Auto Repair and Car Wash Business Plan

DIY Wash N' Fix

Executive Summary

DIY Wash N' Fix is a new concept in auto care. The Do-It-Yourself (DIY) market in America is
increasingly popular, as evidenced in the growth of DIY housing suppliers. However, there
remains a gap in the market for DIY auto repair, currently firms offer auto parts and tools, but
not a place to perform the work. Therefore, our business idea is to provide a professional
environment in which to wash, paint or repair your automobile. DIY Wash N' Fix is a timely idea,
because the current economic slowdown in the U.S. may influence consumers to revise their
spending habits. Assuming someone has the required skills or the desire to learn auto repair,
they will likely be inclined to use our facility to cut costs. Additionally, sales of after-market auto
parts have been increasing, which demonstrates Americans' abilities and willingness to fix their
own cars. The car wash industry is attractive, because it generates steady profits on little
additional investment. An opportunity for excellent acquisitions currently exists in the car wash
and auto repair industries, given that many of these businesses are owned by baby-boomers
who are anxious to retire.

DIY Wash N' Fix has targeted a specific market of individuals who would like to work on their
cars, yet they lack the proper space and equipment to do so. This is a growing market in urban
areas, because many people live in apartment complexes that restrict on-site auto repair. Our
target market is about 90% male in the age range of 18-55 who earn from $20,000 to $40,000
per year. Based on these desired demographics, we have chosen to locate our facility in Texas,
Florida or California.

DIY Wash N' Fix is a new and exciting concept, and we have estimated it will be a profitable
endeavor. The fact that we are the first in this business gives us a first-mover advantage over
any competitors that may follow.

1.1 Keys to Success

The key success factors in this industry are:

 Quality of service.
 Good business practice.
 Skilled workforce.
 Marketing efforts/information provided to customers.
 Technologically advanced equipment.
 Environmental issues awareness.
The above trends provide some reasons for our business to be successful. Indeed, the current
American economic slowdown and the eventuality of rising costs for our competitors
(technology, labor, environment, etc.) will facilitate the growth of the DIY business. Moreover,
the bad image that certain repair stores have is an advantage for us because people may not
trust them anymore. Finally, the repair industry is a good investment in terms of profit
projections.

However, we also outlined two major threats. First, the increase in the technologically
advanced vehicle electronics may prevent people from repairing their car on their own. Second,
many states have laws requiring regular emission and safety inspections, which will require
people to go to a traditional garage, even if they are regular customers to our facility.

Car Wash Competitors:

1. Single-activity car washes: they are typically private-owned businesses that offer car
wash service only.
2. Multiple-activity car washes: they are chains that offer many services; for instance,
AAA, a California based car-care facility, has recently announced the opening of a
full-service car wash, in addition to its repair services, shops, free Internet access
and children's play area.
The multiple-activity car washes are less numerous in terms of total number available.
However, they more closely resemble our business process and are therefore considered the
primary threat.

1.2 Objectives

It is appropriate to discuss the risks inherent in our business model. The central assumption
that we've made in this plan is that part of the population exists that are willing and able to do
basic repairs and maintenance on their automobiles, but are limited by lack of a proper
workspace and appropriate tools. Another key factor to our success is appropriate pricing to
attract and retain this customer segment. Finally, a risk inherent in our business is that a large
unforeseen expense will arise that we have failed to work into our financials.
Company Summary

This will be a single-location firm providing a service to a local market. It will be a combination
of a coin-operated car wash and an attached facility to allow DIY auto mechanics to rent repair
bays with similar equipment and working conditions that professional mechanics enjoy. These
repair bays would include hydraulic lifts, compressed air tools, individual lighting systems and
specialty tools used only for specialized tasks.

The coin-operated car wash service is a long-standing service industry that is growing at 3% a
year. The after-market auto parts market is also a long-standing industry, growing at 4% a year.
There is overlap in the customer base of these two industries, but until now no one has linked
the two and added customer value in the process.

This combination of services will complement each other and allow DIY Wash N' Fix to enjoy the
proven cash flows of a growing industry (coin-operated car wash) and increasing profitability
from a new business venture. The business model relies on an appropriate population
demographic to draw on, but once a suitable site has been selected then this operation has the
potential to provide a steady income to the owners. Growth will most likely be achieved
through franchising.

Though there are other firms that compete directly with the car wash portion of the business,
the professional style auto mechanic bays for rent is a unique idea to market. This idea stems
from facilities found at many major military installations. The majority of service members live
in barracks and there are tight restrictions on the work that can be done on privately owned
vehicles in the parking lots of those barracks. Therefore, the military built facilities where the
service members could perform their own work on their vehicles.

To apply this business model to the civilian marketplace a similar demographic must be found.
The required population must live in similar conditions, such as apartments, condominiums, or
in areas with frequent inclement weather, which restrict car owners from performing auto
repairs. Providing an area to rent that has adequate space, lighting and environmental controls
and would also provide access to expensive professional equipment would appeal to DIY auto
mechanics.

The value this business model brings to the market place is to the individual, who has the
knowledge or desire to learn about basic auto repair, but does not have a place to do the work
or the tools to perform the work. With the rising cost of auto repair parts and the labor costs
for mechanics, a facility that would make performing standard auto maintenance and minor
repairs more convenient and less expensive would provide tremendous value to the customers.

2.1 Company Locations and Facilities

DIY Wash N' Fix intends to acquire an existing car wash facility with six bays. We expect to
spend about $225,000 to buy a facility with enough land to expand the business. We will also
construct an additional nine bays outfitted specifically for painting and repair. Construction will
cost about $300,000, and the owners intend to contribute capital equal to 10% of initial
investments. Approximately $53,200 worth of equipment will need to be purchased to properly
equip our repair and painting facilities. Total initial assets will be $578,200.

The layout of the new facility will include three bays equipped with 6,000-pound capacity lifts
for doing light work and oil changes. Three more bays will have heavy-duty 12,000-pound
capacity lifts for doing major repair work. Finally, there will be three bays equipped with
ventilation and equipment for painting cars. Also, there will be a customer service area for
customers to check in and out their chosen work bays and tools. Fees will depend on the type
of bay desired and range from $15 to $50 per hour of usage. Customers will have access to up
to ten tools at a time to perform their repairs.

2.2 Start-up Summary

Operating Requirements and Associated Costs

The materials requirements for the car wash portion of the business will be minimal. Inventory
for the car wash will also be kept to a minimum to reduce storage requirements. A supplier that
will provide just-in-time supplies will be sought out. In addition, inventory requirements for the
repair part will be kept to a minimum. We are not going into the retail auto parts industry.
Referrals from local auto parts stores may be a primary method of introductory marketing, so
competing directly with them is not our best option. Some items, such as motor oil, anti-freeze
and air fresheners will be sold to encourage impulse buying. However, our strategy will focus on
building rapport with other local automotive businesses. We will do this by referring our
customers to them in order to buy the needed auto parts, and then they will return to DIY
Wash N' Fix to do the actual work.

The labor requirements for this firm will include several full-time employees and possibly some
part-time employees to augment them during peak periods

Product and Service Description

The facility will be a standard coin-operated car wash with an attached building to house the
other auto repair bays. The attached building will have nine bays with a customer service area
and restroom/break area. Each bay will be designed for a specific type of repair work. There will
be four types of bays:

1. Car wash bay: Standard car wash equipment (spray guns, soap brushes, etc.).
 2. Auto Body/Paint bay: Special ventilation and other environmental controls needed to
create an appropriate place to paint auto parts. Additional special equipment is needed for
these bays (compressors, painting equipment, etc.).
3. Wheel Lift bay: These bays will have a drive-on lift. Used for repairs not requiring the
wheels or suspension to be free.
4. Frame Lift bay: These bays will have a lift designed to pick up a vehicle by the frame,
allowing the wheels and suspension to hang free.
There will also be a customer service area where the customers will originally check in, and they
are assigned the appropriate bay at this time. Later, customers check tools in and out as
needed, and finally, they check out and pay. In addition, we will provide resources like Chilton's
Manuals and online pages that provide DIY instructions and advice.

During the check-in process, the customer will complete a form with general information
including name, address, phone number, method of payment, type of repair/maintenance to be
performed, and expected time of completion. This form will have a disclaimer relinquishing DIY
Wash N' Fix from any liability resulting in the customer's inability to perform the repair, lost or
stolen private property if the customer leaves their bay unattended, and other issues as
suggested by private and insurance carrier legal counsel. DIY Wash N' Fix does expect to be
liable for broken or faulty tools that are rented by mistake, but will not be liable for injury
resulting from the misuse of a tool.

The customer will be given ten identification tags that can be traded for tools. A customer must
give up one tag for each tool he wishes to rent. This process will accomplish several things. It
prevents any one customer from accumulating all the tools, which would limit other customers'
access. It also prevents a customer from accumulating a large number of tools and attempting
to steal them, thus limiting our risk exposure to any one customer. This system also makes
check out easier. If the customer returns less than ten tags at check out, it is immediately
obvious that all the tools have not been turned in. As tools are passed out in exchange for tags,
the customer's check-in form will be marked to indicate the type of tools being utilized. The
price to rent the tools will vary. The life expectancy and replacement costs for the tools will be
taken into consideration when developing a pricing strategy. If the method of payment chosen
by the customer is credit card, then the number will be recorded prior to service, which will
serve as further protection against stolen tools. If the customer wants to pay in cash, then the
customer must either leave a credit card, drivers license or cash deposit before the ten tags are
issued.

When a customer has completed his work, he will finish the check-out process prior to
removing the car from the repair bay. The customer will return all of the identification tags, or
the tools he received for the tags. Once the tool account has been reconciled, the completion
time will be recorded and the receipt will be prepared. The receipt will provide an itemized list
of costs to include: bay rental fee (based on time and type of bay), tool rental fee (based on the
category of tools rented), miscellaneous charges (computer printouts of repair instructions or
explosion charts), and taxes. After payment is made, the customer will be allowed to remove
his car from the bay.
Government regulations that need to be rigorously adhered to are the safety standards of the
hydraulic and other lift equipment, because this is a dangerous part of the automotive business.
Additionally, the environmental regulations dictating the proper disposal of the drained auto
fluids (oil, antifreeze, transmission fluid, etc.) will have to be posted and enforced. The drainage
system will have to be appropriate for containing accidental spills.

Personnel Plan

The labor force for DIY Wash N' Fix will be small. It will consist of a part-time general manager
to handle inter-business relationships and corporate responsibilities. In addition, DIY Wash N'
Fix will employ three certified mechanics/managers; their duties will consist of the day-to-day
operation of the firm. These duties fall into two categories: managerial and operational.
Managerial tasks include: scheduling, inventory control and basic bookkeeping. Safety,
regulatory issues, customer service and repair advice are the operational tasks they will be
responsible for. Additionally, customer service clerks will be hired to perform the most basic
tasks: customer service and custodial.

DIY Wash N' Fix will have a single general manager to coordinate all outside business activities
and partnerships. The business relationships would include accounting services, legal counsel,
vendors and suppliers, maintenance providers, banking services, advertising and marketing
services, and investment services. Laurie Snyder will fill this general management position. She
will be receiving an MBA from the University of Notre Dame in May 2001.

The daily management of the business will be left to the lead mechanic. Even though DIY Wash
N' Fix is not a full service repair shop it can be expected that some customers will attempt
repairs they are not familiar with and need advice. Therefore, we intend to hire three fully
certified mechanics. The mechanics will not be authorized to perform any work on a customer's
car, but they will be able to take a look at the car to evaluate the problem. To reduce our
liability for repairs done incorrectly we feel only professional mechanics should give advice to
customers. The primary function of the mechanics will be customer service and managerial
responsibilities. The first shift mechanic will be the primary on-site manager and will need to
possess the following knowledge and skills in order to be able to perform effectively on the job:

Office Knowledge:

 Computer Literate

 Basic Bookkeeping

 Employee Scheduling
  Inventory Controls

Shop Knowledge:

 ASE Certified Mechanic

 OSHA & Safety Procedures

 Environmental Concerns

Shop Skills:

 Interpersonal Skills (Employees & Customers)

 Customer Focus

 Leadership

 Organizational

In addition to the mechanic who will be on staff, there will also be a need for customer service
clerks. The primary applicants for these positions will be low-skilled workers who have an
interest in vehicles, but do not possess formal schooling as an auto mechanic. These workers
will be responsible for behind the counter customer service and general custodial duties (to
include the bays, restrooms, customer services area and outside parking areas). For liability
purposes they will not be allowed to give advice on repairs. The general knowledge and skill set
we will be looking for from the these employees is as follows:

Shop Knowledge:

 Computer Literate

 Cash Register

 General Automotive / Equipment & Tool Usage

Shop Skills:

 Interpersonal Skills

 Customer Focus

 Custodial Work

 Organizational
Personnel Plan

Year 1 Year 2 Year 3

General Manager $40,000 $42,000 $44,100

Mechanics $145,488 $152,762 $160,401

Administrative $40,737 $42,773 $44,912

Total People 7 7 7

Total Payroll $226,225 $237,536 $249,413

Service Business Analysis

The industry we participate in consists of quite a few sub-industries. The ones that pertain most
towards DIY Wash N' Fix are the Car Wash Industry, the Auto Parts Industry, and the
Mechanical Repair Industry.

5.1 Mechanical Repair Competitors

These competitors are less direct than the previous ones because we differ in terms of services.
There are different types of competitors:

1. Tire dealers/service centers: The major ones are, Firestone, Goodyear, and Michelin,
which have recently expanded their services to include car diagnostic work.

2. Quick lubes: They are mainly small independent stores, but the trend is consolidation,
franchises (like Jiffy Lube) and trademark licenses (like Texaco). They are facing
increasing competition from other types of outlets whose offerings include the services
they provide. Finally, their main competitive advantage lies in their convenience and
competence, not necessarily in low prices.

3. Gas stations with service bays: They generally have fewer service bays and lower
average tickets. They are competing against quick lube stores, big chains, general
 garages, and tire dealers. Their competitive advantage lies in their better-trained
technicians, customer service and fast delivery.

4. Independent repair stores: These are typically a small facility run by one owner. They
face a declining market share in the favor of big chains and franchises, primarily because
they cannot retain a skilled workforce. Commitment is their competitive advantage.

Therefore, the competitors we need to carefully watch are the big repair stores (chains,
franchises, licenses) that offer many services thanks to a skilled workforce and heavy marketing
expenses. They are able to retain customers and have the advantage of their brand recognition.

5.2 Auto Parts Industry

The after-market auto parts companies are retailers that sell directly to the end users and own
stores throughout the U.S. Forty percent of all U.S. auto parts sales are made by the "Big Eight"
auto part chains. The six largest retailers are: AutoZone, Advance, CSK, Pep Boys, Discount,
O'Reilly, NAPA (National Auto Parts Association) and Carquest.

The following trends are prevalent within the industry:

 Consolidation through joint ventures, mergers and acquisitions.

 Increased competition, including a threat from Japanese competitors in the U.S.

 Expected growth of DIY (do-it-yourself) sales.

 Aging U.S. vehicle population (average car age is 8.5 years).

AutoZone is the number one retailer in this market; last year they realized $3.8 billion in sales.
Auto part chains are expecting sales to continue as more car owners buy parts to do repair and
maintenance themselves. This is a positive indicator for the potential success of DIY Wash N'
Fix.

Mechanical Auto Repair Industry

The auto repair industry is composed of two categories: the collision repair industry and the
mechanical repair industry. Considering our business, with our facility and tool constraints, we
will focus on the mechanical repair market and not the collision repair market. However, we
expect we will have some customers wanting to do minor collision repairs.

Like the automotive industry as a whole, the mechanical repair industry is currently
experiencing major structural changes. These trends include:
  An increased competition among the three main types of stores: the independent
service stations and garages, the specialty repair outlets, and import specialists.

 A decrease in the market share of independent stores in favor of specialty repair outlets,
which are consolidating.

 A strategic repositioning by many companies: focus on some specialty services or

diversification into more types of mainstream services.

 A shift in stores owners: most shop owners are baby boomers who are reaching their
retirement age and are looking for a successor.

 A growth in the number of electronically advanced components that are placed on cars,
which requires a trained and skilled workforce.

 The growing importance of customer service and satisfaction.

5.3 Car Wash Industry

The car wash industry has entered the mature phase of its life cycle and is becoming
increasingly competitive. The increasing competition is becoming apparent through the shift in
three major industry trends. They are:

1. Family-business succession issues: most coin-operated car washes are private family-
owned businesses and many owners are at, or near, retirement age and are looking for
successors.

2. Venture capital: the car wash industry attracts investors who are not already in the
business and who are looking to diversify their investments. There are two ways these
investors are running their car washes after having bought the facility: they operate it
themselves or compensate the ex-owner to continue operating it.

3. Gas station chains: many are offering car washes either on a free or low-cost basis,
investing in high technology equipment that requires little maintenance or labor.

5.3.1 Consequences of Trends

The consequences of these trends are:

 Competition is increasing.

 It is harder to differentiate comparable services.

 Customer loyalty will become more critical.

  Customers are more segmented.

 Investment in high quality equipment is required.

 Car wash service is combined with other services.

The main threat within the industry is the water recycling regulations that some states impose.
For instance, Maryland requires car wash businesses to recycle 80% of the used water.

The car wash industry is seen as a profitable industry, provided that owners can differentiate
their firms, create a loyal customer base, and develop methods to attract new customers.
Moreover, profits are greater when a car wash is combined with other car-related services that
provide better overall value and helps retain customers. In order to succeed in the industry,
businesses must provide:

 Outstanding customer service.

 Quality wash.

 High-quality equipment (investment in long-term tangible assets).

 Easy access to facilities and good location.

 Relevant and quality other car services.

Sales Forecast

DIY Wash N' Fix has conservatively forecasted revenue to grow at 5% per year, from $888,120
initially to $979,152 in 2004. Net income is expected to grow at 6% per year, from our initial
estimate of $168,906 to $190,313 in 2004. There is potential for more growth, because of the
value-added nature of our business. For example, the same customers will likely use all our
facilities: the car wash, auto painting, oil change and major repair bays.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Car Wash 15,120 15,876 16,670
Vacuum Cleaning 15,120 15,876 16,670
Car Paint 7,560 7,938 8,335
Oil Change 7,560 7,938 8,335
Other Repair 7,560 7,938 8,335
Vending Machines, etc. 1,440 1,512 1,588
Total Unit Sales 54,360 57,078 59,932
Unit Prices Year 1 Year 2 Year 3
Car Wash $5.00 $5.00 $5.00
Vacuum Cleaning $1.00 $1.00 $1.00
Car Paint $50.00 $50.00 $50.00
Oil Change $15.00 $15.00 $15.00
Other Repair $40.00 $40.00 $40.00
Vending Machines, etc. $2.50 $2.50 $2.50
Sales
Car Wash $75,600 $79,380 $83,349
Vacuum Cleaning $15,120 $15,876 $16,670
Car Paint $378,000 $396,900 $416,745
Oil Change $113,400 $119,070 $125,024
Other Repair $302,400 $317,520 $333,396
Vending Machines, etc. $3,600 $3,780 $3,969
Total Sales $888,120 $932,526 $979,152
Direct Unit Costs Year 1 Year 2 Year 3
Car Wash $2.13 $2.13 $2.13
Vacuum Cleaning $0.43 $0.43 $0.43
Car Paint $1.13 $1.13 $1.13
Oil Change $0.38 $0.38 $0.38
Other Repair $0.85 $0.85 $0.85
Vending Machines, etc. $1.06 $1.06 $1.06
Direct Cost of Sales
Car Wash $32,130 $33,737 $35,423
Vacuum Cleaning $6,426 $6,747 $7,085
Car Paint $8,505 $8,930 $9,377
Oil Change $2,835 $2,977 $3,126
Other Repair $6,426 $6,747 $7,085
Vending Machines, etc. $1,530 $1,607 $1,687
Subtotal Direct Cost of Sales $57,852 $60,745 $63,782

Market Analysis Summary

Target Market

This business aims mainly at people performing basic auto repairs on their own vehicles. In
addition, we will target those people wishing to work on their vehicles but unable to do so,
because of restrictions (apartment rules, etc.) or weAther conditions, or because they do not
own the necessary equipment and tools to perform this activity.

The considered locations for the DIY Wash N' Fix project are California, Texas and Florida.

Unique Market Niche

Our concept is a coin-operated car wash combined with do-it-yourself auto repair facilities
equipped with professional tools. This a a one-stop place for washing and fixing your car by
yourself, which will appeal to auto repair enthusiasts.

Business Identity

The brand name of this facility will be "DIY Wash N' Fix," which fully expresses the
comprehensive set of services offered to do-it-yourself car owners. In terms of physical
characteristics, facilities will be clean, bright and well lit. The various bays will be well
organized. The objective is to create a place where people will feel comfortable working.

Pricing

Service Prices

Automated Car Wash Bay $5 (wash) + $1 (vacuum)

Oil Change Bay rental fee $15/hr (oil and filter not provided)

Car Paint Bay rental fee $50/hr

Other Repair Bay rental fee $30/hr (bay) + $10/hr (tools)

Vending Machines $2.50 per item

Competitors' Prices

There are no comparable competition prices, as our services are different from any in the
market, except, however for the coin-operated car wash which has an average price of $5. For
full-service oil changes, the price ranges from $25 to $30.

7.1 Marketing Strategy

Advertising & Promotion

We will utilize an existing car wash for expanding into DIY auto repair; communication will be
developed to inform current customers of the coming opening of DIY Wash N' Fix. Billboards
will announce the project, and posters and flyers will be available on-site, as well as in local
specialized stores (automotive) and department stores.

The marketing budget will be dedicated to actions with a local scope. Print advertising will focus
on local newspapers and direct-mail marketing. Broadcast advertising will be used on local
radio stations and television channels.

The Internet is an additional media channel. A company website can inform current and
potential customers of the services being offered at the DIY Wash N' Fix facilities. The website
address will be communicated through all the previously mentioned communication tools to
incite people to check its offers. Visitors to the website can get pricing information and
locations nearest them.

Business relationships will have to be created with local businesses such as auto parts stores, so
that they would give referrals to their own customers to use the DIY Wash N' Fix facilities.

Marketing Budget

The marketing budget allocated to the launching of the DIY Wash N' Fix business is 10% of the
estimated sales, i.e. $88,812 for year one. This budget will be used with a local scope in the
media. The break down is 10% for billboards, 20% for posters and flyers, 25% for local
newspapers and magazines, 27.5% for local radio stations and television channels, 10% for
direct marketing operations, 5% for setting up and maintaining a Web site, as well as 2.5% that
could be used to nurture relationships or partnerships with local stores providing referrals to
their customers.

7.2 Media Plan

Uses and costs of specific marketing tools for the first year:

Budget
Communication Tool % Cost Timing

Billboards 10% $8,881 Starting before opening.

Announce the opening of the facility.

Posters and flyers 20% $17,762 Also steady flyers to inform about the facilities.
Local newspapers and
magazines 25% $22,203 Opening time + steady ads.

Local radio stations and

television channels 27.5% $24,423 Opening time + steady ads.

Direct marketing 10% $8,881

Available before the opening of the facilities +

Website 5% $4,442 updates to allow online reservation for a bay.

Relations with local

businesses 2.5% $2,220

Total 100% $88,812

7.2.1 Service and Warranty

DIY Wash N' Fix will not give any warranty of the repair operations made by individuals. When
checking in, the customer fills out a form with a disclaimer relinquishing DIY Wash N' Fix from
any liability resulting in the customer's inability to perform the repair, as well as any lost or
stolen property if the customer leaves the bay unattended. However, DIY Wash N' Fix provides
advice and information to its customers in terms of which tools to use, and repair guides are
available for consultation.

7.3 Target Market Segment Strategy

Primary Target Markets

The broad target market for DIY Wash N' Fix consists of individuals who are willing and able to
perform minor repair and maintenance on automobiles. Specifically, we are targeting an
individual who wants to work on his vehicle, yet does not have the proper tools or adequate
workspace to do so. We believe there is a segment of the population that would like to perform
their own maintenance, but do not for the following reasons:

1. They do not have an appropriate space to work on their vehicle, such as a heated, well-
lit garage.

2. They do not have the right equipment, such as hydraulic lifts, pneumatic wrenches, etc.

3. They do not have the right tools, such as torque wrenches, star-headed screwdrivers,
extension socket wrenches, etc.
Certain auto parts require special tools to replace that specific part. These tools can be
expensive and impractical for the average consumer to buy. Targeting individuals with physical
space constraints is essential to our success. Our target market must have the desire to do this
work but lack the area to do it in. For example, individuals living in apartment buildings cannot
do maintenance on their vehicles in the apartment building parking lots. The number one
reason individuals do DIY work is to save money. Therefore, we are targeting the lower income
do-it-yourselfer who will find our services beneficial.

Secondary Target Markets

The secondary target market for DIY Wash N' Fix is focused on individuals who wash their own
vehicles. This is a broader market that includes our entire primary market. This individual bears
the responsibility of maintaining their vehicle's appearance. The cost savings and act of washing
their own vehicle is more attractive to them than paying someone else to do it.

Demographics of Target Market

In a comprehensive survey consisting of 2,584 interviews with do-it-yourselfers, approximately

89% of the respondents were male. The breakdown of the respondents according to age was as
follows:

Age Percent

< 18 2%

18-25 18%

26-35 30%

36-45 24%

46-55 16%

56-65 7%

> 65 3%

As previously mentioned, saving money is important to the do-it-yourselfer. Therefore, income

is also important in identifying the target market. The following is a list of the amount of DIY
activity as a function of income:
Income Amount of DIY activity

< $20,000 12%

$20-$29,000 18%

$30-$39,000 22%

$40-$49,000 12%

$90-$99,999 14%

Broken down by race, the number of Asians and Hispanics that are do-it-yourselfers was
approximately 60%. Caucasians and African Americans registered at approximately 48%.

To determine geographic locations for this target market, the top locations for retail after-
market auto parts were evaluated. According to the U.S. Department of Labor, the following
states have the most auto parts stores: California (5,030), Texas (3,280) and Florida
(2,558). Therefore, we are going to locate our facility in one of these states because of the high
percentage of DIY sales.

Contingency Plan

The business model is viable for the foreseeable future. There is no readily available personal
transportation substitute for cars and trucks and despite the improving engineering, there will
always be a need for maintenance and repairs. There will also always be people that love their
cars and will want to do their own work. Additionally, as cars become more complex, people
will not want to buy the specialty tools required to do some of the work, but would be willing to
rent them.

Also, as metropolitan areas grow, more people are living in apartments and condominiums,
which restrict the repairs which can be done in the parking lots. This also will help support our
business model, as people look for alternative space in which to work on their vehicles.

8.1 Growth Strategy

Given that the success of the firm is rooted in the demographics of the local market, expansion
must be done very carefully. This business model will most likely grow through the opening of
new facilities in new markets. Once the enterprise has reached its maximum geographical limit
under the current management, a possible growth strategy will be to franchise the name and
business process. The most probable target market for this expansion strategy would be
current owners of coin-operated car washes.

In addition, our business model will provide a first-mover advantage. This is an easy business
model to copy, but a first mover can establish a strong enough foothold into a given market so
that it will continue to provide a solid cash flow even if competitors move in. Franchising will
allow us to expand farther faster.

8.2 Succession Plan

This firm will be incorporated to protect the owners from personal liability. Succession will
come at the discretion of the board.

Financial Plan

The financials of DIY Wash N' Fix are built upon a number of conservative assumptions. The
business is segmented into the original six car wash bays and three of each of the following
bays: car painting, oil change/basic repair and other major repairs.

The balance sheet shows that most of our assets are long-term PP&E. Cash, the only short-term
asset, is forecasted to grow at about 7% per year from $177,362 to $377,317. Initially, total
assets are $755,562. Liabilities consist of the long-term loans taken on to pay for the PP&E,
which amount to $520,380. This leaves us with $235,182 in initial owners equity.

The income statement reveals that revenues for each segment and the entire business are
expected to grow at 5% per year, and net income is forecasted to grow at about 6% per year.

Expenses
Expenses are approximately 57% of revenues. Expenses include wages, utilities, maintenance,
marketing and capital expenditures. Wages are set at $7.00 per hour for clerks and $25.00 per
hour for mechanics. There will be three clerks and three mechanics on staff full-time to ensure
that a clerk and a mechanic are always available during business hours of 7:00 AM to 11:00 PM.
Utilities are estimated to be 15% of revenues. Direct cost of sales (i.e., maintenance expenses)
for all equipment, including the hydraulic lifts and painting equipment, are estimated to be
2.5% of revenues. Maintenance for the tools is 1% of revenues, and clean up for the car
painting operation are 5% of revenues. Other building maintenance is estimated at 0.5% of
revenues. The marketing budget is 10% of revenues. There is a capital expenditure of $1,500
per year to replace lost or broken tools. Depreciation is done on a straight-line basis. The time
periods used are 15 years for all equipment and 30 years for the buildings.

Financing
DIY Wash N' Fix has taken on long-term debt to finance its asset purchases of $578,200. The
debt ranges in maturity from 15 to 30 years, and it is financed at 8%. There was an initial outlay
of 10% of all the assets purchased for a down payment on the loans, totaling $57,820.
Therefore, the amount financed is 90% of the asset value, or $520,380. This amounts to a
monthly debt service of $4,128 or $49,245 annually.

 The old car wash with six bays that we purchase to start our business is valued on an asset
basis at approx. $225,000. This purchase price includes sufficient land to build our new
facility. After we put the 10% down, our loan value is $202,500. The car wash will be
depreciated over 30 years for the building and over 15 years for the equipment.
 We will construct a new building on the land we purchased with nine new bays for our car
painting and repair operations. Construction costs are estimated at $30,000 per bay, for a
total of $270,000. For each of the three car painting bays, there will be an additional cost
of $10,000 per bay for proper ventilation and environmental compliance. Therefore, our
total construction costs are $300,000. We will put 10% down and finance $270,000 for 30
years at 8%.
Pricing and Revenues
DIY Wash N' Fix will charge $5 per car wash in our coin-operated facility. We have assumed an
average usage of seven hours per day, so this amounts to $35 per bay per day or $1,050 per
month. We have six bays, so our annual direct car wash revenues are $75,600. In addition to
the basic car wash, we have assumed that the facility we purchased will include six vacuums,
two vending machines and one fragrance machine for customers to use for a nominal fee.
These amount to additional annual revenues of $18,720. Car wash revenues are estimated to
increase 5% per year, due to the value-added services we provide on location at DIY Wash N'
Fix.

We have three bays with a small 6,000-pound capacity lift to perform oil changes and basic
repair work. We will charge $15 per hour for use of these bays, in order to be competitive with
our competition in quick oil changes. Estimated usage is seven hours per day. These lifts cost
$2,100 each, for a total of $6,300. We're financing $5,670 for 15 years at 8%.

We have three additional bays equipped with 12,000-pound capacity heavy-duty lifts for
complicated repair work. The cost to use these bays is $30 per hour, with an additional tools
cost of $10 per hour to access up to ten tools at a time. Estimated usage is seven hours per day.
The tools purchases, amounting to $25,000 initially, are included in this segment, because this
is where we expect the major tool usage. The large lifts cost $5,800 each, for a total of $17,400
in lift costs. Total financing for the lifts and the tools is $38,160.

Finally, there are three bays equipped to paint cars and the fee is $50 per hour. It is probable
that one paint job will take most of the seven hours estimated usage, including drying time
unexposed to the elements. The fee for painting is higher, because the bays are more expensive
to build and maintain. Equipment, including compressors and paint guns, will cost $4,500, and
we will finance $4,050.

9.1 Important Assumptions

The key assumption within this business model is: there is a portion of the population that
would like to do basic repairs and/or maintenance on their vehicles, but they don't because
they lack necessary tools or a proper work space. Therefore, they will be willing to pay rental
fees to have access to tools and a work space.

Given that the assumption is true, then the key element of success for the venture will be
pricing. The customers must feel there is value for the rent they are paying. If the price is too
high, the substitution for our service will be taking a vehicle to a full service mechanic.
However, if the price is too low, the firm will not be able to recover the cost of the initial capital
expenditures.

If the assumption is not true and the firm cannot attract enough customers, then several exit
strategies are available:

1. Maintain ownership of both the car wash and repair bays, but lease the repair bays to a full
service auto mechanic firm.
2. Maintain ownership of both the car wash and repair bays, but own and operate a
franchised auto repair shop (Midas, Meineke, etc.) in the repair bays and provide full
service and eliminate do-it-yourself.
3. Sell all property and exit industry.
9.2 Break-even Analysis

The chart and table below show the Break-even Analysis for the company.

Break-even Analysis
Monthly Units Break-even 2,769

Monthly Revenue Break-even $45,236

Assumptions:

Average Per-Unit Revenue $16.34

Average Per-Unit Variable Cost $1.06

Estimated Monthly Fixed Cost $42,289

9.3 Projected Profit and Loss

The table below shows the profit and loss statement for the company.

Pro Forma Profit and Loss

Year 1 Year 2 Year 3

Sales $888,120 $932,526 $979,152

Direct Cost of Sales $57,852 $60,745 $63,782

Other $0 $0 $0

Total Cost of Sales $57,852 $60,745 $63,782

Gross Margin $830,268 $871,781 $915,370

Gross Margin % 93.49% 93.49% 93.49%

Expenses

Payroll $226,225 $237,536 $249,413

Sales and Marketing and Other

Expenses $228,030 $240,132 $252,788
Depreciation $1,200 $1,200 $1,200

Insurance $18,084 $17,970 $17,435

Payroll Taxes $33,934 $35,630 $37,412

Other $0 $0 $0

Total Operating Expenses $507,472 $532,468 $558,248

Profit Before Interest and Taxes $322,796 $339,314 $357,123

EBITDA $323,996 $340,514 $358,323

Interest Expense $41,285 $40,650 $39,934

Taxes Incurred $110,261 $119,466 $124,232

Net Profit $171,250 $179,198 $192,956

Net Profit/Sales 19.28% 19.22% 19.71%

9.4 Projected Cash Flow

As can be seen in the following chart and table, the company expects a steady increase in cash
flow within the first twelve months of operation, continuing through the first three years of
plan implementation.

Appendix

Pro Forma Profit and Loss

Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12

Sales $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010

Direct Cost
of Sales $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cost of
Sales $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821

Gross
Margin $69,189 $69,189 $69,189 $69,189 $69,189 $69,189 $69,189 $69,189 $69,189 $69,189 $69,189 $69,189

Gross
Margin % 93.49% 93.49% 93.49% 93.49% 93.49% 93.49% 93.49% 93.49% 93.49% 93.49% 93.49% 93.49%

Expenses

Payroll $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852

Sales and
Marketing
and Other
Expenses $19,003 $19,003 $19,003 $19,003 $19,003 $19,003 $19,003 $19,003 $19,003 $19,003 $19,003 $19,003

Depreciation $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

Insurance $1,507 $1,507 $1,507 $1,507 $1,507 $1,507 $1,507 $1,507 $1,507 $1,507 $1,507 $1,507

Payroll
Taxes 15% $2,828 $2,828 $2,828 $2,828 $2,828 $2,828 $2,828 $2,828 $2,828 $2,828 $2,828 $2,828

Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total
Operating
Expenses $42,289 $42,289 $42,289 $42,289 $42,289 $42,289 $42,289 $42,289 $42,289 $42,289 $42,289 $42,289

Profit Before
Interest and
Taxes $26,900 $26,900 $26,900 $26,900 $26,900 $26,900 $26,900 $26,900 $26,900 $26,900 $26,900 $26,900

EBITDA $27,000 $27,000 $27,000 $27,000 $27,000 $27,000 $27,000 $27,000 $27,000 $27,000 $27,000 $27,000

Interest
Expense $3,465 $3,460 $3,456 $3,452 $3,447 $3,443 $3,438 $3,434 $3,429 $3,425 $3,421 $3,416

Taxes
Incurred $7,030 $9,376 $9,377 $9,379 $9,381 $9,383 $9,385 $9,386 $9,388 $9,390 $9,392 $9,393

Net Profit $16,404 $14,064 $14,066 $14,069 $14,072 $14,074 $14,077 $14,079 $14,082 $14,085 $14,087 $14,090

Net
Profit/Sales 22.17% 19.00% 19.01% 19.01% 19.01% 19.02% 19.02% 19.02% 19.03% 19.03% 19.03% 19.04%
Pro Forma Cash Flow

Month Month Month

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 10 11 12

Cash
Received

Cash from
Operations

Cash Sales $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010

Subtotal
Cash from
Operations $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010

Additional
Cash
Received

Sales Tax,
VAT,
HST/GST
Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Current
Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Other
Liabilities
(interest-
free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Long-
term
Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales of
Other
Current
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales of
Long-term
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New
Investment
Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal
Cash
Received $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010
 Month Month Month
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 10 11 12

Expenditures
from
Operations

Cash
Spending $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852

Bill
Payments $1,465 $43,858 $40,994 $40,992 $40,989 $40,986 $40,984 $40,981 $40,978 $40,976 $40,973 $40,970

Subtotal
Spent on
Operations $20,317 $62,710 $59,846 $59,844 $59,841 $59,838 $59,836 $59,833 $59,830 $59,828 $59,825 $59,822

Additional
Cash Spent

Sales Tax,
VAT,
HST/GST
Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Principal
Repayment
of Current
Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other
Liabilities
Principal
Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-term
Liabilities
Principal
Repayment $663 $663 $663 $663 $663 $663 $663 $663 $663 $663 $663 $663

Purchase
Other
Current
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Purchase
Long-term
Assets $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125

Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal
Cash Spent $21,106 $63,498 $60,635 $60,632 $60,629 $60,627 $60,624 $60,621 $60,619 $60,616 $60,613 $60,611
Net Cash
Flow $52,904 $10,512 $13,375 $13,378 $13,381 $13,383 $13,386 $13,389 $13,391 $13,394 $13,397 $13,399

Cash Balance $230,266 $240,778 $254,153 $267,531 $280,912 $294,295 $307,681 $321,070 $334,461 $347,855 $361,252 $374,651

Pro Forma Balance Sheet

Month Month Month

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 10 11 12

Starting
Assets Balances

Current
Assets

$177,36 $230,26 $240,77 $254,15 $267,53 $280,91 $294,29 $307,68 $321,07 $334,46 $347,85 $361,25 $374,65
Cash 2 6 8 3 1 2 5 1 0 1 5 2 1

Inventory $0 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303 $5,303

Other
Current
Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total
Current $177,36 $235,56 $246,08 $259,45 $272,83 $286,21 $299,59 $312,98 $326,37 $339,76 $353,15 $366,55 $379,95
Assets 2 9 1 7 5 5 8 4 3 4 8 5 4

Long-term
Assets

Long-term $578,20 $578,32 $578,45 $578,57 $578,70 $578,82 $578,95 $579,07 $579,20 $579,32 $579,45 $579,57 $579,70
Assets 0 5 0 5 0 5 0 5 0 5 0 5 0

Accumulate
d
Depreciatio
n $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 $1,100 $1,200

Total Long- $578,20 $578,22 $578,25 $578,27 $578,30 $578,32 $578,35 $578,37 $578,40 $578,42 $578,45 $578,47 $578,50
term Assets 0 5 0 5 0 5 0 5 0 5 0 5 0

$755,56 $813,79 $824,33 $837,73 $851,13 $864,54 $877,94 $891,35 $904,77 $918,18 $931,60 $945,03 $958,45
Total Assets 2 4 1 2 5 0 8 9 3 9 8 0 4

Liabilities Month Month Month

and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 10 11 12

Current
Liabilities
Accounts
Payable $0 $42,491 $39,628 $39,625 $39,623 $39,620 $39,618 $39,615 $39,613 $39,610 $39,607 $39,605 $39,602

Current
Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other
Current
Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal
Current
Liabilities $0 $42,491 $39,628 $39,625 $39,623 $39,620 $39,618 $39,615 $39,613 $39,610 $39,607 $39,605 $39,602

Long-term $520,38 $519,71 $519,05 $518,39 $517,72 $517,06 $516,40 $515,73 $515,07 $514,41 $513,74 $513,08 $512,42
Liabilities 0 7 3 0 7 3 0 7 3 0 7 3 0

Total $520,38 $562,20 $558,68 $558,01 $557,34 $556,68 $556,01 $555,35 $554,68 $554,02 $553,35 $552,68 $552,02
Liabilities 0 8 1 5 9 4 8 2 6 0 4 8 2

Paid-in $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18 $236,18
Capital 2 2 2 2 2 2 2 2 2 2 2 2 2

Retained
Earnings ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000)

$100,82 $114,90 $128,98 $143,07 $157,16 $171,25

Earnings $0 $16,404 $30,468 $44,534 $58,603 $72,675 $86,749 6 5 7 2 0 0

Total $235,18 $251,58 $265,65 $279,71 $293,78 $307,85 $321,93 $336,00 $350,08 $364,16 $378,25 $392,34 $406,43
Capital 2 6 0 6 5 7 1 8 7 9 4 2 2

Total
Liabilities $755,56 $813,79 $824,33 $837,73 $851,13 $864,54 $877,94 $891,35 $904,77 $918,18 $931,60 $945,03 $958,45
and Capital 2 4 1 2 5 0 8 9 3 9 8 0 4

$235,18 $251,58 $265,65 $279,71 $293,78 $307,85 $321,93 $336,00 $350,08 $364,16 $378,25 $392,34 $406,43
Net Worth 2 6 0 6 5 7 1 8 7 9 4 2 2

Sales Forecast

Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12

Unit Sales

Car Wash 0% 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260

Vacuum
Cleaning 0% 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260 1,260

Car Paint 0% 630 630 630 630 630 630 630 630 630 630 630 630
Oil
Change 0% 630 630 630 630 630 630 630 630 630 630 630 630

Other
Repair 0% 630 630 630 630 630 630 630 630 630 630 630 630

Vending
Machines,
etc. 0% 120 120 120 120 120 120 120 120 120 120 120 120

Total Unit
Sales 4,530 4,530 4,530 4,530 4,530 4,530 4,530 4,530 4,530 4,530 4,530 4,530

Unit Month Month Month Month Month Month Month Month Month Month Month Month
Prices 1 2 3 4 5 6 7 8 9 10 11 12

Car Wash $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00

Vacuum
Cleaning $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00

Car Paint $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00

Oil
Change $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00

Other
Repair $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00

Vending
Machines,
etc. $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50 $2.50

Sales

Car Wash $6,300 $6,300 $6,300 $6,300 $6,300 $6,300 $6,300 $6,300 $6,300 $6,300 $6,300 $6,300

Vacuum
Cleaning $1,260 $1,260 $1,260 $1,260 $1,260 $1,260 $1,260 $1,260 $1,260 $1,260 $1,260 $1,260

Car Paint $31,500 $31,500 $31,500 $31,500 $31,500 $31,500 $31,500 $31,500 $31,500 $31,500 $31,500 $31,500

Oil
Change $9,450 $9,450 $9,450 $9,450 $9,450 $9,450 $9,450 $9,450 $9,450 $9,450 $9,450 $9,450

Other
Repair $25,200 $25,200 $25,200 $25,200 $25,200 $25,200 $25,200 $25,200 $25,200 $25,200 $25,200 $25,200

Vending
Machines,
etc. $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

$74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010 $74,010
Total
Sales

Direct
Unit Month Month Month Month Month Month Month Month Month Month Month Month
Costs 1 2 3 4 5 6 7 8 9 10 11 12

Car Wash 0.00% $2.13 $2.13 $2.13 $2.13 $2.13 $2.13 $2.13 $2.13 $2.13 $2.13 $2.13 $2.13

Vacuum
Cleaning 0.00% $0.43 $0.43 $0.43 $0.43 $0.43 $0.43 $0.43 $0.43 $0.43 $0.43 $0.43 $0.43

Car Paint 0.00% $1.13 $1.13 $1.13 $1.13 $1.13 $1.13 $1.13 $1.13 $1.13 $1.13 $1.13 $1.13

Oil
Change 0.00% $0.38 $0.38 $0.38 $0.38 $0.38 $0.38 $0.38 $0.38 $0.38 $0.38 $0.38 $0.38

Other
Repair 0.00% $0.85 $0.85 $0.85 $0.85 $0.85 $0.85 $0.85 $0.85 $0.85 $0.85 $0.85 $0.85

Vending
Machines,
etc. 0.00% $1.06 $1.06 $1.06 $1.06 $1.06 $1.06 $1.06 $1.06 $1.06 $1.06 $1.06 $1.06

Direct
Cost of
Sales

Car Wash $2,678 $2,678 $2,678 $2,678 $2,678 $2,678 $2,678 $2,678 $2,678 $2,678 $2,678 $2,678

Vacuum
Cleaning $536 $536 $536 $536 $536 $536 $536 $536 $536 $536 $536 $536

Car Paint $709 $709 $709 $709 $709 $709 $709 $709 $709 $709 $709 $709

Oil
Change $236 $236 $236 $236 $236 $236 $236 $236 $236 $236 $236 $236

Other
Repair $536 $536 $536 $536 $536 $536 $536 $536 $536 $536 $536 $536

Vending
Machines,
etc. $128 $128 $128 $128 $128 $128 $128 $128 $128 $128 $128 $128

Subtotal
Direct
Cost of
Sales $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821 $4,821

Personnel Plan

Month Month Month Month Month Month Month Month Month Month Month Month
 1 2 3 4 5 6 7 8 9 10 11 12

General
Manager 0% $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333

Mechanics 0% $12,124 $12,124 $12,124 $12,124 $12,124 $12,124 $12,124 $12,124 $12,124 $12,124 $12,124 $12,124

Administrative 0% $3,395 $3,395 $3,395 $3,395 $3,395 $3,395 $3,395 $3,395 $3,395 $3,395 $3,395 $3,395

Total People 7 7 7 7 7 7 7 7 7 7 7 7

Total Payroll $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852 $18,852

General Assumptions

Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 Month 12

Plan
Month 1 2 3 4 5 6 7 8 9 10 11 12

Current
Interest
Rate 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00%

Long-
term
Interest
Rate 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00%

Tax Rate 30.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

Other 0 0 0 0 0 0 0 0 0 0 0 0