Porters Generic Strategy
Porters Generic Strategy
Management
Porter's Generic Strategies
Porter's Generic Strategies
A firm positions itself by leveraging its strengths
Threat Can use low price Customer's become Specialized products &
to defend against attached to differentiating core competency protect
of attributes, reducing threat
substitutes. against substitutes.
Substitu of substitutes.
te
Rivalry Better able to Brand loyalty to keep Rivals cannot meet
compete on price. customers from rivals. differentiation-focused
customer needs.