I. Description of the Business 

JustInCase  is  a  new  production  of  technical  and  multipurpose 
ID  case.  This  product  is  composed  of  different  components  that  will 
surely  help the netizens, mostly students and IT employees. JustInCase 
has  a  Power  Bank  that  doesn’t  have  high  mAh  of  battery  but  can  be 
used  if  the  customer  is  in  need  of  battery  for  his/her  gadget/s. 
JustInCase  also  have  a  Flash  Drive  that  can be very useful for students 
for  their  storage  of  files,  an  MP3  player  for  the  entertainment and also 
a  Recorder  when  the  student  needs  to  record  a  lecture  from  his/her 
class.  
 
II. Description and Analysis of the Industry 

 
Baguio  City  is  one  of  the  tourist  destination  in  the  Philippines. 
When  some  Events/Fest  or  long  holiday  occurred.  Traffic  is  the  most 
common  problem  in  the  city.  Mostly  Student  and  Workers  is  the 
affected  in  traffic.  Long  Lines  in  Terminal  that  you  need  mostly  an 
hour just to board in jeepneys not yet included the time you reach your 
destination.  (our  company)  creating  a  product  that  has  a  multiple 
purpose just to aid those who suffers from traffic. we put a power bank 
in  ID  holder  that  when  your  phone  running  out  of  charge  and  a  Mp3 
player  just  to  make  the  user  Calm  in  heavy  traffic  and  long  line  in 
terminal. 

III. Marketing Plan 

a. Target Market 
● School/Universities-this  would  be  our  main  target  market, 
from secondary to tertiary schools. 
● IT  Companies-the  secondary  target  market,  because  they 
really  need  Flash  Drive  and  Power  bank  for  storage  of  files 
and battery of their devices. 
 ● Telecommunication  Companies- succeeding target market of 
this  production,  because  they  usually  wear  ID  and  they also 
need power bank and MP3 player for late night work. 
● Bank  Companies-  least  percentage  of  target  market,  because 
they just usually wear ID for their works. 
b. Size of the Initial Target Market  
 
 

c. Direct and Indirect Competition  

Direct competitors – Chargee (from DLSU) 
Indirect competitors – Ecsson (Power Bank w/ MP3 player) 
 
d. Marketing Strategies  
Product Strategy 
The  roadmap  of  Just-In-Case  production  is  to  follow 
the  vision,  goals  and  initiatives  of  this company. We are examining 
and  creating  evaluation  for  durability,  stability  and  accessibility  of 
our product.  
 
Pricing Strategy 
First  of  all,  we  calculate  the  costs  we  spent  in  this 
production.  In  calculating  the production cost, we are going to sum 
up  all  the  product  produced  divided  by  the  effort  of 
work/materials  spent  for  producing  these  products.Then  we’ll 
 create  an  estimation  of  the  demand  curve,  if  the  demand  in 
different prices(low/high) are moderate, high or low sales. 
We  will  also  analyze  the  competitors  prices,  to  ensure  that 
we  are  continually  competitive.We’ll  be  also  basing  in  our  direct 
and  indirect  competitors  price  range,  because if our product’s price 
is  too  higher/lower  than  them  ,  then  the  competition  will  be 
uneven. 
Promotion Strategy 
Advertising  online  would  be  our  main  strategy  to 
promote  our  product,  because  netizens  will  surely  encounter  and 
will be astonished on what our products are doing. 
 
e. Sales Projections 
Sales projection in units 
  Year 1  Year 2  Year 3 
Product  12,000 pcs  15,000 pcs  20,000 pcs 
 
Sales projection in Peso  
  Year 1  Year 2  Year 3 
Pesos  P12,000,000  15,000,000  20,000,000 
 
f. Business Feasibility 
SWOT Analysis 
✓ Strengths
  The  strength  of  our  product  is  the  fact  that  it  is  very  functional  for 
our  customers.  It  is  unique,  multipurpose  and  very  convenient  to 
use.  It  has  a  power  bank,  flash  drive,  audio  recorder  and  mp3 
player  for  entertainment  use  and  need  of  the  students  or  office 
workers.  Just-in-case  is  of  course  a new innovation that can be very 
helpful to our customers. 
✓ Weaknesses
● Pricy (for students) 
● A little heavy than a standard ID case 
✓ Opportunities
● Millenials  are  always  prying  about  the  new  trends,  and  it  is 
one  of the reasons to trigger them to buy our unique product 
which  is  not  yet  in  the  market  and  can  tend  to  their  daily 
needs. 
✓ Threats 
 ● Customers  might  change  their  preferences  when  it  comes  to 
design  and  needs  to  our  product.  Someday  they  might 
discover new and better products, so we should improve our 
product from time to time.  
 
 
g. Long Range Plans 
Long-range  business  goals  make  business  teams  and 
individuals  accountable  for  moving  forward  a  company's  mission 
and  vision.  The  mission  statement  articulates  the  purpose  for  the 
organization's  existence.  We  will  be  seeking  what  the  customers’ 
needs  and  wants  for the features of the device, then we’ll try to add 
those  features  into  our  product.  Our  key  for  our  long  range 
production  is  following  the  trend  and  makes  our  customers  more 
convenient. 
IV. Operational Plan 
a. Capacity  –  ​considering  during  the  1st  year  estimate  capacity  of 
production should be 500 pcs or more.  
Based on the sales projection: 
Size  of  the  area  of  your  workspace  machineries  /  equipment  and 
tools  
b. Productivity – ​during the starting year estimated product sales is to 
be  around  500  pcs  until  popularity  of  the  product  and  company 
boosts after time. 
c. Labor –  
Product Designer (2) – 8 hours / day, 5 days / week  
Maintenance Technician (4) – 8 hours / day, 5 days / week  
Marketing Analyst (4) – 8 hours / day, 5 days / week  
Sales Representative (2) – 8 hours / day, 5 days / week  
Private Accountant (4) – 8 hours / day, 5 days / week  
Customer Service Rep (4) – 8 hours / day, 5 days / week  
Security Guard (4) – 8 hours / day, 5 days / week  
Janitor (5) – 8 hours / day, 5 days / week  
Factory Workers (10) – 8 hours / day, 5 days / week  
 
actual  #  laborers  –  narrative  of  their  responsibilities,  days  of  work/  time  (8-5), 
shifting (elaborate) 
 d. Quality  Assurance  – quality control – what are the quality control 
measures  that  you  are  going  to  use  to  make  sure  your 
products/service are of good quality.  
e. Facilities  –  include  all  the  things  that  you  need  in  your business. 
[elyray] 
1. Tools (with pictures) – description  
2. Equipments (with pictures) – description 
3. Furnitures/fixtures – description 
4. Machineries – descriptions 
5. Pictures of the office space and the workspace 
6. Layout - ​elyray 
f. Location – 32 Assumption Rd, Baguio, 2600 Benguet 
- This  location  is  a  good  spot  because  it  is  easily 
accessible  by  students  and  there  are  many  schools 
around this area.
g. Improvements  –  your  future  plans  about  your  company/  your 
product 
h. Maintenance  –  in  terms  of  maintaining  your  work  area  (repair 
and maintenance)  
- Maintaining your system software
i. Inventory – products: [elyray] 
Raw materials – with pictures [elyray] 
j. Distribution   
Distribution  plans  are done via sales through the outlet store 
located  at Assumption Road near target market such as schools and 
offices. 
k. Maintenance and Service – ​Order Fulfillment and Customer Service 
Customer  service  lines  will  be  open  during  work  hours  for  calling  in  order  to 
help  any  customers  in  need  of  troubleshooting.  For  further 
questions  and  comments  a  messaging  system  or  emailing  is 
open at all times to be able to cater to customer needs. 
V. Organizational Plan 
a. Business Structure 
Sole  Proprietorship  is  chosen  due  to  us  being  a  stand-alone 
company  owned  by  us and run by us alone without any other help. 
Except for maybe the occasional investors. 
b. Management and Personnel 
Job Title: ​Product Designer 
Job Description:​ the employee will be tasked to innovate and improve our 
product’s design 
Job Specification:  
2-4yrs work experience   
Trustworthy 
Qualifications:  
Bachelor’s Degree in Electronics Engineering 
 
Job Title: ​Maintenance Technician 
Job Description: ​the employee will be tasked with maintaining and repairing any 
technical hardware issues with products within the company or 
products that are defective and brought in by the customers 
Job Specification: 
2-4 years work experience 
Trustworthy 
Qualifications:  
Bachelor’s Degree in Electronic Engineering 
TESDA NCII Certified 
Job Title: ​Marketing Analyst 
Job Description: ​the employee will be tasked with analyzing our target market 
and how we may reach them or spread the word about our 
product’s existence. 
Job Specification: 
2-4 years work experience 
Trustworthy 
Qualifications:  
Bachelor’s Degree in Business Administration 
 
Job Title: ​Sales Representative 
Job Description: ​the employee will be tasked with dealing directly with the 
customers  
Job Specification: 
Fresh graduate 
Trustworthy 
Pleasing personality 
Must be very patient when dealing with customers 
Qualifications:  
High school Graduate 
 
Job Title: ​Accountant 
Job Description: ​the employee will be tasked with budgeting, analyzing and 
organizing all expenses, income and profit earned or gained by the 
company 
Job Specification: 
Trustworthy 
2-4years experience 
Qualifications:  
Bachelor’s Degree in Accountancy – Major in Finance 
 
Job Title: ​Customer Service Representative 
Job Description: ​the employee will be tasked with taking calls and 
troubleshooting any issues or concerns the customers may have 
with their products bought from the company. 
Job Specification: 
Fresh graduate 
Trustworthy 
Pleasing personality 
Must be very patient when dealing with customers 
Qualifications:  
High school Graduate 
 
Job Title: ​Security Guard 
Job Description: ​the employee will be tasked with guarding company grounds, 
products, equipment and other employees located within the 
designated vicinity. 
Job Specification: 
Fresh graduate 
Trustworthy 
Pleasing personality 
Must be very patient when dealing with customers 
Qualifications:  
Filipino citizen 
High school graduate 
Physically and mentally fit 
18 – 50 years old of age 
Has undergone pre-licensing training course 
 
Job Title: ​Janitor 
Job Description: ​the employee will be tasked with cleaning and managing 
company grounds located all within the vicinity 
Job Specification: 
Good communication skills 
Trustworthy 
Must practice proper hygiene, order and cleanliness within the 
vicinity and on own person 
Qualifications:  
Filipino citizen 
Physically and mentally fit 
 
Job Title: ​Janitor 
Job Description: ​the employee will be tasked with cleaning and managing 
company grounds located all within the vicinity 
Job Specification: 
Good communication skills 
Trustworthy 
Must practice proper hygiene, order and cleanliness within the 
vicinity and on own person 
Qualifications:  
Filipino citizen 
Physically and mentally fit 
 
c. Organizational Set-up ​(present the chart) 
 
Organizational chart  
Compensation and Incentive Scheme 
Compensation 
Position  Salary/ Compensation 
Product Designer  21,000/mo 
Maintenance technician  15,000/mo 

Marketing Analyst  25,000/mo 

Sales Representative  19,000/mo 

Accountant  21,000/mo 

Customer Service Representative  19,000/mo 

Security Guard Services  12,000/mo 

 Janitor(s)  10,000/mo 

Factory workers  13,000/mo 

 
Incentive/ Benefits 
Mandatory Benefits - kate 
13​th​ mo pay - description 
Overtime pay 
Sss benefits  
Philhealth  
Pag-ibig/ hdmf 
Etc.   

Code of Ethics:  
In relation to your customers 
In relation to your employees 
In relation to the company 
In relation to the product 
Etc. 
 
 
FINANCIAL PROJECTIONS 
I. Summary of Financial Assumptions   
II. Total Project Cost 
III. Financing Source 
● Financial Statements (Three Year Projection) 
Three – Year Projected Income Statement 
● Three – Year Projected Cash Flow
● Three-Year Projected Statement of Financial Conditions 
 
 
 
IV. Financial Analysis  
a. Return on Investment 
Average Net Income/Total Project Cost 
 
b. Payback Period 
Total Project Cost/Average Net Income 
 
Implementation/Action Plan 
Example: