Retail industry

Indian Retail industry is an absolute combination of large, medium and small enterprises.. It is
one of the fastest growing in the world and is expected to grow to US$ 1,200 billion by 2021
from US$ 672 billion in 2017.

India is the fifth largest preferred retail destination globally. India’s retail sector is experiencing
exponential growth, with retail development taking place not just in major cities and metros, but
also in Tier-II and Tier-III cities. Healthy economic growth, changing demographic profile,
increasing disposable incomes, urbanization, changing consumer tastes and preferences are the
other factors driving growth in the organized retail market in India. India will become a
favorable market for fashion retailers on the back of a large young adult consumer base,
increasing disposable incomes and relaxed FDI norms.

Small and Medium Enterprises

 Medium: when investment is more than Rs 50 million (US$680,875) but does not exceed
Rs 100 million (US$1.3 million).

The last five decades have witnessed an emergence of Micro, Small and Medium Enterprises
(MSME) as a highly vibrant and dynamic sector of the Indian economy. India has a vast network
of Small and Medium Enterprises (SMEs), which can be developed to become large suppliers
feeding the vast network of these retailers. However, these SMEs are facing many problems like
lack of awareness of global trends, limited marketing efforts and lack of capital among others.
These enterprises need low capital investment per unit of output generate opportunities for direct
and indirect employment can be located in far flung areas, use local natural resources and local
skills and meet local needs of a "limited market" for consumer goods and services, nurtures
enterprising spirit of the populace, prevent migration from rural areas to urban centers thereby
helping tackle social problems of urban slums and social tensions. Some of the main examples of
SMEs in Indian retail industry can be-

 Grocery stores
 Convenience stores
 Small scale manufactures and suppliers
 Chemist stores
 Kirana stores
Large Enterprises
The retail sector in India is fast emerging as one of the largest sectors in the economy,
accounting for more than 10% of the country’s GDP and around 8% of employment. With India
occupying the first rank in the Global Retail Development Rankings this year, the sector is likely
to boost growth further. These enterprises have followed the strategy of omni-channels.

An Omni-Channel Journey
An omni-channel strategy aims to provide a seamless experience to the consumer across
channels factoring in the different devices that consumers use for transactions like mobile, online
stores, mobile app stores, telephone sales, physical stores etc. Most brands have come up with
new and innovative methods to interact with their customers. This strategy will enable retailers
to rethink their marketing plans and tap the best of both worlds.
Some of the major players in Indian retail industry are-

 Future Retail
 Shoppers Stop
 Reliance Retail
 DMART
Future Retail
Future Retail Limited is an India-based company, which is engaged in the business of retailing a
range of household and consumer products through departmental store facilities under various
formats. The company is primarily engaged in the business of multi-brand retail trade. The
company has access to approximately 20 compact hypermarket easyday stores and over 210
supermarket easyday stores. Its retail formats primarily consists of value business and home
business. In its value business, the company formats include Big Bazaar, a hypermarket format;
Food Bazaar, a supermarket; fbb, a fashion destination; Foodhall, a supermarket, and easyday
convenient stores. In its home business, the company operates Home Town, a one-shop
destination for home improvement, and eZone, a consumer durable and electronics chain. They
have about 1,035 stores in 321 cities with total income of Rs 147.83 billion (US$ 2.05 billion) in
FY19 (between April-December 2018).

With a growth strategy tempered with localization and an inclusive business model, Future
Group is an integrated consumer goods organization that offers a wide range of consumer goods
brands that are distributed through its own retail network that are spread in every state of the
country. The integrated consumer goods play captures almost the entire end to end value chain in
the food, FMCG and fashion sectors. As modern retail drives new demand, efficiency and
consumption in new categories, their strategy is based on our deep understanding of Indian
consumers. They understand the varied buying behavior of the Indian consumer across regional
diversities, ethnicities, professional groups, and are constantly innovating to craft strategies that
address the subtle differences.
Future Group's strategy is aimed at achieving inclusive, sustained and profitable growth.

DMART
D-Mart is a private company and is associated with the retail industry. It was launched in the
year 2002 in the month of May by its esteemed founder R. K. Damani. It is a chain of
supermarkets and hypermarkets established in India. It is designed for providing maximum
customer convenience and offers a diversified choice at affordable rates. They have about 155
stores in 163 locations with total income of Rs 48.86 billion (US$ 696.21 million) in H1 FY19.

D-Mart is a one-stop outlet that offers a wide range of choice in home and personal products to
its customers. It believes in mass commodities and therefore its products are available in
different sizes and colors. Apparels are displayed in a systematic manner in accordance with
their size options. Retail price, actual discount and offer price are displayed on the tags for the
convenience of customers. Area of the outlet is divided in accord with products as every product
has a separate section from which a customer can easily make a choice. It is able to provide its
products through a network of one hundred and ten stores and has its headquarters base in
Mumbai, India. D-Mart has set up its stores at very strategic points to gain maximum advantage
from its locations because easy accessibility and proper transportation facilities are very
important for the survival of any outlet.

Exceptional service is not the vital factor for such outlets. They have reliable and trained
employees to help customers in hours of need but the consumers are generally self-sufficient and
are likely to pick up items from various shelves themselves in a walking trolley basket and take it
to billing counter for payment. The company has taken a low-cost approach to target that group
which is price sensitive. As mass merchandise is its mantra it has kept prices at reasonable and
economic rates so that a customer can easily purchase it. D-Mart has adopted a simple strategy of
garnering huge sales through affordable prices and keeping price range within reach of
customers is its top priority.
It offers a 5% of minimum discount on MRP at any given time on all items except fruits,
grocery, vegetables and medicines. D-Mart has also adopted a discount pricing policy and it
periodically offers its customers various incentives and lucrative discounts, especially during
festival seasons. Customers at such times buy in bulk quantities resulting in a huge volume of
sales. This is the reason why such stores are able to earn greater revenues.