Presented by:

Quality Orientation Guide

Spreading the QA Word

By

Robert Broughton
 “Quality Orientation Guide 2017”

2017 Copyright by Robert Broughton

ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever,
electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval
system without express written, dated and signed permission from the author.

Disclaimer. This disclaimer pertains only to the information contained in Quality Assurance Solutions. The
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The information is provided by Quality Assurance Solutions.com and whilst we endeavor to keep the
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 “Quality Orientation Guide 2017”

Table of Contents
Introduction

Step 1 -- Master the All-Important Basics

Action Steps

A Short Introduction about Quality

A Brief History of Quality Philosophy

History of TQM

Quality Leaders

Continuous Improvement

Continuous Improvement Tools

Cost of Quality

Customer Satisfaction

Problem Solving

Quality Assurance and Quality Control

Supplier Quality

Variation

Step 2 – Understand Organization Wide Approach

Total Quality Management

Malcolm Baldrige National Quality Award (MBNQA)

The European Foundation for Quality Management ( EFQM ®)

Six Sigma

Balanced Scorecard

Lean

Auditing

ISO 9000 and Other Standards

Benchmarking

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Page 3 of 25
 “Quality Orientation Guide 2017”

Step 3 – Learn How to Use Data

Collecting Data

Data Analysis

CpK

Statistical Process Control

Step 4 – Create Quality Culture

Team Formation

Types of Teams

The Value of Teams

Change management

A Model for Overcoming Human Resistance to Change

Motivation and Empowerment

What Does an Empowered Organizational Structure Look Like?

Leadership

Step 5 – Mastering the Tools

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 “Quality Orientation Guide 2017”

Introduction
If you're brand new to quality, you've come to the right place.

Quality Orientation Guide helps you learn about quality and time-
tested methods to improve your work, whatever it may be.

This Guide shows you the "first steps" to learning the tools,
processes and ideas that comprise quality and how quality can be
applied to your work.

Then we'll show you the "next steps" that will help you take your quality to the next level.
This guide helps you get the most out of the resources Quality Assurance Solutions.com
has to offer.

……………………………………………………………………………………………………………………………………

The BIG Picture

Quality Orientation Guide is a 5-step process. This Quality Action Guide is divided
into 5 easy to master steps.

Proceed at your own pace…

No matter your business….

1- If you are in business.... You want to increase profit.

2- To increase profit.... You must exceed your customer’s expectations.

3- To Exceed your customers’ expectations.... You must provide Excellent Products and/or service.

4- To provide excellent product .... You must provide product and/or service with Highest Quality &
Lowest price in the Right time.

5- To do all that.... You need to follow Quality Orientation Guide!

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 “Quality Orientation Guide 2017”

Step 1 -- Master the All-Important Basics

Action Steps

Your Step 1 goal is to understand the Quality basics.

How? By absorbing, then living, these all-Important basics...

1- A Short introduction about Quality

2- Continuous Improvement
3- Cost of Quality
4- Customer Satisfaction
5- Problem Solving
6- Quality Assurance and Quality Control
7- Supplier Quality
8- Variation

To start your journey, you have to learn the following

A Short Introduction about Quality

Do you know what quality is and how it can have the most dangerous effect on
your business, if no, you are missing a lot, please have a look at the link below and
then come back:

http://www.quality-assurance-solutions.com/Quality-Assurance-Definition.html

Now, after you have an idea about quality, please determine your main business
operation model, if you don’t know:

http://www.quality-assurance-solutions.com/quality-assurance-program-plan.html

A Brief History of Quality Philosophy

http://www.quality-assurance-solutions.com/Joseph-Moses-Juran.html

History of TQM

http://www.quality-assurance-solutions.com/TQM-History.html

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 “Quality Orientation Guide 2017”

Quality Leaders

Dr. W. Edwards Deming.

http://www.quality-assurance-solutions.com/Deming-Point-1.html

Kaoru Ishikawa

http://www.quality-assurance-solutions.com/Kaoru-Ishikawa.html

Joseph Moses Juran.

http://www.quality-assurance-solutions.com/Joseph-Moses-Juran.html

Walter Shewhart

http://www.quality-assurance-solutions.com/Walter-Shewhart.html

Continuous Improvement

Continuous improvement is an ongoing effort to improve products, services or

processes. These efforts seek an "incremental" improvement over time or
"breakthrough" improvement all at once.

http://www.quality-assurance-solutions.com/Process-Management.html

http://www.quality-assurance-solutions.com/PDCAcycle.html

An Overview of the Basic Continuous Improvement tools

http://www.quality-assurance-solutions.com/basic-tools-for-process-
improvement.html

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Cost of Quality

It's a term that's widely used - and widely misunderstood.

The "cost of quality" isn't the price of creating a quality product or service. It's the
cost of NOT creating a quality product or service.

Every time rework is done, the cost of quality increases. Obvious examples include:

• The reworking of a manufactured item.

• The retesting of an assembly.
• The rebuilding of a tool.
• The correction of a bank statement.
• The reworking of a service, such as the reprocessing of a loan application or
the replacement of a food order in a restaurant.

Total Quality Costs

http://www.quality-assurance-solutions.com/Cost-of-Quality-1.html

Four Quality Cost Categories

http://www.quality-assurance-solutions.com/Internal-Failure-Costs.html

http://www.quality-assurance-solutions.com/External-Failure-Costs.html

http://www.quality-assurance-solutions.com/Appraisal-Costs.html

http://www.quality-assurance-solutions.com/Prevention-Costs.html

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Customer Satisfaction

This applies to industrial firms, retail and wholesale businesses, government

bodies, service companies, nonprofit organizations and every subgroup within an
organization.

Who Are the Customers?

Customers include anyone the organization supplies with products or services. The
table below illustrates some supplier-customer relationships.

Supplier-customer relationship examples

Supplier Customer Product or Service

Automobile
Individuals Cars
manufacturer
Automobile
Car dealer Sales literature, etc.
manufacturer
Checking account Secure check
Bank holders handling
High school Students and parents Education

Maintenance of
County recorder Residents of county
records
Hospital Patients Healthcare

Hospital Insurance company Data on patients

Insurance company Hospital Payment for services

Steel cutting Punch press

Steel sheets
department department
Punch press
Spot weld department Shaped parts
department

What Does It Take to Satisfy Customers?

Don’t assume you know what the customer wants. There are many examples of
errors in this area, such as “new Coke” and car models that didn’t sell. Many
organizations expend considerable time, money and effort determining the

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 “Quality Orientation Guide 2017”

“desires” of the customer. They use tools such as customer surveys, focus groups
and polling.

Satisfying the customer includes providing what is needed when it’s needed. In
many situations, it’s up to the customer to provide the supplier with
requirements.
For example, the payroll department (an internal customer) should inform other
departments of the exact format for reporting the numbers of hours worked by
employees. If the payroll department doesn’t do this job properly, it bears some
responsibility for the variation in reporting that will occur.
Note (The above topic is from ASQ)

Problem Solving

An organization needs to define some standard of problem solving, so that

leadership can effectively direct others in the research and resolution of issues. Use
the generic problem-solving model

One recommendation for a problem-solving system is 8D Problem Solving.

http://www.quality-assurance-solutions.com/8D-Problem-Solving.html

http://www.quality-assurance-solutions.com/8D-Manager.html

Quality Assurance and Quality Control

The terms "quality assurance" and "quality control" are often used interchangeably
to refer to ways of ensuring the quality of a service or product. The terms,
however, have different meanings.

Assurance: The act of giving confidence, the state of being certain or the act of
making certain.

Quality assurance: The planned and systematic activities implemented in a

quality system so that quality requirements for a product or service will be fulfilled.

Control: An evaluation to indicate needed corrective responses; the act of guiding

a process in which variability is attributable to a constant system of chance causes.
Quality control: The observation techniques and activities used to fulfill
requirements for quality.

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 “Quality Orientation Guide 2017”

Read More:

http://www.quality-assurance-solutions.com/Quality-Assurance-vs-Quality-
Control.html

Supplier Quality

Supplier Selection Strategies and Criteria

Supplier selection criteria for a particular product or service category should be

defined by a "cross-functional" team of representatives from different sectors of
your organization.

In a manufacturing company, for example, members of the team typically would

include representatives from purchasing, quality, engineering and production.

Team members should include personnel with technical/applications knowledgeable

of the purchased product or service, as well as members of the department that
uses the purchased item.

Common supplier selection criteria:

• Previous experience and past performance with the purchased

product/service.
• Relative level of sophistication of the quality system, including meeting
regulatory requirements or mandated quality system registration (for
example, ISO 9001, QS-9000).
• Ability to meet current and potential capacity requirements, and do so on the
desired delivery schedule.
• Financial stability.
• Technical support availability and willingness to participate as a partner in
developing and optimizing design and a long-term relationship.
• Total cost of dealing with the supplier (including material cost,
communications methods, inventory requirements and incoming verification
required).
• The supplier's track record for business-performance improvement.
• Total cost assessment.

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 “Quality Orientation Guide 2017”

Methods for determining how well a potential supplier fits the criteria:

• Requesting a formal quote, which includes providing the supplier with

specifications and other requirements (for example, testing).
• Visits to the supplier by management and/or the selection team.
• Confirmation of quality system status either by on-site assessment, a written
survey or request for a certificate of quality system registration.
• Discussions with other customers served by the supplier.
• Review of databases or industry sources for the product line and supplier.
• Evaluation (SUCH AS prototyping, lab tests, OR validation testing) of samples
obtained from the supplier.
• Review performance history of other purchase products from the supplier.

Variation

In simple yet profound terms, variation represents the difference between an ideal
and an actual situation.

http://www.quality-assurance-solutions.com/statistical-process-control-2.html

http://www.quality-assurance-solutions.com/what-is-data-analysis.html

http://www.quality-assurance-solutions.com/data-analysis-video.html

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 “Quality Orientation Guide 2017”

Step 2 – Understand Organization Wide Approach

Today's Action Steps

Your goal is to understand the organization wide approach to quality. Learn how
you can transform your organization to next level of quality.

Total Quality Management

At its core, Total Quality Management (TQM) is a management approach to long-

term success through customer satisfaction.

http://www.quality-assurance-solutions.com/Total-quality-management.html

http://www.quality-assurance-solutions.com/definition-of-TQM.html

Malcolm Baldrige National Quality Award (MBNQA)

In our opinion, Malcolm Baldrige National Quality Award is the most powerful guide
that anyone can use to achieve excellence in business.

Here's how you can apply the seven criteria for the Baldrige Award to your
organization's daily operations.

http://www.quality-assurance-solutions.com/Malcolm-Baldrige-National-Quality-
Award.html

The European Foundation for Quality Management ( EFQM ®)

The EFQM introduced this model as the primary framework for assessing and
improving organizations so that they might achieve a sustainable advantage. We
described this Fundamental Concepts of Excellence model here:

http://www.quality-assurance-solutions.com/EFQM.html

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Six Sigma

Six Sigma is a fact-based, data-driven philosophy of quality improvement that

values defect prevention over defect detection. It drives customer satisfaction and
bottom-line results by reducing variation and waste, thereby promoting a
competitive advantage. It applies anywhere variation and waste exist, and every
employee should be involved.

http://www.quality-assurance-solutions.com/Six-Sigma-Overview.html

Balanced Scorecard

The balanced scorecard (BSC) is a strategic management tool that views the
organization from different perspectives

http://www.quality-assurance-solutions.com/balanced-scorecard.html

Lean

The fine art of eliminating non-value adding activities and waste from your
processes and products

Henry Ford defined the lean concept in one sentence: "We will not put into our
establishment anything that is useless."

Lean theory and tools are here:

http://www.quality-assurance-solutions.com/Lean-manufacturing.html

http://www.quality-assurance-solutions.com/5S-best-practices.html

Auditing

Auditing is the process of comparing actual processes to expected processes.

Auditing is key to ensuring your Quality Assurance system is sound.

There are many different types of audits. A good audit will follow predefine audit
stages.

http://www.quality-assurance-solutions.com/quality-audit-checklist.html

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 “Quality Orientation Guide 2017”

ISO 9000 and Other Standards

Quality professionals use the term “standards” to mean many things, such as
metrics, specifications, gages, statements, categories, segments, groupings or
behaviors.

But usually when they talk about quality standards, they’re talking about quality
management.

Management standards address the needs of organizations in many elements

including training, quality auditing and quality-management systems.

The ISO 9000 Series, for example, is a set of international standards for quality
management and quality assurance. The standards were developed to help
companies effectively document the elements they need to maintain an efficient
quality system.
They may or may not be specific to any one industry.

The ISO 9000 Series

ISO 9000 can help a company satisfy its customers, meet regulatory requirements
and achieve continual improvement. But it’s a first step, many quality professionals
will tell you, the base level of a quality system, not a complete guarantee of
quality.

ISO 9000 Facts

• Originally published in 1987 by the International Organization for

Standardization (ISO), a specialized international agency for standardization
composed of the national standards bodies of 90 countries.
• Underwent major revision in 2000.

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Benchmarking
The benchmarking process consists of five phases:

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 “Quality Orientation Guide 2017”

Step 3 – Learn How to Use Data

Today's Action Steps

Your goal is to understand and apply process statistics. This includes data analysis,
CpK, Statistical Sampling and Statistical Process Control.

Collecting Data

Statistical sampling for data collection is critical to measuring your products

performance and process performance. Experts wrote many excellent standards
that covers statistical sampling

http://www.quality-assurance-solutions.com/Snap-Sampling-Plans.html

http://www.quality-assurance-solutions.com/sample-size-calculator.html

http://www.quality-assurance-solutions.com/mil-std-105e.html

Data Analysis

Once you collect the data you need to understand it, summarize it, present it, and
use it for improvement. You need to understand how data relates to improvement.

http://www.quality-assurance-solutions.com/data-analysis-video.html

http://www.quality-assurance-solutions.com/data-analysis-techniques.html

CpK

CpK stands for Process capability. This is a calculation that tells you how well your
process is doing compared to specifications.

http://www.quality-assurance-solutions.com/process-capability-studies.html

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 “Quality Orientation Guide 2017”

Statistical Process Control

Statistical process control (SPC) procedures helps you monitor process behavior.

How to apply statistics to evaluate and monitor process behavior, identify unusual
events and apply continuous improvement techniques.

http://www.quality-assurance-solutions.com/SPC-help.html

http://www.quality-assurance-solutions.com/SPC-definition.html

http://www.quality-assurance-solutions.com/Control-Charts.html

http://www.quality-assurance-solutions.com/data.html

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 “Quality Orientation Guide 2017”

Step 4 – Create Quality Culture

Today's Action Steps

Your step 4 goal is to learn the basics of change management and dealing with
people

Team Formation

A team is a group of people who perform interdependent tasks to work toward a

common mission.

Some teams have a limited life: for example, a design team developing a new
product, or a process improvement team organized to solve a particular problem.
Others are ongoing, such as a department team that meets regularly to review
goals, activities and performance.

Understanding the many interrelationships that exist between organizational units

and processes, and the impact of these relationships on quality, productivity and
cost, makes the value of teams apparent.

http://www.quality-assurance-solutions.com/improvement-process-team.html

http://www.quality-assurance-solutions.com/Team-Building.html

http://www.quality-assurance-solutions.com/Team-Communication-Skills.html

Types of Teams

Company’s utilize three primary three types of teams:

1. Process improvement teams. These project teams focus on improving or

developing specific business processes. These teams come together to
achieve a specific goal. A well-defined project plan with a negotiated
beginning and end guides the team.

2. Work groups. Sometimes called natural teams maintains responsibility for a

particular process (for example, a department, a product line or a stage of a
business process) and work together in a participative environment. The
degree of authority and autonomy of the team ranges from relatively limited

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to full self-management. Employees will be more productive if they have a

higher level of responsibility for their work.

3. Self-managed teams. They directly manage the day-to-day operation of

their particular process or department. Management authorized them to
make decisions on a wide range of issues (for example, safety, quality,
maintenance, scheduling and personnel).

The Value of Teams

Team processes offer the following Individuals can gain the following benefits
benefits to the organization: from teams:
• Synergistic process design or • Enhanced problem-solving skills.
problem solving. • Increased knowledge of interpersonal
• Objective analysis of problems dynamics.
or opportunities. • Broader knowledge of business
• Promotion of cross-functional processes.
understanding. • New skills for future leadership roles.
• Improved quality and • Increased quality of work life.
productivity. • Feelings of satisfaction and
• Greater innovation. commitment.
• Reduced operating costs. • A sense of being part of something
• Increased commitment to greater than what one could
organizational mission. accomplish alone.
Excerpted from Duke Okes and Russell T. Westcott, editors, Certified Quality
Manager Handbook: Second Edition, ASQ Quality Press, 2001, pages 37-41.

Change management

An incredibly high percentage of the changes introduced in business organizations

do not reach their full potential—that is, they’re not fully implemented or do not
produce the benefits envisioned by their sponsors. It’s often said that people don’t
resist “change” so much as they resist “being changed.” So, the job of change
management is clear: In a nutshell, you have to explain why the affected people
should want to change, and thereby cultivate readiness instead of resistance.

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Page 20 of 25
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A Model for Overcoming Human Resistance to Change

Figure 1 depicts the elements of a change model and the sequence in which they
occur.
Figure 1 Change model for making change work

In the center of the figure, all changes move from the current state, through a
transition phase, into the desired improvement state.

• In the beginning, it’s important to create, or affirm, a broadly understood

need for the change (creating a shared need).
• You also need to create and disseminate an idea of what the outcome will
look like (shaping a vision).
• As the change effort gets underway, and until the end, there must always be
sufficient resources dedicated to it (mobilizing commitment).
• As work gets completed, you must have a way to track it (monitoring
progress).
• You also must assure that it reaches completion (finishing the job).

For the highest assurance that a particular change will succeed, all seven steps of
the change model should be in place. If one area is weak it doesn’t necessarily
mean disaster, but it does present a real risk. If you do choose to take a risk, you
should do so in light of the potential consequences. -Excerpted from Brien
Palmer, Making Change Work.

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Motivation and Empowerment

People talk about employee empowerment in many different ways, but the basic
theme remains: give your employees the means for making important decisions,
and making those decisions the right ones.

The results, when this process is done right, include heightened productivity and a
better quality of work life.

Employee empowerment means different things in different organizations, based on

culture and work design. However, empowerment is based on the concepts of job
enlargement and job enrichment.

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• Job enlargement: Changing the scope of the job to include a greater

portion of the horizontal process.
Example: A bank teller not only handles deposits and disbursement, but also
distributes traveler's checks and sells certificates of deposit.
• Job enrichment: Increasing the depth of the job to include responsibilities
that have traditionally been carried out at higher levels of the organization.
Example: The teller also has the authority to help a client fill out a loan
application, and to determine whether or not to approve the loan.

As these examples show, employee empowerment requires:

• Training in the skills necessary to carry out the additional responsibilities.

• Access to information on which decisions can be made.
• Initiative and confidence on the part of the employee to take on greater
responsibility.

Employee empowerment also means giving up some of the power traditionally held
by management, which means managers also must take on new roles, knowledge
and responsibilities.

It does not mean that management relinquishes all authority, totally delegates
decision-making and allows operations to run without accountability. Empowerment
also requires

• a significant investment of time and effort to develop mutual trust,

• assess and add to individuals' capabilities
• develop clear agreements about roles, responsibilities, risk taking and
boundaries.

What Does an Empowered Organizational Structure Look Like?

Employee empowerment often also calls for restructuring the organization to

reduce levels of the hierarchy or to provide a more customer- and process-focused
organization.

Employee empowerment is often viewed as an inverted triangle of organizational

power. In the traditional view, management is at the top while customers are on
the bottom; in an empowered environment, customers are at the top while
management is in a support role at the bottom.
Excerpted from Duke Okes and Russell T. Westcott’s Certified Quality Manager Handbook: Second Edition,
ASQ Quality Press, 2001, pages 29-30.

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Page 23 of 25
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Leadership

Practical advice on approaching leadership from both strategic and operational

points of view.

Perhaps nothing has as much impact on an organization as how well it’s led.
Leadership is not solely the responsibility of those who reside at the higher levels of
the hierarchy. Instead, it’s an activity in which anyone who’s interested in the
success of an organization can take part.

http://www.quality-assurance-solutions.com/Deming-Point-7.html

http://www.quality-assurance-solutions.com/Team-Leadership-Skills.html

Strategic leadership involves:

• Defining the overall vision and mission of an organization.

• Developing strategies, systems and structures to achieve the vision and
mission.
• Creating both technical and social systems that are effectively integrated,
and which address the needs of both customers and employees.

Operational leadership involves:

• Ensuring that organizational processes are effectively carried out on a day-

today basis.
• Monitoring performance.
• Addressing constraints.
• Ensuring that employees understand what is to be done and are provided
with the authority, knowledge and skills to do it.

© 2017 Robert Broughton - All Rights Reserved. http://www.quality-assurance-solutions.com

Page 24 of 25
 “Quality Orientation Guide 2017”

Step 5 – Mastering the Tools

Action Steps

Your step 5 goal is to understand (When, How, Why) and use the quality tools. On
the below links, there are many links to specific details on quality tools.

http://www.quality-assurance-solutions.com/basic-tools-for-process-
improvement.html

© 2017 Robert Broughton - All Rights Reserved. http://www.quality-assurance-solutions.com

Page 25 of 25