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Day 1 Day 2 Day 3 Day 4: - Additional Materials From Learning Resource (LR Portal)

1. This document is a lesson log for a Principles of Marketing class covering marketing principles and customer relationships. 2. On days 1 and 2, the class will review the definition of marketing, traditional approaches, goals of marketing, and contemporary approaches. They will also discuss relationship marketing and customer service. 3. Learning activities include discussing marketing concepts, analyzing customer preferences, and creating marketing goals and strategies for products. Group activities focus on identifying marketing concepts and relationship-building strategies used by local businesses. 4. The lesson evaluates students' understanding through a formative assessment and the teacher notes the number of students who demonstrate mastery versus those who require additional support.

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Monina Villa
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89 views

Day 1 Day 2 Day 3 Day 4: - Additional Materials From Learning Resource (LR Portal)

1. This document is a lesson log for a Principles of Marketing class covering marketing principles and customer relationships. 2. On days 1 and 2, the class will review the definition of marketing, traditional approaches, goals of marketing, and contemporary approaches. They will also discuss relationship marketing and customer service. 3. Learning activities include discussing marketing concepts, analyzing customer preferences, and creating marketing goals and strategies for products. Group activities focus on identifying marketing concepts and relationship-building strategies used by local businesses. 4. The lesson evaluates students' understanding through a formative assessment and the teacher notes the number of students who demonstrate mastery versus those who require additional support.

Uploaded by

Monina Villa
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Grades 1 to 12 DAILY School TAYABAS CITY DIVISION STAND ALONE SHS Grade Level 12

LESSON LOG Teacher MONINA GRACE M. VILLA Learning Area PRINCIPLES OF MARKETING
Teaching Dates and Time JULY 9-13, 2018 Semester/Quarter FIRST / 1st

I. Objectives Define Marketing and outline its components through a review of what has been previously discussed

Content Standard The learners demonstrate an understanding of… The learners demonstrate an understanding of…
the marketing principles, goals, and traditional and contemporary approaches to marketing the value of customer relations and customer service

Performance Standards The learners shall be able to The learners shall be able to
plot marketing goals and approaches for product or service develop a program for customer service

Learning Competencies The learners.. The learners


1. define and understand marketing ABM_PM11-Ia-b-1 1. define “relationship marketing” ABM_PM11-Ic-d-5 6
2. describe the traditional approaches to marketing ABM_PM11-Ia-b-2 3 2. explain the value of customers ABM_PM11-Ic-d-6
3. discuss the goals of marketing ABM_PM11-Ia-b-3
4. identify and explain contemporary marketing approaches ABM_PM11-Ia-b-4
III. Content Marketing Principles and Strategies Customer Relationship: Customer Service
1. What is marketing and its traditional approaches?
2. Goals of marketing
3. Contemporary approaches to marketing
III. Learning Resources DAY 1 DAY 2 DAY 3 DAY 4
References https://study.com/academy/lesson/introduction-to-marketing-definition-and-applications.html https://study.com/academy/lesson/relationship-marketing-definition-strategies-quiz.html
https://open.lib.umn.edu/principlesmarketing/chapter/1-1-defining-marketing/ PPT presentation on Marketing by MTOT Speaker - Win Mau Toon of LPU Laguna
PPT presentation on Marketing by MTOT Speaker - Win Mau Toon of LPU Laguna ttps://open.lib.umn.edu/principlesmarketing
Teachers’ Guide Pages
Learners Material Paper, powerpoint presentation
4. Additional Materials From
Learning Resource
( LR Portal)
B. Other Learning Resources
IV. PROCEDURES
A. Reviewing previous lesson Teacher will say:
or presenting We are going to have a run through of the lessons you have already tackled in Principles Marketing in the past month
The new lesson
B. Establishing a purpose for Activity:
the lesson Word list
Think of Marketing Concepts/ideas/principles that begin in letters of the following term:
PRINCIPLES OF MARKETING
C. Presenting Examples/ Teacher will say: As a customer why do you prefer the products you buy?
instances of the new lesson 1. Why do you buy a particular brand of product? Apart from price, What features make it attractive
to you?
2. How much is your product?
3. Where do you buy and which other places can you buy it?
4. what is its slogan or tag line of that product? Where did you lean about it?
D. Discussing new concepts Discussion on: Discussion on:
and practicing New skills #1 1. the definition of Marketing 1. Definition and concepts of relationship Marketing.
2. the 4Ps of Marketing 2. Importance of Relationship Marketing
3. Goals of Marketing 3. What is Customer Value?
E. Discussing new concepts Discussion on:
and practicing New skills #2 1. Traditional Approaches
2. Contemporary Approaches
F. Developing Mastery Group Activity: Group Activity:
Leads to Formative Think of a product or service that you would want to offer to your market. List relationship-building strategies that you have observed from local business that you have
Assessment 3 Create a marketing goal for your product/service, patronized or been patronizing.
Which marketing approach would you be executing for your product, why ?
G. Finding Practical Recitation:
Applications of concepts and How does marketing impact you as a customer?
skills in daily living
H. Making generalizations Why is Marketing important in the success of a Business?
and
Abstractions about the
lesson
I. Evaluating learning 1. 1.
J. Additional activities for
application
V. REMARKS
VI.
A. no. of learners who earned
an 80% in
the evaluation
B. No. of learners who
require additional activities
For remediation
C. Did the remedial lessons
work?
No. of learners who caught
up with
The lesson
D. No. of learners who
continue to require
Remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my
Principal or supervisor can
help me solve

Prepared by: Checked by: Noted by:

MONINA GRACE M. VILLA JOEL R. DELA CRUZ CECILIA R. PINGOL


Teacher 2 MT1 Asst. Principal/CID

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