Adam Smith - Most Popular Personality in Microeconomics, Author of The Wealthy of Nations and
Adam Smith - Most Popular Personality in Microeconomics, Author of The Wealthy of Nations and
How societies use scarce resources to produce valuable commodities and distribute them
among different people with various needs
How individuals within a society generally make choices involving the use of scarce resources
from among alternative wants that need to be satisfied
Opportunity Costs – value of the good or service foregone, value of the next best choice that you give up
when you make an economic/rational decision.
Economics affects daily life, helps render more informed decisions, makes us more effective citizens
Microeconomics focuses on issues that affect individuals and companies. This could mean studying the
supply and demand for a specific product, the production that an individual or business is capable of, or
the effects of regulations on a business.
Microeconomics – how households and firms make decisions and interact in specific markets
Adam Smith – most popular personality in microeconomics, author of the Wealthy of Nations and
postulated Invisible Hand Concept.
Invisible Hand Concept – as individuals selfishly pursue their personal interests, they unintentionally
bring about effects that are beneficial for the whole community
Macroeconomics focuses on issues that affect the economy as a whole. Some of the most common
focuses of macroeconomics include unemployment rates, the gross domestic product of an economy,
and the effects of exports and imports.
Firms produce goods and services using inputs such as the factors of production: labor, land,
capital
Household own factors of production and consume all the goods and services that firms
produce
Types of Markets
Market is a group of buyers and sellers of a particular good or service. Buyers determine demand, sellers
determine supply.
Demand set of various quantities buyers purchase at various prices during some specified time. Amount
of good that buyers are willing and able to purchase. Determinants:
Price
Income of buyer
Future expectations
Ceteris Paribus – all other things being equal. All relevant values are held constant, except for price.
Demand Schedule – show various quantities of a good or service that buyers willing to buy at various
possible prices during some periods in time
Demand curve – graphical representation of demand schedule. Shows relationship between price of
good and quantity demanded
High price – buyers who cannot afford to buy back out, Low price - buyers who can afford buy
more good
High rate. It becomes more attractive to buy other goods that are substitutable to it
In fixed income, an increase in price would reduce his available budget for other commodities
Supply is the amount of good or service that sellers are willing and able to sell
Law of supply states that, the higher the price, the larger the quantity supplied and all other things held
constant. Determinants are:
Price
Input prices
Technology
Future expectations
Government policies
Supply Schedule is a table that shows relationship between the price of a good and the quantity
supplied
Supply curve represents relationship between price and the quantity supplied
Number of sellers
Technology
Expectations
Market Equilibrium – prices and quantity where the forces of supply and demand are in balance
Equilibrium price or the market clearing price – price at which these demand and supply curves cross
Equilibrium quantity – quantity at which these demand and supply curves cross
Law of supply and demand - price adjusts to bring supply and demand into balance
John Stuart Mill - the state of the art being given, doubling the labor does not double the produce
Law of Diminishing Marginal Utility – consumption of a good yields increasing satisfaction (utility) to the
consumer, but the additional satisfaction received become less as more of the good is consumed
Utility – fulfilling one’s satisfaction, extent to which goods and services are preferred by consumers, how
rational consumers divide their limited resources among the commodities that provide them with
satisfaction
Marginal utility – increment to your utility or the added satisfaction upon consuming another amount of
the same good
Law of Diminishing Returns – states that the total output rises with the addition of more of the variable
input, while other inputs are held constant
States that we will get less and less extra output when we add additional doses of an input while holding
other inputs fixed
Law of Comparative Advantage – states that since people face limitations in terms of time and
resources, they are often forced to concentrate their time and effort in what they consider to be is the
most efficient use of their time
interconnected characteristics of a market (number and relative strength of buyers and sellers,
degree of collusion among them, level and forms of competition, extent of product
differentiation, ease of entry into and exit from the market)
collection of factors that determine how buyers and sellers interact in a market, how prices
change and how different levels of the production and selling processes interact
Perfect Competition – helps analyze industries with characteristics similar to pure competition
o Many sellers, homogeneous or standardized products, firms are price takers, free entry
and exit
Monopoly – single firm is the sole producer of a product for which there are no close substitutes
(ex. Public utilities, professional sports leagues)
o Has a single seller, has unique product, the firm is the price maker, entry or exit in the
industry is blocked
Oligopoly – large firms producing a homogeneous or differentiated product dominate a market
(ex. Automobile and gasoline industries)
o Has few large firms, has standardized or differentiated products, entry in the industry is
hard
Monopolistic or Imperfect Competition – market situation with a relatively large number of
sellers offering similar but not identical products (ex. Fast food restaurants and clothing stores)
o Has a lot of firms, has differentiated products, fast entry or exit
Function of Cooperatives
Marketing – extended control of members’ products through processing, distribution and sale
Purchasing – provides affordable supplies and goods
Services – provides needed services
Labor Force Participation Rate
People who supply labor for the production of goods and services during a specified period
Potential Labor Force – refers to individuals whose age are 15 and above
Wage and salary workers – individuals who receive salary and may be employed a t private or
public firms
Own account workers – individuals who are self-employed and manage their own businesses
Unpaid family workers – workers who help their parents or relatives in their livelihood
Umemployment – those who are actively searching for employment is unable to find work
Occupational immobility
Geographical immobility
Technological change
Voluntary unemployment – workers choose not to take a job at thegoing wage rate
Underemployed – individuals who are currently employed but still seek fir additional jobs
Labor supply – number of hours population desires to work (Key elements: hours worked, labor-force
participation, immigration)
Labor demand – number of companies or employers that purchase services (factors: output price,
technological change, supply of other production inputs)
Job scarcity
Contractualization
Job sharing
Task system
Low wages
Child labor
Objectives – increase collective bargaining, reduce monopsonistic power over labor services, support
moves to raise standards of work, including minimum wages
National Income Accounts – bookkeeping system used to measure a country’s economic activity in a
given time period, set of accounts that measures spending, income, and output of the entire nation for a
year
NEDA (National Economic and Development Authority) – government agency responsible for developing
and planning the Philippine economy
GNP (Gross National Product) – measures total market value of all final goods produced by permanent
residents of a nation within a given period of time
Components: final goods, intermediate goods, (computation of dollar income of ofw and other filipinos
who have business in other countries, but the income of the crossnational income of the Philippines is
not included) net factor income from abroad
Gross Domestic Product – measures market value of all final goods and services by permanent
residents of a nation within a given period of time
Gross – no deduction for the reduction in the stock of plant and equipment due to wear and
tear has been applied to the measurements and survey-based estimates
Domestic – only production by factors located in the country
Product – measurement of output at final prices are observed in market transactions or of
the market value of factors used in their creation.
GDP = C + I + G + NX
Sales are no longer expanding. The economy starts slowing down. The slowdown is mild
at first. As sales stop increasing, inventories pile up.
Companies adjust to that by reducing orders for raw materials, avoiding overtime and
resorting to sales promotions.
Suppliers start to feel the pinch and are forced to lay off a few workers. These lay-offs
are seen as a signal of potential hard times ahead.
Employees prefer to set aside some wages and reduce their consumption. Sales start to
drop as consumer demand shies away.
Companies are now burdened by the loans they took out to install new equipment.
Their profits shrink with decreasing revenues, still high employee salaries, and a large
overhead.
The hardest hit are the manufacturers of equipment who see their orders dwindle.
Fewer and fewer businesses are started. Often, plans to open business are cancelled.
Some firms go out of business.
Trough – refers to the lower turning point of a business cycle, where a contraction turns into
and expansion. It also marks the end of a contraction as well as the beginning of possible
recovery.
Conditions
The recovery starts. Having sold off their inventories, companies start to place orders for
new supplies.
Consumers have postponed some purchases and made do with cars or appliance by
repairing them. But this has gone long enough it is time to buy at least the
indispensable; moreover credit is cheap.
Families have saved up in hard times. Bank reserves are plentiful and bankers are eager
to lend anew, even at very low rates.
Interest rates are indeed so low that some company projects become attractive again.
New sales are observed in all sectors.
Companies start rehiring at the low wages first.
New businesses are started. Bankruptcies are less noticeable. The economy is
approaching expansion.
Conditions
Businesses experience record sales and profits. They can hardly keep up with demand.
In anticipation of a continued sales growth, inventories are built up and production
facilities are expanded.
This creates demand for suppliers of raw material and equipment. The equipment takes
time to be built and installed. Banks are willing to lend given the bright predictions of
continued cash flows. A large number of loan applications pushes banks to raise interest
rates which companies can afford to pay.
Companies find it difficult to hire all the employees they need and are forced to pay
higher wages, for instance, for overtime hours. But, that is not a serious problem in light
of healthy sales and profits.
Peak this refers to the upper turning of a business cycle. It also marks the end of an expansion
and the beginning of recession.
Condition:
A strong consumer demand justifies raising prices for many products. With higher wages
employees are still able to buy in spite of higher prices; moreover, anticipation of
continued employment encourages them to use consumer credit if their income is
insufficient.
The overheating of the economy is evident in shortages of employees, materials,
equipment, loanable funds and products.
These shortages imply inflation. Because of difficulties in obtaining resources, this is no
longer a good time to start a business even if sales appear encouraging. Prices, wages
and interest rates continued rise puts eventually a stop to further expanding product
demand, new hiring and new lending. The economy has reached its peak.
Contagion – the transmission of business cycles thorugh trading partners could have an effect on
domestic economic condtiions.