BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 1 of 39

BHARATHIAR UNIVERSITY: COIMBATORE - 641 046

BBM/ BBA - AVIATION MANAGEMENT

(For the CPOP students admitted during the academic year 2010-2011 & onwards)

SCHEME OF EXAMINATIONS – CBCS Pattern

Examinations

Ins.hrs /

Credits
Part

Dur.H

Mark

Total
Course Title

CIA
week

rs

s
SEMESTER –I
I Language -I 6 3 25 75 100 4
II English -I 6 3 25 75 100 4
III Core I – Management Process 5 3 25 75 100 4
III Core II – Financial Accounting 5 3 25 75 100 4
III Allied Paper I – Mathematics for Management - I 6 3 25 75 100 4
IV Environmental Studies # 2 - - 50 50 2

SEMESTER –II
I Language -II 6 3 25 75 100 4
II English -II 6 3 25 75 100 4
III Core III – Organisational Behaviour 5 3 20 55 75 3
III Core IV – Economics for Executives 6 3 25 75 100 4
III Applied Paper II – Mathematics for Management - II 5 3 25 75 100 4
IV Value Education – Human Rights # 2 - - 50 50 2

SEMESTER – III
III Core V – Business Communication 5 3 20 55 75 3
III Core VI – Production and Material Management 5 3 25 75 100 4
III Core VII – Marketing Management 5 3 25 75 100 4
III Core VIII – Management Information System 5 3 25 75 100 4
III Allied : III – Taxation Law and Practice 5 3 25 75 100 4
IV Skill based Subject – 1 : Retail Environment 3 3 20 55 75 3
IV Airline and Travel & Tourism Industry: Introduction 2 - 50 50 2

SEMESTER – IV
III Core IX – Human Resource Management 5 3 25 75 100 4
III Core X – Financial Management 5 3 25 75 100 4
III Core XI - Principles of Airlines and Airport 3 25 75 100
5 4
Management
III Core XII – PC Software (MS Office ) - Theory 2 3 10 40 50 2
III Core XIII – PC Software (MS Office ) - Practical 3 3 20 30 50 2
III Allied : IV – Business Law 5 3 25 75 100 4
IV Skill based Subject – 2 :Consumer Behavior 3 3 20 55 75 3
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IV Logistic and Air cargo Management 2 - 50 50 2

SEMESTER – V
III Core XIV – Cost & Management Accounting 5 3 25 75 100 4
III Core XV – Marketing Research 5 3 25 75 100 4
III Core XVI – Airline Finance and Insurance 5 3 25 75 100 4
III Core XVII – Aviation Law and Aircraft Rules and 3 10 40 50 2
4
Regulations
III Core XVIII – Air Traffic Control 3 3 20 30 50 2
III Elective – I : Air Transportation Safety & Security 5 3 25 75 100 4
IV Mini Project on Airline Operations : Industrial Visit 3 20 55 75 3
3
to Domestic Airport

SEMESTER - VI
III Core XIX – Entrepreneurship and Project 3 25 75 100 4
6
Management
III Core XX – Airport Strategic Planning 6 3 25 75 100 4
III Core XXI – Airline & Airport Marketing 3 25 75 100 4
5
Management
III Elective – II: Services Marketing 5 3 25 75 100 4
III Elective – III: Aircraft Maintenance Management 5 3 25 75 100 4
IV Skill based Subject – 4 : Customer Relationship 3 20 55 75 3
3
Management
IV Major Project on Airport Management : Industrial - - - 50 2
-
Visit to International Airport
Total - - - - 3500 140

$ Includes 25%/40% continuous internal assessment marks for theory and practical papers
respectively.

@ No University Examinations. Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA). Only University Examinations.

Project:

Students will be given 10 Days during the close of the Fifth Semester to do the project and
submit the project report based on the subjects taught during the semester. In the case of final
semester, 20 Days will be given to do the project which will cover all the subjects taught in the
entire programme and the student shall submit the report on the last day. The evaluation of
project work will be done by a board consisting of HOD, concerned Faculty &Nominated
External Examinations by the University.
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 3 of 39

SEMESTER – I

MANAGEMENT PROCESS
Goal:
To enable the students to learn principles, concepts and functions of management.

Objective:
On successful completion of this course, the students should have understood. The nature and
types of business organizations Principles & functions of Management Process of decision
making Modern trends in management process.

UNIT -I
Business - meaning -business and profession, requirements of a successful business-Organisation
- meaning - importance of business organisation. Forms of business Organisation-Sole traders,
partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations -
Public Utilities and Public Enterprises.

UNIT –II
Nature and Scope of Management process – Definitions of Management – Management: a
science or an art? - Scientific Management - Managerial functions and roles – The evolution of
Management Theory.

UNIT –III
Planning: meaning and purpose of planning - steps in planning - types of planning. Objectives
and Policies - Decision making: Process of Decision making - types of Decisions.

UNIT -IV
Organising: Types of organisation - Organisationalstructure - span of control - use of staff units
and committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing:
Sources of recruitment - Selection process - training.

UNIT - V
Directing: Nature and purpose of Directing. Controlling: Need for co-ordination - meaning and
importance of controls - control process - Budgetary and non-Budgetary controls - Modern
trends in Management Process - case studies.

REFERENCE BOOKS
1.Business Organisation - Bhushan Y.K.
2.Principles of Management – L.M. Prasad
3.Business Management – Dinkar Pagare
4. Principles of Business organisation and Management – P.N. REDDY
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 4 of 39

FINANCIAL ACCOUNTING
Goal:
To enable the students to acquire knowledge of Accounting principles and practice

Objective:
On successful completion of this course, the students should have understood
The basic accounting concepts Double entry book keeping system and various books of accounts
Preparation of final accounts, etc.

UNIT - I
Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting -
Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of
Double Entry System – Preparation of Journal and Ledger Accounts- problems - Subsidiary
books - cash book – types of cash book -problems - purchase book - sales book -
sales return and purchase return books.

UNIT - II
Trial balance - Errors – types of errors - Rectification of errors – problems - Bank reconciliation
statement – problems.

UNIT - III
Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple
adjustments.

UNIT - IV
Accounting for non-trading institutions-Income &Expenditure Account- Receipts and Payment
Accounts and Balance sheet - Accounting for depreciation – methods of depreciation – problems
(straight line method and written down value method only)

UNIT - V
Preparation of accounts from incomplete records.
(Theory and problems may be in the ratio of 20% and 80%respectively)

REFERENCE BOOKS
1. Grewal, T.S. : Double Entry Book Keeping
2. Jain and Narang : Advanced Accountancy
3. Shukla and Grewal : Advanced Accountancy
4. Gupta and Radhaswamy : Advanced Accountancy
5. Gupta R.L. : Advanced Accountancy B.B.M -Services Management -2010-11 -Colleges
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 5 of 39

MATHEMATICS FOR MANAGEMENT- I

Goal:
To enable the students to acquire knowledge of mathematics & statistics and their use in business
decision making.

Objective:
On successful completion of this course, the students should have understood Set operations,
matrix and Mathematics of Finance Statistical tools and their applications

UNIT - I
Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,
Fundamental ideas about matrices and their operational rules – Matrix multiplication - Inversion
of square matrices of not more than 3rd order- solving system of simultaneous liner equations.

UNIT-II
Mathematics of Finance and series simple and compound interest - Arithmetic progression -
Geometric progression (Simple problems only).

UNIT-III
Meaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of the
problem - Methods to be employed types of enquiries - Presentation of data by Diagrammatic
and Graphical Method - Formation of Frequency Distribution.

UNIT-IV
Measures of Central tendency - Arithmetic Mean,Median, Mode, Geometric and Harmonicmean,
Measures of variation and standard, mean and quartile deviations - Skew ness and Kurtoses
Lorenx curve, Simple Correlation - Scatter diagram - Karl Pearson‘s Co-efficient of correlation –
Rank correlation - Regression lines.

UNIT-V
Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index number
- Unweighted indices - Consumers price and cost of living indices.

* Questions in theory and problems carry 30% and

70% marks respectively

REFERENCE BOOKS
1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods
2. Gupta S.P. - Statistical Methods
3. Navaneethan P. - Business Mathematics
4. Statistics - R.S.N. Pillai, Mrs. Bhagavathi
5. P.R. Vittal - Business Mathematics and Statistics
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 6 of 39

SEMESTER – II

ORGANISATIONAL BEHAVIOUR

Goal:
To enable the students to acquire knowledge of organisational behaviour

Objective:
On successful completion of this course, the students should have understood Personality,
Perception, Motivation, Job-satisfaction, morale, Group dynamics, Leadership traits, Counselling
and guidance, etc.

UNIT - I
Importance and scope of organisational psychology – Individual differences - Intelligence tests -
Measurement of intelligence - Personality tests - nature, types and uses.

UNIT - II
Perception - Factors affecting perception - Motivation - theories - financial and non-financial
motivation - techniques of motivation - Transactional Analysis - Brain storming.

UNIT - III
Job satisfaction - meaning - factors – theories - Management of job satisfaction - Morale -
importance - Employee attitude and behaviour and their significance to employee productivity -
job enrichment - job enlargement.

UNIT – IV
Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Co-operation
competition - conflict - Types of Conflict – Resolution of conflict - Sociometry - Group norms -
Role - Status – supervision style - Training for supervisions.

UNIT - V
Leadership - types - theories – Trait, Managerial Grid, Fiedder‘s contingency - Organisational
culture, Organisational change - organisational effectiveness – organisational development -
counselling and guidance - Importance of counsellor- types of counselling - merits of
counselling.

REFERENCE BOOKS
1.Keith Davis - Human Behaviour at Work
2.Ghos - Industrial Psychology
3.Fred Luthans - Organisational Behaviour
4.L.M. Prasad - Organisational Behaviour
5.Hippo - Organisational Behaviour
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 7 of 39

ECONOMICS FOR EXECUTIVES

Goal:

To enable the students to learn principles and concepts of Business Economics

Objective:
On successful completion of this course, the students should have understood The objectives of
business firms Factors of production and BEP Analysis Types of competitions and price
administration Government measures to control monopoly

UNIT - I
Objectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis -
Law of Demand - Elasticity of demand.

UNIT - II
Production function - Factors of production - Laws of diminishing returns and Law of variable
proportions - Economics of Scale – Cost and Revenue Curves - Break - even- point analysis.

UNIT - III
Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly -
Price discrimination - Pricing under Monopolistic competition - Oligopoly.

UNIT - IV
Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's
Liquidity preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory -
Uncertainty theory.

UNIT - V
Government and Business - Performance of public enterprises in India - Price policy in public
utilities, Government measures to control Monopoly in India - MRTP Act.

REFERENCE BOOKS
1.Sankaran - Business Economics
2.Markar Et al - Business Economics
3.Sundaram K.P & Sundaram E - Business Economics
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 8 of 39

MATHEMATICS FOR MANAGEMENT- II

Goal:
To enable the students to learn the techniques of Operation Research and their
applications in business management.

Objective:
On successful completion of this course, the students should have understood Operations
Research models Game theory, Queuing theory, PERT, CPM, etc.

UNIT - I
Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear
Programming - Formulation – Application in Management decision making
(Graphical method only)

UNIT - II
Transportation (Non- degenerate only) - Assignment problems - Simple Problems only

UNIT - III
Game Theory:- Queuing theory - Graphical Solution – mx2 and 2xn type. Solving game by
Dominance property - fundamentals - Simple problems only. Replacement problem –
Replacement of equipment that detoriates gradually (value of money does not change with time)

UNIT - IV
CPM - Principles - Construction of Network for projects – Types of Floats – Slack- crash
programme.

UNIT -V
PERT - Time scale analysis - critical path - probability of completion of project -
Advantages and Limitations.

Note: Theory and problem shall be distributed at

20% and 80% respectively.

REFERENCE BOOKS
1. Kanti Swarup, Gupta R.K. - Operations Research
2. P.R. Vittal - Operations Research
3. Gupta S.P. - Statistical Methods.
 BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 9 of 39

SEMESTER - III

BUSINESS COMMUNICATION
Goal:
To enable the students to learn the nuances of good communication.

Objective:
on successful completion of this course, the students should have understood
Methods of communication Types of communication and Barriers of communication.

UNIT-I
Essential and Importance of Business Communication. Methods of Communication –
Types – Barriers.

UNIT – II
Communication through letters – Layout of letters business enquiries – Offers and Quotations –
Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments and settlement of
accounts – Letters of complaints – Collection letters –Status enquiries – Bank correspondence –
Tenders – Letter to the editor.

UNIT – III
Correspondence of company secretary with share holders and directors – Agenda – Minutes –
Preparation.

UNIT – IV
Communication through reports: Essentials – Importance – Contents - Reports by individuals –
Committees – Annual report – Application for appointment – reference and appointment orders.

UNIT - V
Internal communication: Short speeches – Memo – Circulars – Notices – Explanations to
superiors – Precise writing – Communication media –Merits of various devices – Intercom,
Telex and Telephone – Fax – Internet.

Books for Reference:

1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons,
New Delhi, 2006.
2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi,
2003.
3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company
,2003.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 10 of 39

PRODUCTION AND MATERIALS MANAGEMENT

Goal:
To enable the students to acquire knowledge of production processes and Materials
Management

Objective:
On successful completion of this course, the students should have understood
Principles, functions and process of Production Management Effective management of materials

UNIT-I
Production Management - Functions - Scope - Plant location - Factors - Site location - Plant
layout - Principles - Process - Product layout for Production Planning and control - Principles -
Information flow - Routing - Scheduling - Despatching - Control.

UNIT-II
Materials Handling - Importance - Principles - Criteria for selection of material handling
equipments. Maintenance - Types - Breakdown - Preventive - Routine - Methods study -
Time study - definition - Motion study - Principles– work measurement.

UNIT-III
Organisation of Materials Management - Fundamental Principles - Structure – Integrated
materials management - Purchasing – procedure - principles - import substitution and
import purchase procedure - Vendor rating - Vendor development.

UNIT-IV
Function of Inventory - Importance - Tools - ABC, VED, FSN Analysis - EOQ - Reorder
point - Safety Stock - Lead time Analysis Store keeping - Objectives - Functions - Store keeper -
Duties - Responsibilities - Location of store - Stores Ledger - Bin card.

UNIT-V
Quality control - Types of Inspection – Centralised and Decentralised. TQM: Meaning
Objectives - elements - Benefits - Bench marking: Meaning - objectives - advantages - ISO:
Features - Advantages - Procedure for obtaining ISO.

TEXT BOOKS:
1. Banga and Sharma : Production Management
2. O.P. Khanna : Industrial Engineering and Management
3. M.V. Varma : Materials Management
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 11 of 39

MARKETING MANAGEMENT
Goal:
To enable the students to acquire knowledge of principles of marketing management

Objective:
On successful completion of this course, the students should have understood Principles of
marketing management, market segmentation
Product life cycle, pricing, branding,

UNIT - I
Definition of Marketing - Marketing Management- Marketing concept - meaning Importance of
marketing in developing countries - Functions of Marketing - Marketing environment: various
environmental factors affecting the marketing function.

UNIT - II
Buyer Behaviour - Buying motives - explanation of motivation – Market Segmentation of
different bases - Marketing strategy - Market Structure - Definition and types of channel -
Channel selection & problems.

UNIT - III
The Product-Marketing characteristics -consumer goods-industrial goods- Production policy -
Product Life Cycle (PLC) - Product mix - modification & elimination - packing - Developing
new Products- strategies.

UNIT - IV
Pricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing pricing
decisions - Competitors action to price changes - multiproduct pricing. Physical Distribution -
Management of physical distribution - marketing risks.

UNIT - V
Branding Decisions: Brand-Brand Image, Brand Identity-Brand Personality -Positioning and
leveraging the brands-Brands Equity.

REFERENCE BOOKS:

1. Philip Kotler - Marketing Management

2. Rajan Nair - Marketing Management
3. Cundiff and Still - Fundamentals of modern marketing
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 12 of 39

MANAGEMENT INFORMATION SYSTEM

Goal:
To enable the students to acquire knowledge of MIS

Objective:
On successful completion of this course, the students should have understood
Computer based information system MIS support for the functions of management

UNIT I
Introduction to Information Systems - definition - features - steps in implementation of MIS -
need for information-information system for decision making- MIS as competitive advantages –
MIS structures.

UNIT II
MIS - Strategic information system - MIS support for planning - organising - controlling - MIS
for specific functions - personnel, finance, marketing inventory production Data Base
Management System Models - hierarchical -network - relational - modular.

UNIT III
Computer Hardware - Description of electronic computers – CPU operations - Classification of
computers - main - mini - workstations - micro computers - Super computers – personal
computers. Computer Software -types of software - data representation in computers -
Introduction to client-server.

UNIT IV
Input devices - mouse - touch screens - MICR - OCR - keyboard - pen based Input - digital
scanners - voice input devices - sensors. Output devices - impact printers - non-impact printers -
video display terminals - plotters - voice output devices. Secondary storage devices - magnetic
disk, floppy, magnetic tape, optical disk storage - CDROM

UNIT V
Telecommunication revolution - Introduction to Email, internet, intranet and teleconferencing,
www architecture, Introduction to E-Commerce, models B_B, B_C, and EDI, EDI applications
in business, electronic payment cash, smart cards, and credit cards.

REFERENCES

Management Information System - Murdick and Ross

Management Information System- A contemporary perspective - Kenneth Laudon &
Jane Laudon
Management Information System - Gordon B Davis
Management Information System - James O brien
Computer applications in business – Subramanian K
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 13 of 39

TAXATION – LAW AND PRACTICE

Goal:
To enable the students to acquire knowledge of principles of Taxation

Objective:
On successful completion of this course, the students should have understood
Principles of Direct and Indirect Taxes Calculation of Tax, Tax Authorities, Procedures,

UNIT – I
General Principles of Taxation, Distinction between direct and Indirect taxes, tax evasion –
avoidance – causes - remedies.

UNIT – II
Direct Taxes : Income Tax Act 1961 – important definitions – basis of charge – residential status
– Income exempted from income tax – heads of income – computations of income under salary
and house property .(problem be included).

UNIT – III
Computation of income under profits and gains of business - profession - capital gains – income
from other sources - Deductions in the computation of total income - income tax Authorities and
their power.(problems be included).

UNIT – IV
Indirect taxes – selected provisions of VAT– with regard to registration of dealers - procedure
and effects of registration -mode of charging VAT – exemption from VAT – authorities and their
powers.

UNIT – V
Role of Excise duties in the total revenue – objectives of excise duty in the total revenue –
objectives of excise duty – exempted from duty – customs duties – Levy of import and export
duty – distinction between adv alorum and specific duties – exemption

Note: Theory and problems shall be distributed at 60% & 40% respectively.

BOOKS RECOMMMENDED

1. Bhagavathi Prasad - Income Tax Law &Practice

2. Mehrothra - Income Tax Law & Practice
3. Gour & Narang - Income Tax Law & Practice
4. Dingare pagare - Income Tax Law & Practice
5. Dingare Pagare - Business Taxation
6. Balasubramanian - Business Taxation
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 14 of 39

Skill Based Subject-1: RETAIL ENVIRONMENT

Subject Description: This course presents the basics of retailing, trends in retailing, evolution of
retailing and global retail markets.

Goals:
To enable the students to learn the basics in retailing, evolution and trends in retailing.

Objectives:
On successful completion of the course the students should have: understood the features of
retailing learnt the theories of retail development learnt retail development in India and global
retail markets

Contents:-
UNIT I
Retail: Meaning – Functions and special characteristics of a Retailer – Reasons for studying.
Retailing – Marketing-Retailer Equation –Marketing concepts applied to retailing – Retailing as
a career – Trends in Retailing.

UNIT II
Retail Model and Theories of Retail Development – Life cycle and phase in growth of retail
markets – Business models in retail – other Retail models.

UNIT III
Strategic Planning in Retailing: Situation Analysis – Objectives – Need for identifying consumer
needs – Overall strategy, feedback and control – consumer decision-making process.

UNIT IV
Retail in India: Evolution and Size of retail in India – Drivers of retail change in India – Foreign
Direct Investment in retail – Challenges to retail developments in India.

UNIT V
Global retail markets: Strategic planning process for global retailing – Challenges facing global
retailers – Challenges and Threats in global retailing – Factors affecting the success of a global
retailing strategy

REFERENCE BOOKS:

Swapna Pradhan – Retailing Management – Text and Cases, Tata McGraw Hill – 2nd
edition, 2004
Barry Berman and Joel R Evans – Retailing Management – A Strategic Approach,
Prentice Hall of India, 8th Edition, 2002.
James R. Ogden, Denise Ogden – Integrated, Retail Management – Biztantra 2005
Gibson G Vedamani – Retail Management – Functional
Principles and Prectice, Jaico
Publishing House, Second edition, 2004.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 15 of 39

AIRLINE AND TRAVEL AND TOURISM INDUSTRY-INTRODUCTION

UNIT -1:

 Commercial Aviation-Air Taxi Operations-

 Private Operation- Airport Handling
 Functions of IATA-ICAO - Aims and Objectives.
 IATA Geography and Global indicators

UNIT -2:
 Airlines Terminal Management- Airline Operational Management-
 Domestic- International Departure Formalities,
 Security Check- In. Hand Baggage Screening
 Personal Frisking- Boarding the Plane, Ground Announcements
 Handling of Delayed Flight-Disruptive Flights
 Ramp Handling & Ramp Safety- Procedure

UNIT -3:

 Travel Documents- Passport – Visa-

 Tim- Currency Regulations-IATA Rate of Exchange
 Banker‘s Buying Rate- Banker‘s selling rate-Currency Conversion
 Departure Control System-ATC

UNIT - 4:

 Travel Agent Management- Travel Partners

 IATA Approved Travel Agency Appointment and Control
 Bank guarantee.-IATA Billing and Settlement Plan
 Credit Period - Customer Service-Service Provider
 Training and Development of Travel agent-GDS.
UNIT – 5:

 Tourism Management-
 Domestic and International Tourism.
 Discover India-Government Regulations on Tourism Management.
 Exploring new Destinations-Foreign Currency Earner.
Reference Book:
1. IATA Manual on Diploma in Travel & Tourism Management
2. ICAO Manuals
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 16 of 39

SEMESTER – IV

HUMAN RESOURCE MANAGEMENT

Goal:
To enable the students to acquire knowledge of Human Resource Management

Objective:
On successful completion of this course, the students should have understood
Functions of HR/Personnel Department Manpower planning, performance appraisal,...
Salary administration, Labour Welfare, Industrial Relations,

UNIT - I
Personnel Management - meaning, nature, scope and objective – Functions of Personnel
Department - The Role of Personnel manager - Organisation of personnel department - Personnel
Policies and Procedures.

UNIT - II
Manpower planning - Job description - Job analysis - Role analysis - Job specification
Recruitment and Selection - Training and Development.

UNIT - III
Performance appraisal - Job evaluation and merit rating - Promotion - Transfer and demotion -
Human relations - approaches to good human relations - Punishment.

UNIT - IV
Wages and Salary administration - Incentive system - Labour welfare and Social Security
- Safety, health and Security - retirement benefitsto employees.

UNIT - V
Industrial relations - Trade unionism - Grievance handling – collective bargaining and worker's
participation in management.

REFERENCE BOOKS:

1. Tripathy - Personnel Management and Industrial Relations

2. Bhagoiwal - Personnel Management and Industrial Relations
3. Memoria - Personnel Management and Industrial Relations
4. VSP. Rao - Human Resource Management
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 17 of 39

FINANCIAL MANAGEMENT
Goal:
To enable the students to acquire knowledge of Financial Management

Objective:
On successful completion of this course, the students should have understood
Finance Functions, Cost of capital, Capital structure,...
Capital Budgeting, Working capital management,...

UNIT - I (Theory only)

Finance Functions: Meaning - Definition and scope of finance functions - Objectives of
Financial management - profit maximization and wealth maximisation. Sources of
Finance - Short term - Bank sources – Long term - Shares - debentures, preferred stock - debt.

UNIT - II (Problem & Theory questions)

Financing Decision: Cost of Capital - Cost of Specific Sources of capital - Equity - preferred
stock debt - reserves - weighted average cost of capital, Operating Leverage and Financial
Leverage.

UNIT - III (Theory only)

Capital Structure - Factors influencing capital structure – optimal capital structure - Dividend
and Dividend policy: Meaning, classification - sources available for dividends - Dividend policy
general, determinants of dividend policy.

UNIT - IV (Theory only)

Working capital management: Working capital management - concepts – importance
Determinants of Working capital. Cash Management: Motives for holding cash - Objectives and
Strategies of cash management. Receivables Management: Objectives - Cost of Credit
Extension, benefits - credit policies - credit terms - collection policies.

UNIT - V (Problems& theory questions)

Capital budgeting-meaning-objectives-preparation of various types capital budgeting.
(Theory carries 80 Marks, Problems carry 20 Marks)

REFERENCE BOOKS
1. P.V. Kulkarni - Financial Management
2. Khan and Jain - Financial Management - A Conceptual Approach
3. I. M. Pandey - Financial Management
4. S.N. Maheswari - Management Accounting
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 18 of 39

PRINCIPLES OF AIRLINE AND AIRPORT MANAGEMENT

Aim

To enable the students to learn the development and growth of

Aviation Industry in the world, which shall be the right foundation
for a prospective career in Airlines and Airport Management for
the Students ,tomorrow.

UNIT – 1: INTRODUCTION

 History of Aviation- Development of Air transportation in India-

 Major players in Airline Industry-Market potential of Indian Airline Industry—
 Current challenges in Airline Industry-Competition in Airline Industry

UNIT- 2: ICAO & IATA

ICAO – International Civil Aviation Organisation

 International body comprising Governments of various Countries

 Origin – Aims of ICAO, Functions of ICAO
 Role of ICAO in International Air Transportation

IATA- International Air transportation Association

 IATA is the world organization of Scheduled Airlines of all countries

 Origin – Aims of IATA, Functions of IATA
 Role of IATA in International Air Transportation

UNIT -3: AIRPORT MANAGEMENT

 Airport planning-
 Operational area and Terminal planning, design, and operation-
 Airport operations-Airport functions-
 Organization structure of Airports sectors-Airport Authorities-
 Global and Indian scenario of Airport management – DGCA –AAI.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 19 of 39

UNIT – 4: AIRLINE OPERATIONS

 Organisation Structure of Airline Sectors

 Airline Terminal Management-
 Flight Information Counter/Reservation and Ticketing-
 Check In/Issue of Boarding pass-Customs and Immigration formalities-Co-ordination-
Security Clearance-Baggage-Handling
 Handling of Stretcher Passengers and Human Remains-Handling of CIP,VIP & VVIP-
 Co-ordination of Supporting Agencies /Departments.

UNIT – 5: AIRTRANSPORT SERVICES

 International trends-Emerging Indian scenario-

 Private Participation : International Developments
 PPP : Public Private Participation in Indian Airports-
 Environmental regulations-Regulatory issues
 Meteorological services for Aviation
 Airport fees, rates, and charges

References:

1. Graham .A-Managing Airport an International Perspective –Butterworth Heinemann,

Oxford-2001
2. Wells .A-Airport Planning and Management, 4th Edition-McGraw-hill, London-2000.
3. Doganis .R.-The Airport Business-Routledge, London-1992
4. Alexander T.Well, Seth Young –Principles of Airport Management-McGraw Hill 2003
5. P.S. Senguttuvan –Fundamentals of Airport Transport Management – McGraw Hill
2003
6. P.S. Senguttuvan –Principles of Airport Economics-Excel Books-2007
7. Richard De Neufville – Airport Systems: Planning, Design, and Management.-
McGraw-Hill,London- 2007
8. Kent Gouiden- Global Logistics Management –Wiley Black Well
9. Lambert –Strategic Logistic Management – Academic Intl Publishers
10. Alan Ruston & John Oxley, Hand book of Logistics & Distribution –Kogan Page
11. Paul R .Murphy, JR and Donal & F. Wood-Contemporary Logistics –Prentie Hall.9th
Edn.2008.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 20 of 39

PC SOFTWARE (MS OFFICE) – Theory

Unit-I
Windows 2000- working with windows – moving formation within windows
arranging Icons- Saving Window settings. MS Office Basics – Creating document –
entering text-Selecting text- giving instructions- Using tool bars- Menu commands-
Keyboards shortcuts- Saving files- Opening documents – Manipulating Windows –
simple Editing- Printing Files.

Unit-II
Word Basics – Using Auto text – Using Auto Correct Word editing technique- finding and
replacing text – Checking spelling – using templates- formatting – Formatting with styles
creating tables.

Unit-III
Excel Basics- entering data- Selecting Ranges- Editing entries – formatting entries- Simple
Calculation- naming cells and Ranges- Data display- printing worksheets –copying entries
between workbooks – Moving sheets between workbook-deleting sheets- Creating graphs.

Unit-IV
Power Point basics- Working in outline view- using a design template- Merging presentations in
Slider sorter view applying templates – Adding graphs- adding organization Charts.

Unit-V
Access Basics- Creating a table- entering and adding records- Changing a structure- working
with records – Creating forms – establishable relationship using queries to extract information.

Text Books
1. Office 2000 Complete Reference by stepher L.Nelson.
2. PC Software for window made simplex by R.K Taxali – Tata McGraw Hill
Publishers Pvt. Ltd.,
3. Quick Course in Micro soft Office Joyce Cox, Polly urban –Galgottia Publications.
4. PC Software for Office- Automation by T.Karthikeyan and Dr. C. Muthu- Sultan Chand and
Company.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 21 of 39

PC Software (MS Office)

PROGRAMMING LABORATORY

List of Practicals
MS-Word

1. Type the text, check spelling and grammar bullets and numbering list items, align the text to
left, right justify and centre.
2. Prepare a job application letter enclosing your Bio-Data
3. Perform Mail Merger Operation and Preparing labels.
4. Prepare the document in newspaper column layout.

MS – EXCEL
1. Worksheet Using Formulas.
2. Working Manipulation for electricity bill preparation.
3. Drawing graphs to illustrate class performance
4. An excel worksheet contains monthly sales details of five companies.

MS ACCESS
1. Simple commands perform sorting on name, place and pin code of students database and
address printing using label format.
2. Pay rolls processing and prepare report
3. Inventory control.
4. Screen designing for data entry.

MS POWER POINT
1. Prepare a PowerPoint presentation with at least three slides for department Inaugural function.
2. Draw an organization chart with minimum three hierarchical levels.
3. Design an advertisement campaign with minimum three slides.
4. Insert an excel chart into a power point slide.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 22 of 39

BUSINESS LAW
Goal:
To enable the students to acquire knowledge of legal aspects of business

Objective:
On successful completion of this course, the students should have understood Law of contract,
Law of sale of goods Law of Agency, Negotiable Instruments Act,....

UNIT - I LAW OF CONTRACT

Contracts - Essentials of Contract - Agreements - Void - voidable and illegal contracts - Express
and implied Contracts - Executed and Executory Contracts - Absolute and contingent contracts -
Offer - Legal rules as to offer as to offer and lapse of offer - Acceptance - and rules as to
acceptance - to create legal relation - Capacity of parties to create contract - Consideration -
Legal rules as to Consideration - Stranger to a Contract and exceptions - Contract without
consideration - Consent - Coercion - undue influence – misrepresentation - fraud - mistake of
law and mistake of fact.

UNIT II
Legality of Object - Unlawful and illegal agreements - Effects of illegality – Wagering
Agreements - Agreement opposed to public policy - Agreements in Restraint of trade -
Exceptions – void agreements - Restitution - Quasi-contracts - Discharge of contract -
Breach of contract - Remedies for breach of Contract.

UNIT - III LAW OF SALE OF GOODS

Formation of contract of sale - Sale and agreement to sell – Hire purchase agreement -
Sale and bailment - Capacity to buy and sell - Subject matter of contract of sale - Effect
of destruction of goods - Documents of title to goods - conditions and warranties - Rules of
Caveat - Emptor - Exceptions - Transfer of property - Goods sent on approval - FOB, CIF, FOR
and Ex-ship contracts of sale - Sale by non - owners - right of lien - termination of lien - right of
resale - right of stoppage in transit - Unpaid Vendor's rights.

UNIT - IV
Creation of agency - Classification of agents - relations of principal and agent - delegation of
authority - relation of principal with third parties - personal liability of agent - Termination of
agency.

UNIT V
Negotiable Instruments Act 1881-Negotiable Instruments-Characteristics-cheque- Essentials
requirements-Endorsements-kinds-crossing-types-Demand draft-Bills of Exchange.

REFERENCE
1.N.D. Kapoor - Elements of Mercantile Law
2.Shukla M.C. - A Manual of Mercantile Law
3.Venkatesan - Hand Book of Mercantile Law
4.Pandia R. H. - Mercantile La
5.K.P.Kandasami - Banking Law & Practice
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 23 of 39

Skill Based Subject-2 : CONSUMER BEHAVIOUR

Subject Description:
This course presents the basics of consumer behaviour

Goals:
To enable the students to learn the basics of consumer behaviour

Objectives:
On successful completion of the course the students should have: Understood consumer
motivation and perception Learnt consumer learning and attitude Learnt consumer decision
making

UNIT-I
Introduction - Consumer Behaviour — definition - scope of consumer behaviour — Discipline of
consumer behaviour — Customer Value Satisfaction — Retention — Marketing ethics.

UNIT –II
Consumer research — Paradigms — The process of consumer research - consumer motivation
— dynamics — types — measurement of motives — consumer perception

UNIT – III
Consumer Learning — Behavioural learning theories —Measures of consumer learning —
Consumer attitude — formation — Strategies for attitude change

UNIT – IV
Social class Consumer Behaviour — Life style Profiles of consumer classes — Cross Cultural
Customers Behaviour Strategies.

UNIT-V
Consumer Decision Making — Opinion Leadership — Dynamics — Types of consumer
decision making — A Model of Consumer Decision Making

REFERENCE BOOKS:
Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice — Hall of
India, Sixth Edition, 1998.
Paul Green Berg-Customer Relationship Management -Tata Mc Graw Hill , 2002
Barry Berman and Joel R Evans — Retail Management —A Strategic Approach-
Prentice Hall of India, Tenth Edition, 2006
Gibson G Vedamani — Retail Management — Functional Principles and Practice, Jaico
Publishing House, Second Edition, 2004
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 24 of 39

LOGISTICS & AIR CARGO MANAGEMENT

UNIT: 1 Concept of Logistics

 Introduction – Components, Advantage & Growth-Logistics in Global Organisation

 Marketing and Logistics Channel – Environmental and Marketing Issue
 Inventory Management- Purpose, Type, Objective and Cost- Model of Inventory
Management – MRP, DRP & JIT

UNIT: 2 Transport System Model and Warehousing

 Deregulation and Government Rule – Transport Security

 Product Packaging and Pricing – Role of Warehouse –Alternative Warehousing
 Trend in Material Handling – Inbound Logistics and Purchasing

UNIT: 3 Global Environment & Strategy

 Global Supply Chain – International Documentation- Strategy Formulation &

Implementation
 Quality Concept & TQM – Improving Logistics Performance

UNIT: 4 Air Cargo Concept

 Introduction – Operations and Industry Regulations – Service Function, Organisation and

Liability – SLI, Types of cargo-Handling of Perishable,Valuable Cargo and Special
Cargo.
 Air cargo Tariff, Rates & Charges – Valuation charges and Disbursement
 Airway Bill, Function, Purpose and Validation

UNIT: 5 Handling Facility

 Airport Cargo Activity & Cargo Zone .

 Aircraft Handling with Cargo.
 Cargo Terminals and Facilities .
 Emerging trend in Cargo & Cargo Carriers.

References:

1. Kent Gourdin, ―Global Logistics Management‖, Wiley Blackwell

2. Lambert, ― Strategic Logistic Management‖, Academic Int Publisher
3. Alan Rushton & John Oxley, ― Hand Book of Logistic and Distribution‖, Kogan Page
4. John F Magee & William C Copalino, ― Modern Logistics Management‖, John Wiley & Sons
5. Paul R. Murphy, Jr and Donald F. Wood, ― Contemporary Logistics‖, Prentice Hall,
9th edition,2008
6. Edward J Bardi / John J Coyle / Robert A Novack, ― Management of Transportation‖,
Thomson – South- Western, 2006.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 25 of 39

SEMESTER – V

COST AND MANAGEMENT ACCOUNTING

Goal:
To enable the students to acquire knowledge of Accounting for managerial decisions

Objective:
On successful completion of this course, the students should have understood Cost sheet,
Material issues, Labour cost...Financial statement analysis, Budgeting,..

UNIT I (Theory questions only)

Meaning-definition-scope-objectives-function-meritsand demerits of Cost and Management
Accounting-distinction between cost, management and financial accounting - Elements of cost-
cost concepts and costs classification.

UNIT II (Problems and theory questions)

Preparation of cost sheet-stores control- ECQ-maximum, minimum, reordering levels-pricing of
materials issues-FIFO,LIFO,AVERAGE COST,STANDARD PRICE-methods -labour cost-
remuneration and incentives. UNIT III (Problems only) Financial statement Analysis -
preparation of comparative and common size statements -analysis and interpretation. Ratio
analysis - classification of ratios-liquidity, profitability, solvency – inter firm comparison.

UNIT IV (Problems only)

Fund flow analysis-cash flow analysis (problems only)

UNIT V (Problems and theory questions)

Standard costing-variance analysis-material and labour variances Marginal Costing-cost volume
profit analysis. Budgeting and preparation of various budgets.

(Theory carries 20 marks and problems carry 80 marks)

REFERENCE BOOKS:
1. Jain and Narang - Costing
2. Nigam and Sharma - Cost accounting
3. RK Sharna & K. Gupta - Management Accounting
4. S.N.Maheswari - Management Accounting
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 26 of 39

MARKETING RESEARCH

Unit – I Introduction to Research

Meaning of research – Objectives – Types – Significance of research –criteria of good research –
problems encountered by researchers in India –Research problem – techniques involved in
defining a problem.

Unit –II Research Design:

Meaning – Need – Features –Different research designs – sampling design– steps in samplings –
Characteristics of a good sample design – different types ofsample design- measurement and
scaling technique.

Unit – III Data Collection

Collection of Primary data – observation method – Interview method –collection of data through
questionnaires & schedules – difference between questionnaires and schedules – other methods
of data collection – collection ofsecondary data.

Unit –IV statistical techniques:

Factor Analysis – cluster analysis – discriminate analysis – multipleregression & correlation –
application of SPSS package.

Unit –V Research Report

The purpose of the Written report – Basics – The integral parts of a report –the title of a report –
the table of content – synopsis – Introductions torecommendation sections.

Reference :

1. Donald R. Cooper and Rama‘s S. Schindler, business research method – tata McGraw Hill
Publishing
2. C.R. Kothari – Research methodology – wishva prakashan, new delhi

AIRLINE FINANCE AND AVIATION INSURANCE

UNIT -1: Airline finance – Introduction

 Airline Finance
 Need & Importance – World Airline financial results
 Factors affecting financial results – Asset Utilization – Key Financial issues
 Airline financial ratio – Performance Earnings Ratio – Risk solvency ratio
 Liquidity Ratio – Stock Market Ratios – inter – Airline comparison of financial ratio

UNIT – 2: Airline Valuations & Source of finance

 The valuation of tangible and intangible assts – The valuation of the Airline as a whole
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 27 of 39

 Rating agencies – Sources of internal and external finance – Institutions involved in

Airline Finance
 Term Loan payment, book profit and manufacturer‘s prepayment

UNIT – 3: Aircraft Leasing & Finance

 Finance Lease – Meaning, Objectives, Different type of leasing, major differences
between Wet, Sale and Operating lease.
 Securitization of Aircraft – Meaning, Purpose and advantages, Airline traffic and
Financial forecasts
 Airline capital expenditure projections and airline financial requirement forecasts

UNIT – 4: Principles of Insurance & Risk Management

 History of Aviation insurance – Basic Principles of Insurance – Basic Terminologies in
General Insurance.
 Insurers – Risk & Insurance – Risk Management

UNIT – 5: Aivation Insurance

 Aircraft hull and liability insurance – Sample policy and endorsement – Airport premise
liability and other aviation coverage.
 Underwriting and pricing aviation risk – Aviation business property insurance and
transport insurance.
Text Books
1. Peter.S. Morrel, ―Airline Finance‖, Ashgate
2. M.N. Mishra: Insurance principles and practices
References:
1. P. Periyasamy : Principles and Practices of Insurance
2. Gail F Butler & Martin R Keller, ― Airline Finance‖, Mc Graw Hill
3. Alexander. T. Wells & Bruce. D, ―Aviation Insurance and Risk Management‖, Krieger
4. Vera Foster Rollo, ―Aviation Insurance‖, Meryland Historical.

AVIATION LAW AND AIRCRAFT RULES AND REGULATIONS

Aim

To enable the Students to learn the legal background of this

Aviation World and all the Rules and Regulations connected with
Air Transportation including the International Regulations as well as
all the relevant State Acts passed in this respect
UNIT – 1: Civil Aviation Regulations Authority
 DGCA-Introduction to Directorate General of Civil Aviation-
 DGCA functions-DGCA Organization-DGCA as Regulatory Authority
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 28 of 39

UNIT – 2: Aircraft Rules

 Aircraft Act 1934
 The Aircraft Rules 1937

UNIT – 3: National Legislation

 The Air corporations Act, 1953 (27 of 1953)
 The Air Corporations (Transfer of Undertakings and Repeal) Ordinance, 1994(4 of 1994)
 The Air Corporations (Transfer of Undertakings and Repeal) Act, 1994 (13 of 1994)
 The International Airports Authority of India act, 1971 (43 of 1971)
 The National Airports Authority of India, 1985 (64 of 1985)
 The Airports Authority of India Act 1994 (55 of 1994)
 The Carriage by Air Act, 1972 (69 of 1972)
 The Tokyo Convention Act, 1975 (20 of 1975)
 The Anti-hijacking Act, 1982 (65 of 1975)
 The suppression of unlawful acts against safety of Civil Aviation Act, 1982 (66 of 1982)

UNIT – 4: Civil Aviation Requirements (CAR)

 Section 1-General
 Section 2-Airworthiness
 Section 3-Air Transport
 Section 4-Aerodrome standards and Air Traffic Services
 Section 5-Air Safety
 Section 6-Design standards and type certification
 Section7-Flight crew standards, training and licensing
 Section 8-Aircraft operations

UNIT- 5: International Conventions:

 The Chicago conventions, 1944
 The International Air Services Transit Agreement, 1944
 The International Air Transport Agreement, 1944
 The Warsaw Conventions, 1920
 The Geneva Convention, 1948
 The Rome Convention, 1952
 The Tokyo Convention, 1963


References:

Aircraft Manual, C.A.R. Sec. II

BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 29 of 39

AIR TRAFFIC CONTROL

Aim

To enable the Students to learn the absolute necessity of

Air Traffic Control without which there will be no safety to life and
property of Airline Passengers and Air Traffic Control is a must for
smooth and orderly movements of Air Traffic around the world.

UNIT- 1: Basic Concept

 Objectives of ATS – Parts of ATC Service – Scope and Provision of ATC‘s – VFR &
IFR Operations – Classification of ATS Air Spaces – Various kinds of separation
 Meteorological Support
 providing ATS – Division of Responsibility of Control

UNIT – 2: Air Traffic Services

 Area Control Service, Assignment of Raising levels minimum Flight Altitude
 ATS routes & + Significant Points –
 RNAV and RNP – Vertical, Lateral and Longitudinal Separations based on Time /
Distance
 ATC clearance – Flight plans- Position report

UNIT - 3: Flight Information Alerting Services, Coordination, Emergency

Procedure and Rule of the Air
 Radar Service, Basic Radar Terminology, Identification Procedures using Primary/
Secondary radar- Performance Checks –
 Use of Radar in Area and Approach Control Service – Issuance Control and Coordination
between Radar/ Non Radar Control – Emergencies – Flight Information and Advisory
Service – Alerting Service – Coordination and Emergency Procedure – Rules of the Air

UNIT – 4: Aerodrome Data, Physical Characteristics and Obstacles Restriction

 Aerodrome Data: Basic Terminology – Aerodrome Reference Code

 Aerodrome Reference Point – Aerodrome Reference Temperature Instrument Runway,
Physical Characteristic; Length of Primary/ Secondary Runway Width of the Runways –
Minimum Distance between Parallel Runways etc- Obstacles

UNIT – 5: Visual and for Navigation, Visual Aids for Denoting Obstacles Emergency and
other Services:
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 30 of 39

 Visual aids for Navigation; Wind Direction Indicator – Landing Direction Indicator
 Location and Characteristics of Signal Area – Marking General Requirements – Various
Markings – Lights, General Requirements
 Aerodrome Beacon, Identification Beacon- Simple Approach Lighting System and
Various Lighting Systems – VASI & PAPI.
 Visual Aids for Denoting Obstacles; Object to be Marked and Lighter – Emergency and
Other Services.

Reference Book:
1. Air Traffic Control:–Airport Systems-Planning, Design and management By Richard de
Neufville/ Amedeo Odoni
2. Fundamentals of Air Transpot Management BY P.S. Senguttuvan
3. Investigating human Error – Barry Strauch - Ashgate Publishing Limited.
4. Staffing the ATM System – Hinnerk Eibfeldt, Mike C. Heil and Dana Broach – Ashgate
Publishing Limited
5. Inovation and Consolidation in Aviation – Graham Edkins and Peter Pfister – Ashgate
Publishing Ltd

AIR TRANSPORTATION SAFETY AND SECURITY

Aim

To enable the Students to learn about the importance of Safety and

Security in Air Transportation, the study of which is of vital importance
to Aviation Students, where they will be learning about the techniques
and methodologies used in protecting passengers,crew, baggage ,
cargo, mail, ground personnel, aircraft and property of Airports.

UNIT-1: Importance of Air Transportation Safety and Security-Airport- Airways.

 Protecting Public Transportation

 Screening- Personnel‘s and Baggage‘s – Metal Detectors-X ray Inspections, Passive and
Active Millimeters-Trace- Detection Techniques.
 The way on Drug and Explosives.

UNIT-2: Terrorism

 Terrorism – Introduction- Causes of Terrorism

 Rival claim of pales tine- Palestine Liberation Organization
 Nuclear Terrorism
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 31 of 39

 Aircraft as Missiles
 9/11 Terrorist Act and its Consequences
 Biological &Chemical Warfare
 Steps to Combat Terrorism

UNIT-3: Hijacking

 Hijacking – Security measures- Airport Security Programmed a Steps taken to Contend

with Hijacking- Cockpit doors- Sky Marshal Program me
 Public Law about Hijacking
 Air Transportation Security Act of 2001
 Crimes against Humanity
 The Tokyo Convention and Summit

UNIT-4: Legislations and Regulations

 ICAO/ECAC
 Transportation security administration – International aviation safety assessment
program.
 Legislation after 9 Sep 2001

UNIT-5: Technological Improvements on Aviation Safety and Security

 Technological Improvements on Aviation Safety and Security

 -Introduction- Microwave Holographic Imaging
 -Body or Fire Security Scanner
 -New Generation of video Security Systems
 -Biosimmer – Biometric Systems

Text Book:

1. Aviation and Airport Security – Kathleen M. Sweet –Pearson Education Inc.

Reference Books:

1. Aviation in Crisis – Ruwantissa I.R. Abeyratne – Ashgate Publishing Ltd.

2. Aviation Safety Programs – Richard H. Wood – Jeppesen Sanderson Inc

Mini Project on Airline Operations: Industrial visit to Domestic Airport

BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 32 of 39

SEMESTER – VI

ENTREPRENEURSHIP AND PROJECT MANAGEMENT

Goal: To enable the students to acquire knowledge of Entrepreneurship

Objective: On successful completion of this course, the students should have understood
EDP, Project management Institutional support to entrepreneurial development

UNIT I
Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship -
Intrapreneur - Role of entrepreneurship in economic development.

UNIT II
Factors affecting entrepreneur growth - economic – non-economic. Entrepreneurship
development programmes - need - objectives – course contents - phases - evaluation.
Institutional support to entrepreneurs.

UNIT III
Project Management: Meaning of project - concepts - categories - project life cycle phases -
characteristics of a project – project manager - role and responsibilities of project manager.

UNIT IV
Project identification - selection - project formulation – contents of a project report -
planning commission guidelines for formulating a project - specimen of a project report.

UNIT V
Source of finance for a project - Institutional finance supporting projects project
evaluation - objectives - types - methods.

TEXT BOOK
1. Entrepreneurial Development: S.S.Khanka
2. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan
3. Project Management : S.Choudhury
4. Project Management : Denis Lock

AIRPORT STRATEGIC PLANNING

Aim

To enable Students to learn the International standards in

Airport System Planning and Airport Planning and Design
which should match the continuous innovation taking place in
Aircraft Characteristics and Airline operations
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 33 of 39

Unit – 1
 Introduction – Growth of Air Transport,
 Airport Organization and Associations, Classification of Airports Airfield Components,
 Air Traffic Zones and Approach Areas. Context of Airport System Planning –
Development of Airport Planning Process –
 Ultimate Consumers – Airline Decision – Other Airport Operations.

Unit – 2
 AIRPORT CHARACTERISTICS RELATED TO AIRPORT DESIGN
 Components Size, Turning Radius, Speed, Airport Characteristics.
 CAPACITY AND DELAY: Factors Affecting Capacity,
 Determination of Runway Capacity related to Delay,
 Gate Capacity, and Taxiway Capacity.

Unit – 3
 AIRPORT PLANNING AND SURVEYS:
 Runway Length and Width, Sight Distances,
 Longitudinal And Transverse, Runway Intersections,
 Taxiways, Clearances, Aprons, Numbering, Holding Apron.

Unit – 4
 PLANNING AND DESIGN OF THE TERMINAL AREA:
 Operational Concepts, Space Relationships and Area Requirements,
 Noise Control, Vehicular Traffic and Parking at Airports.

Unit – 5
 AIR TRAFFIC CONTROL AND AIDS:
 Runways and Taxiways markings,
 Day & Night Landing Aids,
 Airport Lighting and other Associated Aids.
Text Book:

1. Strategic Airport Planning –Robert E.Caves & Geoffrey D.Gosling-Elsevier

Science Ltd
2. Airport Marketing –David Jarach –Ashgate Publishing Limited
Reference Books:
1. Aviation Safety Programs A Management Hand Book-Richard H.Wood – Jeppesen
Sanderson Inc.
2. Strategic Management –Gregory G.Dess and Alex Miller –McGraw Hill
3. Strategic Management: An Integrative Perspective-A.C.Hax and NS-Majifu, Prentice
Hall.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 34 of 39

4. Marketing Management –Philip Kotler – Pearson Education/PHI

5. Marketing Management – RAJAN SAXENA –Tata McGraw Hill
6. International Marketing – Philip R.Cateora-Irwin McGraw Hill, 9th Edition.

AIRLINE AND AIRPORT MARKETING MANAGEMENT

Aim

To enable the Students to learn the Marketing Management of

Airline companies and Airport Organizations as these are the
two interlinked Business Organizations which involve thousands of
crores of Investments and knowing the nuances of Marketing in these
specialized fields only will groom the Students as ‗BEST Managers‘
of Airlines and Airport in future.
UNIT – 1: Market for Air Transportation

 Marketing and Marketing mix –

 Application of Marketing Principles to Airline Management
 Airline Business and its Customers – Market segmentation
 PESTE Analysis

UNIT- 2: Air Travel -Marketing Strategy & Product Analysis

 Michel Porter‘s Five Factors and their Application to Airline –

 Cost leadership –Focus strategies
 Airline Business and Market Strategies – Common Mistake-Concept of Product and
Relation to Airline – Fleet and schedules Related Product Features.
 Customer Service and Controlling Product Quality-Air Freight Product.
 Strategic Airline Alliances

UNIT – 3: Airlines-Revenue Management and Distribution and Promotion

 Building Block in Airline Pricing Policy-Uniform and Differential Pricing

 The Structure of Air Freight Policy
 Distribution Channel Strategies-Travel Agency Distribution System
 Selling & Distribution Channel in Air Freight Market
 Brand Building Strategies in Airline Industry
 Relationship Marketing and Components of Marketing Strategies
 Frequent Flyer Programme- Anatomy of Sale and Planning-
 Marketing Communication Technique-Airline Advertising
 Air Freight Market- Future of Airline Market
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 35 of 39

UNIT – 4: Airport Marketing

 The Role and Scope of Activity of the Airport Enterprise – The Economic Impact on
Countries and Regions
 Main Governance Patterns in the Airport Business
 The International path of Evolution in the Airport Business- Air Transport Value chain-–
Airport Enterprises
 Rise of Airport Marketing for the Aviation related Business – Airport‘s Market
Positioning-Primary Hub-Secondary Hub- Regional Airport – All Cargo Airport
 Airport Revenue Management – Airport Alliances – Management Contract.

UNIT- 5: Airport Marketing Planning

 Evolution of Traditional Airport – Evolutionary patterns for Airport Enterprises –

 Commercial Airport Philosophy – Non- Aviation Business- Tourist& Conference
Services –
 Logistic Services and Property Management – Consulting Services –
 BAA and the Non – Aviation Business – Best Airport in the World: The Case of
Singapore Airport
 Creative Marketing Approach for the Airport Enterprise – Assessment
 Airport Marketing Planning –London City Airport: A Best –in – Class provider in the
Airport Business.

Text Book:

1. Airport Marketing – David Jarach – Ashgate Publishing Limited

2. Airline Marketing and Management – Stephen Shaw – Ashgate Publishing Ltd

Reference Books:

1. Marketing Management – Philip Kotler – Pearson Education/PHI

2. Marketing Management – Rajan Saxena –Tata McGraw Hill
3. International Marketing – Philip R. Cateora – Irwin McGraw Hill, 9th Edition.
4. Global Marketing Management – Warren J. Keegan – PHI
5. Marketing Management – Ramaswamy & Namakumari – Mac Millnan(I)
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 36 of 39

Elective II: SERVICES MARKETING

Unit – 1:

 Services Marketing – meaning – nature of services – Types and importance –

 Relationship marketing – Mission, Strategy, elements of design, marketing plan market
segmentation.

UNIT – 2:

 Marketing mix decision:- unique features of developing, pricing, promoting and

distributing services
 Positioning and differentiations strategies, quality of service industries
 Achievement and maintenance, customer support service.

UNIT – 3:

 Marketing of hospitality:- Perspective of Tourism, Hotel and Travel Services – Airlines,

Railway, Passenger and goods Transport – Leisure Service.

UNIT – 4:

 Marketing of Financial services - Concept – features of banking, Insurance, Lease,

Mutual Fund, Factoring, Portfolio and financial intermediary services.

UNIT – 5:

 Marketing of Non – Profit organizations:- services offered by charities –

 Educational service – miscellaneous service – power and Telecommunication.

Text Book:

1. Services marketing - S. M. Jha – Himalaya Publishing Company 1998, Mumbai.

Reference Book:

1. Services Marketing – Indian experience – Ravishankar, South Asia publication 1998,

Delhi
2. Services Marketing – Text & Reading – P.K. Sinha & S.C. Sahoo – Himalaya, Mumbai
3. Services Marketing – Loveck – Prentice Hall
4. Services Marketing – Gousalves –Prentice Hall
5. Services Marketing – Principles & Practice – Palmer, Prentice Hall
6. Services Marketing – Woodrufee - McMillan
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 37 of 39

AIRCRAFT MAINTENANCE MANAGEMENT

Aim

To enable the Students to learn the importance of Aircraft Maintenance

without which Aircraft Movements will be disturbed terribly and
the safety of Aircraft Operations cannot ensured unless the proper
Maintenance is taken care as per the schedule.

UNIT-1: Goals and Objectives of Maintenance

 Types of Maintenance – Reliability, Redesign.

 Establishing Maintenance Program me.
 Introduction of Maintenance Steering Group
 Process and Task Oriented Maintenance
 Maintenance Intervals Defined.

UNIT-2: Documentation for Maintenance

 Types of Documentation
 Regulatory Documents
 Airlines Generated Documents
 ATA Document Standards
 Maintenance and Engineering Organization

UNIT-3: Production Planning and Control

 -Forecasting- Production Planning &Control

 -Feedback for Planning
 Organization of PPC
 Technical Publications- Functions of Technical Publication
 Technical Training – Training for Aviation Maintenance

UNIT-4: Maintenance Control Centre

 Responsibilities
 Line Maintenance Operations
 Maintenance Crew Skill Requirement
 Hamper Maintenance Activities
 Maintenance Overall Shops( off aircraft)
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 38 of 39

UNIT-5: Quality Assurance and Quality Control

 Requirement for Quality Assurance

 Quality audit- ISO 9000 Quality standard
 Reliability- Types of Reliability
 Maintenance Safety – Safety Rules- Accident & Injury Reporting

Text Book:

1. Aviation Maintenance Management - Harry A Kinnison mc Graw hill.

Reference Books:

1. Risk Management and Error Reduction in Aviation Maintenance – Manoj S. Patankar and
James C. Taylor – Ashgate Publishing Ltd
2. Managing Maintenance Error – James Reason and Alan Ho

Skill Based Subject-4 : CUSTOMER RELATIONSHIP MANAGEMENT

Subject Description: This course presents the basics of Customer Relationship

Management

Goals: To enable the students to learn the basics of Customer Relationship Management

Objectives: On successful completion of the course the students should have:

Understood Relationship Marketing Learnt Sales Force Automation Learnt Database Marketing
UNIT – I
Overview of Relationship marketing – Basis of building relationship – Types of relationship
marketing – customer life cycle

UNIT – II
CRM – Overview and evolution of the concept – CRM and Relationship marketing –
CRM strategy – importance of customer divisibility in CRM

UNIT – III
Sales Force Automation – contact management – concept – Enterprise Marketing
Management – core beliefs – CRM in India

UNIT – IV
Value Chain – concept – Integration Business Management – Benchmarks and Metrics –
culture change – alignment with customer eco system – Vendor selection

UNIT – V
Database Marketing – Prospect database – Data warehouse and Data Mining – analysis of
customer relationship technologies – Best practices in marketing Technology – Indian
scenario.
BBM/BBA - Aviation Management 2010-11 & onwards- CPOP Page 39 of 39

REFERENCE BOOKS:
S. Shajahan – Relationship Marketing – Mc Graw Hill, 1997
Paul Green Berg – CRM – Tata Mc Graw Hill, 2002
Philip Kotler, Marketing Management, Prentice Hall, 2005
Barry Berman and Joel R Evans – Retail Management – A Strategic Approach- Prentice
Hall of India, Tenth Edition, 2006

Major Project on Airport Management: Industrial Visit to international Airport