Beehive Entrepreneurship for All MOOC Syllabus

The Beehive MOOC (massive open online course) provides a comprehensive introduction to
entrepreneurship. The Beehive MOOC does not limit the scope of entrepreneurship to starting
a new company – although start-ups are certainly a common outcome of entrepreneurship –
but also views entrepreneurship as a mind-set and a process.

The Beehive MOOC is divided into several units designed to be taken over the course of six
weeks. Each unit consists of a combination of short video lectures, digital stories, assignments
and useful resources. During the second half of the course, expert mentors will be available to
provide advice to students. Upon successful completion of all units, students will receive a
personalized certificate.

Taking a MOOC requires a good deal of self-motivation; the more fully a student engages with
the elements of the MOOC, the more she or he will gain from the course.

If you are interested, motivated, searching and curious, the Beehive MOOC is for you!

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.
Unit 1: Introduction

What is entrepreneurship and why is taking the course beneficial? Introduction to the course
environment and instructions on how to navigate and make the best use of the course
materials. The Beehive MOOC Certificate and how to earn it.

Unit 2: Creativity and ideas

What is creativity? How to be(come) more creative. How to generate and evaluate ideas.
Obstacles to creativity.

Unit 3: Trends and opportunities

Current trends in technology and the business world. Spotting trends and taking advantage of
them.

Unit 4: Customers and meaning

Identifying and understanding customers. The importance of meaning. Establishing

competitive advantage.

Unit 5: Design thinking and the lean startup

Introduction to the design thinking process. The lean startup movement and similarities with
design thinking.

Unit 6: Innovation methods

Effectuation as a method to use the resources at hand to develop new products or services.
Open innovation – involving customers in the development of new products or services.

Unit 7: Visualizing business

Introduction to the Business Model Canvas. Canvas and Canvas walk-through.

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.
Unit 8: Marketing and selling

The four Ps of marketing. Helping buyers buy rather than helping sellers sell. Online/social
media marketing. Using big data. Customer decision-making process.

Unit 9: Social responsibility

Taking „the greater good“ into account in entrepreneurship.

Unit 10: Pitching

The art of pitching a new idea.

Unit 11: The entrepreneurial team

The entrepreneurial team – composition and diversity. Key concerns for entrepreneurial teams.
Stakeholders: Customers, entrepreneurial team, employees, investors, Board of Directors.
Basics of corporate governance.

Unit 12: Financing new ventures

Introduction to financial modelling for startups – review of key financial assumptions,

assessment of cashflow requirements, calculation of monthly burn rate, seed and venture
funding requirements, scenario testing and preparation of key financial documents.

Unit 13: Managing risk

Common categories of risks for entrepreneurs. Anticipating and dealing with risks.

Unit 14: Working with a new business idea

During this unit, students prepare to work with their own new business ideas with input from
Beehive‘s expert mentors.

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.
Unit 15: Entrepreneurial strategy

Why should a business exist? Why should customers pay attention? Is there something that we
really have to offer to them? How can a business become sustainable?

Unit 16: Industry 4.0 and the Importance of Creativity

Introduction to Industry 4.0 and the related challenges and opportunities.

Unit 17: Entrepreneurship and the cynefin framework

Introduction to the cynefin framework. Job possibilities reflected within the cynefin framework.
The position of entrepreneurship in the cynefin framework.

Unit 18: Wrap-up and summary

Summary of the course. Certificate of completion.

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.
    

Beehive MOOC Calendar 2018

Sunday Monday Tuesday Wednesday Thursday Friday Saturday
April 29 April 30 May 1 May 2 May 3 May 4 May 5
Unit 1: Introduction Unit 2: Creativity and Unit 3: Trends and
ideas opportunities
May 6 May 7 May 8 May 9 May 10 May 11 May 12
Unit 4: Customers and Unit 5: Design thinking Unit 6: Innovation
meaning and the lean startup methods
May 13 May 14 May 15 May 16 May 17 May 18 May 19
Unit 7: Visualizing Unit 8: Marketing and Unit 9: Social
business selling responsibility
May 20 May 21 May 22 May 23 May 24 May 25 May 26
Unit 10: Pitching Unit 11: The Unit 12: Financing new
entrepreneurial team ventures
May 27 May 28 May 29 May 30 May 31 June 1 June 2
Unit 13: Managing risk Unit 14: Working with a Unit 15: Entrepreneurial
new business idea strategy
<< Mentoring period >>
June 3 June 4 June 5 June 6 June 7 June 8 June 9
Unit 16: Industry 4.0 and Unit 17: Unit 18: Wrap-up and
the importance of Entrepreneurship and summary
creativity the Cynefin framework
<< Mentoring period >>

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible
for any use which may be made of the information contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot be held
responsible for any use which may be made of the information contained herein.
    

Recommended Reading Materials

Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More.
Hachette Books.

Anderson, Chris (2016). TED Talks: The Official TED Guide to Public Speaking. Houghton Mifflin
Harcourt Publishing Company

Anthony, Scott D (2012). The Little Black Book of Innovation: How it works. How to do it.
Harvard Business School Publishing Corporation

Aulet, Bill (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Wiley.

Blank, Steve and Dorf, Bob (2012). The Startup Owner's Manual: The Step-By-Step Guide to
Building a Great Company

Cooper, Brant and Vlaskovits, Patrick (2010). The Entrepreneur's Guide to Customer
Development: A cheat sheet to The Four Steps to the Epiphany

Kawasaki, Guy (2015). The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for
Anyone Starting Anything.

Kidder, David (2013). The Startup Playbook: Secrets to Fastest-Growing Startups from their
Founding Entrepreneurs

Kim, W. Chan and Mauborgne, Renee (2004). Blue Ocean Strategy. Harvard Business Review

Kim, W. Chan and Mauborgne, Renee (2017). Blue Ocean Shift: Beyond Competing – Proven
Steps to Inspire Confidence and Seize New Growth.

MacLeod, Hugh (2009). Ignore Everybody: and 39 Other Keys to Creativity. Penguin Group.

Ogilvie, Tim and Liedtka, Jeanne (2011). Designing for Growth: A Design Thinking Toolkit for
Managers. Columbia Business School Publishing.

Osterwalder, Alexander and Pigneur, Yves (2010). Business Model Generation: A Handbook for
Visionaries, Game Changers, and Challengers. Wiley.

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.
    

Osterwalder, Alexander; Pigneur, Yves, et. al. (2015). Value Proposition Design: How to Create
Products and Services Customers Want. Wiley.

Pearson, Taylor (2015). The End of Jobs: Money, Meaning and Freedom Without the 9-to-5.
Lioncrest Publishing.

Ries, Eric (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses. Random House.

Thiel, Peter and Masters, Blake (2014). Zero to One: Notes on Start-Ups, or How to Build the
Future

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.
    

About the Beehive Project

Beehive is an acronym that stands for Building Entrepreneurial Ecosystems to Enhance Higher
Education Value-Added for Better Graduate Employability. Beehive involves 11 partner
institutions located in five European countries as well as in Indonesia and the Philippines. The
project partners have gathered to share knowledge and expertise in the field of
entrepreneurship. This project aims to inspire commitment and enthusiasm in students and
graduates of partner universities in Indonesia and the Philippines that are willing to take their
career and life into their own hands by creating start-ups and innovations. The project
introduces the novel holistic approach of entrepreneurial ecosystems that sees
entrepreneurship not merely as individual efforts but as a process of networking and creating
synergies between different stakeholders. Beehive is designed to accelerate current and past
students’ entrepreneurial skills and knowledge.

The Beehive project is funded through the European Union‘s Erasmus+ Capacity Building in
Higher Education program. Beehive aims at building sustainable university-based
entrepreneurial ecosystems at higher education institutions in Indonesia and the Philippines.
The project will enhance the partner universities’ students’ and graduates’ employability and
their ability to create jobs. Furthermore, it will support the transformation of the partner
universities in Indonesia and the Philippines into entrepreneurial universities.

This project has been funded with support from the European Commission. This publication reflects the views only
of the author, and the Commission cannot be held responsible for any use which may be made of the information
contained therein. The Beehive project, the persons appearing in the course materials and their employers cannot
be held responsible for any use which may be made of the information contained herein.