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Adwords Formula Calculator

This document contains a KPI calculator to help determine important metrics for online advertising campaigns. It provides tools to calculate the maximum cost-per-click (CPC) bid based on desired return on ad spend (ROAS), revenue per click based on total conversions and clicks, and the break even cost-per-acquisition (CPA) given average profit and sales team conversion rate. The calculator also shows how to determine the true cost per conversion when accounting for ad spend and sales team efforts, as well as the break even CPC based on cost per 1000 impressions and click-through rate.

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Alan Cristian
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We take content rights seriously. If you suspect this is your content, claim it here.
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173 views

Adwords Formula Calculator

This document contains a KPI calculator to help determine important metrics for online advertising campaigns. It provides tools to calculate the maximum cost-per-click (CPC) bid based on desired return on ad spend (ROAS), revenue per click based on total conversions and clicks, and the break even cost-per-acquisition (CPA) given average profit and sales team conversion rate. The calculator also shows how to determine the true cost per conversion when accounting for ad spend and sales team efforts, as well as the break even CPC based on cost per 1000 impressions and click-through rate.

Uploaded by

Alan Cristian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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KPI Calculator

Determine Max CPC Bid

Rev / Click Desired ROAS Break Even Max CPC


$0.34 200% $0.17

Determine Revenue Per Click

Total Conv Value Total Clicks Rev Per Click


50.00 146 $0.34

Determine Break Even ROAS

Average Profit Margin Break Even ROAS


#DIV/0!

True Cost Per Conversion For Forms

Cost / Conv AdWords Sales Team Conv. Rate True Cost Per Conv
$41.14 0.1 $411.40

Break Even CPA for forms

Avg Profit Per Conversion Sales Team Conv Rate Break Even Cost per Conversion
$1,000.00 0.1 $100.00

CPC from CPM and CTR

CTR cost per 1000 impressionCPC


0.97 $165.00 $0.17

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