TABLE OF CONTENTS

DECLARATION………………………………………………….(i)
CERTIFICATE………………………………………………….... (ii)
ACKNOWLEDGEMENT………………………………………... (iii)
CHAPTER 1-INTRODUCTION…………………………………1-41
Industry Profile…………………………………….
1.Kumaon Region……………………………………..
1.1- Nainital…………………………………………..
1.1.1-Educational Institutions in Nainital……......
1.1.2-Religious Places in Nainital……………….
1.1.3-Other Tourist Places in Nainital…………...
1.2-Kausani………………………………………….
1.2.1-Pant Museum………………………………
1.2.2-LaxmiAshram…………………………….
1.2.3-Baijnath…………………………………..
1.2.4-Pinakeshwar………………………………
1.2.5- Someshwar.................................................
1.2.6 - Anasakti Ashram…………………………
1.2.7-Kausani Tea Estate……………………….
1.2.8-Accommodation in Chevron Mount Villa,Kausani………………………………….
2.Garhwal Region…………………………………….
2.1-Badrinath……………………………………….
2.2-Mussoorie………………………………………
2.2.1-Bhadraj Temple……………………………
2.2.2-Mussoorie Lake……………………………
2.2.3-Vinog Mountain Quail Sanctuary………....
2.2.4-Camel‘s Back Road………………………..
2.2.5-Gun Hill……………………………………
2.2.6-Kempty Fall………………………………..
2.2.7-Surkanda Devi Temple……………………
2.2.8-Lakha Mandal Temple…………………….
2.3-Gangotri and Yamunotri………………………...

SWOT Analysis…………………………………..
Purpose of the Study………………………………

Context of the Study………………………………

Significance of the Study………………………..........

CHAPTER 2- LITERATURE REVIEW……………………….…
CHAPTER 3- RESEARCH METHODS AND PROCEDURES…
Research Methodology……………………………….

3.1Research Objectives…………………….…………
Research Design…………………………………..
Sampling Design………………………………….
3.4-Population And Sampling Technique…………….
3.5-Data Collection Procedure
………………………..
3.6-Instruments Used
………………………..………..
3.7-Procedure
…………………………………………
3.8-
Data Analysis…………………………………..…
3.9-Limitations
………………………………………..
CHAPTER 4-
DATA ANALYSIS AND FINDINGS…………….
4.1-Results Of The Research Questions
……………....
4.2-Summary Of The Findings
………………………..
CHAPTER 5- CONCLUSIONS AND RECOMMENDATIONS
…
5.1-
Conclusions……………………………………….
5.2-
Recommendations………………………………...

REFERENCES
……………………………………………………....
ANNEXTURE (Questionnaire)
……………………………………
LIST OF FIGURES
Fig. 4.1.1
Which places of Uttarakhand you heard of?(Nainital)…………………

54Fig. 4.1.2
Which places of Uttarakhand you heard of?(Kedarnath
)……………...

55Fig. 4.1.3Which places of Uttarakhand you heard of?(Badrinath)………………

56Fig. 4.1.4Which places of Uttarakhand you heard of?(Corbett National Park)

57Fig. 4.1.5If None, then if you get an opportunity to visit any place in Uttarakhand,which place
in Uttaranchal would you prefer to visit?
(Nainital)……………………………………………………………...........

58Fig. 4.1.6If None, then if you get an opportunity to visit any place in Uttarakhand,which place
in Uttaranchal would you prefer to visit?
(Kedarnath)………………………………………………………………..

59Fig. 4.1.7If None, then if you get an opportunity to visit any place in Uttarakhand,which place
in Uttaranchal would you prefer to visit?
(Badrinath)…………………………………………………………...........

If None, then if you get an opportunity to visit any place in Uttarakhand,which place in
Uttaranchal would you prefer to visit? (Corbett National
Park)………………………...........................................
Rate of Satisfaction (Overall Rating Of Uttarakhand as a Tourist Destination)
………………………………………………………………....

Reason for Visiting Uttarakhand…………………………………………

Printed Tourism Material- Factor Analysis
……………………………...
Internet- Factor Analysis
………………………………………………….
Government Tourism Board- Factor Analysis
…………………………..
Family and Friends- Factor Analysis
…………………………………….
Others- Factor Analysis
…………………………………………………...
Kind of Tourism Materials Analysis
……………………………………..
LIST OF TABLES
Table 4.1.1
When you search for the information, how important are thefollowing tourism materials? (Printed
tourism material)
………………

Table 4.1.2
When you search for the information, how important are thefollowing tourism materials?
(Internet)
…………………………………
Table 4.1.3
When you search for the information, how important are thefollowing tourism materials?
(Government Tourism Board)
…………

Table 4.1.4
When you search for the information, how important are thefollowing tourism materials? (Family
and Friends)
……………………
Table 4.1.5
When you search for the information, how important are thefollowing tourism materials?
(Others)
………………………………….

CHAPTER-1
 INTRODUCTION

Industry Profile

Economic Importance:
Tourism is one of the important industries and plays a key role in achieving the socio-economic
goals of the development plans of a region. It is motivated by the natural urge of every human
being for new experience, adventure, education, knowledge and entertainment. Itis an important
service-oriented sector which has made rapid strides globally in terms of gross revenue and
foreign exchange earnings. Tourism meets the diverse interests and requirements of domestic
and international tourists. It facilitates trade and commerce between different regions of a
country and also between different countries. As a result, over the years, it has acquired the
status of a service industry.In Uttarakhand, tourism industry holds a special position as it not
only has potential to grow at a high rate, but also stimulate other economic sectors through its
backward and forward linkages and cross-sectional synergies with sectors like agriculture,
horticulture, poultry,handicrafts, transport, construction, etc. That is why; it has been regarded
as the core sectors of the economy and endowments of biodiversity, forests, rivers, mountains,
historical places,temples and pilgrims, caves, museums, monuments and culture, the industry
holds immense strength for obtaining higher growth rate.
Ministry of Tourism, Government of India
initiated pilot surveys in ten states including Uttaranchal state on a plan to outsource collection
activity of tourism statistics for the different states.

Online Tourism:
There are plenty of tour operators and travel agencies which offer a wide range of tour bookings
to India. Well known travel agencies also have their own booking procedures and systems. In
order to make booking of tours to your ideal tourist destinations in India, you need to have prior
information about the facilities and services and select your suitable tour option.This saves time
and is also cost effective as you are not required to take the trouble of planning.

As more and more technological advancements are taking place, travelers can as well enjoy the
benefits of online tour bookings to India. Almost all the travel agencies have their sites on
theweb.You just need to browse through various sites and choose your ideal tour and book
them in advance. You need to select from a wide range of bookings and choose your preferred
touronline. For making online tour bookings to India, all you need is to have a credit card and
pay through it. Right from the starting to the end, your trip will be organized and arranged by the
tour operators. There are various types of tours to India. There are luxury tours as well as
budget tours.Travelers just need to make their proper booking from different kinds of tours and
trips according to their tastes, preferences and budget requirements. You can also avail of
various rebates and discounts on the various tour facilities and services by making India tour
bookings in advance. In most cases, discounts are offered during the tourist season. By making
advance bookings, you can enjoy the benefits on tour prices and other hotel facilities. Well
known tour operators publish their discount advertisements on the internet, newspapers,
magazines and other communication channels.The tourism industry is primarily service and
people oriented; it is made up of businesses and organizations belonging to various other
industries and sectors. It is interplay among these businesses and organiz
ations/persons which offer ―travel experience‖ to tourists. The tourism
industry comprises hospitality (related to accommodation and dining), travel (transportation
services through different modes), and various other businesses which offer services and
products to tourists.

Rising Online Sales:

Online travel sales have increased dramatically in recent years. Greater proliferation of the
Internet, growth in low-cost air carriers, secure payment mechanisms, and coming-up of the
Indian railways portal have led to rise in online sales in the travel industry. A number of low-cost
carriers operate on certain routes, and hence online booking offers choice of air carriers to
customers. Airline ticket booking constitutes more than 70% of online travel sales. However,a
shift is being seen from air to non-air segments in the online travel market. This shift is due to
the non-air ticket booking segment growing swiftly with launch of the Indian Railways Online
portal (www.irctc.co.in) and many online travel agencies providing bus tickets. Indian Railway
Catering and Tourism Corporation is the largest travel website in the APAC in terms of
transaction volumes. A number of hotels also use the Internet for booking of rooms.

Travel portals and hotel chains used to provide 360 degree virtual tours, audio tours and
photographs, and text reviews to the travelers. They are now marketing through video reviews
and video blogs, either put up by themselves or travelers on the travel agency portal or a social
media video platform. Online travel market sales are expected to grow in the coming years.
Tourism in Uttaranchal
Uttaranchal now called Uttarakhand was formed in 2000, which was earlier part of northern
Uttar Pradesh. This 27th state of India has a peculiar socio economic conditions prevailing
because of the geographical conditions have and also the states have both hills as well as
planes. Hilly region makes the economic conditions more challenging. The state makes
boundaries with Uttar Pradesh in South, Nepal on the East, Himachal Pradesh on the west and
China on the northeast. Geographically, it is situated in the central Himalayan zone. The high
Himalayan ranges and glaciers cover most of the northern parts of the state, while the lower
reaches are densely forested. The Ganga and the Yamuna take birth in the glaciers of
Uttarakhand. The topography of Uttaranchal is characterized by hilly terrain, rugged and rocky
Mountains, deep valleys, high peaks, sharp streams and rivulets, rapid soil erosion, frequent
landslides and widely scattered habitations. Uttaranchal has traditionally been divided into two
parts, the eastern region going by the name of Kumaon and the western half known as Garhwal.
Total population of Uttarakhand was estimated 8,479,562 (2006). About 37 percent of
population lives under poverty line in the state. Recent developments in the region include
initiatives by the state government to capitalise on the burgeoning tourist trade as well as tax
incentives to lure high-tech industry to the state. In 2003, a new industrial policy for the state
with generous tax benefits for investors was initiated that has led to a massive upsurge of
capital investment.SIDCUL, the State Industrial Development Corporation of Uttarakhand has
established seven industrial estates in the southern periphery of the state, while dozens of
hydroelectric dams are being built in the upper reaches. The state also has big-dam projects,
such as the very large Tehri dam on the Bhagirathi-Bhilangana rivers, conceived in 1953 and
about to reach completion. However, hill development remains an uphill challenge as out
migration of local people continues from the highland hinterlands. Uttarakhand has educational
institutions of major importance to India and the world. The current literacy rate in Uttarakhand
is 72% which above the national average.Uttarakhand's gross state domestic product for 2004
is estimated at $6 billion in current prices.Born out of partition of Uttar Pradesh, the new state of
Uttarakhand produces about 8% of the output of the old Uttar Pradesh state. Uttaranchal
became the 27th state of India on November 9, 2000.It borders

Tibet in the north-east and Nepal to the south-east, while its neighboring

states are Haryana, Himachal Pradesh and Uttarakhand is a region of outstanding natural
beauty. The high Himalayan ranges and glaciers cover most of the northern parts of the
state,while the lower reaches are densely forested. The unique Himalayan ecosystem plays
host to a large number of animals (including bharal, snow leopards, leopards and tigers), plants
and rare herbs. Two of India's mightiest rivers, the Ganga and the Yamuna take birth in the
glaciers of Uttaranchal, and are fed by innumerable lakes, glacial melts and streams in the
region.

The tourism industry is a major contributor to the economy of Uttarakhand, with the Raj era hill-
stations at Mussoorie, Almora, Ranikhet and Nainital being some of the most frequent
destinations. To this region also belong some of the holiest Hindu shrines, and for almost 2000
years now pilgrims have been visiting the temples at Haridwar, Rishikesh, Badrinath and
Kedarnath in the hope of salvation and purification from sin.

Recent developments in the region include initiatives by the state government to capitalize on
the burgeoning visitor trade. The state also plays host to some of the worst conceived big-dam
projects in India such as the monstrously large Tehri dam on the Bhagirathi-Bhilangana Rivers.
Major Tourist Destination in Uttarakhand:

Uttarakhand is divided into two regions:-

1.Kumaon Region
2.Garhwal Region

1.

Kumaon Region:-

Kumaon
is one of the two regions and administrative divisions of Uttarakhand.Its a mountainous state of
northern India,the other beingGarhwal.It includes the districts
of:Almora,Bageshwar,Champawat,Nainital,Pithoragarh and Udham Singh Nagar. The Kumaon
region consists of a large Himalayan tract, together with twosubmontanestrips
calledtheTeraiand theBhabhar. The submontane strips were up to 1850 an almost impenetrable
forest, given up to wild animals; but after 1850 the numerous clearings attracted a large
population from the hills, who cultivated the rich soil during the hot and cold seasons, returning
to the hills in the rains. The rest of Kumaon is a maze of mountains, part of the Himalaya range,
some of which are among the loftiest known. In a tract not more than 225 km in length and 65
km in breadth there are over thirty peaks rising to elevations exceeding 5500 m. The rivers like
Gori, Dhauli , Kali etcrise chiefly in the southern slope of the Tibetan watershed north of the
loftiest peaks, amongst which they make their way down valleys of rapid declivity and
extraordinary depth. The principal are the Sharda (Kali), the Pindari and Kaliganga, whose
waters join the Alaknanda.The river Sharda (Kali) forms the international boundary between
India and Nepal. The pilgrim route currently used to visit Kailash-Mansarovar, goes along this
river and crosses into Tibet at Lipulekh pass.
Tourism is mainly centered in two places in Kumaon:

1.1Nainital
1.2Kausani

1.1 NAINITAL:Nainital
tourist district is the pride of the Kumaon region in Uttarakhand. While there are many other
places equally beautiful, Nainital is certainly the most popular tourist destination in Kumaon. It's
a pleasant hill station. For tourists looking for hustle and bustle the best time to go is the
summer months when a lot of traffic ascends from Delhi and the plains. The town gets equally
crowded during the September/ October season which coincides with the Diwali and Puja
holidays. However, like most hill resorts, it has its quite periods too. During the winter,Nainital is
quite another beautiful experience when it reverts back to the local population andthe crowds
are absent.

Sunrise Sunset At Day At Night In Snow Lake View

Peaceful, open, and invigorating.
Nainital is a small town in the kumaon foothills of the outer himalaya. Nainital is so beautiful that
it is like a glittering jewel in the himalayan necklace.Nainital is famous for lakes especially naini
jheel(lake), hence nainital is also known as 'lake district' of India. Nainital is situated in a valley
that contains pear shaped lake, approximately two miles in circumference and surrounded by
mountains.

In Indian mythology, Nainital is regarded as one of the 64 'Shakti Peethas'. Legend has it that a
grief stricken Lord Shiva was carrying Sati's body and one of her eyes fell here. This is the spot
where the Goddess Sati's Eye (Nain) is believed to fall and hence "Nain-tal" which later was
called Nainital. The Nainital Lake is shaped like an eye and the town derived its name from the
combination of Nain (eye) and Tal (lake). The Naina Devi temple is located at one end of the
lake.

The place lay undisturbed till an English businessman chanced upon the location while hunting.
The businessman, Mr. Barron, a sugar trader got enamored of the place and decided to start a
settlement on the side of the pristine lake. The British had occupied the area in 1815 and the
first recorded reference to the township can be found in a journal entry in 1841 in 'Englishman
Calcutta' which mentions a lake being discovered in the area. The English settlement soon had
lovely cottages on the hillsides around the lake. Sometime later, a number of wealthy Indian
families from the old town of Almora shifted to Nainital and the town flourished. Nainital was, at
one time, the summer capital of Uttar Pradesh.

Tourism and Tourist Places in Nainital:

The main tourist places in Nainital are:
1.1.1Educational Institutions in Nainital
1.1.2 Religious Places In Nainital
1.1.3 Other Tourist Places In Nainital

1.1.1 Educational

Institutions in Nainital
:Different educational institutions in Nainital are:-

1.1.1 (a) Sherwood College:

The oldest of the public schools in Nainital, it was established in July 1867,which was once
called The Nainital Diocesan School. The school also has the distinction of changing its
locations four times and on two occasions the school was located in two/three different places,
till it finally was located to its present site in 1897. It is today one of the premier institutions of the
country and can boast of its former illustrious students like Field Marshal Sam Manekshaw and
actors Amitabh Bachchan and Kabir Bedi.
1.1.1 (b)
All Saints’ College
:
It was established in July 1869 as an educational centre for European girls. The school changed
three locations before being finally shifted to its present site in 1892, adjoining the Government
House. The management of the school is done by
The All Saints‟ College Society under The Church of North India.

1.1.1 (c)
St. Mary’s Convent
:
It was founded by Mother Salesia Reiner, the Superioress of the Institute of the Blessed Virgin
Mary in 1878 and is popularly known as Ramnee School. Initially the school was housed in
Belvedere on rent, which was not found suitable being inthe town area. It was moved to its
present location near the district courts in Tallital In 1879 by acquiring the estate from Sir Henry
Ramsay, the Commissioner of Kumaon. Of the original buildings two still exist as the convent
and infirmary.

1.1.1 (d)
St. Joseph’s
College:
1900-01, Nainital
(i)

Origin of the Irish Christian Brothers Order:

Edmund Ignatius Rice (1762
–
1844), an Irish philanthropist abandoned his flourishing provision merchant business on the
death of his wife in 1808 and joined with seven others intaking religious vows, assumed a habit
and as Christian Brothers, order of which was sanctioned by the Pope in 1820, established
schools in Cork, Dublin, Thurles, Limerick, in England and Australia. He was the first superior
general of the order from 1821 to 1838.

(ii)
Through the ages:
St. Joseph‘s College first took shape as St. Joseph‘s Seminary, in Darjeeling, which was at that
time under the spiritual jurisdiction of the Capuchin Fathers. Its first Principal was the Very Rev.
Fr. Englebert, O.M.C. in 1887 Darjeeling became part of the Archdiocese of Calcutta, and was
handed over to the Jesuit Fathers. With the sundering of Darjeeling from his diocese, the most
reverend Dr. Pesci, O.M.C. the then Bishop of Allahabad, decided that a new hill station must
be chosen for a good Catholic school for his Diocese. He decided upon Nainital. Towards the
end of January 1888, Fr. Englebert and some of his Darjeeling pupils migrated to Nainital,
and took up their residence in ―Long View‖ –
a house hard by the present College
–
which was rented as the new seminary. In March of the same year a building site was
purchased from a certain Mr. Read for Rs. 2,000, and the foundation stone of a new seminary
was laid. Mr.Mathews, the contractor, had the building ready for occupation on the 1
st
March, 1889.In May of the same year it was formally opened by Sir Auckland Colvin, the
Lieutenant-Governor of the Province. Thus, was established the nucleus of the present
imposing building.It comprised the centre block, as it stands to-day, without the towers. The cost
of the building was Rs. 45,000. A contingency arose which made it imperative that the college
authorities should purchase the plot of ground which is now the Senior Playing Field. Through
the prompt and capable action of the Very Rev. Fr. Petronius, later, Bishop of Allahabad, this
field was purchased from Mr. Read at the rate of Rs. 500 an acre.

The Twin Towers of the College

–
on the skyline
–
one of the grandest specimens of architecture in Nainital are visible from almost any place in
Nainital, which makes every ex-
student‘s chest swell
with pride and nostalgia.It is also the only school of Nainital having its own Boat House. Located
in Tallital, in the
Hangman‘s Bay –

‘
Phansi Gadhera‘
, it houses the rowing boats of the school. The boats are the Oxford four seater Scullers (racers)
and inter-house championships were held every year
.

1.1.2 Religious Places In Nainital (Temples of Nainital):-

There are two famous temples in Nainital, one is the Naina Devi Temple though it was relocated
to its present site after the 1880 slip, had been there since antiquity and second is the Pashan
Devi Temple.
1.1.2 (a) Naina Devi Temple:
Naina Devi temple is an ancient temple named after the eye of Sati (Lord Shiva‘s consort)
which fell here, from which Nainital has derived its name. It was destroyed in the 1880 landslide
and was relocated here, the very next year. To some it is Nanda Devi temple. In history Naina
Devi and Nanda Devi were separate Goddesses but over a period of time the iridentities got
merged into one. Nonetheless, it is the most revered shrine of Nainital district,visited by locals
on a daily basis and also by tourists alike.

1.1.2 (b) Pashan Devi Temple:

This temple
on the „
Thandi Sarak’,

literary meaning “cold road”, as it remains cold

throughout the year owing to its thick forestation and less of sunshine, along the left
bank of the lake as one faces North is considered to be the site, where Sati‟s eye fell,
giving Nainital its name and is much revered among the local people.
Small Market Of Mallital (Nainital)

1.1.3 Other tourist places in Nainital:

1.1.3 (a) China Peak or Naina Peak:
Tallest of all, at a height of 2,610 metres (8,568 feet) and 5.65 kilometres (3.5 miles) away,
China, the monarch of the Gagar range, offers a beautiful bird‘s eye view of Nainital and the
lake. On the north, the crest is prolonged in a ridge known as the
Burans
–
ka
–
danda
or
‗Rhododendron ridge‘ from the number of these trees growing there.
The view from China embraces Rohilkhand, Kumaon, Garhwal and the snowy range from the
sources of the Jumna to those of the Kali. From left to right are the Himalayan peaks of the
Gangotri group, the great Kedarnath mass, the grander mass of Badrinath or the Neelkanth
peak, Trishul, Nanda-Devi with its pyramidal grey peak rising to 25,660 feet. Then comes next
the Nandakot with the tent-shaped peak which is supposed to form the pillow of the
katya orcot on which Sita reclines and further east the Panch-chula or five cooking places used
by the Pandavas. Then the Himalayan peaks fall in Nepal. One can also see Almora, Ranikhet
and the Kosi River from here.

1.1.3 (b) Snow View:

Just 2.4 kilometres (1.5 miles) away and at a height of 2,270 metres (7,450 feet), it is the most
easily accessible, situated on Sher-ka-Danda, it affords a good panoramic view of 250
kilometres of the Himalayas on clear days. It is a popular vantage point
–
one can go by a ropeway, by horse or on foot and more recently by a car/jeep.

1.1.3 (c)
Dorothy’s Seat
:
The memorial from a sorrowing husband to his wife, Dorothy, killed in an air crash, gave the
name to this 2,290 metres (7,520 feet) peak, 4.3 kilometres (2.5 miles) from the town, also
known as Tiffin Top. The peak was known as Ayarpatta Hill, before the death of Mrs. Kellett,the
English lady whose tomb was built there by her husband.
1.1.3 (d) High Altitude Zoo:
Situated at an altitude of 2100 metres, 1.5 kilometres away from the Bus Station, on
Sher-Ka- Danda
ridge, the zoo covers an area of 4.693 hectares and is famous for housing a variety of species
of animals living at higher altitudes. It was established on 1
st
June 1995.
1.1.3 (e) Aryabhatta Research Institute of Observational Sciences:
Situated on Manora peak, at a height of 1951 metres and 4.4 kilometres (9 by road) from
Nainital, it is a centre of astronomical studies and optical tracking of artificial earth satellites.For
night viewing of stars and planets some days are fixed on moon lit nights and permission is
necessary. The observatory was established at Nainital in 1955 and shifted to present location
in 1961. The primary objective of the observatory has been to develop facilities for modern
astrophysical research in stellar, solar and theoretical branches of astrophysics. On some
selected clear nights the visitors are also shown some celestial objects through the telescopes.
1.1.3 (f) Kilbury:
At a height of 2,528 metres (8,300 feet), Kilbury is a good place for a quiet weekend holiday and
picnic spot. Wild animals are very often seen here, often crossing the road or grazing.Kilbury is
an area of a forest rich in biodiversity where oak and its associates are still thriving.One will find
nature in abundance here and is extremely rich in flora and fauna, with a wide variety of birds
including game birds and pheasants. The Forest Rest House here is excellently sited and
accommodation can be reserved from the D.F.O., Nainital Forest Division
.
1.2 Kausani:
Kausani
is placed in the striking Kumaon hills of Uttarakhand. Kausani is positioned at6,075 ft above sea
level; this tiny and serene hill-station is famous for its well-preserved natural beauty. It is also
famous for 250 km-wide views of the Himalayan snow-peaks.Hardly some places of
Uttarakhand present that kind of unforgettable view of Himalayas as Kausani. This place also
holds significance because Mahatma Gandhi stayed here for a longtime in 1929. Kausani is the
hometown of the legendary poet Sumitranandan Pant. SumitraNandan Pant renowned Kausani
as the 'Switzerland of India‘.

View Of Mountain Range From Kausani

Kausani is ultimate to make vacation with the family unit. Because of its loveliness, tourists
come here in all period of the year. Morning to evening, valleys to peaks, altered colours can be
seen here. At Kausani the mountains rise so spectacularly as if to get in touch with the heavens.
Not just Kausani the complete Kumaon Hills have been well-known for their heavenly beauty
with the enormous mountains silhouetted against the sky.Kausani is a picturesque and majesty
hill station positioned just 53 km from the north of
Almora
,in the Uttarakhand and is the part of
Almora district
. It is located at 6075 feet or 1890 mts above the sea level. From Kausani we can analysis 250
kms approximately the Himalayan Mountain. This area is full of bottomless and dark pine forest.
Kausani is pretty often compared to Switzerland. It is also known as the jewel of the Himalayas.

Tourism and Tourist Places in Kausani:

The main tourist places in kausani are:
1.2.1 Pant Museum
1.2.2 Laksmi Ashram
1.2.3 Baijnath
1.2.4 Pinakeshwar
1.2.5 Someshwar
1.2.6 Anasakti Ashram
1.2.7 Kausani Tea Estate
1.2.8Accommodation in Chevron Mount Villa, Kausani 1.2.1

Pant Museum:
A slight left from the Kausani town is a museum named after the legendary Hindi poet
SumitraNandan Pant. The house which has the museum; it was the poet's house of his early
days. His daily use articles, drafts of his poems, letters, his awards etc. are displayed here.
1.2.2 Lakshmi Ashram
:

Lakshmi ashram 1 km left from the Anasakti Ashram of mahatma Gandhi, this place is a inside
run by women who do social service. Gandhi's follower, Sarala Behen spent her life here
accomplishment social service. This ashram is situated in a private area in an impenetrable
forest.

1.2.3 Baijnath :
Baijnath is 17 kms far away from Kausani, the mainly essential historical place in Uttrakhand.
Baijnath is located on the banks of Gomti canal. The Baijnath temple was build thousands year
ago and can still be accepted for its carvings and sculptures. Some aged temples can also be
found at here.

Baijnath Temple
1.2.4 Pinakeshwar:
Pinakeshwar is the famous trekking area at Kausani. Its 9050 feet beyond sea level, this hill
station is 20 kms far away from Kausani. Here is a holy place of Shiva from where one can cite
several valleys. In the region of Pinakeshwar are other places similar to Old
Pinakeshwar,Gopalkot, Huria etc.
1.2.5 Someshwar:
Someshwar is a famous valley of Uttranchal its 15 kms far away from Kausani, this is well-
known Shiva temple built by King Somchand of the Chand Empire. In March of every year a
festival is celebrate at here.
1.2.6 Anasakti Ashram:Mahatma Gandhi
stayed at the
Anasakti ashram
in the year 1929. After his vacation the place is called as "Gandhi ashram". He was very
impressed by the peaceful environment of the hills around. He stayed here for 12days. In this
time period he wrote a book noble Anasakti Yoga. This book is available at the outstanding
ashram library which also has lots of books on different topics. View of the peaks from this
ashram in magic bounding and demonstration to watch. The ashram is peaceful and gives a
freedom from strife to mind.

1.2.7 Kausani Tea Estate

:
Giria Uttranchal

tea
is the forename of the tea formed at Kausani tea estate. This estate isplaced 1200 to 1800 mts
above sea level. It is especially flavoured tea made with greatest be concerned for connoisseur
of tea all over the world. This tea is singular since it is grown infoggy and cool type of weather.
Visit to the tea estate with the help of guides is on the cards.
It‘s really a sup
erb place to visit in Kausani
.
1.2.8 Accommodation in Chevron Mount Villa, Kausani :
At Kausani Chevron Mount Villa you will get an option to choose from an array of 12 well-
furnished guestrooms. You will be delighted to see the arrangements done inside these
rooms.You will find that each room is decorated in such a manner that they look spacious
despite being dotted with a number of modern amenities that serve daily purpose. Some of the
amenities that mark every room in this hotel invariably are television, attached baths, running
hot & cold water and telephone.

Dining in Chevron Mount Villa, Kausani

Chevron Mount Villa in Kausani deserves special mention among all the hotels in Uttaranchal
for featuring exclusive dining facilities. It has a stunning multi cuisine restaurant that serves
Indian, Chinese and Continental dishes. It also has a stylish yet very simple coffee shop that
offers exotic beverages and finger licking snacks. This apart, the well-stocked bar of this hotel
provides select range of drinks and cocktails to set your spirits truly soaring.

Trishul
–
From Ganga Kutir

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31
Recreation in Chevron Mount Villa, Kausani:
Kausani Chevron Mount Villa will floor you with its magnificent array of recreational facilities
that is composed of florist shop and indoor entertainment.
Other Facilities in Chevron Mount Villa, Kausani :
Chevron Mount Villa in Kausani has remarkable additional facilities that will cater to your extra
needs. These facilities are travel desk, major credit card acceptance, room service,laundry,
reception, car park, doctor on call and others.
City Info:
Kausani is an ideal getaway to indulge oneself in relishing the serenity of the nature and its
grandeur. It is a place most visited by the travelers to savor the beauty of picturesque
Himalayan ranges. From here the impressive views of snow-capped Trishul and Nanda Devi
group of Mountains are cherished most in the memory lane. Exotic vistas of the sun set andrise
amidst towering Anashakti Ashram and Lakshmi Ashram is truly something that captivates
everyone to extend their vacations in Kausani.

2.Garhwal Region:-
Garhwal is the north-western region which is the administrative division of the Northern Indian
state of Uttarakhand,which is a home of the Garhwali people. It is bounded on the north by
Tibet,east by Kumaun region, south by Uttar Pradesh state and north-west by Himachal
Pradesh state. Garhwal - the land of gods, the home of Himalayas and truly a paradise on earth,
allures everyone from everywhere. The fresh air, the pure water, the chillingsnow, the adversing
mountains, the scenic beauty, the small villages, the simpler people and a tougher lifestyle is
what that distinguishes Garhwal from rest of the world.
“In th
e north of India, there is mighty mountain by the name of Himalaya the abode of perpetual
snow, fittingly called the Lord of Mountains, animated by Divinity as its soulan internal spirit.
Spanning the wide land from the eastern to the western sea, he stands
as it were like the measuring rod of the earth.”
- ("Kalidas" in "Kumarasambhavam")

It includes the districts of Chamoli,Dehradun, Haridwar,Pauri Garhwal,Rudraprayag,Tehri

Garhwal,and Uttarkashi.

The region consists almost entirely of rugged mountain ranges running in all directions, and
separated by narrow valleys which in some cases become deep gorges or ravines. The only
level portion of the district was a narrow strip of waterless forest between the southern slopes of
the hills and the fertile plains of Rohilkhand.The highest mountains are in the eastern Chamoli
district,the principal peaks being Nanda Devi 7,816 m(25,643 ft), Kamet 7,756 m (25,446 ft),
Chaukhamba 7,138 m (23,419 ft), Trisul 7,120 m(23,360 ft),Dunagiri 7,066 m (23,182 ft), and
Kedarnath 6,940 m (22,769 ft).
TheAlaknandaRiver,one of the main sources of the Ganges,receives with its affluents the whole
drainage of the district. At Devprayag the Alaknanda joins the Bhagirathi,and thenceforward the
united streams bear the name of the Ganges.Cultivation is principally confined to the immediate
vicinity of the rivers, which are employed for purposes of irrigation.The people of Garhwal are
known as Garhwali and speak the Garhwali language.The administrative center for Garhwal
division is the town of Pauri.
Tourism is mainly centered in two places in Garhwal:
2.1 Badrinath
2.2 Mussoorie
2.3 Gangotri and Yamunotri

2.1 Badrinath:Badrinath
is a Hindu holy town and nagar panchayat Chamoli district in the state of Uttarakhand,India.It is
the most important of the four sites in India CharDham pilgrimage. The Badrinath temple is the
main attraction in the town. According to legend Shankara discovered a black stone image of
Lord Badrinarayan made of Saligram Stone In the Alaknanda River.He originally enshrined it in
a cave near the Tapt Kund hot springs.
In the sixteenth century, the King of Garhwal moved themurtito the present temple. The temple
has undergone several major renovations because of age and damage by avalanche. In the
17th century, the temple was expanded by the kings of Garhwal. After significant damage in the
great 1803 Himalayan earthquake, it was rebuilt by the King of Jaipur.

The temple is approximately 50 ft (15 m) tall with a small cupola on top, covered with a gold gilt
roof. The facade is built of stone, with arched windows. A broad stairway leads up to a tall
arched gateway, which is the main entrance. The architecture resembles a Buddhist
vihara(temple), with the brightly painted facade also more typical of Buddhist temples. Just
inside is the mandapa,a large pillared hall that leads to the garbhagriha,or main shrine area.
The walls and pillars of the mandapa are covered with intricate carvings.
Badrinath temple at night
2.2 Mussoorie:

Mussoorie with its green hills and varied Flora and Fauna, is a fascinating hill
resort.Commanding a wonderful view of extensive Himalaya snow ranges to the northeast, and
glittering views of the Doon Valley, Roorkee, Saharanpur and Haridwar to the south, the town
presents a fairy land atmosphere to the tourists. Its history back to 1827 when Captain Young,
an adventures military officer, explore the present site and laid the foundation of this holiday
resort which now has few rivals. Mussoorie is famous for its scenic beauty and hectic social life.
It provides all kind of amusement and every facility for domestic and foreign tourist. Mussoorie is
conveniently connected by road to Delhi and by other major Cities and is also a "Gateway" to
Yamunotri and Gangotri shrines.

Tourism and Tourist Places in Mussoorie:

2.2.1 Bhadraj Temple
2.2.2 Mussoorie Lake
2.2.3 Vinog Mountain Quail Sanctuary
2.2.4 Camel's Back Road
2.2.5 Gun Hill
2.2.6 Kempty Fall
2.2.7 Surkanda Devi Temple
2.2.8 Lakha Mandal Temple

2.2.1 Bhadraj Temple:

This temple is about 15 kms away from Mussoorie, it is ideal spot for trekking via Park Toll -
Clouds end, Dudhi. It is situated on the extreme western region of Mussoorie town; Bhadraj
offers a commanding view of Doon Valley. Chakrata ranges and Jaunsar Bhabar area can be
viewed from here. Bhadraj temple is dedicated to Lord Balabhadra, brother of Lord Krishna.
Bhadraj Temple

2.2.2 Mussoorie Lake:

A newly developed picnic spot situated at Mussoorie - Dehradun Road.
2.2.3 Vinog Mountain Quail Sanctuary:
It is 11 kms to the south of Library Point lies an old sanctuary established in 1993 and covering
an area of 339 hectares. It is famous for the extinct bird species, Mountain Quail (PahariBater),
which was last spotted in 1876.

2.2.4 Camel's Back Road:

The place offers a picturesque view of sunset and a life like resembles of a sitting camel. One
can also enjoy long walks and horse riding here.

2.2.5 Gun Hill:

One can enjoy a thrilling ropeway ride to Gun Hill, the second highest peak of Mussoorie(2122
mts.). The peak offers a panoramic view of Himalayan Ranges
.
2.2.6 Kempty Fall:
It is 15 kms away from Mussoorie on the Yamunotri Road. It is the most fascinating and the
biggest waterfall - Kempty, located in a beautiful valley of Mussoorie.

2.2.7 Surkanda Devi Temple:

It is situated at an elevation of 3030 mts. above sea lavel near village Kaddukhal the temple of
Surkanda Devi is 33 kms. from Kaddukhal and one has to trek about 2 kms.

Surkanda Devi Temple

2.2.8 Lakha Mandal Temple:

Past Kempty falls, 75 kilometer on the Mussoorie - Yamunotri road lies Lakhamandal.Legends
has it that the Kauravas made a shelter house and conspired to burn the Pandavas alive here.

2.3 Gangotri and Yamunotri:

Gangotri:Gangotri Glacier
is located in Uttarkashi District,Uttarakhand,India In a region bordering China.This glacier,
source of the Ganges,is one of the largest in the Himalayas with an estimated volume of over 27
cubic kilometers. The glacier is about 30 kilometres long (19 miles) and 2 to 4 km (1 to 2 mi)
wide. Around the glacier are the peaks of the Gangotri Group, including several peaks notable
for extremely challenging climbing routes, suchasShivling,Thalay Sagar,Meru,and Bhagirathi III.
It flows roughly northwest, originating in cirque below Chaukhamba,the highest peak of the
group. The terminus of the Gangotri Glacier is said to resemble a cow's mouth, and the place is
called Gomukh (gou,cow +mukh, face). Gomukh, which is about 18 km (11.2 mi) from the town
of Gangotri,is the precise source of the Bhagirathi river which is an important tributary of the
Ganges. Gomukh is situated near the base of Shivling; in between lies the Tapovan meadow.

The Gangotri glacier is a traditional Hindu pilgrimage site. Devout Hindus consider bathing in
the icy waters near Gangotri town to be a holy ritual, and many make the trek to
GomukhandTapovan.In recent times, it has been pointed out that the retreat of the glacier has
slowed significantly. This glacier has three main tributaries, namely Raktvarn (15.90 km),
Chaturangi(including Kalandini bamak) (22.45 km) and Kirti (11.05 km) and more than 18
smaller tributary glaciers The Raktvarn system contains 7 tributary glaciers; among them
Thelu,Swetvarn, Nilambar and Pilapani are important.Similarly the Seeta, Suralaya and Vasuki
are the major tributaries which make up the Chaturangi system, while the Kirti system is made
up of only three tributary glaciers. Besides These three major tributary systems, some other
tributary glaciers of this area drain directly into the Gangotri glacier; among them Swachand,
Miandi, Sumeru and Ghanohim are important.Four other glaciers, Maitri, Meru, Bhrigupanth and
Manda drain into the river Bhagirathi. The total glacierized area of the catchment is 258.56 km²,
out of which the Gangotri system comprises 109.03 km², followed by Chaturangi (72.91 km²),
Raktvarn (45.34 km²) and Kirti(31.28 km²). The remaining four glaciers contain 29.41 km² of
glacierized area; among the maximum contribution is Bhrigunath glacier (14.95 km²).
Gangotri Glacier, Gaumukh

Yamunotri:
It is the source of the Yamuna River And the seat of the GoddessYamunainHinduism.It is
situated at an altitude of 3,293 metres (10,804 ft) in the Garhwal Himalayas and located
approximately 30 kilometers (19 mi) North of Uttarkashi,the headquarters of the Uttarkashi
District In the Garhwal Division Of Uttarakhand,India.It is one of the four sites India's Chota Char
Dham Pilgrimage. The sacred shrine of Yamunotri, source of the river Yamuna, is the
westernmost shrine in the Garhwal Himalayas, perched atop a flank of BandarPoonch Parvat.
The chief attraction at Yamunotri is the temple devoted to the Goddess Yamuna and the holy
thermal springs at Janki Chatti (7 km. Away).The actual source, a frozen lake of ice and glacier
(Champasar Glacier) located on the Kalind Mountain at a height of 4,421 m above sea level,
about 1 km further up, is not frequented generally as it is not accessible; hence the shrine has
been located on the foot of the hill. The Approach is extremely difficult and pilgrims therefore
offer puja at the temple itself.The temple of Yamuna, on the left bank of the Yamuna, was
constructed by Maharaja Pratap Shah of Tehri Garhwal. The deity is made of black marble. The
Yamuna, like the Ganges, has been elevated to the status of a divine mother for the Hindus and
has been held responsible for nurturing and developing the Indian civilization.Close to the
temple are hot water springs gushing out from the mountain cavities. Surya Kund Is the most
important kund. Near the Surya Kund there is a shila called Divya Shila, which is worshipped
before puja is offered to the deity. Devotees prepare rice and potatoes, tied in muslin cloth, to
offer at the shrine by dipping them in these hot water springs. Rice so cooked is taken back
home as prasadam. The pujaris of Yamunotri come from the village of Kharsalinear Janki
Chatti. They are the administrators of the sacred place and perform religious rites.They are well-
versed in the Shastras.

Yamunotri Temple:
Yamunotri temple is situated in the western region of Garhwal Himalayas at an altitude of 3,235
metres (10,614 ft) in Uttarkashi district,Uttarakhand.The temple is dedicated to Goddess
Yamuna.The Yamunotri temple is a full day's journey from Uttarakhand's maintowns
—
Rishikesh,Haridwar or Dehradun.The actual temple is only accessible by a 13 kilometres (8.1
mi) trek from the town of Hanuman Chatti and a 6 kilometres (3.7 mi) walk from Janki Chatti;
horses or palanquins are available for rent. The hike from Hanuman Chatti To Yamunotri is very
picturesque with beautiful views of a number of waterfalls. There are two trekking routes from
Hanuman Chatti to Yamunotri, the one along the right bank proceeds via the Markandeya Tirtha
, where the sage Markandeya wrote the Markandeya Purana,the other route which lies on the
left bank of the river goes via Kharsali, from where Yamunotri is a five or six hours climb away.
The original temple was built by Maharani Guleria of Jaipur in the19th century. The current
temple is of recent origin as earlier constructions have been destroyed by weather and the
elements. There seems to be confusion as to who built the temple of Yamunotri.However,
according to sources, the temple was originally constructed by Maharaja Pratap Shah of Tehri
Garhwal. It is located at an altitude of 3,235 metres (10,614 ft) approximately. A little ahead is
the actual source of the river Yamuna which is at an altitude of about 4,421 metres (14,505
ft)approximately. Two hot springs are also present at Yamunotri offering relief to tired hikers at a
height of 3,292 metres (10,801 ft),
Surya Kund , has boiling hot water, while GauriKund , had tepid water suitable for bathing. The
temple opens on Akshaya Tritiya(May) and closes on Yama Dwitiya (the second day after
Diwali, November). Lodging at the temple itself is limited to a few small ashrams and guest-
houses. Ritual duties such as the making and distribution of prasad (sanctified offerings) and
the supervision of pujas(ritual venerations) are performed by the Uniyal family of pujaris
(priests). Unique aspects of ritual practice at the site include hotsprings where raw rice is
cooked and made into prasad .

Yamunotri Temple
“In these hills, nature's hospitality eclipses all man can ever do. The enchanting beauty of
Himalayas, their bracing climate and the soothing green that envelope you leaves nothing
more to be desired.”
-
("Mahatma Gandhi")

According to the legend ancient, sage Asit Muni had his hermitage here. All his life, he bathed
daily both in the Ganges and the Yamuna. Temple and the place open every year on the
auspicious day of the Akshaya Tritiya, which generally falls during the last week of April, or the
first week of May. The temple always closes on the sacred day of Diwali in mid-October -first
week of November, with a brief ceremony. The temple staffs return to their villages and for the
rest of the time the valley is gripped in no-man silence and covered with a white sheet of snow.
The daughter of the Sun god, Surya and consciousness, Sangya the birthplace of the Yamuna
is the Champasar Glacier (4,421 m) just below the Bandarpoonch Mountain. The mountain
adjacent to the river source is dedicated to her father, and is called Kalind Parvat,Kalind being
another name of Surya. Yamuna is known for her frivolousness, a trait that she developed
because, according to a common story, Yamuna's mother could never make eye contact with
her dazzling husband.

A widely used framework for organizing and using data and information gained from situation
analysis. It encompasses both internal and external environments. It is one of the most effective
tools in the analysis of environmental data and information. A SWOT analysis generates
information that is helpful in matching an organization‘s or a group‘s goals, programs, and
capacities to the social environment in which they operate. It is an instrument within strategic
planning. When combined with a dialogue, it is a participatory process.
Factors affecting an organization can usually be classified as:

1.Internal Factors:
Strengths and Weaknesses2.

External Factors:
Opportunities and Threats

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43
Strengths
- Strengths are the positive tangible and intangible attributes, internal to an
organization. They are within the organization‘s control
.
Weaknesses
-
Factors that are within an organization‘s control
that detracts from its ability toattain the core goal. In which areas might the organization
improve?
Opportunities
- Opportunities are the external attractive factors that represent the reason foran organization to
exist and develop. What opportunities exist in the environment which willpropel the
organization?
Identify them by their ―time frames‖
.
Threats
-
External
factors, beyond an organization‘s control, which could place theorganization‘s mission or
operation at risk. The organization may benefit by having
contingency plans to address them should they occur.
Classify them by their ―seriousness‖ and―probability of occurrence‖
.

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Uttarakhand SWOT analysis:Strengths:

A network of magnificent rivers (Ganges, Yamuna and its tributaries).

Beautiful lakes and streams.

Winter Sports facilities at Auli.

Fishing and water sports facilities (Lohaghat, Kodyala etc.).

Existing range of trekking paths and circuits.

Wide range of wildlife, including species of world-wide significance (tiger, leopard,bear etc.)
and
selection of wildlife sanctuaries of world significance.
Variety of landscapes.

Successful conservation regulations curbing encroachment of development into naturalareas.

World class tourism assets and in some cases unique to attract a varied clientele.

Committed private sector associations, particularly in the hotel sector.

Substantial funds allocated to annual marketing campaigns by the public sector in 2006and
2007.

Sites of significant cultural, historic and archaeological value.

Places of religious and spiritual significance, aligned with geographical features (CharDham
Circuit, source of the Ganges, numerous ashrams and temples).

Well established spiritual products (Ashrams, yoga centres, meditation retreats) forboth
domestic and the international market.

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Weaknesses:

Lack of proper accessibility.

Almost all urban environments are very poor quality in terms of overall appearance.

Little to no interpretation of the natural environment.

Little to no awareness of potential and needs of eco and nature tourism among manyoperators
and Government agencies.
Strict conservation laws hinder ecotourism and other developments.

Lack of conservation management in many popular tourist spots such as Gangotri,Yamunotri

etc.

Little design quality in development of tourism facilities as exemplified at manyGovernment

Guest Houses.

Lack of coordination among Government agencies.

Lack of traffic management in towns and villages.

Lack of community understanding and participation in tourism in many areas.

Low environmental awareness among overall population, domestic tourists, resortowners and
developers.

Little awareness of Uttarakhand as a tourism destination in the international market, orindeed as

a major Himalayan destination.

Branding adopted by the State is inadequate.

Competition from other States (Himachal Pradesh and Kashmir and the NortheasternStates).

Lack of a marketing strategy for the State and scattergun approach to media advertisingin
expensive publications.

Mismatch between the perception of quality and comfort implied in the advertising.

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Lack of coordination and dialogue between the different branches of the public sectorinvolved in
tourism promotion.

Unfair competitive practice through the use public money to maintain and build publicsector
accommodation and other tourist facilities;

Monopoly enjoyed by the public sector in the advertising of its accommodation andother
services in brochures created by the Tourism Department.

Absence of an efficient statistical system for measurement of tourism demand andsupply as well
as economic and social impact.

Lack of market research to understand the profile of visitors, their perceptions,demands and
satisfaction levels.

The district tourist offices lack manpower.

Poor electricity supply due to brown-outs and black-outs.

Poor telecommunication.
Opportunities:

Very large, overall carrying capacity given the immensity of the natural environment.

Vast opportunities for nature and adventure tourism such as rafting.

Potentially large domestic market offers specific niche opportunities for ecotourism.

Increasing international market, based on expatriate workers in Delhi and other majorcities.
Some private sector experience in running quality tourism accommodation.

Relatively large rural population offers opportunities for local training and participationin tourism.

Potential future market for luxury second homes/holiday homes in many areas of thelesser
Himalayas (e.g. Almora, Bageshwar Ridge and Garur).

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International renown of Ganges as a holy river and Himalayas as a natural attraction.

Increasing spending power and leisure aspirations of domestic market favoursaccessible tourist
hotspots such as Nainital;

Hill stations at Almora, Nainital and Bageshwar, Mussoorie and Kausani offer a solidbasis for
developing quality resorts.

Planned development of domestic airports will boost week-end market from Delhi andother
cities.

Cluster of higher education facilities in Dehradun.

Self-contained nature of valleys and limited accessibility should be conducive.

Cultural distinctiveness in dress, folklore and local products can promote villagedevelopment.
Engaging persons with high professional knowledge can establish a lean and efficientmarket
research unit.

A marketing strategy can be formulated which will allocate resources andresponsibilities in a

well-designed plan.

The international market can be made aware through well thought out campaigns.

Domestic tourists can be made aware of the range of opportunities that can be enjoyedin the
State.

Facilities and services can be upgraded to an appropriate level for the targeted markets.

Public institutions and the private sector can coordinate their marketing efforts andwork in
partnership.

GMVN and KMVN corporations can reassess their role in developing and supportingthe tourism
sector in the State.

Great potential for mountaineering and high-altitude trekking out of towns that can bereached by
road (Gangotri, Munsiyari). Huge potential for nature tourism.

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Threats:

Continued neglect of urban environments, basic amenities and overall cleanliness (e.g.food
preparation).

Continued lack of understanding and application of ecotourism principles.

Over-development at certain scenic or religious spots (e.g. Nainital and Gangotri).

Overzealous conservation regulations in forest areas will hold back ecotourismdevelopment and
global warming.

Lack of effective management plans. Unfocused marketing campaigns.

Success of wildlife reserves will increase conflicts between certain species (elephants,leopards)
and local villagers.

Additional traffic and pollution from cars and visitors. Continued poor environmentalawareness
of general population and tourists.

Ill-conceived accommodation or other tourism developments at sensitive sites.

Poorly conceived development and low awareness of landscape design.

Continued poor maintenance of roads.

Little to no participation of local people in tourism.

High spending tourists will continue to opt for other destinations if improvements inquality of
tourism products, sanitation and accessibility fail to materialize.

Continued competition and provision of poor quality facilities by the public sector.

Lack of coordination between different public sector bodies as well as the private sector

Implying high quality facilities in the advertising message without delivering theamenities and
services will have a negative effect on the image of the State.
Establishment and/or upgrading of airports and helipads without improving accessroads to
these facilities will reduce their desired effect on enhancing access.

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Purpose of the Study:
1.

To know the popular places in Uttarakhand.

2.

To know why and for what reason tourists/travellers visit Uttarakhand (adventuretourism;
medical tourism, well-being, relaxation, sightseeing, religious tourism etc.).

3.

To know the level of satisfaction of tourists visiting specified destinations inUttarakhand.4.

To ascertain the awareness level of people as regards to Uttarakhand tourism.

Context of the Study:
The research is about
analyzing the tourist‘s feedback and studying the various factors
of tourism with the goal of highlighting useful information, suggesting conclusions,
andsupporting decision making. Descriptive Research has been used. In this research open-
ended and closed ended e questionnaire have been used and tools are SPSS and MSExcel.
Significance of the Study:

1.

It will help in analyzing the

tourist‘s
feedback towards the Tourism Trends of Uttarakhand by various tools through data analysis.2.

It will help in studying the various factors which will help in knowing know the level of
satisfaction of tourists visiting specified destinations in Uttarakhand.3.

It will also help in identifying the scope of improvement of Tourism of Uttarakhand.

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CHAPTER 2
LITERATURE REVIEW

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51
CHAPTER-2 LITERATURE REVIEW
Due to environmental legislation, economic influence and increasing concern about the
environment, today‘s tourism businesses are becoming more committed to environmental
issues. The literature focuses on determining the long term efficiency of green marketing
andhow confidence and trust plays a role to gain customer satisfaction and customer retention.

Jithendran, K. J. Baum, Tom. (2000) :

The goal of sustainability oriented tourism development requires a number of human
resourcesdevelopment (HRD) strategies aimed at the tourism industry personnel, host
community andthe tourists, and underpinned by concepts and practices of sustainability.
Sustainability based`work culture', `professional ethics' and operational practices are basic to
sustainability in tourism.Indian tourism, despite its immense potential, has seen tardy
development, and shortcomings inthe HRD domain have been one of the reasons for this below
par performance. This papersuggests a comprehensive and strategic approach to HRD,
catering to the training andeducation needs of Indian tourism at various levels for the major
target groups. The paper alsoidentifies the pressing issues confronting HRD in Indian tourism
and potential strategies toaddress them within the context of sustainability.
Sharpley, Richard; Sundaram, Priya. (2005):
Religious tourism is the tourism that is motivated by faith or religious reasons which has beenin
evidence for centuries. In more recent times, however, it has been suggested that
moderntourism has become the functional and symbolic equivalent of more traditional
religiouspractices, such as festivals and pilgrimages. In other words, it is claimed by some that
tourismis a sacred journey. To date, however, little work has been undertaken to explore this
position;the purpose of this paper, therefore, is to contribute to this debate.

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Based on an exploratory study, it considers the motivations and experiences of Western
touristsvisiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville
inPondicherry, south east India. It identifies tw
o principal groups of visitors, namely ‗permanenttourists‘ who have immersed themselves in
definitely in a spiritual ‗Other‘
and temporaryvisitors.The latter are categorized into sub-groups which point to a variety of
spiritual and non-spiritualmotives. The paper concludes that there is a continuum of spirituality
inherent in tourism,
though this is related to tourists‘ experience rather than initial motivation.

Batta, Ravinder N. (2006):

This paper addresses two prime concerns in ecotourism: defining ecotourism, and
identifyingindicators of ecotourism to facilitate operationalizing and evaluating the concept at a
particularlocation. Based on a literature review, the following indicators are identified: impacts of
ecotourism on the natural environment, its contribution to the local economy and
conservation,the extent of participation of the host community, and its capacity to educate the
stakeholders.Using the indicators, the study evaluates the sustainability of nature tourism in
threedestinations in the Kufri-Chail-Naldehra area of Himachal Pradesh, India. Primary data is
usedfrom surveys with tourists, tourism industry operators, host communities, representatives of
local self-government institutions, and local development officers in the area. It is concludedthat
in its present form, tourism in the study area does not meet the criteria for true
ecotourism.However, forging stronger links between local agricultural and other producers and
the tourismindustry, diversification of tourist accommodations and services in line with tourist
demand,marketing of the destinations, education of the local people, and, particularly,
moreinvolvement of the community in tourism planning, could unlock significant potential
fordeveloping ecotourism that brings substantial economic benefits to the community
andpromotes environmental protection.

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Das, Debadyuti; Sharma, Sushil Kumar; Mohapatra, Pratap K. J.; Sarkar,Ashutosh. (2007):
The present study attempts to find out the determinants of the attractiveness of a tourist
destination based on tourists‘ expectati
on, experience and satisfaction with the tourist relatedattributes of the destination. A factor
analysis carried out on 24 items pertaining to theexpectation of visitors on touristic attributes
gives rise to seven meaningful constructs. Resultsof stepwise multiple regression analysis
between the perceived attractiveness as dependentvariable and the seven constructs as
independent variables reveal the importance of each of these seven constructs in explaining the
perceived attractiveness of the destination. Furtherfindings of multiple regression analysis
between the overall attractiveness of the destination(based on experience of visitors) and 24
attributes show that four attributes are most dominantin explaining the overall attractiveness of
the destination. Subsequent analyses further indicatethat four and five attributes are most
important in explaining the motivation to recommend thedestination to others and the intention
for repeat visit to the destination respectively. Finally theholistic impressions of the destination
from the perspective of the visitors have also beenpresented in the present study.
Narayan, Bindu; Rajendran, Chandrasekharan; Sai, L. Prakash; Gopalan,Ram. (2009):
The purpose of this paper is to identify dimensions of service quality (SQ) and
theircorresponding measurement variables in the tourism industry by focusing on India, a
SouthAsian destination. The dimensions and the measurement variables have been identified
througha detailed review of literature and exploratory research. Service quality in tourism
comprises10 dimensions, namely core-tourism experience, information, hospitality, fairness of
price,hygiene, amenities, value for money, logistics, food and security. This study aims to enrich
thebody of knowledge pertaining to similar work undertaken by researchers in other parts of
theworld. The growing importance of Asian destinations in the global tourism market in
generaland emergence of India as a prominent tourist destination in South Asia in particular
marks theimportance of this study.

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The proposed framework is expected to equip the tour operators in the western world to
betterunderstand the tourism industry in South-Asian destinations. It would also be useful to
serviceproviders for managing other equally important tourist destinations in South Asia and
Asia-Pacific regions, which are endowed with similar socio-cultural backgrounds.
Jain, Sheenu; Tiwari, A. K. (2009):
Tourism is the activity of people traveling and staying away from home. The tourism industryby
nature and structure is multidimensional; it is worldwide in its operation and versatile
incharacter. During the last decade, the tourism sector of India has been growing and India has
aplace in the world tourist map. Quite a good number of researches have been done in
theinternational context but for India limited literature is available. This paper measures
theassociation between socioeconomic and demographic variables with tourist destination.
Itincludes some interesting observations like impact of children in deciding the touristdestination,
what budget has to do with planning a holiday, etc. It explains the aspirations of people ranging
from those belonging to the middle class to rich holiday travelers. This paperutilizes a structured
questionnaire for data collection and employs numerous statisticaltechniques on it. This paper is
an interesting journey of domestic tourist preferences
.
Bedanta, Bora; Bora, Anindita; Ajeya, Jha. (2010):
Tourism has been for years one of the world's finest service industries having an averagegrowth
of 5% with 1000 million visitors traveling around the globe. This new approach of atourism
based economy has opened up door of a landlocked part known as 'Sikkim Himalaya'in eastern
region of India. Sikkim being nested below the Mount Kanchendzanga (S534meters), the third
highest mountain in the world, is endowed with immen.se natural wealth,unique cultural
heritage, magical beauty and bewildering diversity. Nevertheless, it is vet towake up to its
enormous tourism prospect in a sustainable manner. So, the present study aimsto explore the
potentiality of Sikkim Himalaya as a 'Green Tourism Paradise' and to highlightits major
impediments to growth and development. It suggests few probable reforms that may-help
speedy augmentation of the state of affairs in due course of time.
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Special focus is bestowed upon a multidimensional SWOT analysis performed at the endwhich
signifies that the encouragement of Tourism in Sikkim holds out an assured prosperityof
projecting the state as a unique destination in the globe.
Kaushik, Neeraj; Kaushik, Jyoti; Sharma, Priyanka; Rani, Savita. (2010):
India‘s share in international tourist
arrivals, which was 0.34% in 2002, is expected to reach1.5% by 2010 and is forecasted to
generate $42.8 billion by 2017. Indian government is puttingin a lot of effort to revamp the Indian
tourism industry. The states of Rajasthan, Kerala andHimachal Pradesh have promoted their
tourist spots on a worldwide basis. Other touristdestinations like Amritsar, Kurukshetra, Salasar
and Khatushyam ji are also coming up asacclaimed tourist spots. In the present study, an
attempt has been made to determine whichfactors are considered more important by tourists
while selecting their destination. Sevenfactors have been extracted by factor analysis, and
ANOVA has been used to check theirrelationships with the demographic variables. A model has
been established to predictcustomer satisfaction on the basis of the factors obtained.

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CHAPTER 3
RESEARCH METHODOLOGYAND PROCEDURES

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CHAPTER-3 METHODOLOGY

Research Methodology:

RESEARCH OBJECTIVES

RESEARCH DESIGN

SAMPLING DESIGN

POPULATION AND SAMPLING

TECHNIQUE

DATA COLLECTION PROCEDURE

INSTRUMENTS USED

PROCEDURE

DATA ANALYSIS

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3.1Research Objective:
1.

To know the popular places in

Uttarakhand.

2.

To know why and for what reason tourists/travellers visit Uttarakhand (adventuretourism;
medical tourism, well-being, relaxation, sightseeing, religious tourism etc.)

3.

To know the level of satisfaction of tourists visiting specified destinations inUttarakhand.4.

To ascertain the awareness levels of people as regards to Uttarakhand tourism.

3.2 Research Design:

DESCRIPTIVE RESEARCH

–
This research focuses on primary and secondary datas. Theprimary data which is in the form of
Questionnaire which is formal structured and clearlydefined. The data analysis is quantitative.
Findings will help in knowing the potential of Uttaranchal Tourism.

RESEARCH QUESTIONS

–
The questions have been designed to guage the experience of thetourists to Uttaranchal
through questions related to:

Accommodation

Reason for visiting Uttaranchal and information about the places in Uttaranchal

Mode of Travel

Duration of stay

Expenses Incurred

Level of Satisfaction
(* for the complete questionnaire please refer to annexure-1)

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3.3 SAMPLING DESIGN:
A questionnaire was constructed for the survey. A questionnaire consisting of a set of
questionswas presented to Indian tourists for their answers. Type of scaling technique is used-
likert scale.Some of the questions are open-ended and some are close-ended.
(* for the complete questionnaire please refer to annexure-1)

3.4 POPULATION AND SAMPLING TECHNIQUE

:
Tourists from within India constitute- the population of the study. 201 tourists were
randomlychosen for the study. Sample size was selected using the simple random sampling
technique. ASample size of 201 was considered sufficient in view of the time and resource
constraint.
3.5 DATA COLLECTION PROCEDURE:
- Type OF Data: Primary and Secondary Data- Methods of collecting Primary Data: e-
questionnaire- Methods for filling questionnaire: Social networking sites, e-mails, personal
contact
3.6 INTRUMENTS USED:
The instruments that we have used for the survey are:
-

e-questionnaire
-

Social networking sites like FACEBOOK (FB).

-

E-mail sites: Gmail, Yahoo mail, Rediff mail & Hot mail
-

SPSS Software for analysis

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3.7 PROCEDURE:
-

SPSS: It provides with a broad range of capabilities for the entire analytical processoutput,
helps us to share results with others using a variety of reporting methods. MSExcel as well been
used for the data analysis process.
3.8 DATA ANALYSIS:
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with
thegoal of highlighting useful information, suggesting conclusions, and supporting decision
making.Data analysis has multiple facets and approaches, encompassing diverse techniques
under avariety of names, in different business, science, and social science domains. The
analysis is beingdone with the tool like SPSS. It provides with a broad range of capabilities for
the entireanalytical process output, helps us to share results with others using a variety of
reportingmethods.
3.9 Limitations :

Research is based on the sample size of 201 tourists which may not be representative of the
population.

There may be a possibility of biasness on the part of some respond, but very much carehas
been taken to make this report unbiased. Some of the respondents may not have giventhe
answers with their full enthusiasm.

Some tourists might not give the correct information due to their lack of interest andshortage of
time.
Time constraint- Time limit restricts detailed survey work for this particular topic of research.

All the information, which is taken, is based on primary and secondary data that has itsown
limitations.

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CHAPTER 4
DATA ANALYSIS ANDFINDINGS

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CHAPTER-4 DATA ANALYSIS AND FINDINGS
4.1-RESULTS OF THE RESEARCH QUESTIONS
–

The analysis of the questionnaire has been given below:-Fig No.- 4.1.1
Interpretation -
From the above Fig. 4.1.1, it was observed that 191 (95%) respondents are aware of Nainital
and10 (5%) respondents are unaware.

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Fig No. 4.1.2

Interpretation -
From the above Fig. 4.1.2, it was observed that 123 (61%) respondents are aware of
Kedarnathand 78 (39%) respondents are unaware.

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Fig No.- 4.1.3

Interpretation -
From the above Fig. 4.1.3, it was observed that 174 (87%) respondents are aware of
Badrinathand 27 (13%) respondents are unaware.

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Fig No.- 4.1.4

Interpretation -
From the above Fig. 4.1.4, it was observed that 184 (92%) respondents are aware of
CorbettNational Park and 17 (8%) respondents are unaware.

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Fig. 4.1.5
Interpretation -
From the above Fig. 4.1.5, it was observed that 78 (39%) respondents would prefer to go
toNainital and 123 (61%) respondents would not prefer to go to Nainital.

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Fig. 4.1.6
Interpretation -
From the above Fig. 4.1.6, it was observed that 5 (2%) respondents would prefer to go
toKedarnath and 196 (98%) respondents would not prefer to go to Kedarnath.

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Fig. 4.1.7
Interpretation -
From the above Fig. 4.1.7, it was observed that 56 (28%) respondents would prefer to go
toBadrinath and 145 (72%) respondents would not prefer to go to Badrinath.

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Fig. 4.1.8
Interpretation -
From the above Fig. 4.1.8, it was observed that 70 (35%) respondents would prefer to go
toCorbett National Park and 131 (65%) respondents would not prefer to go to Corbett
NationalPark.

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Fig.4.1.9 Rate of Satisfaction (Overall Rating Of Uttarakhand as a Tourist Destination)
Interpretation:
From the above Fig. 4.1.9, it was observed that 17% respondents are highly satisfied, 30%
aresatisfied, 4% are average satisfied, 3% are unsatisfied and 46% respondents have not
visited theUttarakhand.
4 %3%46%17%30%46%

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Fig. 4.1.10 Reason for Visiting Uttarakhand
Intrepretation:
The maximum tourists have given different reason for visiting Uttarakhand. The responses
areNature and Landscape- 41%, Holiday- 26%, Relaxation & Peace- 24%, Mountaineering
&Trekking- 4%, Hobby- 3%, Religion & Culture- 2% and Work- 1%. This concludes that
mostpeople prefer to visit Uttarakhand for Nature and Landscape, Holiday and Relaxation &
Peace.
4738396512Relaxation & PeaceReligion and CultureNature and LandscapeMountaineering and
TrekkingHobbyHolidaysWork
Reason for Visiting Uttarakhand?

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Rating of the following factors on the basis of the sources of information factor of thetourism
materials
–
Printed Tourism Materials
Table 4.1.1Fig. 4.1.11 Printed Tourism Material- Factor AnalysisAccording to the survey, 46% of
the respondents feel printed tourism material as Important,followed by 24% as Very Important,
22% as Average and 8% Unimportant respectively.
When you search for the information, how important are the following tourismmaterials? (Printed
tourism material)
Frequency Percent Valid PercentCumulativePercentValid Very Important 49 23.1 24.4
24.4Important 93 43.9 46.3 70.6Average 44 20.8 21.9 92.5Unimportant 15 7.1 7.5 100.0Total
201 94.8 100.0Missing System 11 5.2Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of thetourism
materials
–
Internet
Table 4.1.2Fig. 4.1.12 Internet - Factor AnalysisAccording to the survey, 66% of the
respondents feel internet as Very Important, followed by23% as Important, 8% as Average and
3% Unimportant respectively.
When you search for the information, how important are the following tourismmaterials?
(Internet)
Frequency Percent Valid PercentCumulativePercentValid Very Important 133 62.7 66.2 66.2

Important 47 22.2 23.4 89.6Average 15 7.1 7.5 97.0Unimportant 6 2.8 3.0 100.0Total 201 94.8
100.0Missing System 11 5.2Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of thetourism
materials
–
Government Tourism Board
Table 4.1.3Fig. 4.1.13 Government tourism board - Factor AnalysisAccording to the survey,
44% of the respondents feel government tourism board as Average,followed by 35% as
Important, 18% as Very Important and 3% Unimportant respectively.
When you search for the information, how important are the following tourismmaterials?
(Government tourism board)
Frequency Percent Valid PercentCumulativePercentValid Very Important 36 17.0 17.9
17.9Important 71 33.5 35.3 53.2Average 88 41.5 43.8 97.0Unimportant 6 2.8 3.0 100.0Total
201 94.8 100.0Missing System 11 5.2Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of thetourism
materials
–
Family and Friends
Table 4.1.4Fig. 4.1.14 Family and Friends - Factor AnalysisAccording to the survey, 54% of the
respondents feel family and friends as Very Important,followed by 35% as Important, 9% as
Average and 2% Unimportant respectively.
When you search for the information, how important are the following tourismmaterials? (Family
and Friends)
Frequency Percent Valid PercentCumulativePercentValid Very Important 109 51.4 54.2
54.2Important 71 33.5 35.3 89.6Average 18 8.5 9.0 98.5Unimportant 3 1.4 1.5 100.0Total 201
94.8 100.0Missing System 11 5.2Total 212 100.0

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Rating of the following factors on the basis of the sources of information factor of thetourism
materials
–
Others
Table 4.1.5Fig. 4.1.15 Others - Factor AnalysisAccording to the survey, 46% of the respondents
feel others as Important followed by 29% asAverage, 15% as Unimportant and 10% Very
Important respectively
When you search for the information, how important are the following tourismmaterials?
(Others)
Frequency Percent Valid PercentCumulativePercentValid Very Important 19 9.0 9.5
9.5Important 92 43.4 45.8 55.2Average 59 27.8 29.4 84.6Unimportant 31 14.6 15.4 100.0Total
201 94.8 100.0Missing System 11 5.2

Total 212 100.0

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Interpretation:
In order to do the factor analysis of the 5 categories of sources of information preferred
forTourism Material, Weighted Average Method is used. Each of the 4 attributes Very
important,Important, Average and Unimportant at all are given the weight in the order of 1, 2, 3
and 4respectively.The individual scores for each of the kind of Tourism Material on the basis of
Weighted AverageMean Method are as follows:Printed Tourism Material
[(4*93)+(3*49)+(2*44)+(1*15)] 622Internet [(4*133)+(3*47)+(2*15)+(1*6)] 709Government
Tourism Board [(4*88)+(3*71)+(2*36)+(1*6)] 643Family and Friends
[(4*109)+(3*71)+(2*18)+(1*3)] 688Others [(4*92)+(3*59)+(2*31)+(1*19)] 626Fig 4.1.16 Kind of
Tourism Materials AnalysisThus from the above figure we conclude that the most effective type
of sources of informationpreferred for Tourism Material category can be ranked as-1.

Internet2.

Family and Friends3.

Printed Tourism Material4.

Government Tourism Board5.

Others

560580600620640660680700720Printed TourismMaterialInternetGovernmentTourism
BoardFamily andFriendsOthers622709643688626

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4.2-SUMMARY OF THE FINDINGS
–

The analysis of the findings:

More of the visited tourists are satisfied to some extent.

Most tourists are aware of Nainital and Corbett National Park.

Internet and Family & Friends are the two most important factors of sources of information for
Tourism Materials.

Most of the tourists would prefer to visit to Nainital and Corbett National Park. Thisshow the
popularity of the Nainital and Corbett National Park.

Most people prefer to visit Uttarakhand for Nature and Landscape and relaxation &peace.

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CHAPTER 5
CONCLUSIONS ANDRECOMMENDATIONS

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CHAPTER-5CONCLUSIONS AND RECOMMENDATIONS
5.1-CONCLUSIONS
:
Popular places in Uttarakhand:

CONCLUSION:-
As per the preference of going to any places in Uttarakhand, it was observed that

39% respondents would prefer to go to Nainital and 61% respondents would not preferto go to
Nainital

35% respondents would prefer to go to Corbett National Park and 65% respondentswould not
prefer to go to Corbett National Park.Major tourist destinations in Uttarakhand are Nainital and
Corbett National Park.
Reason tourists/travellers visit Uttarakhand (adventure tourism; medical tourism, well-being,
relaxation, sightseeing, religious tourism etc.):CONCLUSION:-
The responses are:

Holiday- 51%
Relaxation & Peace- 47%

Nature and Landscape- 41%,This concludes that most people prefer to visit Uttarakhand for
Holiday, Nature and Landscape,and Relaxation & Peace.

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Satisfaction of tourists visiting specified Uttarakhand:CONCLUSION:
–
46% respondents have not visited the Uttarakhand and 54% have visited the
Uttarakhand.Considering only those 54% who have visited:

32% are highly satisfied

55% are satisfied

8% are average satisfied

5% are unsatisfied.Most of tourists are satisfied to some extent but the response would have
been better if therewould have been more respondents.
Awareness about Uttarakhand tourism:CONCLUSION:
–

95% respondents are aware of Nainital and 5% respondents are unaware.

92% respondents are aware of Corbett National Park and 8%respondents are unaware.

87% respondents are aware of Badrinath and 13% respondents are unaware
61% respondents are aware of Kedarnath and 39% respondents are unawareMost of the
tourists are aware of the places of Uttarakhand especially Nainital, Corbett NationalPark,
Badrinath and Kedarnath.

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5.2-RECOMMENDATIONS:
Following recommendations for Uttarakhand Tourism Board that can be exercised:
Major Issue What to Do? How to Do? End Result
Apart from Nainitaland CorbettNational Park ,other places of Uttarakhand areless popular.
Innovative websitedesign interfaceandmedia. Alsoaggressivemarketingcampaign
focusinginternationalmarkets.Making well-designedwebsite and promotingtourism through a
popularpersonality or BrandAmbassador. Alsoattractive designing adCampaigns at the
StateGovernment level.This will help in promotingthe Uttarakhand tourism.Less awareness of
other places of Uttarakhand apartfrom Nainital,Corbett NationalPark ,Badrinath
andKedarnath.Development andmaintenance of roadways and localtourism.Participation of
localadministrator and localpeople in tourism.Establishment or upgradingof airports & helipads,
taxistand and mass bus transit.It will bring culturaldistinctiveness in localproducts which will help
inpromoting localdevelopment.

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REFERENCES
Journal
:Jithendran, K. J.; Baum, Tom , Nov/Dec2000,
Human resources development and sustainability
—
the case of Indian tourism, International Journal of Tourism Research, Vol. 2 Issue 6
.Sharpley, Richard; Sundaram, Priya., May/Jun2005,
Tourism
:
a sacred journey? The case of ashram tourism
,
India, International Journal of Tourism Research, Vol. 7 Issue 3.
Batta, Ravinder N., 2006,
 Evaluating Ecotourism in Mountain Areas: A Study of Three Himalayan Destinations,
International Review for Environmental Strategies, Vol. 6 Issue 1
Das, Debadyuti; Sharma, Sushil Kumar; Mohapatra, Pratap K. J.; Sarkar, Ashutosh., Apr2007,
Factors influencing the attractiveness of a tourist destination: a case study, Journal of Services
Research, Vol. 7 Issue 1.
Narayan, Bindu; Rajendran, Chandrasekharan; Sai, L. Prakash; Gopalan, Ram., Jan2009,
Dimensions of service quality in tourism - an Indian perspective,Total Quality Management &
Business Excellence, Vol. 20 Issue 1.
Jain, Sheenu; Tiwari, A. K., Mar2009,
A Study on Indian Consumer's Preferences for Domestic Tourism, ICFAI Journal of Consumer
Behavior, Vol. 4 Issue 1.
Bedanta, Bora; Bora, Anindita; Ajeya, Jha ., Jan2010,
Tourism Management in Sikkim Himalaya-- A Multidimensional SWOT Analysis, Advances in
Management, Vol. 3 Issue 1.
Kaushik, Neeraj; Kaushik, Jyoti; Sharma, Priyanka; Rani, Savita. , March 2010,
Factors Influencing Choice of Tourist Destinations: A Study of North India
,
IUP Journal of Brand Management, Vol. 7 Issue 1/2.

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ANNEXURE

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QUESTIONNAIRE FOR TOURISTS
Research is being carried out as part of the
“A study of the Tourism Trends of Uttarakhandand its potential”

project of which this questionnaire is part. I should be pleased if you couldspare about 5 minutes
of your valuable time to participate in this survey. I assure you that theinformation provided by
you will be kept confidential and used for academic/education purposeonly.Please write down
answer o
r tick (√
) in which corresponds to your answer:-
PART 1: INFORMATION ON YOUR TRIP:
-
1.

Which places of Uttarakhand you heard of?

□
NAINITAL
□

KEDARNATH
□

BADRINATH
□

DEHRADUN
□

MUSSOORIE
□

CORBETT NATIONAL PARK

□

RANIKHET
□

OTHERS (Specify)___________
□

NONE2.

How did you hear about the places of Uttara

khand. If you haven‘t heard about any placein Uttarakhand, then mark ―None‖
?
□

Recommended by relatives or friends

□

Publications (tourist guide, newspaper, magazine)

□

Printed tourism materials

□

Internet
□

Travel Agent
□

Other (Specify)_____________
□

None

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3.

What all places in Uttarakhand have you visited?

□

NAINITAL
□

KEDARNATH
□

BADRINATH
□

DEHRADUN
□

MUSSOORIE
□

CORBETT NATIONAL PARK

□

RANIKHET
□

OTHERS (Specify)___________
□

NONE4.

If None, then if you get an opportunity to visit any place in Uttarakhand, which place
inUttaranchal would you prefer to visit?
□
NAINITAL
□

KEDARNATH
□

BADRINATH
□

DEHRADUN
□

MUSSOORIE
□

CORBETT NATIONAL PARK

□

RANIKHET
□

OTHERS (Specify)___________5.

Duration of Stay:

Less than 3 days

Less than 7 days

More than 7 days (Specify)_____________6.

Means of transport:

Bus

Taxi
Train

Self-vehicle

Others (Specify)____________

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7.

Reason for visiting Uttarakhand?

Relaxation & Peace

Religion and Culture

Nature and Landscape

Mountaineering and Trekking

Hobby

Holidays

Work 8.

What kind of accommodation did/would you choose?

Hotel

Lodge/ Resort

Camp site

Friends & Relatives

Guesthouse

Rented Accommodation9.

How much expenses you incurred/would be incurring during your visit?

Less than Rs. 10000

Rs. 10000-30000

More than Rs.30000 (Specify)______________

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PART 2: ESSENTIAL GENERAL INFORMATION ON UTTARAKHANDTOURISM:-
10.

When you search for travel information, how important are the following tourismmaterials?
(mark on the appreciate circle box)
Tourism materials Very Important Important Average Unimportant

Printed tourism materialInternetGovernment tourism boardFamily and FriendsOthers11

. If you have already travelled earlier to Uttaranchal, then rate your satisfaction with regard tothe
place you have visited or if not visited, then mark
―0‖ in each category
?

(1-Highly Satisfied and 4-Unsatisfied)

RATINGFACTORS
01234
SightseeingAccommodation FacilitiesFood and BeveragesShoppingOverall rating of
Uttarakhandas a tourist destination

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PART 3: PERSONAL INFORMATION
:
NAMEAGESEX

MALE

FEMALEWHICH CITY YOU BELONG TOPROFESSIONAVERAGE ANNUAL INCOME OF

YOUR FAMILY

2 Lakhs to 4 Lakhs

4 Lakhs to 6 Lakhs

6 Lakhs to 8 Lakhs

More than 8 LakhsEMAIL ADDRESSPHONE NUMBER