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The Title Page Declaration Bonafide Certificate Certificate For Completionof

This document provides an executive summary of a project report on a study of investor investment behavior in the stock market through Zerodha Securities. It includes an introduction, research methodology, data analysis from questionnaires with 60 investors, findings, and limitations. Zerodha is an Indian financial services company that offers retail and institutional broking, currencies, commodities trading, and mutual funds. Founded in 2010, it is known for its discount pricing model and technology and has over 1 million users.

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Kundan Kumar
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52 views

The Title Page Declaration Bonafide Certificate Certificate For Completionof

This document provides an executive summary of a project report on a study of investor investment behavior in the stock market through Zerodha Securities. It includes an introduction, research methodology, data analysis from questionnaires with 60 investors, findings, and limitations. Zerodha is an Indian financial services company that offers retail and institutional broking, currencies, commodities trading, and mutual funds. Founded in 2010, it is known for its discount pricing model and technology and has over 1 million users.

Uploaded by

Kundan Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TABLE OF CONTENTS

THE TITLE PAGE


DECLARATION
BONAFIDE CERTIFICATE
CERTIFICATE FOR COMPLETIONOF
ACKNOWLEDGEMENT

It’s a great pleasure and privilege in presenting this Project Report to one and all concerned.
My deepest gratuity to SUJALAAM CAPITAL to undergo research of “ STUDY OF
INVESTOR INVESTMENT BEHAVIOR IN STOCK MARKET THROUGH
ZERODHAA SECURITIES.

The successful completion of a project required active participation of many people from the
time of inception of an idea to its implementation, many brain works together and that only
provides fruitful results.

I am highly indebted to Assistant Professor Dr.K Santhan Lakshmi for best owing me his
kind and gracious facilitation during the research period. Without his prudent guidance and
encouragement the project would not have been possible.

I would also like to express my sincere thanks to other people at SUJALAAM CAPITAL
for their invaluable contribution and guidance in making this Project Report. I would also
like to thank all the respondents who fill up the questionnaire without their response it is not
possible for me to complete the research.

Kundan Kumar

RA1752001010187
EXECUTIVE SUMMARY

For preparing the project report, I have visited the Sujalaam Capital for 45 days during the
suggested duration from, to avail the necessary information. I have filled up the
questionnaire with the customers of Sujalaam Capital. The blend of learning and knowledge
acquired during my practical studies at the company is presented in this project report.

The project report starts with the research objective, basic information regarding the
research approach, the sample size for my research is 60 and I have data collection is both
primary sources and secondary sources, after this I have shown the data analysis of each
question and for analysis I have used percentile method and at last I have written findings
and some of limitations which I have faced during my research work.
LIST OF TABLES

INTRODUCTION

RESEARCH METHODOLOGY

DATA ANALYSIS

FINDINGS

LIMITATIONS

CONCLUSION
Zerodha is an Indian financial service company (member of NSE, BSE, MCX, MCX-SX),
that offers retail and institutional broking, currencies and commodities trading, mutual
funds, and bonds. Founded in 2010, Zerodha is known for its discount pricing model and
technology. It is headquartered in Bangalore and has physical presence in all major Indian
cities

Type Of Site Private

Founded 2010,9 Years Ago

Headquarters Bangalore, India

Founder(s) Nithin Kamath & Nikhil Kamath

Industry Stock Broker

Services Equity trading,


Derivatives trading,
Currency trading,
Commodity trading ,
Mutual funds,

Type of site
Private

Founded 2010; 9 years ago

Headquarters Bengaluru

India

Founder(s) Nithin Kamath

Nikhil Kamath

Key people Nithin Kamath CEO


As of 2019, Zerodha is the
largest retail Industry Stock Broker stock broker in
India by active client base, and
contributes upwards of
Products Kite, Coin, Console, Varsity
10% of daily retail volumes
across Indian stock
exchanges. Services Equity Trading,

Derivatives Trading,

Currency Trading,
Business model
Commodity Trading ,
The company claims to be
Mutual Funds,
"India's first discount
brokerage" having debuted
the "discount Employees 1100+[1] broking" model
in India that is popular in
developed markets. The
Subsidiaries Zerodha Commodities Pvt. Ltd.
model exempts customers from
any broking charges on
trades and Website zerodha.com
transactions
and favors traders who
take large futures
Users 1+ million[2]

contract and options provisions. Instead, a flat fee of a maximum of Rs: 20 is applied to a
trade, irrespective of its size. In December 2015, Zerodha became the first Indian stock
broker to offer brokerage and commission-free equity investments.

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