RAD VoIP System

Integrated Solution,
Low Total Cost of Ownership
and Fast ROI

VoIP
The Access Company
IP Telephony

SIP VoIP Solution for Next-

Generation Communications
Superior Technology for Voice Quality
The rapid advancement in broadband available from VoIP communications. An
deployment is creating new opportunities invest-as-you-grow platform, the RVS has
for competitive and alternative service been designed to enable VoIP services at a
providers to deliver cost-cutting VoIP services low ownership cost. Consisting of a central
to enterprise and residential customers. softswitch with a built-in management
RAD Data Communications has expanded system, a fully integrated billing system,
on its expertise in telecommunications and and customer premises gateway routers,
broadband access by adding a VoIP solution the RVS is an out-of-the-box solution for
to its product portfolio. The RAD VoIP System providers to launch VoIP services in days. A
(RVS) enables subscribers to make a SIP-based, carrier-class solution, the RVS
seamless transition to IP telephony, has been engineered for quality, reliability
leveraging existing equipment to tap into and scalability - key factors when rolling
the savings and advanced technology out a VoIP service.

j Become an alternative telephony access provider within days

j Low initial investment – no risk
j Generate revenues from new valued-added services
 The RAD VoIP System (RVS)
enables seamless
transition to IP telephony
and the advanced
technology available from
VoIP communications.

Who Benefits from the RAD VoIP System?

j Local and Regional Telecom Operators: Enhance revenues, enter new markets

j Internet Service Providers (ISPs): Expand portfolio to include telephony services

j Cable TV (CTV) Providers: Enable triple play platform

j National Carriers: Broaden service options, reduce customer churn

j Minutes Resellers: Create new business opportunities

j System Integrators: High quality, quick installation

j Large Enterprises: Self-operated system for cost-cutting convergence

j Virtual Service Providers (VSPs): Offer access and service solution

SMB Premises

2 x FXS

Central Office Customer Premises SIP

phones

IPVsuite-200
IP phone or IPVgate-30
SIP client

SMB Premises
Ÿ Management &
monitoring server
Ÿ Class 5 softswitch
Ÿ Voice mail server
LAN

IP
IPVsuite-Billing server Network IPVgate-20A/ Tel lines
IPVgate-20B/ (POTS, ISDN, PBX
IPVgate-20P E1/T1)

SOHO Premises
E1/T1

IPVgate-20P gateway

2 x FXS
PSTN or
Cellular
LAN
IPVgate-20L
The RAD VoIP System
Intelligent, Fully Integrated Solution

IPVsuite-200 IPVsuite-Billing
SIP Softswitch and Provisioning System Prepaid & Postpaid SIP Billing Server

The IPVsuite-200 is a carrier-class, SIP- Fully integrated with RAD’s IPVsuite-200

based softswitch and provisioning system Class 5 SIP softswitch, IPVsuite-Billing
for deploying SIP VoIP services. With a provides a comprehensive solution for
capacity starting from 400,000 Busy Hour postpaid and prepaid billing of SIP VoIP
Call Attempts (BHCA) and enhanced call services. It is suited for fast deployment
routing and fallback management of advanced phone-to-phone, PC-to-phone
capabilities, the system is compatible with and PC-to-PC services.
leading VoIP media gateways and SIP end
IPVsuite-Billing is a highly scalable system,
units.
designed according to the “pay-as-you-
The advanced Class 5 value-added services grow” model. The system has advanced
offered by the IPVsuite-200 SIP softswitch account management, controlling calls in
Technical Specs include enhanced voice mail, auto- accordance with the customer’s balance,
attendant, call forwarding, DND (do not thereby preventing leakage and securing
j Protocols: SIP, SDP, RTP
disturb), ACR (anonymous call rejection), ROI. The prepaid server has IVR options
j Codecs: G.711, G.723.1 and G.729A
and incoming/outgoing call screening. for direct dialing services, registered prepaid
j WAN: 10/100BaseT; ADSL2+ (Annex
subscribers, and prepaid calling cards.
A or B); SFP (fiber) The IPVsuite-200 includes a built-in
IPVsuite-Billing features user-friendly Web
j Silence suppression provisioning and management system,
interfaces, providing up-to-the-minute
j Packet loss concealment (PLC) providing a comprehensive central office
account information for both the
j Dynamic jitter buffer VoIP services solution for service providers.
subscribers and customer service
j Echo cancellation The system enables providers to view,
representatives. Customers manage their
j QoS: ToS, Dynamic Bandwidth manage, monitor and configure various
own accounts, register to access new
Management CPEs and applications installed in the
services and make payments online.
j T.38 (fax relay) network, cutting Opex and drastically
j IEEE 802.11b/g (Wi-Fi) reducing truck rolls.
VoIP Products
IPVgate-30 IPVgate-20A IPVgate-20L
SMB IP PBX & Gateway Router SMB Analog VoIP Gateway Router SOHO Analog VoIP Gateway Router

The IPVgate-30 SMB IP PBX and VoIP The IPVgate-20A analog VoIP gateway router The IPVgate-20L is an analog VoIP gateway
gateway router is customer premises is deployed by service providers at the router for the deployment of VoIP services
equipment (CPE) for supplying enterprise customer premises to deliver innovative, to Small Office/Home Office (SOHO) and
PBX functionality and SIP VoIP services to superior SIP-based VoIP services to small residential customers with ADSL2+ or
small and medium-size businesses (SMBs) and medium business (SMB) customers. Ethernet broadband connectivity.
with ADSL2+ or Ethernet broadband The IPVgate-20A connects legacy analog The SOHO VoIP gateway router is a one-
connectivity. A robust end-router telephones, fax and data over broadband box solution providing full telephone line
interoperable with any standard SIP device, access networks to a SIP-based IP telephony replacement, allowing fast and easy
including SIP IP phones and soft phones, network. Fully interoperable with leading connections to next-generation VoIP
the IPVgate-30 serves as a PBX substitute vendors’ SIP-based equipment, the IPVgate- services.
to allow fast and reliable access to next- 20A connects two or four FXS ports over
The IPVgate-20L provides broadband access,
generation VoIP telephony combined with any broadband connection. The IPVgate-
local area networking (LAN), and WLAN via
advanced PBX services. The IPVgate-30 IP 20A has an optional SFP transceiver for
an IEEE 802.11b/g standards compliant
PBX supports advanced Class 5 call services, connecting to the WAN over a fiber interface
wireless router. For easy LAN connectivity
including caller ID, call on-hold, call waiting or any interface that appears in RAD SFP
the product has a built-in 4-port Ethernet
and transfer. catalog.
switch. Fully interoperable with any standard
The IPVgate-30’s dual FXS ports enable The product features a built-in ADSL2+ SIP device, the product connects two FXS
direct fax and POS terminal connection. Its modem, router, firewall, and VPN, enabling ports over any broadband connection.
advanced IP PBX services include extension easy and secure connection between
and group management and music on hold headquarters and branch offices. For easy

>>
(MOH). A built-in VPN (IPSec) server creates LAN connectivity the product has a built-
enterprise virtual networks, while WLAN is in 4-port Ethernet switch. The product can
provided by Wi-Fi access (IEEE 802.11b and also provide IP trunking to any analog PBX
IEEE 802.11g). and replace existing PSTN trunks.
VoIP Products
IPVgate-20P IPVgate-20B
PRI VoIP Gateway Router & Media Gateway BRI VoIP Gateway Router

High-Quality,
The IPVgate-20P is a PRI VoIP gateway The IPVgate-20B BRI VoIP gateway router
router for connecting PRI ISDN PBXs to IP- enables providers to deploy innovative, High-Capacity
VoIP Technology
based telephony networks. Branch offices cost-effective VoIP services to customers
can be easily and securely connected to with BRI PBXs. Supporting two or four ISDN
headquarters using the built-in VPN IPSec
server/client. The IPVgate-20P can connect
BRIs over IP, the IPVgate-20B enables users
to easily connect ISDN PBXs to IP telephony
with Enhanced
an ISDN PRI port with 30 digital channels
over any broadband access network.
service over broadband, integrating digital
telephony with superior voice quality, fax
Communications
Operating as a VoIP access gateway or VoIP
and data using SIP technology.
Features
trunking gateway, the IPVgate-20P is The BRI VoIP CPE gateway, fully interoperable
interoperable with leading softswitches and with leading softswitches and SIP servers,
SIP servers. IPVgate-20P has two PRI ensures high Availability of Service (AOS)
interfaces (E1 or T1). One interface is via a backup BRI line and synchronization
connected to the PBX and the other one between the backup and the IP BRI lines.
to the PSTN as a backup and/or for clock The product features a built-in ADSL
synchronization (if required by the end- modem, router, firewall, and VPN for easy
user). The Advice of Charge (AOC) service and secure connection of branch offices to
enables organizations and vertical markets, headquarters. The Advice of Charge (AOC)
such as hotels and hospitals, to provide service enables organizations and vertical
billing information to customers while using markets, such as hotels and hospitals, to

>>
their existing PBXs. provide billing information to customers
while using existing PBXs.
The RVS has been designed to meet the
commercial and technology requirements of
both service providers and end customers.
Value for Service Providers

Feasibility. The RVS is an invest-as-you- Reliability. Customer satisfaction with Standardization. The RVS is SIP-based,
grow system with low initial implementation voice quality is a “make or break” factor in a protocol quickly becoming the VoIP
costs. This compares favorably to many the VoIP world, where the churn rate is standard. Investment for the future is best
other VoIP systems on the market whose high. The RVS has a unique multilayered made in technology for the future. The RVS
upfront expenses impose a significant Quality of Service (QoS) mechanism to is fully interoperable with SIP systems and
barrier to entry into the VoIP business. ensure call integrity. end units, VoIP media gateways, IP phones,
and IP PBXs.

Manageability. Macro-management of Speed. With the RVS, end units can be Scalability. Expand services as you grow.
a VoIP system saves time and money. The deployed quickly and services can be The RVS system has been designed to scale
RVS’s telephony management system has launched within days, thanks to the according to the needs of providers and
unique remote analysis tools that package’s remote provisioning and clients.
significantly reduce truck rolls. management system.

Unique remote analysis system cuts operational costs

 Added Value for End Users
Innovation. VoIP is taking telephony and Continuity. CPE VoIP adapters make the
data communications to a new level of transition to VoIP easy for residential, small
technology and efficiency. Now a commodity office/home office (SOHO) and small and
in the telephony market, VoIP has slashed medium-sized business (SMB) customers.
telephony costs, while offering advanced There is no need to learn a new interface
value added services. Among the advanced or invest in expensive IP telephones. The
Class 5 services supported by the RVS are user continues to use his POTS phone with
unified messaging, multiple numbers per its standard dial pad, and the experience is
customer, VPN, peer-to-peer (P2P) calls, transparent.
and emergency numbers.

Flexibility. The RVS supports number Security. The added benefit of a VoIP
portability and mobility. The advent of VoIP system to any enterprise is its built-in firewall
has been a windfall for multi-site to protect the organization from hostile
organizations with offices dispersed around incursions. SOHOs and residential customers
cities, throughout regions and among would not otherwise invest in a firewall.
different countries. Since VoIP is based on Branch offices can be easily and securely
IP, customers can select phone numbers in connected to headquarters using the built-
the same calling area, saving on distance in VPN IPSec server/client. The RVS also
phone calls for the organization and its employs encrypted phone, fax and P2P VoIP
customers. VoIP-based phone numbers also calls.
enable business people to work from mobile
offices.

End Users>>
Convergence. The transition to VoIP is Service. Remote trouble-shooting via the Reliability. The system has been
an opportunity to merge enterprise integrated management system saves engineered to guarantee five nines
communications into one platform. The downtime for customers. There is no need (99.999%) Availability of Service (AoS).
technology, with built-in multiple access to wait for a service technician to come The RVS’s CPEs are equipped with a backup
points, enables savings and optimization on-site. Problems are analyzed by customer line connected to the telecom provider. In
of organizational telephony and data support and corrected via the information the event of network failure, the unit can
communications. culled from the CPEs by the management switch all phone calls to a regular telephony
system. service. The employment of the T.38 fax
relay protocol ensures the reliability of fax
transmissions.

End-user Web interface for account managment

TCO
Best Value Proposition on the Market
Return on investment (ROI) is the main consideration in
communications procurement decisions when selecting a VoIP
solution. To ensure that a VoIP service is a moneymaker, it is necessary
to choose a system with a low total cost of ownership (TCO).
The RAD VoIP System offers the best value proposition on the market.
The invest-as-you-grow pricing model and unique management
tools of the RVS can save up to two thirds of operating costs
compared with other systems.

Equipment represents a relatively small part of the total cost of

ownership of a VoIP system. By choosing value-for-performance, it is
possible to significantly increase ROI.

Equipment 35%
Installation 10%
Maintenance and service 20%
Customer support 20%
Software upgrades 5%
Ease of scalability 5%
Broadband upgrade requirements 5%
RVS vs. Competition
Factor RVS Competition RVS value

Price and initial investment “Invest-as-you-grow” model High initial investment Pricing model allows gradual
investment. Pricing shifted
from the central office cost to
the CPE deployment phase.

Management and service Full solution with online No comprehensive system Customer support is
monitoring, analysis and alerts monitoring, analysis and alerts streamlined to pinpoint the
source of the problem and
reduce technician visits.

Upgrades Remote mass upgrade to Manual firmware transfer Massive, remote upgrades to
end units to each end unit end units in the system
“in a single click”

Customer support Web-based personal account Large support team needed Savings on customer support.
management for customer; because of limited monitoring A small team can operate a
integrated management system large system.
for softswitch and CPEs

Case Study
An alternative European service provider aiming to expand its customer base
by rolling out new services decided to introduce VoIP service as part of its low-
cost business model. After an unsuccessful attempt to deploy another
manufacturer’s system, the provider searched for VoIP technology that could
be installed quickly with minimal maintenance costs and deliver business-class
quality service to its customers.

This specialist in telephony and broadband services chose the RAD VoIP System,
which met its requirements for reliability and time to market. The choice enabled
the provider to launch a pilot within days and go into the full commercial phase
within months.
 www.rad.com
International Headquarters Local Offices India
RAD Data Communications Ltd. Brazil RAD Data Communications Pvt. Ltd.
24 Raoul Wallenberg Street RAD do Brasil Ltda. 407, Madhava, Plot No. C-4, E-Block
Tel Aviv 69719, Israel Edifício Diamond Tower Bandra-Kurla Complex
Tel: 972-3-6458181 Rua Maestro Cardim, 1.191, Floor 13 Bandra (East) Mumbai 400 051
Fax: 972-3-6498250 Cj. 135 CEP 01323-001, São Paulo, SP India
email: [email protected] Brazil Tel: 91-22-65-200200
www.rad.com Tel: 55-11-3171-2940 Fax: 91-22-30-683687
Fax: 55-11-3253-7754 email: [email protected]
North America Headquarters email: [email protected] www.radindia.in
RAD Data Communications, Inc. www.radbr.com.br
900 Corporate Drive Japan
Mahwah, NJ 07430, USA China RAD Japan K.K.
Tel: 1-201-529-1100 RAD China Bureau Toranomon 10F
Toll free: 1-800-444-7234 Suite 801, Global Trade Center 2-7-16 Toranomon, Minato-ku
Fax: 1-201-529-5777 36 Beisanhuan Donglu Tokyo, Japan
email: [email protected] Dongcheng District Tel: 81-3-5251 3651
www.radusa.com Beijing 100013, China Fax: 81-3-5251 3652
Tel: 86-10-5825 7665 email: [email protected]
Regional Offices Fax: 86-10-5825 7795 www.raddata.co.jp
Far East email: [email protected]
RAD Far East Ltd. www.raddata.com.cn Russia
Suite A, 26/F, One Capital Place RAD Data Communications Ltd.
18 Luard Rd., Wanchai France 10, B. Tulskaya St., Building 9
Hong Kong, China RAD France Floor 7, Office 9705
Tel: 852-25270101 Vecteur Sud - Bat A Moscow, 115191, Russia
Fax: 852-25284761 1er étage Tel: 7-495-231-1239
email: [email protected] 70-86, Avenue de la République Fax: 7-495-231-1097
92320 Chatillon, France email: [email protected]
Latin America Tel: 33-1-41 17 41 80 www.rad.ru
RAD América Latina S.A. Fax: 33-1-41 17 41 81
Gorostiaga 1664 1° A floor email: [email protected] United Kingdom
Buenos Aires, Argentina www.rad-france.fr RAD Data Communications Ltd.
Tel: 54-11-4779-1117 (UK)
Fax: 54-11-4771-0460 Germany 6 Fortuna Court, Calleva Park
email: [email protected] RAD Data Communications GmbH Aldermaston, Berkshire RG7 8UB
www.rad-espanol.com Otto-Hahn-Str. 28-30 England
85521 Ottobrunn-Riemerling Tel: 44-1189-820900
Oceania Germany Fax: 44-1189-812600
RAD Australia Pty. Ltd. Tel: 49-89-665927-0 email: [email protected]
434 St Kilda Rd, Suite 412 Fax: 49-89-665927-77 www.raddata.co.uk
Melbourne, Victoria 3004, email: [email protected]
Australia www.rad-data.de
Tel: 61-3-9820-2575
Fax: 61-3-9866-7566
email: [email protected]
www.raddata.com.au

The RAD name, logo and logotype are registered trademarks of RAD Data Communications Ltd. RVS, IPVsuite-200, IPVsuite-Billing, IPVgate-30,
IPVgate-20L, IPVgate-20A, IPVgate-20B, and IPVgate-20P are trademarks of RAD Data Communications Ltd. ©2008 RAD Data Communications Ltd.
The Access Company Specifications are subject to change without prior notification. All rights reserved. Catalog number  802385 Version 11/08