who are collecting and managing more data now than two years ago Page 37
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
Public Sector-Specific Data
Do your organization leaders have timely access
Are you able to achieve a single to the information they need to successfully track
constituent view – meaning one program performance and set measurable goals?
consolidated view of all interactions 17% Yes – 100% of the time
with each constituent – across 47% Most of the time – 75% of the time
multiple departments and programs? 33% Sometimes – 50% of the time
3% Rarely – 25% of the time or less
0% No
6%
Unsure
What is the biggest challenge your organization
37% faces in regard to leveraging information to
Yes improve government efficiency and constituent
service?
#1 Siloed agencies/departments that do not share information
57% (37%)
No
#2 Accuracy and relevance of information (27%)
#3 Security requirements or restrictions that inhibit ability to
distribute information (13%)
#3 Inability to engage and track citizens/constituents across
channels, or in their preferred channel (13%)

Page 38
 Retail Key Findings
are collecting and managing more business
90% information today than two years ago
use industry-specific
98% Average increase in business info
collected/managed in last two years*
83% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
30% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
57% Give their organization a “C” or lower
3% Give their organization an “A” #1 Customer Relationship Management (43%)

Executives’ Biggest Data Management Gripes:** #2 Workforce and asset management (33%)

#3 Supply chain management (30%)

#1 Can’t give business managers access to the
information they need; need to rely on IT (53%)
#2 Don’t have the right systems in place (50%)
Systems are not designed to meet the To improve information optimization, retail
#3 specific needs of our industry/Can’t make organizations say they most need:****
sense of the information we have and 40% Improved tools to collect more accurate
translate it into actionable insight (33%) information
40% More customized systems/applications to meet
of average annual revenue lost as a
10% result of not being able to fully leverage
needs of their industry
37% Greater ability to translate information into
the information they collect, or $50.5M*** actionable insight

*Based on the 90% of respondents who are collecting and managing more data now than two years ago Page 39
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Retail-Specific Data
How would you rate your ability to gain insight from Where does your organization face the biggest
customer data you gather across multiple channels? challenges in regard to your ability to optimize
17% We have a single 360-degree view of each customer and understand your information to improve
10% We have a single 360-degree view of each customer but agility and capitalize on new opportunities?*
it does not take into consideration social media engagements
40% Improving the cross-channel customer experience
47% We have multiple views of each customer and can piece
them together effectively
30% Optimizing the supply chain
13% We have multiple, but conflicting, views of each customer
10% We have only a partial view of each customer relationship 27% Leveraging customer information to create
and lack insight into many of their interactions with us personalized offers/campaigns

3% We have a very narrow or non-existent view of the 27% Tracking and optimizing inventory
individual customer
27% Streamlining merchandising and pricing
Which of the following are most critical to meeting the
needs of key business groups throughout your 27% Managing in-store operations
organization?*
23% Creating new offers and campaigns
#1 Better store systems, including POS and store (43%)
consistently/commonly across channels
#1 More consistent and complete view of merchandise and
inventory, throughout the supply chain and in stores (43% ) 3% Optimizing the product assortment across online
#2 Mobile access to customer, product, inventory, and other and store shelves
information for store associates (40%)
3% We are not experiencing challenges
#2 More consistent and complete view of the customer,
throughout the retail enterprise (40%)

*Respondents asked to select the top three Page 40

 Utilities Key Findings
are collecting and managing more business
83% information today than two years ago
use industry-specific
82% Average increase in business info
collected/managed in last two years*
70% applications/software to help
leverage information to make
strategic decisions
Preparedness for a Data Deluge:
However, they see room for enhancement in
39% Give their organization a “D” or “F” the following applications available to meet
their industry-specific needs:****
68% Give their organization a “C” or lower
7% Give their organization an “A” #1 Customer Relationship Management (50%)

Executives’ Biggest Data Management Gripes:** #2 Regulatory compliance (33%)

#3 Workforce and asset management (30%)

#1 Can’t give business managers access to the
information they need; need to rely on IT (37%)
#2 Don’t have the right systems in place (27%) To improve information optimization, utilities
organizations say they most need:****
Systems are not designed to meet the
#2 specific needs of our industry (27%)
43% Improved training to help us make sense of
information
33% Direct access for business managers to
of average annual revenue lost as a business critical information
12% result of not being able to fully leverage 30% Access to business critical information on
the information they collect, or $62.1M*** mobile devices
30% Improved tools to collect more accurate
information

*Based on the 83% of respondents who are collecting and managing more data now than two years ago Page 41
**Respondents asked to select the top three ***Figure based on the average revenue of organizations surveyed ****Respondents asked to select all that apply
 Utilities-Specific Data
Have you implemented a smart grid/smart Which of the following are the biggest
meter program? obstacles you face in optimizing the
business value of data generated by
14% Yes – we have completed a full deployment smart grids/meters?**
23% We are in the process of rolling out a full-scale
deployment Lack of systems to support managing
24%
skyrocketing data volume***
33% We have completed one or more pilot programs
13% We are in the planning stages Lack of business intelligence/analytics
20%
tools to make sense of the data***
13% No, we have not implemented a smart grid/smart
meter program and are not currently planning to do so
Challenges in identifying which
4% Unsure 20% departments “own” or are responsible
for information management and
How would you rate your preparedness to analytics***
manage, analyze, and distribute the data that
20% Challenges in getting useful reports into
smart grids/smart meters are delivering to the right hands in the organization to
your utility?* effect real change***

56%
28%
12% 0% 4%
Completely Somewhat Not prepared, Not prepared, Unsure
prepared prepared taking steps not taking
steps

*Respondents who said they have or are planning to implement a smart grid program, n=25 **Respondents asked to rate on a scale of 1 to 10, where 1 is “not an Page 42
obstacle” and 10 is “one of our biggest obstacles”; of those that have or are planning to implement a smart grid program, n-25 ***Of those that rank 8-10