Survey Analysis and Interpretation

Table no-1

Table showing classification of respondents of Gender :

Gender No of respondents Percentage

Male 10 20%

Female 40 80%

Total 50 100%

Survey analysis

The above table shows that 20% of respondents are male and 80% of respondents are
female .

These majority of respondents are female and users of Kellogg’s

80

80

60
Yes
40 No No
20
20
Yes
0
Table no -2

Table showing the classification of age of respondents :

Age No of respondents Percentage

Below 15 years 10 20%

15-30 years 27 54%

30-45 years 8 16%

45& above 5 10%

Total 50 100%

Survey analysis :

The above table indicates that 20% of the respondents are below is years

54% are of 15-30 years .

16% age of 30-40 years

10% are of 45 & above

It can be said that majority of the respondents : are below 15-30 years of age.
 Age

10 20
16
Below 15 years
15-30 years
30-45 years
54
45& above

Table no -3

Table showing the classification of respondents occupation

Occupation No of respondents Percentage

House wife 5 10%

Students 30 60%

Govt employee 5 10%

Private employee 10 20%

Other 0 0%

Total 50 100%

Survey analysis :
 The above table indicates that 10% of respondents are housewife 60% of respondents are
students 10% are Govt Employee 20% are Private Employee it can be inferred that majority of
the respondents are students

So ready food users are usually students and Private Employee

Occupation
0

20 10

House wife
10 Students
Govt employee

60 Private employee
Other

Table No -4

Table showing annual income of respondents.

Income No of respondents Percentage

Below 50000 14 28%

1 lack – 2 Lack 15 30%

2 lack & above 13 26%

Total 50 100%

Survey analysis :

The above table shows that 28% of respondents are gaining below 50000 and 16%
earning 50000 to 100000 and 30% are earning 1 lack to 2 lack and 26% are earning 2 lack and
above

Income

26 28

Below 50000
50000-100000

16 1 Lack - 2 Lack
30 2 Lack & above
Table No -5

Table showing the classification of respondents educational qualification

Qualification No of respondents Percentage

Below SSLL 8 16%

PUC to Degree 28 56%

SSLC to PUC 2 4%

Post Graduation 12 24%

Other 0 0%

Total 50 100%

Survey analysis :

The above statistical data shows that 16% of respondents fall under the qualification of
below SSLC 56% of respondents are of PUC to degree 4% of SSLC TO PUC 24% of post
graduation
 Qualfification

0
16
24

Below SSLL
4 PUC to Degree
SSLC to PUC
Post Graduation
56
Other

Table No -6

Table showing the classification of respondents knowing about Kellogg’s

Response No of respondents Percentage

Kellogg’s 40 80%

No Users 10 20%

Total 50 100%

Survey analysis :
 The above table shows that 80% of respondents are the users of Kellogg s and
20% of respondents are non users.

Thus majority of respondents are users of Kellogg’s.

80
80
70
60
50 20 Kellogg’s

40 No Users
30 No Users
20
10
Kellogg’s
0

Table no -7

Table showing the classification of behavior of respondents or the basis of

Media No of respondents Percentage

TV 20 50%
 Newspaper 06 15%

Radio 00 00%

Magazine 10 25%

Other 04 10%

Total 40 100%

Survey analysis :

The above table shows that 50% respondents came to know about Kellogg’s from
watching TV, 15% respondents news papers, 25% of magazine and 10% through others

Media

10

TV
Newspaper
25 50
Radio
Magazine
Other
0 15

Table no -8
Table showing classification of respondents for period of using of Kellogg’s

Period No of respondents Percentage

6 Months 8 20%

6 Month – 1 Year 4 10%

1 Year -2 Year 8 20%

2 Year & Above 20 50%

Total 40 100%

Survey analysis :

The above 20% of respondents are using Kellogg s from 6 months 10% are from 6
Months to 2 years and 50% are using from more than 2 years
 Period

20
50
10 6 Months

20 6 Month – 1 Year
1 Year -2 Year
2 Year & Above

Table no -9

Table showing classification of respondents of the basis of opinion of Taste of Kellogg’s

Opinion No of respondents Percentage

Excellent 26 65%

Good 10 25%

OK 4 10%

Poor 0 00%

Total 40 100%

Survey analysis :
 The above table shows 40 of respondents, 65% of respondents opinion of table is
excellent 25% are for good 10% for ok.

Thus Kellogg’s is excellent is taste

70

60
Excellent
50
Good
40
Ok
30 Poor
Poor
20 Ok

10 Good

0 Excellent

Table no -10

Table showing classification of respondents of they preference during purchasing of

Preference No of respondents Percentage

Quality 28 70%

Price 00 0%
 Performance 04 10%

Popularity 02 5%

Taste 06 15%

Total 40 100%

Survey analysis:

The above table shows that 70% of respondents prefers quality 10% of performance 5% of
popularity and 15% of taste.

Thus customer consultancy while purchasing kellogg’s is quality and taste.

70
60 Quality
50 Price

40 Performance

30 Popularity
Taste
20 Popularity Taste
Performance
10 Price
0 Quality

Table no -11
 Table showing classification of respondent for over all rating of Kellogg’s

Opinion No of respondents Percentage

Excellent 26 65%

Good 10 25%

Ok 04 10%

Poor 00 00%

Total 40 100%

Survey analysis:

The above table shows that 65% of: respondents overall rating is excellent, 25% for
good, 10% for ok, Overall rating for Kellogg s is 65% for excellent.

Opinion
0
10

25 Excellent
Good
65 Ok
Poor
Table no -12

Table slowing the classification of respondents of opinion of cost of kellogg’s

Cost No of respondents Percentage

Cheaper 10 25%

Reasonable 24 60%

Costly 04 10%

Very Costly 02 05%

Total 40 100%

Survey analysis:

The above table shows 25% of respondents opinion is cheapest 60% are of reasonable
10% for costly and 5% opinion is very costly.

And majority of respondents opinion is the Kellogg cost is respondents

10 5
25

Cheaper
Reasonable
Costly
60 Very Costly

Table no -13

Table showing respondents classification on the basis of impact of advertisement

Impact No of respondents Percentage

Attractive 30 75%

Information 04 10%

No impact 02 5%

Create desire 04 10%

Total 40 100%

Survey analysis:
 The above table shows that 75% of respondents impact of advertisement opinion is
Attractive, 10% is informative, 5% no impact , 10% create desire

Advertisement impact is attractive according to the respondents.

75
80

70

60
Attractive
50 Information

40 No Impact
Create Desire
30

20
10 10
5
10

Table no -14

Table showing classification of respondents on the basis of attribute

Attributes No of respondents Percentage

Flavors 24 60%
 Taste 06 15%

Price 10 25%

Total 40 100%

Survey analysis:

The about table shows that the respondents of attributes according to flavors 60% taste
15% and price 25%.

As Kellogg s attributes is wore in flavors and taste

60
60

50

Flavors
40
Taste
25
30 Price

15
20

10