Scribd
Upload
67 views

Portfolio of Telenor Pakistan: History

Telenor Pakistan has operated in the country since 2005, making it the largest European investment in Pakistan. Its vision is to be customer-centric by understanding constantly changing customer needs and innovating products and services. Telenor's brand represents balance, movement, change, philosophy, and innovation. It focuses on four P's: products that are customer solutions; price plans including pre-paid and post-paid; nationwide placement and coverage; and promotion through advertising. Telenor Pakistan aims to segment and position products for youth, women, and different income levels while facing competition from five other mobile operators in Pakistan.

Uploaded by

Ramis Raza Xaidi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
67 views

Portfolio of Telenor Pakistan: History

Telenor Pakistan has operated in the country since 2005, making it the largest European investment in Pakistan. Its vision is to be customer-centric by understanding constantly changing customer needs and innovating products and services. Telenor's brand represents balance, movement, change, philosophy, and innovation. It focuses on four P's: products that are customer solutions; price plans including pre-paid and post-paid; nationwide placement and coverage; and promotion through advertising. Telenor Pakistan aims to segment and position products for youth, women, and different income levels while facing competition from five other mobile operators in Pakistan.

Uploaded by

Ramis Raza Xaidi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Portfolio of Telenor Pakistan

History:
For 150 years, Telenor is pioneered communicate technology. Telenor Pakistan is 100% own by Telenor
and adds on its operations in Asia together with Thailand, Malaysia and Bangladesh.

Telenor Pakistan launched its operation in March 2005 as the single largest direct European investments
in Pakistan, setting precedence for further foreign investments in the telecom sectors.

Vision: (Believe loyalty has to be earned)


Our vision crystallizes our customer focus as the corner stone of everything we do. Our values describe
what behaviors are necessary to realize that vision our corporate responsibility mind set insure that our
vision or values nurture social concern and help us create shared values.

The key to achieving this vision is a mindset where every one of us works together: Making it easy to buy
or use our services. Delivering our promises being respectful of differences. Inspiring people to find new
ways.

The brand
At the heart of brand is logo – a symbol of balance, movement and change.

It represents philosophy and innovation and democratic process. A brand is much more than just a logo -it
is a set of ideas, way of doing things and measure of behavior.

Our brand is truly customer centric. We believe in understanding our customers’ needs –which are
changing constantly—driving us to continuously innovative our products and services.

Four P’s in Telenor

1. Product-customer solution
Our brand is truly customer centric. We believe in understanding our customers’ needs—which are
changing constantly-- driving us to continuously innovative our products and services

2. Price-cost
I. Pre-paid
II. Post-paid

Profile of Telenor Pakistan| Page 1


3. Place
 Easy availability (where to buy)
 Coverage
 Mobile number Portability.

4. Promotion-Communication
 Visual identity
 Tv commercials
 Bill boards
 Print adds
 The Telenor brand anthem

Market segmentation & product positioning

Market segment Product


Youth/Students Djusice/TalkShawk
Women Talkshawk

Financially Constraint TalkShawk/Telenor-Azadi

Corporate Persona Business

Competition
Telenor Pakistan had a market share of 20% par ox Five other mobile operation in Pakistan

a. Monilink
b. Ufone
c. Warid
d. Zong
e. Instaphone

Profile of Telenor Pakistan| Page 2


SWOT Analysis

Strengths
 Multi-national company
 Superior customer care
 Network quality and design.

Weakness
 Relatively low market share
 Less switching cost
 Less differentiation
Opportunities
 Market size
 Investment opportunities
 Inefficiency and poor network service of others networks

Threats
 Politically instability
 Propaganda by religious forces
 Public pay phones & calling cards where network is not available.

Profile of Telenor Pakistan| Page 3

You might also like