From the Desk of Bryan Stockton

As the world’s leading toy maker, our business is about

children. And as such, we have a unique opportunity
to influence and promote their development through
play. This shines through in all we do -- not only in the
products we make, but it is also reflected in our values
and in the ways we go about conducting our business
each and every day.

We know that all great growth initiatives require the

support of a strong structure, and Mattel’s Code of
Conduct is the very foundation that enables us to
further align our values with how we conduct our global
business.

In thinking about how we respond to obstacles, articulate solutions and uncover new
ways to grow and align our business, we must be mindful that our personal ethics and
choices impact each challenge and every opportunity that we encounter.

As representatives of Mattel, each of us has a responsibility for acting with integrity,

preserving the dignity of others, being transparent in our transactions and promoting our
corporate values as we continue to share our love of play with the rest of the world.

While the Code of Conduct provides the structure for conducting our business and
further aligning our corporate values, there are many resources to provide additional
assistance to employees who have questions or seek guidance, including supervisors,
the Human Resources Department, the Law Department and the Mattel EthicsLine.

In keeping with our long-standing commitment to “playing fair,” I encourage all employees
to familiarize themselves with the Code and with the additional company resources that
can help them conduct Mattel’s business with integrity.

Thank You,

Chief Executive Officer

Mattel, Inc. 333 Continental Boulevard El Segundo, California 90245 Phone 310.252.2000
Table of Contents
Introduction 4

The Code of Conduct is Our General Statement of Ethical Business Conduct 5

6
To Whom Does the Code Apply?
Employees With Leadership Roles Have Additional Responsibilities 6
What Are the Consequences for Failing to Act Ethically? 7
Where Should We Turn for Guidance or to Raise Concerns? 7

Conflicts of Interest 8

Common Situations 10
Family Members and Close Personal Relationships 10
Business Gifts and Entertainment 11
Outside Activities 15
Seek Guidance and Assistance 17

Corporate

Opportunities 18

Our Responsibilities

20

Our Responsibility to Each Other 21

Respect and Diversity
Employee Health and Safety
Our Responsibility to Consumers 24
Product Quality and Safety
Consumer Information
Advertising and Promotions
26
Our Responsibility to Shareholders
Protecting Mattel’s Assets
Insider Information and Securities Trading
Communications with Investors
Accuracy of Company Records, Public Reports and Communications
Business Communications
Records Retention
Our Responsibility to Business Partners 32
Doing Business with Others
Fair Dealing
Responsible Manufacturing and Distribution Practices
Purchasing Practices
Government Customers
Our Responsibility to Fair Competition 34
Gathering Competitive Information
Fair Competition and Antitrust
Our Responsibility to Communities 35
Community Service
Environment and Sustainability
Communication to the Media
Our Responsibility to Government and Compliance with the Law 36
Which Law Applies?
Political Activity
Anti-Corruption Laws
Money Laundering
International Trade

How to Get Help and Raise Concerns

42

General 43
Raising Concerns or Complaints About Accounting or Auditing Matters 45
 cti o n
r od u
I n t
Introduction
The Code of Conduct is Our General Statement of Ethical Remember
Business Conduct
Whenever you see “Mattel” in the Code, this
The Code of Conduct is a statement of Mattel’s standards of means Mattel, Inc. and each of its subsidiaries
ethical business conduct, based on our commitment to adhere and business units.
to Mattel’s values and to comply with the law.
Mattel’s Code of Conduct applies to
At Mattel, our values are: the employees of every company in the
Mattel family, including Mattel, Inc.,
Play Fair Fisher-Price, Inc., American Girl Brands LLC,
Act with unwavering integrity on all occasions. Radica Enterprises Ltd. and all other Mattel
subsidiaries around the world.
Treat each other with respect and dignity.
Be accountable for the impact of every action and decision.
Trust each other to make the right decisions.
Remember
Play Together
Employees can find many Company Policies
Work as a team to realize our full potential. and other guidelines on Mattel’s intranet site
Form lasting partnerships and productive relationships. for employees.
Enrich the communities where we work and play.
Play with Passion
Use unparalleled innovation and creativity to make a positive
impact on the lives of children and families around the globe.
Have the ingenuity, commitment and confidence to drive change.
Act with
Play to Grow
unwavering
Pursue inventive thinking and take smart risks.
Reward innovation in every part of our business. integrity.”
Be leaders, deliver superior quality and surpass goals.
The Values Statement includes a commitment to act with
unwavering integrity.
This includes an obligation to obey the laws of the countries
and communities in which we do business. As a global
company conducting business around the world, Mattel’s
operations are subject to the laws of many governments. We
must comply with all applicable laws, rules and regulations
wherever Mattel does business.
This Code of Conduct outlines our broad responsibilities. More
guidance is provided in Company Policies, procedures, employee
handbooks and other guidelines. All guidelines established for
business operations must be consistent with the standards of
ethical behavior outlined in the Code of Conduct.
All employees are expected to comply with the Code of Conduct,
Company Policies and laws that govern our activities.

15
Introduction
To Whom Does the Code Apply?
The Code of Conduct applies to all Mattel employees (including
temporary, part-time and seasonal employees).
Certain specified provisions of the Code of Conduct also apply
to members of Mattel’s Board of Directors (“Directors”) in their
capacity as such.

Employees With Leadership Roles Have

Additional Responsibilities
Leaders should foster an environment of ethical behavior by
• acting as role models, demonstrating ethical behavior in
the performance of their own duties,
• making sure that employees understand that business
results are never more important than compliance with
the standards for ethical behavior,
• ensuring that employees are familiar with the standards
for ethical behavior in the Code of Conduct and Company
Policies that are relevant to the performance of their duties,
• encouraging open communication regarding business
practices and ethical issues,
• acting to address incidents of unethical behavior, including
training, counseling and disciplinary action where
appropriate, and
• recognizing and rewarding ethical behavior.

6 1
Introduction
What Are the Consequences for Failing to Act Ethically? Resources
Failures to act ethically and violations of the Code of Conduct and
Company Policies can impact Mattel’s business and reputation, Employees have a number of resources available
and can have serious consequences for all Mattel stakeholders, to them for information and guidance:
including employees, shareholders, consumers, business partners
• Supervisor
and our communities. • HR Representative
Whenever Mattel becomes aware of a violation of the Code of • Law Department
Conduct, Company Policy or the law, we will act to correct the • EthicsLine
problem and prevent future occurrences. Depending on the
See the “How to Get Help” section for more
circumstances, the corrective and preventive steps might include information on obtaining guidance and
training, counseling and disciplinary actions up to and including reporting concerns.
termination of employment and civil or criminal prosecution.
You have a responsibility to speak up when you are in a situation
which you believe may violate or lead to a violation of the Code of Remember
Conduct, Company Policy or the law.
Retaliation toward any employee who in good
faith reports an ethical concern will not be
Where Should We Turn for Guidance or to Raise Concerns? tolerated. Any employee who believes that
Employees who have questions about the Code of Conduct, he or she is being subjected to retaliation for
Company Policy or conduct that may violate these standards can reporting an issue in good faith or assisting in
good faith with a Mattel investigation should
turn to the following resources for help:
report the matter immediately to the Human
• Supervisors are available to answer questions, and are Resources Department, the Law Department, the
most familiar with the company guidelines that apply to the Internal Audit Department, the Global Security
Department or the confidential EthicsLine.
business activities in their areas.
• Human Resources Representatives are the best resources for
questions about employment, benefits, and workplace issues.
• The Law Department can provide guidance about what laws
apply and how to conduct Mattel’s business in compliance
with the law.
• The Mattel EthicsLine is a toll-free number available to
employees 24 hours a day, 7 days a week. Employees who
call the EthicsLine can choose to remain anonymous, but are
encouraged to identify themselves and to provide as much
information as possible so that the Company can conduct an
efficient and effective investigation of the reported issue.
All questions and concerns will be handled fairly and discreetly,
and retaliation against any employee for reporting an ethical
concern is prohibited.
See the “How to Get Help and Raise Concerns” section for
procedures for raising concerns about accounting and
auditing matters.

Caution
In addition to corporate
liability, violations of
certain laws can lead
to individual criminal
penalties and possibly
imprisonment.
17
 t s o f
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In t
Conflicts of Interest

Conflicts of Interest
A conflict of interest arises any time our personal interests might
affect our judgment as to what is in the best interest of Mattel,
or make it difficult to perform our work for Mattel objectively
and effectively.
Employees and Directors must act in the best interests of Mattel,
without considering personal interests or the potential for
personal benefit.
It is very important to consider the appearance of conflicts of
interest, since perceived conflicts can be as damaging to Mattel’s
reputation as actual conflicts. Employees who are responsible for
purchasing goods and services should be especially aware of the
potential for a conflict of interest.
You should talk to your supervisor and your HR Representative
any time you become aware of a potential conflict of interest, as
these individuals can help you determine whether there may be
an actual, potential, or perceived conflict of interest.

It is very important to consider the

appearance of conflicts of interest,
since perceived conflicts can be as
damaging to Mattel’s reputation as
actual conflicts.”

9
Conflicts of Interest
Q A
Common Situations
Q: My roommate and I both work for
It is not possible to list all situations which might create a conflict of Mattel. Is this a conflict of interest?
interest. Some common situations involve relationships, financial
investments and secondary employment. A: It depends on your position and job
duties. Employees who have a close personal
relationship should not work together in a direct
Family Members and Close Personal Relationships
reporting relationship, or in circumstances that
Work assignments involving family members or employees who could lead to actual or perceived favoritism or
have close personal relationships may create an actual, potential, lack of objectivity.
or perceived conflict of interest, and they may create a negative You should make sure your HR Representative
or unprofessional work environment. Therefore, an individual may is aware of this potential conflict of interest, so
not be hired or promoted into a position that reports directly or that appropriate steps can be taken to ensure
indirectly to a family member, or to an employee with whom the that your jobs at Mattel do not create a conflict
individual has a close personal relationship. of interest for you or your roommate.

Who is a Family Member?

A family member is anyone related by blood, marriage
or adoption.
What is a Close Personal Relationship?
A partner of either sex, anyone who resides with an employee,
close friends and individuals in a dating relationship.
Jobs and work assignments will be awarded on the basis
of qualifications, skills and achievement, and not family or
personal relationships.
HR Representatives and supervisors should be consulted when a
family or personal relationship between employees could present
an actual, potential or perceived conflict.

10
Conflicts of Interest
Q A
Business Gifts and Entertainment
Q: A supplier has sent me an expensive gift
Business gifts and entertainment can be useful to strengthen basket for the holidays. Can I accept it?
business relationships. However, we should not offer or accept
A: In order to avoid the appearance of a conflict
a gift, favor or entertainment if it will obligate or appear to
of interest, you should not accept a gift whose
obligate the recipient. value exceeds US$100. You should return the
We should not request or solicit personal gifts, favors, gift to the supplier with a letter explaining that
entertainment or services. In addition, we should not use our Mattel’s Conflict of Interest Policy does not allow
you to accept such gifts. If you believe it would
position at Mattel to solicit vendors to provide personal preferential
be impractical or discourteous to refuse the gift,
treatment in pricing, terms or loans. it should be donated to charity through Mattel’s
Philanthropy Programs.

Q: I was invited to a conference that

is sponsored by a vendor. The vendor
has offered to pay for all my travel
expenses, including airfare, meals and
accommodations. Can I accept?
A: You may not accept the vendor’s offer to pay
for travel expenses to attend the conference.
If your attendance at this conference would
be helpful to Mattel’s business interests, then
Mattel should cover your travel costs. If Mattel
pays for you to travel to the conference, then
you may participate in meals and activities that
are part of the conference, as long as they are
not lavish or excessive.

We should not offer

or accept a gift, favor
or entertainment
if it will obligate or
appear to obligate
the recipient.”

11
Conflicts of Interest

• Gifts
We should use prudent judgment and moderation when considering
whether to accept or offer a gift.

Accepting Gifts
We should generally not accept gifts from business partners or
competitors. We may accept small gifts (gifts that do not exceed
$100 in value from a single source during any year). Gifts in excess
of $100 in value should be returned to the sender with a letter of
explanation. However, if it would be impractical or discourteous to
refuse a gift, the gift should be donated to charity through Mattel’s
Philanthropy Programs.
Employees are not permitted to accept gifts of cash or cash
equivalents (such as checks, savings bonds, stock or other
corporate securities) of any value. Gift certificates and gift cards
that allow the recipient to choose from a wide range of goods and
services may be considered cash equivalents. For this reason,
employees should consult their HR Representatives before
accepting a gift certificate or gift card.

Offering Gifts
We should not offer a gift unless it is a common courtesy or
gesture, is customary business practice, and is proper and
reasonable in the circumstances.
We should not offer a gift if we are aware that the offer would
violate the policies of the recipient’s employer. We should
always consult the Law Department before offering gifts
to any government officials.
See the discussion on Anti-Corruption Laws in the “Our
Responsibility to Government” section.

Did You Know

Some Mattel locations outside the U.S. have
established a lower amount as the limit for the value
of gifts that may be accepted by Mattel employees.
Make sure you know the appropriate limit for your
location. If you have any questions, contact your
HR Representative.

12
Conflicts of Interest
Q A
Q: A supplier has sent me an American
Express gift card for US$50. Can I accept it?
A: A gift card that allows you to choose from a
wide range of goods and services is considered
a cash equivalent. Accepting gifts of cash or
cash equivalents is strictly prohibited, regardless
of the amount involved. You should return this gift
to the supplier, and explain that Mattel’s Policies
do not allow you to accept such a gift.

Q: A buyer for one of Mattel’s key retail

accounts is getting married, and I would
like to send a set of crystal goblets
from an exclusive designer boutique
as a wedding gift from Mattel. Is this a
potential conflict of interest?
A: You should not offer any gift that may
influence your customer’s business judgment or
create the appearance that it can be influenced.
Before sending a gift, ask yourself the following
questions:

• What is the value of the gift that you are

proposing to send?
• Is this an appropriate item to offer in these
circumstances?
• Is this consistent with customary business
practice?
• Are you aware of any customer policies or
practices on gifts that might be violated by
this gift?
• What would an outsider think?

You should discuss this with your supervisor

and your HR Representative, who can help you
consider these questions objectively.

Q: A local official is the key decision

maker in an international business deal.
He has invited you to join him and his
family for dinner. You have been told that
it is customary to bring a gift on such an
occasion. What should you do?
A: We have to be especially careful in dealings
with foreign government officials, to avoid
violations of the U.S. Foreign Corrupt Practices Act
and similar anti-bribery laws of other countries.

Although it may be the customary practice to

offer a small gift of nominal value, even such a
small gift could be construed as a violation of
these laws. You must seek prior approval from
Mattel’s Law Department.

13
Conflicts of Interest

• Entertainment Q A
We may accept or provide business entertainment and meals
that are reasonable in the context of the business and advance Q: A vendor takes me out to lunch
the Company’s interests. Examples include attending a local occasionally. We discuss business, sports,
cultural event, a sporting event or a business meal with a business our families and outside interests at the
associate (such as a customer or a supplier). lunch. Is this appropriate?
However, if the business associate will not be present with us, then A: Occasional meals or entertainment
the event is not considered business entertainment. Rather, it is to discuss business and build business
considered a gift, subject to the $100 limitation described above. relationships are appropriate as long as they
are not lavish or frequent.

Q: A supplier invited me to join him at

a baseball game. At the last minute, he
had to cancel his plans, and offered me
the tickets to use, suggesting I might like
to invite some friends. Is this a potential
conflict of interest?
A: Attendance at sporting events with a business
associate can strengthen business relationships.
However, if the business associate cannot attend
the event with you, the tickets are considered a
gift, subject to the US $100 annual limit.

Q: A supplier invited me to a championship

game. Tickets to the game are very hard
to get, and we will watch the game from
the supplier company’s luxury box. My
contact and others from his company
will be present. Is this a potential
conflict of interest?
A: While attending sporting or cultural
events may be a good opportunity to build or
strengthen business relationships, you should
consider the circumstances. Accepting this
invitation may create a perception that you
or Mattel are obligated to give this vendor
preferential treatment in future business dealings
with Mattel. You should consult your supervisor
or your HR Representative to help you make an
objective decision.

14
Conflicts of Interest
Q A
Outside Activities Q: I have been asked to serve on the Board
• Secondary Employment of Directors of an outside organization. Is
there anything I need to consider prior to
Mattel expects employees to be committed to meeting their accepting this position?
responsibilities at Mattel. Second jobs and other responsibilities
could interfere with this commitment. A: You should consider factors that could
indicate a potential conflict of interest:
Therefore, we must obtain the approval of Human Resources
• Is the organization a competitor or business
before partner of Mattel?
• accepting a second job, • Are the organization’s activities related in
• commencing a business venture or personal project, or any way to Mattel’s business?
• Would you be expected to use skills or
• agreeing to act as an advisor, consultant, officer or director
information you have learned on the job
under circumstances that may conflict with our ability to fulfill our at Mattel?
job duties or may raise a potential conflict of interest. • How much time would you need to devote?
You must obtain written approval from the Human
The skills we learn and use at Mattel should not be used in a
Resources Department before agreeing to serve
way that could hurt Mattel’s business. Providing services in any an outside organization in any capacity (such as a
capacity to an organization that competes with Mattel in any member of the Board of Directors) in circumstances
manner, or engaging in any personal effort that competes with that may conflict with job responsibilities or create
Mattel in any manner presents an actual conflict of interest, and a potential conflict of interest.
is prohibited. Providing services in any capacity to suppliers or
customers of Mattel has a high potential for a conflict of interest, Q: My brother has asked me to help him
and must be approved by Human Resources. start a small business providing home
cleaning services. I have recently been
involved in implementing some processes
at Mattel to save time and reduce costs.
These processes could also work well in
my brother’s business. I can do the work
on weekends, so this will not impact my
performance on the job at Mattel. Can I
help my brother?
A: You can work on outside activities using
your skills, knowledge and experience as long
as the work does not interfere with your daily
job responsibilities, but you must not use Mattel’s
intellectual property, including trade secrets or
confidential information, in your outside activities.
Mattel’s business processes may be trade
secrets or confidential information if they are not
generally known or available to the public, and
if they give Mattel a competitive advantage by
enabling Mattel to operate more efficiently. The
operating methods you have helped develop and
implement at Mattel might fall into this category.
It does not matter whether you will be paid for the
work you do for your brother. You could have a
conflict even if you volunteer to help him for free.
Remember
You should discuss this with your HR
Mattel’s business interests cover a wide range Representative to determine if there is a
of products for children and families. When potential conflict of interest before agreeing to
considering whether outside activities might help your brother.
overlap with Mattel’s business interests, it is
important to think of all of Mattel’s current
and reasonably expected lines of business. 15
Conflicts of Interest

• Investments
Our personal investments should not influence, or appear to Remember
influence, the business decisions we make on Mattel’s behalf.
If you are posting your personal views on social
For example, if we are in a position to make decisions that could media sites, do not use your Mattel title or refer
have a significant impact on the business of a supplier or customer, to your connection to Mattel in a way that may
we should avoid any investment in the supplier or customer that imply that you are speaking for Mattel.
might affect, or appear to affect, our business decisions.
We should also avoid any investment in a competitor which might
affect, or appear to affect, our business decisions.
• Serving Non-Profit or Community Organizations
Mattel supports non-profit or community organizations through
Philanthropy Programs, including the Mattel Children’s Foundation
and Signature Partnerships, with financial contributions, toy
donations, and other resources.
Mattel provides opportunities for employees to participate in
Mattel’s Philanthropy Programs, and encourages employees
to support charitable organizations and our communities with
volunteer activities. However, we should not allow our volunteer
activities to interfere with the conduct of Mattel’s business.
When we engage in activities that are not related to Mattel’s
business or to our volunteer activities in support of Mattel’s
Philanthropy Programs, we should not use our position in Mattel
in a manner that would lead outsiders to believe that we are acting
on Mattel’s behalf, or that Mattel is actively involved in or sponsors
these activities.

16
Conflicts of Interest

Seek Guidance and Assistance

Q A
We should discuss any questions about Conflicts of Interest with Q: I own a small amount of stock in
our supervisors and HR Representatives, and consult the Law the large publicly-owned company that
Department if necessary. provides photocopy machines and printers
for all of Mattel’s locations. Is this a conflict
Specific guidelines on these and other common situations are of interest?
provided in the Conflict of Interest Policy.
A: Generally, a small investment in a large, widely-
held company that provides goods or services to
Mattel will not be a conflict of interest. If you are
involved in making decisions on Mattel’s behalf
regarding the goods and services, there may be a
conflict of interest. In this case, you should disclose
your investment to your HR Representative.

Q: I am involved in a charitable
organization that provides after-school
activities for children. Can I use my title at
Mattel when corresponding with the donors
and supporters of this charity?
A: Using your Mattel title in correspondence on
behalf of the charitable organization could give
the impression that Mattel is actively involved in
this organization. While we encourage employees
to volunteer with organizations that benefit
children, it is not appropriate to use Mattel’s
name in a misleading way.

17
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O
Corporate Opportunities
Corporate Opportunities
Employees and Directors should not compete with Mattel, or
take for their personal benefit any opportunities (for example,
relating to products, inventions or investments) that are discovered
through the use of corporate property, information or position.
We should not use corporate property, information or position for
personal gain.
Employees and Directors should seek to advance the legitimate
interests of Mattel when the opportunity to do so arises.

19
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R es pon
Our Responsibilities

Our Responsibility to Each Other

Q A
Q: A co-worker has made repeated
Respect and Diversity references about a colleague’s sexual
We will treat others as we want to be treated – with respect, dignity orientation, including derogatory names.
and fairness. When the co-worker was confronted, he
said it was only a joke. The behavior has
We have the right to work in an environment free from
not stopped. What should be done?
discrimination and harassment based on:
• race A: “It was only a joke” is not an excuse for
• color inappropriate behavior. This incident, or any
• religion concern about workplace behavior that may
• sex (including pregnancy, childbirth violate Mattel’s Policies and other guidelines
prohibiting harassment or discrimination,
or related medical conditions)
should be reported to your HR Representative.
• sexual orientation Retaliation toward any employee who in good
• gender identity faith reports an integrity or ethical concern or
• national origin issue will not be tolerated.
• ancestry
• social origin
• age
• disability
Remember
• marital status We must respect the privacy of fellow employees
• genetic information even in our online activities. At work, we may
• veteran status or learn personal information about our co-workers
• other protected characteristics (their telephone numbers and home addresses,
information about their families, outside activities,
We should respect our co-workers’ rights, and remember that interests, etc.). We should not post any such
such discrimination and harassment will not be tolerated. personal information or opinions about co-workers
We should speak out when the conduct of a co-worker makes us on social media sites without their consent.
or others uncomfortable. We each have a responsibility to report to
Human Resources any such harassment or discrimination that we
experience or observe.

We will treat others

as we want to be
treated – with respect,
dignity and fairness.”
21
Our Responsibilities
As part of our business strategy for success, we strive for diversity At Mattel, Everyone Plays
in who we are and what we do, primarily through our people,
We will strive for diversity in who we are and
perspectives, partners, and products. what we do, primarily through our:
We provide equal employment opportunity for all applicants and People: we will hire, retain and promote
employees, without regard to the characteristics listed above. We a diverse workforce, and will encourage
make employment decisions to meet our business needs based opportunities within the communities where
on factors such as qualifications, skills and achievement – all in we live, work and play.
compliance with local and national employment laws.
Perspectives: we will create a company
culture that encourages an expression of, and
a respect for, diverse viewpoints.
Partners: we will do business with
customers and suppliers who reflect the diversity
of the worldwide community in which we operate.
Products: we will create and market
products that appeal to and engage our
consumers around the world.

“ We understand that a culture

rich in diversity is key to business
success. It allows us to better
understand the business opportunities
in various markets around the world,
and develop products that resonate
with consumers in diverse cultures.”
-Bob Eckert

22
Our Responsibilities
Employee Health and Safety Did You Know
Mattel has established safety programs to provide information and Mattel’s manufacturing facilities, distribution
training for safe practices during normal business operations and centers and several corporate locations have
for emergency situations. designated employee Environmental, Health and
Safety committees that collaborate with leadership
We are responsible for observing safety and health rules, for to identify issues that need attention, assist with
taking appropriate precautionary measures and for reporting developing appropriate training programs and
unsafe or hazardous conditions to our supervisors, Mattel’s Global ensure the right precautions and processes are
Sustainability Department, Global Security Department or local in place to prevent workplace incidents.
Mattel Facilities and Security personnel.
In order to maintain Mattel’s high standards for quality, productivity
and safety, employees should be in suitable mental and physical
condition at work. Possessing, buying or selling, using or being
under the influence of illegal drugs or engaging in any other
activities which create an unsafe work environment while on
duty, or when on Mattel premises, are expressly prohibited. The
consumption of alcohol while on duty or when on Mattel premises
is prohibited except during approved Mattel social functions.

Mattel has
established safety
programs to provide
information and
training for safe
practices.”

23
Our Responsibilities

Our Responsibility to Consumers “ One thing remains constant:

our commitment to creating
Product Quality and Safety safe, high quality and innovative
Mattel’s reputation for product quality and safety is one of its toys in a responsible and
most valuable assets. Our commitment to product quality and ethical manner.”
safety is part of our design, manufacturing, testing and distribution -Bob Eckert
processes, and is key to the success of Mattel’s business.

Q A
Children’s health, safety and well-being are our primary concern.
We will meet or exceed legal requirements and industry standards
for product quality and safety. We work every day to earn the trust
of our consumers through our dedication to safety by making
products that parents can trust. Q: What do we do with a consumer’s
personal information that we collect?
Any employee with concerns about product safety or quality should
report them to Mattel’s Corporate Product Integrity Department. A: Privacy laws vary by country. If you have
access to consumers’ personal information, you
Consumer Information should be aware of the laws that apply to your
use of that data in the country where the data
We respect the confidentiality of consumer information consistent originates and any other country where it may
with all applicable privacy and data protection laws and be used.
regulations. We do not share, sell or trade any private or sensitive
personal information obtained online from children unless we You may use consumers’ personal information
receive the prior consent of a parent or we are required by legal solely for legitimate business purposes and
consistently with any representations Mattel has
process to disclose it.
made, such as the representations made to users
in Mattel’s online privacy statements.

Remember
You should never collect personal information
online from children under 13 years of age
except in limited circumstances established
by law unless you have a parent or guardian’s
consent. If we have collected information online
from a child under 13 with consent, or under a
legally established exception, we must delete it
from our records after the reason for obtaining
it has expired.

Our commitment
to product
quality and
safety is key to
our success.”
24
Our Responsibilities
Advertising and Promotions Did You Know
Mattel’s advertising, packaging, point of purchase displays, Laws regarding advertising to children vary
promotional programs, sweepstakes, and other brand and product by geographic location. In the United States,
promotion activities must comply with all laws and uphold Mattel’s Mattel follows the guidelines of the Children’s
reputation for honesty and integrity. Advertising Review Unit of the Better Business
Bureaus (CARU). These guidelines set standards
We follow high standards of commercial fairness in ads and to ensure that advertising to children is not
promotions. We show the features, quality and performance of deceptive, unfair or inappropriate, taking into
Mattel’s products fairly in all advertising and packaging taking into account the special vulnerabilities of children.
account the age of our target audience. We do not misstate facts
or provide misleading or deceptive information about Mattel’s
products, or about the products of a competitor.
We should consider Mattel’s reputation when we evaluate
promotional opportunities, such as event sponsorships and other
joint promotions with business partners. For example, we should
avoid connecting Mattel’s name to any person or organization if
the relationship might harm Mattel’s reputation, or to any product,
service or activity directed at children if it might be unsafe or
inappropriate for children.

25
Our Responsibilities

Our Responsibility to Shareholders

Protecting Mattel’s Assets
Q A
All employees and Directors share in the responsibility to protect Q: An employee has noticed that invoices
Mattel’s assets (including physical assets, financial assets, from vendors sometimes do not match
intellectual property and confidential information) from theft, loss, the paperwork that his supervisor has
damage, misuse or waste. approved for payment. When asked about
the discrepancies, the supervisor assured
Employees who use company property, such as vehicles and him that everything is in order, but the
laptop computers, should take appropriate measures to ensure employee is still uncomfortable. Should
their proper security and use. he process the invoices or should he
Company assets should not be used for illegal purposes, or report his concern?
for personal benefit (except as may be allowed in company- A: He should call the Internal Audit Department,
approved compensation arrangements). Incidental personal use the Law Department, or the EthicsLine to report
of company assets, such as telephones, personal computers and his concern. Remember, EthicsLine calls can be
photocopying machines, is permitted as long as such use does made anonymously, and Mattel will not tolerate
not interfere with the employee’s duties, is not done for monetary retaliation toward any employee who in good
gain, does not conflict with Mattel’s business and does not violate faith reports an ethical concern.
any Mattel Policy or applicable law.
We should protect the security of Mattel’s computer systems and
electronic data by allowing access only by authorized persons,
and by properly using passwords.

26
Our Responsibilities
• Commitments and Expenditures
Mattel has Policies that grant authority, and establish review
and approval requirements for commitments and expenditures.
These guidelines apply to all financial expenditures (including
capital expenditures), and to all agreements that commit Mattel’s
resources and define its business activities.
Examples of commitments subject to these guidelines include:
• License agreements
• Agreements with consultants, sales representatives,
distributors and suppliers
• Agreements for the engagement of services
• Joint venture or other strategic agreements
• Investments and acquisitions, and
• Lease or sale of corporate assets

• Authority to Enter Into Agreements

Only officers of Mattel (generally those having a title at or above
the Vice President level) are authorized to enter into agreements
on behalf of Mattel, and this authority is to be exercised only in
compliance with the guidelines. Each of us is responsible for
being familiar with these guidelines, understanding the scope of
our authority, and ensuring that we do not make commitments
(including oral commitments) that exceed our authority.

Only officers of Mattel (generally

those having a title at or above the
Vice President level) are authorized
to enter into agreements on behalf
of Mattel.”

27
Our Responsibilities
The protection of
Mattel’s intellectual
• Intellectual Property and Confidential Information property and confidential
Mattel’s intellectual property is one of its most important information is one of
assets. Examples of intellectual property include: the most important
• Trademarks • Copyrights responsibilities of
• Tradedress • Patents
• Trade names • Internet domain employment with
• Trade secrets names Mattel. This obligation
Improper use of or reference to Mattel’s intellectual property, continues even after
including in advertising, packaging, correspondence and
contracts, can erode Mattel’s rights in these assets. To protect employment ends.”
Mattel’s rights, we should always follow company guidelines
about the proper use of intellectual property, and contact the
Law Department with any questions.
Remember
Confidential information is any information about Mattel’s
business that has not been made public by Mattel. Examples If you save confidential information on your
of confidential information include: Mattel-issued laptop computer while traveling or
working at home, be sure to transfer the files to
• Revenue information • Personal information Mattel’s network as soon as possible and delete
• Profit information and about employees the files from your laptop computer.
projections • Manufacturing processes
• Information regarding • Marketing plans
potential acquisitions,
divestitures and
investments
• Design and development
efforts
• Personal information
Q A
• New product information about consumers
Q: I am leaving Mattel for another
Employees and Directors should not discuss confidential company. In my position at Mattel, I
information with any individual who is not obligated to maintain prepared many internal reports and used
the information in confidence, and should be careful to avoid templates that I would like to use in my
discussing confidential information in public places such as new position. Can I take copies of these
airplanes, restaurants and elevators. materials with me to my new job?
Some confidential information is also trade secret information. See A: No. Reports, presentations, templates and
the Intellectual Property and Confidential Information Policy. any other internal Mattel documents containing
non-public information, whether or not marked
The theft or unauthorized use of Mattel’s intellectual property “Confidential Information” or “Trade Secret,” are
and confidential information could have a significant impact the property of Mattel. You may not take copies
on Mattel’s business. Therefore, the protection of Mattel’s of these materials with you when you leave Mattel.
intellectual property and confidential information is one of the
most important responsibilities of employment with Mattel. This
obligation continues even after employment ends.
Mattel respects rights in intellectual property and confidential
information owned by others. We should protect the confidential
information of others from theft, misuse or unauthorized
disclosure with the same degree of care used to protect Mattel’s
confidential information.

28
Our Responsibilities
Remember
If you are authorized to use social media on
Mattel’s behalf, keep in mind that whatever
you post is very public and should not include
confidential information.

Q A
Q: I recently had lunch with a friend who
is a former Mattel employee. She asked
about the progress of a project she was
working on before she left Mattel. Can I
share this information?
A: While it is natural for a former employee to
be curious about the status of a project she
worked on, you should not share any confidential
information with a person outside of Mattel, other
than business partners who have a need to know
and have signed a Non-Disclosure Agreement.

Q: While cleaning out the office file

room, we found product samples and
prototypes that are no longer being used.
Can we take these items home, or donate
them to charity?
A: Samples and prototypes are valuable
intellectual property that belongs to Mattel, not
to individual employees. Employees may not
take these items home, and they should not be
given to charity. To preserve product ideas and
designs, Mattel has procedures for the retention
of all items that document product design and
development, including concept renderings and
brainstorming notes, as well as samples and
prototypes. You should follow these procedures
for the samples and prototypes in the file room.

Q: On the way to a toy show, I met

a vendor that I have been trying to
schedule an appointment with for
weeks. We were able to sit together on
the flight, and we got a lot of business
done. Was this a good way to conduct
Mattel’s business?
Remember A: Although your intentions were good, holding
a meeting on an airplane (or in any public place
When preparing a report containing confidential information, where you might be overheard) puts Mattel’s
you should label each page of the report with a confidentiality confidential information at risk. You should have
statement. At a minimum the statement should read: arranged a time when you and the vendor could
“Mattel Confidential Information / May Include Trade Secrets” have met in a more private setting.

29
Our Responsibilities
Insider Information and Securities Trading Q A
All non-public information about Mattel and about Mattel’s
business partners obtained in the course of our work at Mattel Q: How do I know if information
should be considered confidential information. is “material”?
Employees and Directors are not permitted to use or share A: Ask yourself if the information makes you
confidential information for purposes of trading securities of Mattel think of buying or selling the stock of Mattel
or any other company, or for any other purpose except conducting or another company. If the answer is “YES,” it
Mattel’s business. would likely have the same effect on others, and
is therefore probably material information. If you
To use such information for personal financial benefit or to “tip” are unsure whether information is material, or has
others who might do so is not only unethical, but also illegal. been released to the public, call the Mattel Law
Department before trading.
Employees and Directors should be familiar with and follow
Mattel’s Insider Trading Policy, and should contact the Law Q: You are asked to join a meeting with
Department with any questions. a potential business partner to explain a
product under development. Afterward,
Communications with Investors your supervisor tells you that the deal is
a sure thing and will be announced soon.
Only certain officers and Directors designated from time to time Based upon the information, you would
are authorized to communicate with investors and securities like to buy Mattel stock. Would this be a
market professionals (including brokers, analysts and other market violation of the insider trading laws?
professionals) on any subject relating to Mattel business.
A: Yes, because the information is material
No other employees or Directors are authorized to engage in any information that is not yet public. You should
such communications. Requests for information should be referred not trade in Mattel’s stock or the stock of the
to the Investor Relations Department. other company until an announcement has
been made and the public has had time to
absorb the information.

30
Our Responsibilities
Accuracy of Company Records, Public Reports
and Communications Q A
Mattel is committed to provide full, fair, complete, accurate, timely
and understandable disclosure of information, including financial Q: After receiving prior written approval
information, in reports filed with the Securities and Exchange from the Law Department, you took
Commission and in other public communications, in accordance several foreign officials to dinner. Now
with applicable laws, rules and regulations. you are preparing your expense report
and you plan to record the expense as
Financial books, records and accounts must be maintained in a meal for yourself and several business
reasonable detail, accurately reflect transactions and events, associates. Is this sufficient?
and conform to applicable legal and accounting requirements
and to Mattel’s system of internal controls. In order to fulfill our A: No. To comply with the recordkeeping
responsibility for sound decision-making, we require honest and requirements of the Foreign Corrupt Practices
Act, you must record the expense accurately and
accurate recording and reporting of business information and
completely as a meal provided to foreign officials,
transactions, including quality, safety and personnel data records, including the names and titles of each individual
as well as financial transactions and records. present and the purpose of the meeting.
Falsification of any record or financial report, such as quality
and safety data, time reports or expense reports, will result in
immediate disciplinary action.
See the “How to Get Help and Raise Concerns” section for
information about procedures for raising concerns about Remember
accounting and auditing matters.
Perfectly lawful conduct can appear suspect
because of a poor choice of words. All business
communications should be written in a
professional tone and manner.

Think before you type and review your message

before you hit “send.”

Did You Know

The Law Department regularly provides training
on preparing company communications including
strategic and other business plans. Check with
Business Communications the Law Department for more information or to
schedule a training session.
Communications (even those we may consider “private” or
“personal”) may become public, so all correspondence should be
clear and accurate. We should avoid exaggeration, inappropriately
colorful language, derogatory characterizations and, except
for members of the Law Department, legal conclusions. These
guidelines apply to communications of all kinds, including e-mail.

Records Retention
We should follow Mattel’s Policies and procedures for the retention
of records, and follow the Law Department’s instructions on the
retention of documents in connection with litigation or government
investigation.

31
Our Responsibilities

Our Responsibility to Business Partners We build relationships

Doing Business with Others
with business partners
based on integrity, legal
Mattel benefits from business relationships with others who share
our values. We build relationships with business partners and ethical behavior
(vendors, suppliers, distributors, licensors, licensees, joint venture and mutual trust.”
partners, etc.) based on integrity, legal and ethical behavior
and mutual trust. We seek to do business with customers and
suppliers who reflect the diversity of the worldwide community
where we operate.
Remember
Fair Dealing
“Business partners” as used in the Code includes
Employees and Directors should deal fairly with Mattel’s suppliers, vendors, distributors, customers,
customers, suppliers, and employees. We should not take unfair licensors, licensees and joint venture partners.
advantage of anyone through manipulation, concealment, misuse
of confidential information, misrepresentation of material facts or
any other practice that does not meet accepted business standards
of fairness.
See the section on “Our Responsibility to Fair Competition.”
Q A
Responsible Manufacturing and Distribution Practices Q: A potential supplier is eager to do
some work for Mattel. In the latest bid
Mattel strives to ensure that products are manufactured in process, he asks you to share with him
a responsible and ethical manner. Our Global Manufacturing the lowest price offered by the other
Principles (GMP) are the cornerstone of our commitment to bidders. Can you tell him what the other
responsible manufacturing and distribution practices around bidders offered?
the world.
A: If bidders have been asked to submit
The GMP apply to all parties that manufacture or assemble any confidential bids, you may not disclose
product or package bearing the Mattel logo. The GMP address information to this bidder about another bidder’s
issues relating to living and working conditions as well as submission. Sharing this information would
environmental sustainability, and serve as the basis for Mattel’s provide an unfair advantage to this bidder to
Corporate Responsibility audit program. In addition, Mattel is an the detriment of the other bidders, and would
active supporter of the International Council of Toy Industries CARE undermine the entire bid process.
Process, the global toy industry’s ethical manufacturing program.

Our Global Manufacturing

Principles are the
cornerstone of our
commitment to
responsible manufacturing
and distribution practices
around the world.”
32
Our Responsibilities
Purchasing Practices
All suppliers should be treated fairly, ethically and impartially.
Q A
Mattel’s suppliers should be selected on the basis of factors such
as suitability, quality, price, and delivery. Q: I have a small financial interest in a
company that has supplied materials
Employees involved in the review and selection of suppliers, to Mattel for many years. I have a new
vendors and service providers should avoid actions that convey position at Mattel and now have authority
or imply that decisions will be influenced by gifts or favors, or by to make decisions concerning the
personal or family relationships. purchase of these materials. Am I faced
with a potential conflict of interest?
Government Customers
A: This is a potential conflict of interest since
Most countries and localities have special rules, restrictions and you are involved in the decision-making
procedures for dealing with government customers (including process regarding the purchase of materials
government-owned enterprises). Requirements may include from the supplier.
enhanced disclosure requirements in contract negotiations,
special billing or shipping procedures or stringent restrictions You should disclose the conflict to your supervisor
on gifts, travel and entertainment which can be offered to and your HR Representative, who can help you
government employees. All statements and representations to address the conflict by assigning the responsibility
government procurement officials must be accurate and truthful. for the decisions relating to this supplier to an
employee who does not have a conflict.

33
Our Responsibilities

Our Responsibility to Fair Competition Remember

Gathering Competitive Information We compete for customers with competitive

prices, service, and customer support.
Mattel does not seek to obtain competitive information by illegal
or unethical means, and we do not knowingly use any information
obtained that way.
Any employee who finds that Mattel has information that may
have been obtained illegally or unethically, such as information Do’s Don’ts
provided to us in violation of a confidentiality agreement, should
immediately inform the Law Department. The employee should
turn the information over to a member of the Law Department Do avoid discussions of competitive
staff, without sharing it with other Mattel employees. information – e.g., prices, margins, sales
figures – with employees of competitors in
all circumstances, including at trade and
Fair Competition and Antitrust
professional association meetings.
Mattel works to compete aggressively and fairly in every market
where it operates. To compete fairly, we must follow the antitrust Do recognize that exclusive arrangements that
and competition laws of each country, state and locality where may have significant competitive impact should
Mattel does business. be cleared with the Law Department.

Antitrust laws are designed to prohibit agreements among This area of the law is complex. Employees can
companies that would fix prices, divide markets, allocate check with the Law Department for further
customers, limit production or otherwise impede or destroy guidance and support.
market forces.
Don’t ask a customer to agree to or provide
For example, these laws may apply to: any assurance about the prices the customer
actually will charge.
• Agreements with customers regarding retail prices, or
• Agreements with customers that Mattel will refuse to sell to Don’t threaten a customer with adverse
other customers or restrict the sale of certain products to consequences, such as a reduced supply of a
other customers. popular product, if the customer does not price
at a particular level.
In addition, we should avoid exchanging or discussing with any
customer information about another customer’s pricing policies,
product offerings, marketing strategies or any other similar
competitive information.
Did You Know
We should always consult the Law Department before we
agree to perform any category management services for a The Law Department regularly provides training
customer that may expose us to confidential information about about compliance with U.S. antitrust and foreign
competitors’ prices, products, marketing strategies or any other competition laws, including presentations and
business information. written guidance such as “do’s and don’ts” on
common issues affecting competition. Check
Trade associations are often helpful to Mattel’s business but they with the Law Department for more information or
can create opportunities for discussions among competitors that to schedule a training session.
may violate the antitrust laws. Any employee who is at a trade
association meeting or other meeting where the discussion turns
to competitive matters or confidential information should leave the
meeting and inform the Law Department.

34
Our Responsibilities
Did You Know
Our Responsibility to Communities
Mattel’s Global Sustainability strategy is working
Community Service to help minimize our footprint through the value
chain – from design to manufacturing through
Mattel’s Philanthropy Programs improve the lives of children disposal of products and waste, and illustrates
in need in many ways, including contributions of money and the importance of personal commitment in
products, organized employee volunteer activities and other business and everyday practices.
programs administered by the Mattel Children’s Foundation.

Environment and Sustainability Remember

Mattel works to protect the health and safety of employees, and
These guidelines also apply to social media use.
to limit our impact on the environment. We follow all environmental
Employees who speak for Mattel publicly must
laws wherever we operate, and we include environmental, health be authorized to do so. If you intend to speak
and safety standards in our business operations to reduce risks, for Mattel on social media platforms, you must
limit impacts and provide a safe workplace. be authorized by your management and you
must follow any business guidelines and rules of
Communication to the Media engagement adopted by your management for
those communications.
To ensure that information provided to the public is accurate and
consistent, all communications to the media should be coordinated If you are authorized to speak in social media for
with the Corporate Communications Department. Employees should your product, brand or another specific business
not talk to the media without prior authorization from Corporate purpose, you must not speak on topics, themes,
Communications. Any employee who is contacted by a member of events, etc., outside the content guidelines of
the media should refer the inquiry to Corporate Communications. that authorization. Only specifically designated
spokespersons may speak for Mattel on broad
Communications with investors and with the financial corporate matters (e.g. Policy or financial
community are also restricted. See the “Our Responsibility matters) or public social issues.
to Shareholders” section.
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35
Our Responsibilities

Our Responsibility to Government and Compliance

with the Law
Employees and Directors must comply with the laws, rules and
regulations wherever Mattel does business.
Every employee has a responsibility to understand the law and
the Code as it applies to his or her job. Any employee who has a
question or concern about the legality of an action should contact
the Law Department for advice.

Which Law Applies?

Mattel, Inc. is incorporated in the United States. The laws of the
United States often extend to Mattel’s operations throughout
the world, and to the business activities of Mattel’s employees
wherever we live and work.
As a global company, Mattel’s operations may be regulated by
many different laws at the same time. There may be a conflict
between the applicable laws of two or more countries. Any
employee who thinks there may be a conflict should ask the Law
Department for advice.
The Code of Conduct is intended to promote compliance with the
laws and regulations that apply to Mattel’s business. However, if
we find that compliance with the Code of Conduct might cause
us to violate the law, we must obey the law and ask the Law
Department for advice as soon as possible. On the other hand, if
following any local business custom or practice would cause us
to violate the Code of Conduct, we must comply with the Code
of Conduct and notify our supervisors of the conflict.

As a global company, Mattel’s operations

may be regulated by many different laws
at the same time.”

36
Our Responsibilities
Political Activity
Did You Know
Mattel’s assets should not be used to support any political
campaign or any other political activity, without the prior approval Mattel’s Government Affairs Department, together
with the Law Department, is responsible for the
of the Government Affairs Department. This includes the use of
coordination of all lobbying activities, including
Mattel’s facilities, office equipment, supplies, inventory and even hiring lobbyists. Mattel’s Policy requires, as part
our own work time. of the engagement process, completing a Request
Political activities by corporations, including lobbying, are Form and a Due Diligence Questionnaire.
regulated and must be reported under U.S. law and under the
laws of many countries where Mattel does business. To avoid
any inadvertent violation of those laws, all political and lobbying
activities should be discussed and coordinated with the Government
Affairs Department and the Law Department.
Mattel is committed to citizenship and community involvement,
and encourages employees to contribute their time and support
to candidates, parties and civic organizations. However, our
individual involvement must be totally voluntary and must be on
our own time and at our own expense.

37
Our Responsibilities
Anti-Corruption Laws
We must follow the laws of the U.S. and other countries that prohibit
bribery of all types, including commercial bribery, or kickbacks,
as well as bribery of government officials. We should not offer
or accept anything of value intended to improperly influence
a business or government relationship or that might create an
appearance of impropriety. U.S. law also requires accurate books
and records so that all payments are properly recorded.
Mattel’s business partners (vendors, suppliers, distributors,
licensors, licensees, joint venture partners, etc.) may also be
required to comply with these laws. We should exercise proper
due diligence in selecting our business partners and should avoid
relationships with parties with a history of corrupt practices.
The anti-corruption laws are complex, and the consequences
for violations of these laws are severe. To avoid problems, we
should consult the Law Department in advance for advice on
dealings with government officials including any proposed meals,
travel or entertainment. We should immediately report to the Law
Department any suspected violation of these requirements.

38
Our Responsibilities

Q A Do’s Don’ts
Q: What is bribery? Do conduct a thorough review of all business
partners prior to engagement.
A: Bribery is offering, giving, receiving or soliciting anything of value with
the intent to improperly influence the recipient’s actions. “Commercial Do scrutinize invoices and expenses from
bribery” or “kickbacks” relate to private parties (individuals or companies) third parties.
and “government bribery” relates to public officials.
Don’t think that a payment or gift to a
Q: What does “anything of value” mean? government official is okay simply because
“everyone does it.”
A: “Anything of value” is quite broad and includes meals, gifts, travel
or entertainment. Don’t attempt to interpret the laws yourself
or think that someone else will contact the Law
Q: How does the $100 limit on business gifts apply here? Department.
A: As long as the gift is not intended to influence a decision that you are Employees can find further guidance on the
making on behalf of Mattel, and it complies with the requirements under FCPA Compliance page of the Law Department’s
the Conflict of Interest section, then you should be able to accept it. To be intranet site.
safe, before accepting a gift, you should check with your supervisor or HR
Representative, who can help you be objective.

Q: I am arranging a business meeting with local government Red Flags

officials. The most convenient place for us to meet is a
• Operating in countries identified as corrupt
restaurant that is halfway between the Mattel facility and the
by Transparency International.
government offices, so I would like to invite the government • Third parties specifically recommended
officials to lunch. Can I extend this invitation? by government officials.
• Lack of transparency.
A: The law of the U.S. (including the Foreign Corrupt Practices Act)
• Requests for payments outside of standard
and the laws of other countries place significant restrictions on offering
business practices, such as payments
anything of value (such as gifts, contributions, meals or entertainment)
in cash.
to government officials. You must contact the Law Department in advance
for approval before arranging this business lunch.
If you notice any of these warning signs, you
should contact the Law Department immediately.
The laws on this topic are complex. You should never do this analysis
on your own. You must contact Mattel’s Law Department for advance
approval before offering anything of value (including gifts, contributions,
meals or entertainment) to a government official.
Did You Know
Q: A person who is a foreign national from the country where
An “appearance of impropriety” can be as simple
you do business represents Mattel in a business deal. As a as taking a government official out for coffee, or
foreign national who is not an employee, are the actions of this accepting an invitation from your biggest supplier for
individual on Mattel’s behalf subject to the Foreign Corrupt an extravagant dinner. Always check with the Law
Practices Act (FCPA)? Department before providing anything of value to a
government official, or with your HR Representative
A: Yes. The FCPA applies to any individual, firm or agent of a firm acting before attending an extravagant dinner.
on Mattel’s behalf. Mattel may be responsible for the improper actions of
business partners acting on its behalf.

39
Our Responsibilities
Money Laundering
Money laundering occurs when individuals or companies try to
conceal illicit funds or make their source of funds look legitimate.
Mattel does not permit its employees or resources to be used
in money laundering activities. Mattel complies with all U.S. and
international laws against money laundering, which prohibit the
acceptance or processing of proceeds of criminal activities (e.g.,
drug trafficking, arms trading, bribery or fraud).
We should follow basic “Know Your Customer” procedures,
and comply with Company Policy regarding acceptable forms
of payment.

40
Our Responsibilities
International Trade “Know Your Customer”
The U.S. and other countries strictly regulate the import Procedures:
and export of products, materials, services, information and Conduct proper due diligence prior to doing
technology. We should not transact business directly or indirectly business:
with countries, persons and entities which have been identified
by the U.S. and other nations as prohibited trading parties • Perform internet and other background
(e.g., sanctioned countries, businesses in sanctioned countries, searches, such as Dun & Bradstreet searches
• Visit the customer’s offices
terrorists and nuclear proliferators). We must comply with all
• Obtain references from other suppliers to
applicable laws, regulations and restrictions on trade, and we the customer
should contact the Law Department with any questions. • Review audited financial statements and
Mattel will not cooperate with any restrictive trade practices or annual reports of the customer
• Conduct pre-screening of the customer
boycotts prohibited or penalized under U.S. or applicable local
in accordance with company procedure.
laws, such as boycotts against countries friendly to the U.S. (such
as Israel) or blacklisted firms. Boycott-related requests must be
reported immediately to the Law Department.
Remember
We must also comply with the customs and import laws and
regulations in all countries from which we export and to which we Mattel requires that all prospective business
import. This helps to assure that imported merchandise complies partners and employees worldwide be
with local regulatory requirements (including product safety prescreened prior to engagement or employment.
requirements and anti-terrorism regulations) and that the proper
amount of duties and taxes are collected upon import. Employees can find further guidance on the
prescreening procedures on the Trade Sanctions
Law Compliance page of the Law Department’s
intranet site.

Did You Know

All Mattel locations are required to complete an
annual Antiboycott Compliance Questionnaire.

41
 H e l p s
G e t e r n
w to C o n c
H o a i s e
R
an d
How to Get Help and Raise Concerns
Avenues for Reporting
General A number of resources are available to
When faced with an ethical decision, you should ask yourself employees who want to report concerns, or
these questions: who have a question about an ethical issue.

What is the ethics issue? • Your supervisor or local HR

Representative – These are the
Start by identifying the problem – what is it about the situation individuals who best understand your
that makes you feel uncomfortable? job and the business operations at your
location, and should be your first resource
Is it a violation of Mattel’s Code of Conduct, Company for information.
Policy or the law? • Other Internal Company Experts –
If it is, don’t do it. If you’re not sure, you should talk to your The Internal Audit, Global Security and
supervisor, your Human Resources Representative, or the Law Departments are available to answer
specific questions about the Code of
Law Department.
Conduct and Company Policies.
How will it affect Mattel’s stakeholders? • Security – Contact local security
personnel or call the local emergency
What is the impact on Mattel’s consumers, investors, fellow number (911 in most U.S. locations) if
employees, communities and other stakeholders? there is an immediate danger or threat
in the workplace.
How will this affect my reputation and the reputation of Mattel? • EthicsLine – A toll-free number is
Are your actions consistent with Mattel’s values? Are you available for employees to report potential
playing fair? Would you feel comfortable explaining the violations of the Code of Conduct or
company Policies. In the EU, the EthicsLine
situation to your family or the news media? How does your
should be used only for reports concerning
conscience feel? What would a trusted friend advise? accounting, internal accounting controls,
If you have questions about the Code of Conduct, you should auditing matters, bribery, and insider
speak up, raise your concerns and ask for help. trading (“Accounting Matters”).
The EthicsLine is available 24 hours a day,
7 days a week. Translators are available for
callers who wish to use a language other
than English to make a report. Employees
who call the EthicsLine are encouraged to
identify themselves, and the information
they provide in good faith will be kept
confidential, but they may choose to
remain anonymous.

Did You Know

Employees can find the EthicsLine phone
number for their location in the “Helplines and
Resources” section on the home page of Mattel’s
intranet site.
Employees can find contact information for the
Human Resources Department and the Law
Department on Mattel’s intranet site.

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How to Get Help and Raise Concerns
• Taking Action to Correct Problems Remember
Taking action to correct problems is part of the Mattel culture.
Every employee has a responsibility to raise
Mattel provides a number of resources that employees can use to and resolve issues. When we allow issues to go
raise ethical concerns or report potential violations. If you observe unresolved or if we retaliate against those who
conduct that you believe may be unethical, illegal or in violation of report them, we do serious harm to ourselves,
the Code of Conduct or Company Policies, you should report your to Mattel, and to Mattel’s stakeholders.
concerns to your supervisor, the Human Resources Department,
All reports will be taken seriously, so employees
the Law Department, the Internal Audit Department, the Global must report responsibly. Responsible reporting
Security Department or the confidential EthicsLine. means that the report is made in good faith. You
All reported concerns will be handled promptly, fairly and do not need to be completely certain of all the
facts; however, you are expected to be honest
discreetly. Employees must cooperate fully with any investigation
about reporting your knowledge or concerns.
that Mattel undertakes and must answer truthfully any questions
that are asked as part of the investigation.

• Retaliation is Not Tolerated Q A

Retaliation toward any employee who in good faith reports an
integrity or ethical concern or issue will not be tolerated. Any Q: What happens when I call the
employee who believes that he or she is being subjected to EthicsLine?
retaliation for reporting an issue in good faith or assisting in good A: The EthicsLine is operated for Mattel by an
faith with an investigation should report the matter immediately outside service. Your call will be answered by an
to the Human Resources Department, the Law Department or operator who will ask you a series of questions
the confidential EthicsLine. about your concerns, and prepare a report that
is forwarded to Mattel. Mattel’s Ethics Committee
• Additional Guidance (consisting of executives from the HR, Law,
Internal Audit and Global Security departments)
Because these guidelines are very general, it is possible that under will investigate the reported concern and take
unusual circumstances, the Code of Conduct may not appear to any appropriate action. Any information you
provide complete guidance. You should always seek the advice and provide is kept strictly confidential and will be
agreement of your HR Representative or the Law Department before shared only with people who must know in order
to investigate or take corrective action.
taking any action that would conflict with the Code of Conduct.
In addition, any waiver of any provision of the Code relating to any Q: At a meeting with a large number of
Executive Officer or Director must be approved by the Board of employees from different departments,
Directors or a Board committee, and will be promptly disclosed as one of the employees made a comment
required by applicable laws and stock exchange listing standards. that you found inappropriate. Should you
report this, or can you assume that one
of the more senior participants will take
care of it?
A: Every employee has a responsibility for raising
and resolving concerns. You should report this
incident to your HR Representative. Do not
assume that someone else will report it.

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How to Get Help and Raise Concerns
Raising Concerns or Complaints About Accounting
or Auditing Matters
Any employee may submit a good faith concern or complaint
regarding accounting, internal accounting controls or auditing
matters to Mattel, without fear of retaliation of any kind, in any of
the following ways (these are general complaint procedures and
may vary from country to country due to local laws and regulations):
• Contact an Officer: Employees with complaints regarding
accounting, internal accounting controls or auditing matters
may report their complaints to the General Counsel or Vice
President – Audit, in writing, by phone or via e-mail.
• Employee complaints submitted in writing or by telephone
may be made on a confidential and anonymous basis. Due
to technical constraints, e-mail submissions may not be
made anonymously.
• Call the EthicsLine: Mattel’s EthicsLine permits employees to
report complaints regarding accounting, internal accounting
controls or auditing matters and other matters confidentially
and anonymously.

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 Remember, every employee – regardless of position, location or
function – has the opportunity and responsibility to contribute to
Mattel’s success by following these standards and acting with
integrity every day.

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47
This document contains the text of Mattel’s Code of Conduct plus
learning aids (such as Q&A’s, “Did You Know?,” “Reminders” and
“Do’s and Don’ts”) intended to enhance comprehension of the
principles contained in the Code. The text of the Code of Conduct is
framed in red lines. A “text only” version of the Code is also available
at www.mattel.com.

© 2012 Mattel, Inc. All Rights Reserved.