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Group Assignment For Principles of Marketing

The document provides instructions for a group marketing project assignment. Students must form groups of no more than 4 members and select a company to analyze. The report should be 10-15 pages and discuss the company's background, products/services, marketing environment analysis, target market, marketing mix strategies, marketing programs, customer value, and conclusions. References and a word count are also required. Groups must submit their names and the final report is due in Week 11, with a 10% late penalty.

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152 views

Group Assignment For Principles of Marketing

The document provides instructions for a group marketing project assignment. Students must form groups of no more than 4 members and select a company to analyze. The report should be 10-15 pages and discuss the company's background, products/services, marketing environment analysis, target market, marketing mix strategies, marketing programs, customer value, and conclusions. References and a word count are also required. Groups must submit their names and the final report is due in Week 11, with a 10% late penalty.

Uploaded by

Ahmad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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PPU College of Administrative Sciences and Informatics

Principles of Marketing (4543)


Semester 2, 2018/ 2019
Due date: Week 11

General information:

Organisation Group (group members shall not exceed 4 students/group)

Assessment This assignment contributes to 15% to the total coursework marks.

Assignment/group
Please submit your group names to Dr. Jalal Hanaysha by 18 th April, 2019.
registration (
Submission to Dr Jalal Rajeh Hanaysha
Cover page Please use the attached cover page
Typeface/Font Times New Roman
Font size 12
Line spacing 1.5
Submission
Top: 2.54 cm; Bottom: 2.54cm; Left: 2.54cm; Right:
requirements Margins
2.54cm
10-15 pages, excluding preliminary pages and
Length
appendices / 2500 words
Reference format APA Style
Binding
Assessment rubrics

Example of Holistic Rubrics (usually used when errors in some part of the process can be tolerated,
provided the overall quality is high)

Score Description
80% - 100%  Demonstrate complete understanding of the subject
 Original contribution
 Clear evidence of creativity
 All requirements are included.
 Report is well organised, with proper formatting and preliminary pages
 All references are properly quoted and referred.

60% - 79%  Demonstrate sufficient understanding of the subject


 Original contribution
 Some evidence of creativity
 All requirements are included.
 Report is well organised, with proper formatting and preliminary pages
 All references are properly quoted and referred.

40% - 59%  Demonstrate partial understanding of the subject.


 Some original contributions
 Some evidence of creativity
 Most requirements are included.
 Report is not organised, no proper formatting and preliminary pages
 References are not properly quoted and referred.

20% - 39%  Demonstrate little understanding of the subject


 No evidence of original contribution
 No evidence of creativity
 Many requirements are not included.
 Report is not organised, no proper formatting and preliminary pages
 References are not properly quoted and referred.

0% - 19%  Misunderstood the subject.


 No evidence of original contribution
 No evidence of creativity
 Significant requirements are not included.
 Report is not organised, no proper formatting and preliminary pages
 References are not properly quoted and referred.

Page 2
Instructions:

Semester January 2019

PRINCIPLES OF MARKETING GROUP PROJECT

Each group is required to select a company and identify its current product/ service offerings,
discuss the application of its marketing mix elements, and analyze the marketing programs
executed by the company. Do not exceed 2500 words in your report.

The report should include:


 Cover Page (attached in this assignment question)
 Table of Content
 Acknowledgement (if applicable)
 Introduction: Discuss about the company’s background in terms of the
company’s history and profile, its core business,...etc.
 Product(s) or service(s) offered
 Situation analysis (Analysis of marketing environment)
 Target Market Focus
 Price
 Place / Distribution
 Promotion (the promotional strategies, what kind of promotional, and
selection of media)
 Marketing program and customer value
 Conclusion
 References
 Appendix
 Word count at the end of report (excluding references and appendices)

Additional instructions:

 Do not exceed 4 members per group.


 There is an oral presentation for this project.

Page 3
 Deadline for submission of group project is (Week 11). There is a penalty of 10
marks (out of 100 marks) deduction for late submission. Late submission
means 1 minute past 5 pm of the deadline.
 Please enjoy doing this project. Be challenged.

Group work

 Each group member must actively participate in the completion of the assignment. Free-
riding is unethical and extremely unfair to fellow group members.
 Each group member is expected to keep the contact numbers and e-mail addresses of
the other members of the group.
 The group leader has the responsibility to ensure that all group members play a part in
the completion of the assignment. The group leader is also responsible to ensure that all
members’ names are written on the final submission.
 It is the responsibility of each group member to ensure that the final submission is
complete and of the acceptable standard. Should any errors or omission occurred in the
final submission, each group member is held accountable for negligence – in other
words, failure to perform their responsibilities as expected.

Page 4
Page 5
PPU College of Administrative Sciences and Informatics

ATTACHMENT

COVER PAGE TEMPLATE


Choice of company………………………
Submission date: Week 11

Lecturer: Dr. Jalal Rajeh Hanaysha

Prepared by:

Student ID Student Name

Declaration by group leader

(This section is to be filled in the student’s own handwriting.)

I hereby declare that all group members’ names are correctly included in the above section. I
hold a copy of this assignment which I can produce if the original is lost or damaged. I certify
that no part of this assignment has been copied from any other student’s work or from any
other source except where due acknowledgement is made in the assignment.

Group leader’s signature : _____________________________

Group leader’s name : _____________________________

Group leader’s student ID : _____________________________

Date : _____________________________

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