SIP Mantra: Start Early, Invest Regularly, Stay Invested.

HDFC Equity Fund

Why you should continue your SIP irrespective of market conditions.
Illustration of SIP in HDFC Equity Fund
HDFC Equity Fund S&P BSE SENSEX ^^
Year Cumulative Cumulative Market Value Market Value % Gain/Loss Direction of Calendar Calendar
Amount Units at in Scheme at of SIP in during the Movement Year High # Year Low # Key Market events ##
Invested at year end year end Benchmark year (-5% to 5%
year end (Rs. Lakhs) NIFTY 500 (TRI) considered
(Rs. Lakhs) * (Rs. Lakhs) Flat)

1995 1.20 14,008 1.00 1.01 -21% DOWN 3,932 2,922

1996 2.40 32,157 1.75 2.02 -1% FLAT 4,069 2,745
1997 3.60 51,173 3.42 3.47 19% UP 4,548 3,225 Asian Currency Crisis
1998 4.80 67,119 6.19 4.40 -16% DOWN 4,281 2,764 Pokhran Nuclear Test, US Sanctions
1999 6.00 76,061 17.95 10.67 64% UP 5,075 3,060 Kargil War, NDA forms Central Government
2000 7.20 81,656 15.42 9.20 -21% DOWN 5,934 3,594 Dot Com Bubble
2001 8.40 88,624 16.26 8.36 -18% DOWN 4,438 2,600 9/11 Terror Attack in US
2002 9.60 94,340 21.50 10.80 4% FLAT 3,713 2,834
2003 10.80 98,496 50.80 24.23 73% UP 5,839 2,924
2004 12.00 1,00,807 66.30 30.87 13% UP 6,603 4,505 NDA loses Lok Sabha elections. UPA in power
2005 13.20 1,02,392 109.57 44.38 42% UP 9,398 6,103
2006 14.40 1,03,364 150.28 61.85 47% UP 13,972 8,929
2007 15.60 1,04,096 232.47 103.57 47% UP 20,376 12,415
2008 16.80 1,04,880 117.86 45.83 -52% DOWN 20,873 8,451 Collapse of Lehman Brothers, Global Financial Crisis
2009 18.00 1,05,697 244.17 89.26 81% UP 17,465 8,160 Ruling UPA re-elected in India, Satyam Scam
2010 19.20 1,06,166 316.91 104.22 17% UP 21,005 15,791 European Sovereign Debt Crisis
2011 20.40 1,06,615 233.21 77.71 -25% DOWN 20,561 15,175 USA’s Credit Rating downgraded
2012 21.60 1,07,083 314.21 105.10 26% UP 19,487 15,518
Taper Tantrum (Surge in US Yields), High Twin deficit in India
2013 22.80 1,07,518 327.53 111.46 9% UP 21,236 17,906
(CAD and Fiscal Deficit)
2014 24.00 1,07,838 505.16 156.70 30% UP 28,694 20,193 NDA forms Central Government
2015 25.20 1,08,096 480.60 158.22 -5% DOWN 29,682 24,894
2016 26.40 1,08,362 516.79 167.56 2% FLAT 29,045 22,952 Demonetisation, Brexit
2017 27.60 1,08,574 708.64 232.04 28% UP 34,057 26,595 GST Rollout
2018** 28.50 lakhs 1,08,718 666.80 lakhs 226.24 lakhs 6% UP 38,897 32,597 Trade War, Surge in Crude Oil Price
CAGR 22% 15%

* SIP amount of Rs. 10,000 per month on first day of every month since inception of the scheme (Inception Date: January 1, 1995). **Till 28th September 2018.
^^ S&P BSE SENSEX (PRI) values have been considered for comparison considering the generic popularity of this index.
Past performance may or may not be sustained in the future. The AMC/Mutual Fund is not guaranteeing or promising or forecasting any. For complete performance summary, turn overleaf. In view of the individual circumstances and
risk profile, each investor is advised to consult his/her professional advisor before making a decision to invest. Source: # Bloomberg ## As per HDFC AMC Research. SIP - Systematic Investment Plan

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.
HDFC Equity Fund
SIP Performance - HDFC Equity Fund - Regular Plan - Growth Option
An SIP since inception of just Rs. 10,000 invested systematically on the first business day of every month (total investment ~ Rs. 28.50 lakhs) in HDFC Equity Fund would have grown to Rs. 6.67 crore by 28th September, 2018 (refer below table).
Since Inception 15 year SIP 10 year SIP 5 year SIP 3 year SIP 1 year SIP
Total Amount Invested (`) 28,50,000 18,00,000 12,00,000 6,00,000 3,60,000 1,20,000
Market Value as on September 28, 2018 (`) 6,67,10,222 66,95,090 25,10,738 8,01,822 4,22,476 1,18,216
Market Value of SIP in Benchmark (`) # 2,26,18,596 52,57,652 23,65,813 8,15,792 4,28,782 1,18,601
Returns (Annualised) (%) 21.89 15.96 14.15 11.58 10.72 -2.78
Benchmark Returns (Annualised) (%) # 14.89 13.17 13.04 12.27 11.75 -2.18
Additional Benchmark Returns (Annualised) (%) ## 13.74 13.04 12.54 12.22 13.97 7.51
Past performance may or may not be sustained in the future. CAGR returns are computed after accounting for the cash flow by using XIRR method (investment internal rate of return). The above investment simulation is for illustrative purposes only and
should not be construed as a promise on minimum returns and safeguard of capital. SIP - Systematic Investment Plan. Returns as on 28th September, 2018.

HDFC Equity Fund - Performance - NAV as on September 28, 2018

Regular Plan - Growth Option ` 613.329 (Per Unit) Other funds managed by Prashant Jain, Fund Manager of HDFC Equity Fund

Value of investment of ` 10,000 Managing Scheme Returns (%) as on September 28, 2018
Additional Scheme
Scheme Benchmark since Last 1 year Last 3 years Last 5 years
Period Benchmark Additional
Returns (%) Returns (%) # Benchmark (`)
Returns (%) ## Scheme (`) Benchmark HDFC Top 100 Fund June 20, 2003 8.08 12.34 17.81
#
(`) ##
NIFTY 100 (Total Returns Index) 11.17 12.85 16.15
Last 1 Year 6.15 7.30 13.20 10,615 10,730 11,320
HDFC Balanced Advantage Fund ^ June 20, 2003 3.07 9.93 18.75
Last 3 Years 11.32 12.51 12.69 13,791 14,236 14,304 NIFTY 50 Hybrid Composite Debt 65:35 Index 8.93 10.59 12.95
Last 5 Years 19.12 17.07 15.19 23,972 21,982 20,274 HDFC Hybrid Debt Fund (Equity Assets) December 26, 2003 -0.20 6.73 10.99
Since Inception 18.92 11.58 11.06 6,13,329 1,34,963 1,20,864 NIFTY 50 Hybrid Composite Debt 15:85 Index 2.61 7.25 9.41

Past performance may or may not be sustained in the future. Returns greater than 1 year period are Compounded Past performance may or may not be sustained in the future. Returns greater than 1 year period are Compounded
Annualised (CAGR). Load is not taken into consideration for computation of above performance. Inception date of the Annualised (CAGR). Load is not taken into consideration for computation of above performance(s). Different plans viz.
th
scheme is 1st January, 1995. The scheme has been managed by Mr. Prashant Jain since 20 June, 2003. Different plans viz. Regular Plan and Direct Plan have different expense structures. The expenses of the Direct Plan under the scheme will be
Regular Plan and Direct Plan have different expense structure. The expenses of the Direct Plan under the scheme will be lower lower to the extent of the distribution expenses/commission charged in the Regular Plan. The above returns are of Regular
to the extent of the distribution expenses/commission charged in the Regular Plan. Returns as on 28th September, 2018. Plan - Growth Option. On account of difference in the type of the Scheme, asset allocation, investment strategy, inception
#NIFTY 500(Total Returns Index) ##NIFTY50(Total Returns Index) - As TRI data is not available since inception of the scheme, dates, the performance of these schemes is strictly not comparable.
additional benchmark performance is calculated using composite CAGR of NIFTY 50 PRI values from Jan 02, 1995 (data for ^Effective close of business hours of June 1, 2018, HDFC Prudence Fund merged with HDFC Growth Fund (HDFC Balanced
Jan 01, 1995 is not available) to June 29, 1999 and TRI values since June 30, 1999. Advantage Fund after changes in fundamental attributes). As the portfolio characteristics and the broad investment strategy
of HDFC Balanced Advantage Fund is similar to that of erstwhile HDFC Prudence Fund, the track record (i.e. since inception
Performance return of Category I - FPI Portfolio(s) managed by the Fund Manger (Mr. Prashant Jain) date, dividend history, etc.) and past performance of erstwhile HDFC Prudence Fund has been considered, in line with SEBI
circular on Performance disclosure post consolidation/merger of scheme dated April 12, 2018.
Managing Portfolio Returns (%) as on September 30, 2018
since
Last 1 year Last 3 years Last 5 years
HDFC Equity Fund (An open ended equity scheme Riskometer
Category I - FPI Portfolio (managed under a investing across Large Cap, Mid Cap & Small Cap
bilateral agreement under Regulation 24(b) March 22, 2016 12.38 N.A. N.A. stocks) is suitable for investors who are seeking*
and subject to applicable laws)
Ÿ to generate long-term capital appreciation/income
Benchmark - MSCI India (Total Returns) 12.23 N.A. N.A. Ÿ investment predominantly in equity & equity-
related instruments
Past performance may or may not be sustained in the future. Returns greater than 1 year period are compounded
annualised (CAGR). FPI Portfolio: Inception date is 22nd March, 2016. The performance is not comparable with the performance
of the aforementioned scheme(s) of HDFC Mutual Fund due to differing investment objective/s and fundamental differences in
asset allocation, investment strategy and the regulatory environment. The said disclosure is pursuant to SEBI Circular no. * Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Cir/IMD/DF/7/2012 dated 28th February, 2012 pertaining to Regulation 24(b) of SEBI (Mutual Funds) Regulations, 1996. N.A.
Not Applicable. FPI - Foreign Portfolio Investor.

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.