Case Study Cafe
Case Study Cafe
Mr. Siddharth wants to start Café business. The business will need a $10,000 coffee machine,
$35,000 in furniture and fixtures, $5,000 in miscellaneous inventory (such as cups and
coffee), and $5,000 in cash. The total amount of $55,000 is how much money he needs to open
the business, also called “Uses of funds”. In order to raise the required $55,000, he invests
$25,000 in the form of equity (thanks, Ma and Pa and friends) and borrow $30,000 as a bank
loan.
Revenue Assumptions:
Based on the study of other cafes in the area, he expects the following assumptions for his
business’s revenue: » he’ll sell an average of 120 cups of coffee per day throughout the year.
» Forty percent of coffees sold will be in large cups; 60 percent will be in small cups. » he’ll
charge $4 for a large cup of coffee and $3.50 for a small cup of coffee.
Expense Assumptions:
In his analysis, he has also researched the operating costs of running a cafe, which are the
following: » he thinks the rent expense will most likely be $1,200 per month. This is just an
estimate, though — he’ll enter some potential fluctuations into the scenario analysis later on.
» Consumables — including coffee beans, cups, filters, and so on — will cost $0.45 per cup.
This amount has been averaged over both large and small cups, so he won’t need to distinguish
between size for the purpose of this model. » The barista’s salary is $50,000 per year, plus 25%
in other staff costs and benefits. » Monthly utilities, such as electricity, heat, and water, will
cost $100 per month. » The company income tax rate is 30 percent.
Build the components of an integrated financial statement, an income statement, a cash flow
statement, and a balance sheet in a working financial model.