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Colby Dowdle Resume Final

Colby Dowdle has over 5 years of experience in marketing and public relations. He holds a Bachelor's degree in Journalism/Advertising/Public Relations from the University of Arkansas. His most recent role is Marketing Director at ValuTrac Software, where he develops marketing strategies, designs creative assets, and generates leads through various campaigns. Prior to this, he held internships focused on brand management and public relations.

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Colby Evans
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257 views1 page

Colby Dowdle Resume Final

Colby Dowdle has over 5 years of experience in marketing and public relations. He holds a Bachelor's degree in Journalism/Advertising/Public Relations from the University of Arkansas. His most recent role is Marketing Director at ValuTrac Software, where he develops marketing strategies, designs creative assets, and generates leads through various campaigns. Prior to this, he held internships focused on brand management and public relations.

Uploaded by

Colby Evans
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Colby Dowdle

3223 Lemmon Ave. Dallas, TX 75204 | 214.808.1428 | [email protected]

Profile

Goal-oriented, organized and reliable professional dedicated to providing innovative results that achieve
marketing objectives. Comprehensive background in marketing with strengths in communication and
project management.

Education

Bachelor of Arts, Journalism/ Advertising/ Public Relations


University of Arkansas, 2017

Experience

Marketing Director Feb. 2018 to Current


ValuTrac Software- Dallas, TX

• Develop and execute the overall B2B marketing strategy


• Design creative assets for paid digital and print ad campaigns in various magazines
• Create landing pages for digital campaigns
• Aid in the development of an attractive new website and overall rebrand
• Generate leads through various email marketing campaigns amongst several target markets
• Conceptualize and design marketing materials and PowerPoint presentations for the sales team
• Execute direct mail campaigns to various target markets
• Coordinate and administer tradeshow appearances
• Write content for sales letters, blog posts and sponsored article campaigns

Brand Management Intern Oct. 2017- Feb 2018


The Richards Group- Dallas, TX

• Manage marketing campaigns for Reunion Tower, The Dallas Foundation, Scottish Rite Hospital,
The Salvation Army, JPI and Discount Tire
• Communicate with team to ensure project aligns with brand and deadlines are met
• Research and analyze competitor’s advertising strategies and tactics
• Assist in brainstorming creative concepts and production for paid social assets
• Analyze social media metrics to provide insight and recommendations
• Write press releases and pitch client news to media outlets

Publicist Intern May. 2016- Sept. 2016


VOLK PR- Dallas, TX

• Write press releases, media alerts and event recaps


• Compile media lists through Cision to pitch relevant news to journalists and reporters
• Track media coverage and monitor media placements
• Plan and execute local events by identifying and communicating with vendors
• Generate and managed client websites in Wordpress
• Develop relationships among clients, local publishers and editors

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