Scribd
Upload
63 views

Retail Chapter 14: Developing Merchandise Plans

Retailers must carry a variety of merchandise in different categories to give customers proper selection. Developing merchandise plans involves deciding on an assortment, determining buying approaches, and categorizing products based on trends and sales patterns. Effective plans consider both stable, regularly stocked staple items as well as seasonal, fashion, or fad products that may have short-term popularity.

Uploaded by

Dyla Rafar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
63 views

Retail Chapter 14: Developing Merchandise Plans

Retailers must carry a variety of merchandise in different categories to give customers proper selection. Developing merchandise plans involves deciding on an assortment, determining buying approaches, and categorizing products based on trends and sales patterns. Effective plans consider both stable, regularly stocked staple items as well as seasonal, fashion, or fad products that may have short-term popularity.

Uploaded by

Dyla Rafar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Retail Chapter 14: Developing Merchandise Plans

Study online at quizlet.com/_2xhv9b

1. assortment apparel, furniture, autos, etc. for which 12. staple regular products carried by a retailer and a
merchandise a retailer must carry a variety of merchandise basic stock list specifies the inventory level,
products in order to give customers a color, brand, style category, size, package,
proper selection etc. for every staple item
2. centralized buying has an integrated effort, strict controls, 13. vertical occurs when a fashion is first accepted by
a consistent image, proximity to top trend upscale consumers and undergoes changes in
management, staff support, and its basic form before it is sold to the general
volume discounts- can result in public- goes from distinctive to emulation to
inflexibility, time delays, poor morale economic emulation
at local stores, and excessive
uniformity
3. cooperative buying a group of retailers gets together to
make quantity purchases from
suppliers and obtain volume
discounts- most popular among food,
hardware, and drugstore retailers
4. cross- a retailer carries complementary
merchandising goods and services to encourage
shoppers to buy more-can be
ineffective if taken too far
5. decentralized adaptable, fast, and good for
buying employee morale- can be disjointed
inconsistent, uncontrollable,
unsupported by staff personnel and
more expensive
6. fad merchandise high sales are generated for a short
time
7. fashion consists of products that may have
merchandise cyclical sales due to changing tastes
and lifestyles
8. horizontal trend a new fashion is accepted by a broad
spectrum of people upon its
introduction while retaining its basic
form
9. merchandising consists of the activities involved in
acquiring particular goods and/or
services and making them available at
the places, times, and prices and in the
quantity that enable a retailer to reach
its goals
10. micromerchandising a retailer adjusts shelf-space
allocations to respond to customer
and other differences among local
markets-facilitated by info generated
through data warehouses
11. seasonal consists of products that sell well over
merchandise nonconsecutive time periods

You might also like