HR Case Study
HR Case Study
Submitted by:
1CLM
Submitted to:
A Think Piece: How HR Caused Toyota to Crash By Dr. John Sullivan (February 15, 2010)
Unless you have been living off the planet Earth, you have probably already read or heard
about several mechanical failures in Toyota automobiles that led the auto maker famous for quality
to recall nearly nine million cars worldwide. In addition, poor handling of the issue in the public
eye has damaged the automaker’s brand reputation and caused sales to decline to their lowest point
This think piece wasn’t written to inform you further about the mechanical failures, but rather to
Toyota’s current predicament is a result of poorly designed practices and weak execution on the
To Find the Root Cause, You Must Look Beyond Gas Pedals
The mechanical issues plaguing eight Toyota models are not the result of human resource
professionals assuming product design roles and producing faulty accelerator pedals and onboard
computers, but anyone who has studied failure analysis knows that the breaking point of a product
or service is seldom the underlying or root cause of the failure. Using the sinking of the Titanic as
an example, the damage caused by the hull colliding with the iceberg ultimately sank the ship, but
the collision was the result of a series of poor decisions to travel too fast given weather conditions.
While hull design flaw contributed to catastrophe, the root cause of the problem was human error.
In any situation where employees fail to perform as expected, investigators must determine
if the human error could have been caused by factors beyond the employee’s control. Such external
factors might include actions by senior management, lack of adequate information or job training,
faulty inputs to the process, or rewards that incent actions not in line with documented goals.
If you believe in accountability, you have to accept that human errors that lead to corporate
catastrophes could be the result of faulty HR processes, most notably those related to acquiring,
developing, motivating, and managing labor. Returning to the Titanic example, had the owners of
the Titanic implemented rewards for safety as well as speed or hired a captain more detail-oriented,
Weak people-management practices have been attributed as the primary causes of failure
in a number of notable cases. At Enron and Bear Stearns for example, reward systems that incented
dangerous behaviors easily overpowered the effect of control systems designed to prevent fraud
and ethical breaches. The mass killings at Fort Hood would not have occurred if the Army had
better linkage between performance management and critical incident reporting systems.
BusinessWeek estimates that Toyota is losing $155 million per week as a result of their
recent recall and in the weeks leading up to this article Toyota had lost nearly $30 billion in stock
valuation. The long-term impacts of the root causes that led to Toyota’s current situation could
The mechanical failures were known to Toyota leaders long before corrective action was
taken, and many close to the issue are indicating that the company took decisive action to hide the
facts and distort the scope of the problem. The underlying problem of failing to act on this critical
information in a manner consistent with Toyota’s brand is again a rewards issue similar to that at
Enron. When the organization disproportionately rewarded managers for cost-containment versus
sustaining product quality, it created the incentive for everyone involved to ignore the facts and to
deny that a problem existed. Employees who are well-trained and subject to balanced rewards and
performance monitoring systems would not have allowed the situation to grow as it did.
If the root cause of the problems Toyota is facing are failure by employees to make good
decisions, confront negative news, and make a convincing business case for immediate action,
then the HR processes that may have influenced those decisions must be examined. The HR
processes that must at least be considered as suspect include rewards processes, training processes,
Rewards and recognition — The purpose of any corporate reward process is to encourage and
incent the right behaviors and to discourage the negative ones. It’s important for the reward process
to incent the gathering of information about problems. It’s equally important to reward employees
who are successful in getting executives to take immediate action on negative information. Key
questions — Were rapid growth (sales have nearly doubled recently) and “lean” cost-cutting
recognized and rewarded so heavily that no one was willing to put the brakes on growth in order
to focus on safety? Were the rewards for demonstrating error-free results so high that obvious
Training — The purpose of training is to make sure that employees have the right skills and
capabilities to identify and handle all situations they may encounter. Toyota is famous for its four-
step cycle — plan/do/check/act — but clearly the training among managers now needs to focus
more on the last two. In addition, in an environment where safety is paramount, everyone should
have been trained on the symptoms of “groupthink” and how to avoid the excess discounting or
ignoring of negative external safety information. Key question — If Toyota’s training was more
effective, would the managers involved have been more successful in convincing executives to act
Hiring — The purpose of great hiring is to bring on board top-performing individuals with the
high level of skills and capabilities that are required to handle the most complex problems. Poorly
designed recruiting and assessment elements can result in the hiring of individuals who sweep
problems under the rug and who are not willing to stand up to management. Key questions — Did
Toyota have a poorly designed hiring process that allowed it to hire individuals who were not
experienced in the required constructive confrontation technique? Were their hires poor learners
they get out of hand. If the performance measurement system included performance factors to
measure responsiveness to negative information, Toyota wouldn’t be in turmoil today. Key
questions — Was the performance appraisal and performance monitoring process so poorly
designed that they did not identify and report groupthink type errors? Did Toyota’s famous high
level of trust of its employees go too far without reasonable metrics, checks, and balances? Did
HR develop sophisticated metrics that produced alerts to warn senior managers before minor
The corporate culture — The role of a corporate culture is to informally drive employee behaviors
so that it closely adheres to the company’s core values. Because these errors occurred under
difficult driving conditions, it’s hard to blame the production group, which has a well-known
reputation for Six Sigma quality in its construction. The negative reports came to functions like
government, risk analysis, corporate and customer satisfaction. As a result, it is the culture within
the corporate offices that need to be more closely monitored rather than assuming that the culture
was aligned. It appears that the corporate culture created leaders so concerned with “saving face”
and so adverse to negative publicity, that they for years postponed making the announcement of a
massive recall. Key questions — Did HR’s failure to measure or monitor the corporate culture
contribute to its misalignment? Was the corporate culture (the Toyota Way) so biased toward
positive information that employees learned not to make waves, in spite of their professional
Leadership development and succession — The purpose of leadership development and succession
planning processes are to ensure that a sufficient number of leaders with the right skills and
decision-making ability are placed into key leadership positions. It is likely that the leadership
development and the promotion process both failed to create and promote leaders who were
capable of confronting problems and making difficult decisions. Key question — Was the
leadership process at Toyota so outdated that it produced the wrong kind of leaders with outdated
competencies, who could not successfully operate in the rapidly changing automotive industry?
Retention — The purpose of a retention program is to identify and keep top performers and
individuals with mission-critical skills. Key question — Did the retention program ignore people
that brought up problems and as a result, did these whistleblowers often leave out of frustration?
Risk assessment — Most HR departments don’t even have a risk assessment team whose purpose
is to both identify and calculate risks caused by weak employee processes. Clearly HR should have
worked with corporate risk management at Toyota in order to ensure that employees were capable
of calculating the long-term actual costs of ignoring product failure information. Key question —
Should HR work with risk-assessment experts and build the capability of identifying and
quantifying the revenue impacts of major HR errors, including a high hiring failure rate, a high
turnover rate among top performers, and the cost of keeping a bad manager or employee?
Final Thoughts
Toyota’s problems are not the result of a single individual making an isolated mistake, but rather
due to a companywide series of mistakes that are all related to each other. So many corporate
functions were involved, including customer service, government relations, vendor management
and PR, that one cannot help but attribute the crash of Toyota to systemic management failure.
Unfortunately, in this case, the famous Japanese saying is true. “The nail that stands out” was not
test or audit each of the processes that could allow this type of billion-dollar error to occur.
Note: I invite comments about what other human resource factors may have contributed to
Toyota’s downfall.
Concerned about the high levels of turnover in academia, HR lecturer Amna Yousaf set
Amna Yousaf is a prolific human resources academic and researcher. The Swinburne
Given her total immersion in the study and teaching of human resources, it’s no wonder she was
the first academic to undergo the new AHRI certification academic pathway.
“I want to earn a good name in HR a few years down the road,” says Yousaf.
Fairly new to the human resources landscape in Australia, Yousaf only migrated from
Pakistan in 2017. “In Pakistan the systems and the HR processes aren’t really developed yet,” she
says. “Many organisations don’t have HR operations, and if they do they aren’t very sophisticated.
Performance management and Learning and Development, for example, are very rudimentary.”
This kind of of cross-cultural analysis is an area of particular interest for Yousaf.
For her portfolio towards achieving an AHRI academic certification in HR, Yousaf included the
work she had done on analysing turnover rates of academics in universities across Pakistan and
the Netherlands. While culturally and socially the two locales might appear to be very different,
they were both experiencing an inability to hold on to academic staff long term.
universities, and the factors that influenced them, looking in particular at the role line managers
were playing.
“I found that line managers were having a very strong impact on employee satisfaction.
As opposed to senior managers, the line manager is directly involved in carrying out HR practices
Yousaf’s research showed that the problem lay in line managers’ lack of experience in
carrying out these tasks. “If employees are dissatisfied with the HR practices being implemented,
their perception of the organisation will be poor. The level of fairness, trust and loyalty will suffer.”
The responsibility for improving the delivery of these services lies squarely with HR, she
says.
“Employee satisfaction can be improved through training line managers in a more professional
way around HR functions. Then the higher retention rates will be.”
Universities in Pakistan and the Netherlands, were very interested in the research and “were
committed to new interventions and programs which could help develop the managers”.
Yousaf is grateful to AHRI for the opportunity afforded her through certification. “The
AHRI academic certification program is a professional opportunity that I never would have had
“As a researcher, continued professional development is important to me. It’s a great marker of
Human Resource is one of those industries which does not quite make its way into science
fiction books, and no kid grows up thinking of revolutionizing the technology inside this particular
salary decisions are made, people get hired or fired and where team building sessions are
organized. But behind the scenes, the industry is changing and incorporating technology at a rapid
In its 2015 report in collaboration with Globoforce, The Society for Human Resource
developing the organizational leaders for tomorrow as major human capital challenges.
These challenges have sparked innovation inside HR departments across the world. It is
already known that social media is used in recruitment, and it seems 92% of recruiters turn to these
channels to identify and validate candidates. But what is maybe less visible and more relevant to
the human resource innovation conversation, is the 3% of recruiters, which moved beyond
LinkedIn, Facebook and Twitter and are piloting Snapchat as a recruitment tool. Instead of asking
themselves if it’s worth pursuing this channel,, they engaged the upcoming working generations
Therefore, a good question might be: what are the technological innovations that will drive human
While virtual reality has been around for a few years, consumer applications are barely
making strides in the market. Meanwhile, virtual and augmented reality will continue to mature
and find its way into the workplace environment. For example, Microsoft is preparing the launch
of the Hololens headset which will likely be embraced by human resource professionals in the not-
so-distant future.
This type of technology is primed for disrupting talent management and productivity. We
can envision the potential of virtual reality in enterprise training and learning, where employees
can use it for anything ranging from off-site assignments to corporate training.
Furthermore, in industries looking to enhance tasks on the job, this will become the new
normal, as digital information will be superimposed on the physical reality. Onboarding and
analytical models. Using algorithms, machine learning programs iteratively learn from large
sources of data-building patterns and identify insights without being explicitly instructed and
programmed to look for answers, only tot learn to identify data sets.It basically allows for machines
to not only collect information from corporate environments, but also learn from it.
This technology can improve the efficiency of the initial analysis that humans can do,
allowing people to look at higher level results and focus on more complex analysis as a result.
To date, machine learning applications in the human resource space are mainly focused on
personalization practices and data analysis, and uses them in the recruitment process. Employee
engagement is also being targeted, with KPMG apparently developing a proprietary model for
Only the future will tell about the advancements of these initiatives
Robotics continues to grow in terms of task diversity and capacity, as well as autonomy.
One of the most advertised examples is the autonomous driving car, but the essential thing about
it that often goes unnoticed is the move beyond controlled environments and the expansion into
uncontrolled spaces. What this means for human resource management, in the short term, is the
from Space Odyssey. These agents have the potential to become an internal information nexus,
streamlining communication and increasing efficiency of organizations through access to the right
data, at the right time. Applications can vary from recruitment to employee engagement, and they
Gartner studies show that Internet of Things platforms suffer from fragmentation, leading
to inefficiencies in terms of data access. Even so, these platforms will follow a trend of integration
throughout the next 5 years, which will lead to more data being available and accessible throughout
enterprise environments.
Companies will continue to adopt cloud computing and HR is actually ahead of the curve,
with more time being spent on using cloud solutions to efficiently increase workforce productivity
than other industries. The increase in use of these tools comes with availability of information,
which will push HR expertise into middle management ranks freeing up human resource
departments from training middle tier leadership. Part of HR’s functions will be taken over by line
managers, while the role of HR will shift to business performance and execution.
We can already see that time-consuming tasks such as keeping track of employees’ time,
preferences and work patterns are being automated, freeing up HR to focus on engagement
challenges, increasing productivity and aligning the human side of the organization with business
goals. HR managers gain more strength at a boardroom level, as their departments move away
from cost centers to revenue centers. As systems and objects become more connected, it falls on
HR to manage performance.
Wearables
In 2016 we will see more companies turning to the wearables industry, and as consumer
markets start to take off, new entrants will look at enterprises for business models. Wearable
devices, outfitted with sensors focused mainly on applications in health and fitness, will gain a
The enterprise wearables market is expected to reach 18Bn by 2019, visibly impacting the
human resources department. While tracking workplace wellness through wearables is most likely
the simplest and most straightforward use, applications can vary. Stress management and
monitoring can become the norm, especially in environments where it impacts retention. But
moving besides health, wearable devices are also enhancing other areas of productivity and
employee management.
Virtual reality can also have an impact on employee communication and collaboration.
sent in idle times, when productivity is not affected. Bittium, for example, created a use case for
smart watches in the retail sector, where employees can be notified of required actions based on
real-time needs: alert cashiers when to switch turns, customer-facing personnel on where help is
needed, etc.
In these cases and more, human resource managers and their departments will transition to
being strategic data managers, guiding and managing the information flow to ensure that
employees have access to the right data at the right time, and that disturbance is minimal.
While it may be a scary vision of the future for some, and privacy of data will surely be
under scrutiny, the role human resources plays in organizations is changing. Driven by data,
technology and new interaction models, it is shifting from managing bureaucracy to managing
business assets and talent management, and information is the key resource inside this New Age
HR.
Last but not least, while reading through technological trends and how they could impact the role
of human resources teams across organizations, I came across a field which may not have a direct
While self-charging technology will not be affecting the way HR operates per se, it can
influence work patterns and work modus. As this technology evolves, it has the ability to transform
the workplace environment which is still evolving around the need to be connected to electricity.
Anyone who has ever been involved in the design and planning of a new office, knows that
decisions are taken based on access to electricity and electric cables. The disposition of desks,
meeting rooms and work areas is dependent on the availability of electric plugs.
It is only a matter of time before self-charging phones are widely available and this
technology reaches laptops, projectors and televisions. Cota, build by Ossia, promises to
automatically recharge mobile phones based on perimeter proximity, in a way that’s similar to
WiFi internet. Such technology will allow devices to charge even without having them placed on
pads.
These developments will free office spaces from the cable stigma, and will allow
organizations to redesign the workplace experience, improving the employee experience and thus
and challenging it offers rooms for innovators inside and outside the industry to adapt new
developments to create and redesign the workplace and employee experience. I believe the future
will showcase that HR can take a role in the science fiction novels, and innovation in the field will
continue to grow as human resource professionals will find new ways to embrace and model the
This company, which shall remain anonymous, was formed in 2007 and has successfully
The Challenge
Like many companies though the Managing Director and senior managers had been
focusing their efforts on business development and whilst doing so, the business had reached that
point in growth where clear, compliant policies and procedures which were non existent had now
become a necessity.
The Solution
The company took advantage of aspire cambridge's free HR health check to establish firstly
if they were currently complying with employment law and secondly what actions they might need
to take.
A comprehensive report was produced which identified several areas where the company
were inadvertently not complying with employment law such as not ensuring all employees
were issued with contracts of employment within the specified timeframe, and not being sure
The Outcome
Their employment contracts were update, re-issued and their employees were provided
with a handbook which included all the necessary policies and procedures. One of our specialist
consultants also met with senior managers and provided HR advice on a number of existing
How Martin Searle Solicitors secured a £40,000 Settlement Agreement for a teacher who
The situation
Joanne had worked for a school since qualifying as a teacher and had experienced a number
of problems with other members of staff. This included sexual harassment and bullying by other
teachers. Her initial problems were with her line manager who grabbed all of the easier teaching
groups, leaving her with the disruptive classes. When Joanne pointed out that this was not fair and
very difficult for a newly qualified teacher to deal with, her manager took against her and sought
to undermine her in front of her classes. This culminated in an argument whereby her line manager
He regularly leered at her in the corridor and touched her shoulder. He spoke to her in an overly
familiar way and made a number of indecent jokes. On several occasions he sent inappropriate
emails to Joanne and a number of the other teachers, which contained sexualised images of
children.
Joanne made written complaints about both teachers and was told by the Headmaster that she did
Her situation deteriorated further when her original Head of Department did not support
her admonishment of a pupil and sided with their parents. This led to Joanne becoming extremely
upset and leaving the school to go and see her doctor. She informed her Head of Year before
leaving, but was later threatened with disciplinary proceedings for taking “unauthorised absence”
because the Head of Year had failed to inform the Headmaster that Joanne had explained where
Joanne’s GP signed her off work for one month with workplace stress but Joanne could not face
Joanne contacted us at our Gatwick & Crawley solicitor’s office. We advised her that she had a
potential claim for sexual harassment and victimisation. Due to the urgent time limits in relation
to her complaints of sexual harassment, her discrimination claim had to be issued immediately
against both the school and the Local Authority. We were able to issue the claim within just a few
The result
The grievance was heard and prior to any decision being made by the Board of Governors,
We advised Joanne on the tax implications of Settlement Agreements and negotiated a tax free
payment of £40,000. £30,000 was a termination payment, and £10,000 was attributed to Joanne’s
We managed to ensure that the financial contribution under the Settlement Agreement covered a
large part of her legal fees, as she had been funding her case herself
Joanne drafted a work reference which we were able to include as part of her settlement. Along
with the compensation, this allowed Joanne to move into a new career and rebuild her life.
CASE STUDY ANALYSIS:
In the given case study in relation to the process of selection and hiring in the Human
Resources Department. An example of this is is given on the case of how the human resources
SUMMARY
In the article the situation of Toyota, there has been several mechanical failures in the
company despite the success of releasing quality products of the company itself. This has been the
effect of the poor handling of the human resource of the company. Despite having the best and
quality products that they offer, what is found wrong in the company is how they operate or
facilitate these products and at the end the conclusion of this effect is because of the employee’s
There are external factors on how human error happens in a company, such as lack of
adequate information or job training, faulty inputs to the process, or rewards that incent actions
not in line with documented goals and these external factors should be containing the
motivating, and managing labor. But in Toyota, these factors are managed poorly and wrongly.
There has been weak management in the HR department of Toyota causing it to fail on the
company’s goals. Mentioned in the article “ BusinessWeek estimates that Toyota is losing $155
million per week as a result of their recent recall and in the weeks leading up to this article Toyota
had lost nearly $30 billion in stock valuation. The long-term impacts of the root causes that led to
Toyota’s current situation could cost the company hundreds of billions of dollars.” In this case,
The mechanical failures of the Toyota were led by poor decisions by the management. The
organization only focused on rewarding managers rather than sustaining product quality.
Employees who are well-trained and subject to balanced rewards and performance monitoring
In the said article it enumerated eight Human Resource Processes that causes Toyota’s
Downfall. Which are the following: rewards and recognition, training, hiring, the performance
management process, the corporate culture, leadership development and succession, retention, and
risk assessment. All these eight causes are to reflected on by the company for its improvement.
REACTION/ REFLECTION
In my opinion the case study has sufficient grounds on how the company has failed due
to the causes given by the case. Human error is very inevitable at any situation. But there is a
way to avoid it. Also in a company there must be competent member that should be leading the
HR department so that it would work efficiently. In this case, there has been bad judgement in
between the management of the HR. The company should, again improve on promulgating
At the very least it is a good thing that Toyota and their management has figured the
problem to be fixed among the company, without having faults, the company would have less
means of improving, internally and externally. Toyota is a great and big company and must
maintain the sustainablitiy f their products through well trained employees that are capable of
sustaining the good quality products and services that Toyota offers.